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ICSA
Issued as a supplement to CHARTERED SECRETARY      March 2011




A wider
view
How can we make boardroom diversity happen?

                                                In association with
The 3rd ICSA
    Corporate
    Governance
    Conference
     16 March 2011 Congress Centre London WC1

     The age of accountability
     This year’s conference will examine what lies ahead in corporate
     governance following the work on the new UK Corporate
     Governance Code and other regulatory measures, and asking
     what it all means for corporate accountability and transparency.
     The conference programme will look in detail at the conclusions
     of the work on improving board effectiveness, and at regulatory
     moves from Europe.
     Conference chair: Anthony Hilton, Financial Editor, London Evening Standard

     Keynote speaker: Sir John Egan, former Chairman, Severn Trent Plc

     Other speakers:
     Peter Butler, Chief Executive, Governance for Owners
     Lutgart Van den Berghe, Chair, Policy Committee, ecoDa
     Alison Kennedy, Head of Governance Engagement, Standard Life Investments
     Frank Curtiss, Head of Corporate Governance, Railpen Investments
     Philippa Foster Back, Director, Institute for Business Ethics                    Find out more about this year’s conference
     Richard Anderson, Deputy Chairman, Institute of Risk Management
     Sallie Pilot, Director of Research and Strategy, Black Sun Corporate Reporting   and see the full programme at
                                                                                      www.icsacorporategovernance.co.uk.
     Programme highlights
     Building better boards – The new guidance on improving board effectiveness
     is almost upon us. So what does it say?                                          Secure your place today! Conference
     Hearts and minds – Is ‘comply or explain’ under threat from Brussels? And        prices start from £330 + VAT. Contact the
     would that be such a bad thing, anyway?                                          ICSA Events team on 0845 850 4272 or 020
     Practice, pitfalls and good PR – The relationship between good disclosure
                                                                                      7612 7032 or e-mail events@icsa.co.uk.
     and good governance is key – but what should companies disclose, and how?
     Perspectives on stewardship – We look at what the new code means for
     companies and investors.                                                         Don’t forget, ICSA Members and affiliates save a further 10% and
                                                                                      ICSA students save a further 40% on the full conference price.

        Sponsor:           Supporting partners:




6 hours CPD accredited: ICSA, Solicitors Regulation Authority, Bar Standards Board, PMI & ACCA
Welcome                                                                                          In association with




                                                           A wider view
»  Editorial
Editor: Rachael Johnson
020 7612 7094
rjohnson@icsa.co.uk
Assistant Editor: Gareth Pearce
020 7612 7038
gpearce@icsa.co.uk
                                                           The fifth Chartered Secretary Roundtable discusses board composition,
Senior Graphic Designer:
Mareike Schulz
                                                           constituting a timely debate of an issue which is currently high on the
020 7612 7046                                              political agenda.
mschulz@icsa.co.uk
E-mail for editorial                                       Fundamentally, attendees acknowledged that progress towards greater
enquiries only:
                                                           diversity has stagnated, and that something needs to be done. With that
rjohnson@icsa.co.uk
gpearce@icsa.co.uk                                         in mind, there was strong support for quotas as an option that has the
                                                           strength of purpose to challenge the status quo. Other alternatives, such as
»  Advertising and
                                                           reporting on diversity and greater scrutiny of the recruitment
sponsor enquiries
Sponsorship Manager:                                       process, were also considered.
Sunil Singh
020 7878 2327                                              The topic is a wide and varied one. As such extensive
sunil.singh@tenalps.com
                                                           debate around it is required in order to identify an
Ten Alps Media                                             effective method to bring about change. In this context
Commonwealth House                                         the roundtable discussion was very useful for airing
1 New Oxford Street
                                                           what is a fascinating debate.
London
WC1A 1NV

»  Publisher’s note                                        Rachael Johnson
Chartered Secretary Roundtable is
                                                           Editor of Chartered Secretary
published by ICSA Information &
Training Ltd for ICSA International.
                                                           rjohnson@icsa.co.uk
Opinions published herein are those
of the authors and participants
and unless stated otherwise do not
necessarily reflect ICSA policy.

