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Keynote door producent Peter de Maegd
- 1. First experiment: Where is Gary?
- 3. What is it?
- 5. Timeline production postproduction distribution preproduction Oct - Nov 09 Dec 09 - Feb 10 Mar - Apr 10 May 7th 2010
- 6. Timeline production postproduction distribution audience interaction distribution building buzz distribution preproduction networking 1 x 52’ 20 x 3-5’
- 7. Industrial Information Economy Yochai Benkler, The Wealth of the Network Network Information Economy
- 8. Two powers meet Confrontation or....
- 10. engaged audience storyteller
- 11. friend, fan, follower storyteller
- 12. friend, fan, follower storyteller broad audience
- 13. participation tv / film quantity quality
- 14. participation tv drama quantity quality 1 90 9
- 15. 1 90 9 ~ 50 interventions 1.151 Facebook 9.939 trailer views TV > 100.000 buzz > 1.000.000
- 16. Business Model ? production postproduction distribution audience interaction distribution building buzz distribution preproduction networking 1 x 52’ 20 x 3-5’ € € € € MARKETING
- 17. Conclusion 1: Engaging the audience leads to an increase in audience
- 19. Copyright 2.0
- 20. Miss Homeless community story
- 21. Organize you own premiere Call to action:
- 24. The Artists community story game
- 33. Conclusion 2: Engaging the audience makes you content grow
- 34. Conclusion ?
- 36. The bee and the bull get you into the filter bubble Eli Pariser, The Fulter Bubble
- 37. “ The media is increasingly dependent on active and committed consumers to spread the word about valuable properties in an overcrowded media marketplace.” Henry Jenkins, Culture Convergence
- 38. CASH CASH All content and line extensions that generate cash revenue CONTEXT CONTENT CIRCLE INVOLVE INVOLVE All content to generate audience involvement through sharing & co-creating INFORM INFORM All content that travels freely to inform and attract the audience
- 39. Thank you [email_address] www.potemkino.com
Hinweis der Redaktion
- We learn that Ella, Oskar, Sigrid, Max and Francis are eager young artists from all over Europe and that they share a common backstory: they were all part of Arturo’s Spiral, an art community located in an old undustrial building with a central spiral staircase. They get caught up in a great vibe: they talk, create, drink, party and have the time of their lives.
- grief stricken, the artists decide to take action. To revenge their dead friend Arturo and to prove themselves they come up with a crazy plan: steal world famous paintings, use old art to make new art.
- They challenge the public: Find the paintings and become part of the Spiral, the greatest collaborative art work ever and a final salute to Arturo. But then the news comes in. Berndt’s heist has gone terribly wrong and has turned into a bloodbath. Hunted by the police, criminals and their personal demons our 5 heroes try to save their plan and their skins. And worse is to come...