Presentation for Social Media Breakfast Kishwaukee Area (http://www.smbkish.org). For more information visit, http://www.RebeccaWardlow.com

1. Marketing Campaign
Strategies
for the Social and Mobile Worlds
www.RebeccaWardlow.com
Thursday, April 4, 13

2. About Me
Background in eCommerce and
Web Design since 1998
Social Media since end of 2011
Social Media Strategist,
Consultant, Trainer, Speaker &
Coach
Teach Social Media Course for
Kishwaukee College Continuing
Education
Website: http://www.RebeccaWardlow.com
Twitter: http://www.twitter.com/rwardlow7 Author of 15 Google+ Tips for
Facebook: https://www.facebook.com/GetSocialSolutions
Pinterest: http://pinterest.com/SocialSolutions
Small Business Owners
Google+: http://gplus.to/rwardlow7
LinkedIn: http://www.linkedin/in/rebeccawardlow
Founder of SMBKish chapter
Thursday, April 4, 13

3. Social & Mobile
Strengths
Instant communication with customers
Global reach
More cost-effective than traditional marketing
Great potential for marketing to go viral
Thursday, April 4, 13

4. Starbucks logs more than
1M mobile purchases a week
Mobile Stats
100M Smartphone Users in US
86 Million people do shopping on their
smartphones
Only 14% of small business owners
have websites optimized for mobile
use.
88.1% of users in the US will do their
research on products this year “In the last 12 months
customers around the world
83.9% will buy something via online ordered more than $1 billion
transaction
worth of products from
Average mobile user spends
Amazon using a mobile
127 minutes per day on Apps device.” - Jeff Bezos, CEO, Amazon
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5. More Stats!
91% of mobile users keep their phone within
3 feet of themselves, at all times
330+ Million users on Facebook Mobile
Mobile users are growing 2x faster than
desktop users, and will pass them in 2013
50% of all local searches are done on mobile
devices
91% of mobile traffic is socializing, compared
to 79% on desktop
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6. Facebook Report
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7. Poor mobile experience can
hurt business
74% of consumers will wait 5 seconds for a web page to load on mobile devices
46% of consumers are unlikely to return to a mobile site if it didn’t work properly
71% mobile use expect web pages to load as quick or faster than on their desktop
computer
Thursday, April 4, 13

8. Optimize Your
Content
Remember to optimize your content for mobile
interaction and navigation
Specific, clear call to action
Simplify opt-in forms
Be finger-friendly
Test. Test again. Test some more.
Thursday, April 4, 13

9. Facebook is tied to BING
Facebook Google+ is tied to GOOGLE
Mobile-Local
330+ Million users on
Facebook Mobile
Mobile searchers make local
buying decision based on
the endorsements and
activity of Facebook friends,
rather than random user
reviews in search results or
on Foursquare & Yelp.
Thursday, April 4, 13

10. Facebook
Mobile-Local
Optimize your Facebook
presence by encouraging
check-ins, offering
incentives for reviews,
building engagement on
your fan page and
adding the like button to
your website & other
online presences.
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11. Encourage check-in’s
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12. Encourage
Recommendations
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13. Facebook
Text-To-Like
Let’s test it out... text
Like GoSocialSolutions
to 32665
GoSocialSolutions
1. Offer bonus to people making a purchase in
your store GoSocialSolutions
2. Put up a sign that asks customers to do it.
3. Put graphic/signage on products or
receipts as people check out.
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14. Google+
Local
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15. Google Search
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16. 1 Review a
year ago
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17. Side-by-Side
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18. Side-by-Side
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19. Where are Google+
Reviews?
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20. 1-800-Flowers found that their customers were 2-3x more likely to click to make a
phone call from their smartphone, than click any ad on their desktop
Social & Mobile Tools
computer. And they aren’t the only ones experiencing this phenomenon.
By simply giving their mobile site the ability for customers to “click-to-call”,
Comcast has seen a wild boost in click-through rates by more than 270%! This
has led to mobile advertising driving 10% of their total sales. (Source: CNN
Money)
Esurance states that click-to-call features have improved the bottom-line of their
marketing campaigns by about 25%. Adding to that, they say that calls coming
from these types of click-throughs are more likely to result in sales, than typical
Multimedia Messaging Service (MMS)
phone inquires.
Click-to-Call
Mobile Applications
QR codes & in-store signage
Put your Mobile App URL in front of your customers
(print materials)
Thursday, April 4, 13

21. Your Mobile & Social
Reach
649,600 people who live within 50 miles of
Malta, IL (age 18 and older) are on Facebook
452,217 people on LinkedIn (Advanced Search
60115 within 35 mi)
145,372 people on Google+ within 40 miles of
Malta, IL
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22. Desktop vs. Mobile
on a Mobile device
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23. Check Mobile Site
Load Times
Open your mobile page up in Google Chrome, right-
click on it and choose “Inspect Element”
Click on the Network icon in the window pane that
pops up
Refresh the page and Chrome will display a nice,
informative timeline with each page element & load
time
If page loads in less than 5-seconds, you’re golden!
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24. Action Steps
Make mobile website creation a priority
Mobile URLs are sometimes a subdomain of the website’s URL: m.website.com or mobile.website.com
Set up ways to easily connect with customers
Allow users to connect with you via text messaging. Let them join contact lists for website updates, deals, discounts and
other news. Give them a reason to continue patronizing your site, product or service.
Mobile Advertising
Currently light competition. Start soon to establish your small business’ place and get an early advantage over other small
businesses
Encourage Facebook Check-Ins
Encourage Reviews & Recommendations
Thursday, April 4, 13