ICSA and ICSA Information &
Training accept no responsibility
for loss occasioned in any person
acting or refraining from action as                        Welcome to the first Roundtable of 2011, which focuses on the very topical
a result of any views expressed in                         theme of board composition.
these pages. All material published
herein is copyright of the publishers
                                                                                         The Financial Reporting Council requires that boards
and may not be reproduced without
permission.
                                                                                           consider diversity and composition. Within this
                                                                                             supplement a group of industry experts explore
All advertisements appearing in these                                                        why this is still an issue, why we do not have much
pages are as far as possible checked
for accuracy, but persons accepting or
                                                                                             diversity on our boards and finally how we can make
offering to accept goods or services                                                        this happen.
contained in any advertisements do so
at their own risk.                                                                                       Diversity was deemed as being much wider
Photography of Roundtable event by                                                                       than gender and caused some interesting
Simon Wright Photography:                                                                                 viewpoints and opinions, which I hope you
www.simonwrightphotography.co.uk                                                                          will find insightful.
Venue for Roundtable event
supplied by 16 Park Crescent:
www.16parkcrescent.co.uk
                                                                                                                                                             Wayne Story
ICSA Information & Training Ltd,                                                                                                           Chief Executive of Equiniti
16 Park Crescent, London, W1B 1AH

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                                                                                                                                                     w w w . c h a r t e r e d s e c r e t a r y. n e t   3
Board composition




    Hurdle
    practice
    Rachael Johnson considers possible solutions
    to the current stagnation in developing diversity
    in the boardroom, asking if there is more that
    the company secretary can do.




    I
            n recent issues of Chartered                 symptomatic of a board’s desire to
            Secretary we have made                       recruit members in its own image.
            the case for greater diversity                  The conversation naturally focused
            in board composition. The                    on the gender issue as the group
            evidence suggests that having                recognised that because this issue is
            a more diverse board boosts                  currently the most high profile, it might
            the financial performance of a               act as a catalyst that eventually brings
    company. In practice, however, change                change in other areas. The idea of
    is proving slow to materialise. There                quotas was met with more enthusiasm
    must be barriers in place that are                   than they sometimes receive from
    preventing change, but what are they                 other groups; there was an awareness
    and how can we overcome them?                        in the room that ‘something has to
       With this in mind, the fifth                      give’. However, a word of caution
    Chartered Secretary Roundtable was                   was sounded in relation to tokenism,
    held to discuss the topic of board                   as the argument was made for more
    composition. The discussion raised                   than one woman to be present in
    some interesting issues and opinions.                the boardroom. Indeed, the 30 per
    Attendees thought that one of the                    cent target was highlighted as a good
    reasons companies might be wary                      yardstick to aim for, avoiding tokenism
    of appointing someone who falls                      and acknowledging that not all women        diversity might make reporting as a
    outside the standard director mould                  behave in exactly the same way.             whole more compliance-based, rather
    would be the market’s reaction to                                                                than strategic. An alternative might
    such an appointment. It may be that                  Taking the right steps                      be to consider a shorter tenure for
    companies are reluctant to cause a                   One of the key questions the group          directors, or to perhaps use personality
    stir and frighten potential or existing              centred on was, ‘What can be done?’         profiling in recruiting directors, or
    investors. However, it was asserted                  Reporting was considered as an              at least have a more instructive
    that the idea that there is a certain ‘fit’          option. The argument for reporting          relationship with the headhunter to
    for a particular board, which makes                  was that it often drives greater            make sure that the board sees all
    some candidates more suitable than                   behavioural change than any other           qualified candidates. Fundamentally,
    others, should be challenged. Such                   solution, the argument against being        it was acknowledged that chairmen
    a notion is too vague and is often                   that a requirement to report on             need help in making their boards more


4   w w w . c h a r t e r e d s e c r e t a r y. n e t
In association with




diverse; some are not closed to the
possibility, but need to be shown how     There was an awareness in the room
it can be achieved.
   Might there be a role for the
company secretary here? Indeed, at
                                          that ‘something has to give’.
the very least, the company secretary’s
relationship with the chair should be     what is to stop them from taking            a question of widening ambition as
such that he or she can advise on the     on a non-executive role at another          much as anything else. 
benefits of diversity and persuade        company? Their unique understanding
the chair to consider less predictable    and experience of boardroom                   » About the author
candidates. But perhaps company           procedure and function make them
                                                                                        Rachael Johnson is Editor of
secretaries should be thinking bigger:    a perfect candidate. Perhaps this is
                                                                                        Chartered Secretary magazine.

                                                                                                   w w w . c h a r t e r e d s e c r e t a r y. n e t   5
Board composition



    Meet
    the                                                                                                                 4
                                                                                                                                               6




    panel                                                            1
                                                                                      2
                                                                                                        3
                                                                                                                                  5




    1. Maggie Heasman
    Head of Corporate Affairs,
    Chartered Institute of Management
    Accountants (CIMA)
    In addition to her role as Head of
    Corporate Affairs at CIMA, Maggie
    is the Membership Secretary of the
    Association of Women Chartered
    Secretaries, an ICSA Members
    group, which aims to provide
    professional support and networking
    opportunities for female ICSA
    Members and students.

    2. Janet Cooper                                      Company Secretary at Amersham for           Society, Peter has worked for more
    Partner, Linklaters (Chair)                          five years prior to its takeover by GE in   than 25 years in the share registration
    Janet has been a Partner at Linklaters,              2004 and at Prudential for four years.      industry. Peter is Chairman of the ICSA
    a global law firm, for 20 years, and                 She joined Smith & Nephew in May            Registrars Group, and is a member of
    has been one of the longest serving                  2009 as Company Secretary.                  the Company Secretary’s Forum, the
    global practice heads. Janet sits                                                                CBI Companies Committee and the
    on a number of boards, including                     4. Peter Swabey                             Shareholder Voting Working Group.
    UNWomen, which is the United                         Company Secretary and Industry              He is a regular speaker at industry
    Nations organisation that works to                   Leadership Director, Equiniti               conferences and events, with an
    empower women globally.                              Peter is the external face of               industry-wide reputation as a technical
                                                         Equiniti and responsible for the            expert on shareholder and corporate
    3. Susan Henderson                                   development and support of all the          governance matters.
    Company Secretary, Smith & Nephew                    share registration and corporate
    Susan Henderson MA FCIS has 25                       governance services offered by              5. Julie Bamford
    years’ experience as a company                       the company to its clients and              Joint Head of Policy, Corporate, ICSA
    secretary in a wide range of                         their shareholders. This includes           Julie Bamford recently joined ICSA
    businesses, covering board support,                  the company’s engagement with               as Joint Head of Policy, Corporate.
    corporate governance, corporate                      market, government and regulatory           Prior to that, she spent six years with
    transactions, share registration,                    contacts; representing registrar and        Standard Chartered as Deputy Group
    listing obligations, corporate social                issuer interests on industry bodies;        Secretary. She has more than 20 years’
    responsibility, pensions, insurance                  and managing Equiniti’s responses           experience working as a Chartered
    and employee and executive share                     to formal and informal consultations.       Secretary in the financial services
    plans. She has held various company                  A history graduate, Fellow of ICSA,         sector, initially in life assurance and
    secretarial positions, including Deputy              and member of the Investor Relations        pensions, then in investments, before


6   w w w . c h a r t e r e d s e c r e t a r y. n e t
In association with


                                                                                          8. Robert Armour
                                                                                          Director, David Venus & Company
                                                                                          Robert Armour became a Director of
                                                                                          David Venus & Company last year,
                                                                                          joining the practice after many years
                                                                                          as Company Secretary and General
                                                                                          Counsel of British Energy Group plc, a
                                                                                          FTSE 100 company until its acquisition
                          8                                                               by EDF SA in 2009. Following a career
                                                                                          in private legal practice, Robert spent
                                                                                          almost 20 years as company secretary
             7                                                                            of significant companies in the energy
                                                                                          sector and has experience of the issues
                              9                                                           facing any company secretary sitting
                                                                                          round the board table or acting as
                                                                                          a director of regulated businesses.
                                                                                          Robert was in-house counsel of
                                                                             10           the year in 2005 and awarded an
                                                                                          OBE in 2007 for services to the
                                                                                          electricity sector. Based in Edinburgh,
                                                                                          Robert chairs the Scottish Council,
                                                                                          Development and Industry and is an
                                                                                          advisor to Equiniti and EDF Energy.

                                                                                          9. Caroline Evans
                                                                                          Director, CSS
                                                                                          Caroline is Director of CSS, the
                                                                                          specialist company secretarial recruiter,
                                                                                          and its parent Beament Leslie Thomas.
                                                                                          Her early career was as a tax consultant
                                                                                          with two of the ‘Big 4’ firms, before
                                                                                          she moved into recruitment. Initially
                                                                                          specialising in management consultancy
                                                                                          appointments, she transferred to lead
moving into banking. During this time,      He is a former visiting Professor at          the team at CSS some ten years ago.
she has experienced many challenges         both Warwick and Cass Business                Caroline has a particular interest in the
in the financial services industry, from    Schools. He is currently National             growth and development of company
pensions mis-selling through to the         Chairman for the Campaign to                  secretaries and is committed to raising
very recent banking crisis. She has also    Protect Rural England (CPRE).                 the profile of the profession at the
worked through the many changes                                                           highest levels of the business arena.
in the regulatory environment and to        7. Lorraine Young
corporate governance best practice          Chartered Secretary in Public Practice        10. Kerry Porritt
that followed. Julie is a Fellow of ICSA,   Following a long career in the City,          Deputy Secretary, Severn Trent
has a first degree in law from the          Lorraine set up her own company               Kerry qualified as a Chartered
University of London and a masters          secretarial practice in 2003. This            Secretary and initially worked within
degree in Corporate Governance.             provides individually tailored and            the investment banking industry. From
                                            flexible advisory services for a variety      August 2003 until December 2006,
6. Peter Waine                              of client companies. Lorraine is a            she was Deputy Company Secretary
Director, Hanson Green                      policy advisor to ICSA and a facilitator      of Brambles Industries, a FTSE 100
Peter has worked for manufacturing          for its board evaluation service. She         global support service provider with
companies and professional firms,           is a regular speaker for ICSA training        an Anglo-Australian dual listed
both as a director and a non-executive      courses and writes for Chartered              companies structure. Since 2007, Kerry
director. A former CBI Director, he         Secretary magazine. Lorraine has              has held the role of Deputy Secretary
acquired Hanson Green with Barry            over 20 years’ experience as a                of Severn Trent, a regulated FTSE 100
Dinan in 1989. He is co-author of           Chartered Secretary, including as             utilities group. In 2010, Kerry was
The Independent Board Director              Company Secretary at Brambles                 appointed a Court Assistant to the
and Takeover, the business novel,           Industries and Head of Secretariat            Worshipful Company of Chartered
and author of The Board Game.               at Standard Chartered.                        Secretaries and Administrators.


                                                                                                         w w w . c h a r t e r e d s e c r e t a r y. n e t   7
Board composition




    A wider view
    We know that greater diversity of board composition makes sense, so how
    can we make it happen?
    Janet Cooper: The topic for today’s roundtable is diversity        There’s probably about 30 per cent female representation
    on boards. The Financial Reporting Council (FRC), in its UK        on executive teams and 12 per cent on boards. Somehow
    Governance Code now requires that boards consider their            women haven’t passed the threshold into the boardroom.
    diversity, looking particularly at gender. Why is this still an    I think this may be partly due to other factors, such as
    issue? Why do we not have much diversity on our boards             boards looking for people who are already on major boards.
    and particularly lack women on boards?                             It’s been a very slow evolution so far in increasing the
                                                                       proportion of women on boards.
    Peter Waine: I think there’s still not enough women,
    even at the executive committee level, to consider. Even if        Peter Waine: There aren’t enough people on current
    one’s going for the plc, the sort of corporate entity, taking      plc boards, especially the executive side, to satisfy the
    diversity one step further from the traditional cadre of talent.   non-executive requirement. Therefore they are having to
    The graduates have been coming out 50/50 for many years.           look below main board level. I think diversity will help to
    But somehow there’s not enough people for headhunters to           break that rather cosy feeling that boards have, like a
    put forward. I feel that the vast majority of companies would      little club with the same members. Plc main boards are
    like to have more women on their boards. It comes down to          now rather small as far as the executive is concerned and
    whether we can offer them the right quality candidate.             they can only have one non-executive position while
                                                                       they are still currently an executive. I think they’re not
    Robert Armour: I think that Cranfield said in its report           just going like-for-like within their own cadre of plc
    that there are about 2,800 women at the next level.                main board.


8   w w w . c h a r t e r e d s e c r e t a r y. n e t
In association with



Relevant experience                                               encourage them in that direction. Another factor to consider
                                                                  is what the reaction to an appointment will be. How will the
                                                                  market react to an appointment; how will the financial press
Janet Cooper: So what’s so special about being on the main        react? Companies will want a wow factor which prompts
board that’s essential to becoming a non-executive director?      people to think: I know that person, I know their track
                                                                  record, they’re going to be a well-received addition. That
Peter Waine: The buck does stop at the main board in a            sort of person is often a safer choice.
plc structure as far as strategy and budgets are concerned.
I think it’s a concentration in the plc structure at least        Kerry Porritt: I agree with that, certainly from what I’ve
that makes it difficult for people outside that structure to      seen in the guidance coming through. It’s very much
understand certain elements of a board’s agenda. Which            around looking for people who have got sector experience.
also means that you’ve got to be a generalist rather than         I think sometimes it’s difficult for people to look outside
represent each function. There’s quite a lot of psychological     a particular remit, especially in financial services at the
difference as well.                                               moment. That makes it hard for people to say: are there
                                                                  other people out there in the public sector or in public
Janet Cooper: Looking at the availability of talent out there,    service, such as judges, who are sufficiently challenging
do companies look at the public sector, where people have         and who have a different mindset that would be a good fit
run very significant departments and where there tends to         around the board, because these people may not have the
be a slightly broader, more diverse group of candidates?          right experience of the plc sector.

Lorraine Young: I’ve seen several boards which have former        Peter Waine: We make about 100 appointments a year,
male civil servants on them. Such people can be very sought       which we’ve been doing for over 20 years. I don’t think
after, particularly those from the treasury. But I’ve not seen    we’ve placed a single civil servant, nor has it been requested,
this as much with female civil servants.                          nor have we been able to push for it, despite the talent that
                                                                  there is there.
Susan Henderson: If you look at the age of people who
would be suitable as non-executive directors, they’re             Lorraine Young: Why do you think that is? It does seem,
probably in their 50s. Although there is a 50/50 split of         from reading the papers recently, that people are trying
graduates now, if you look at the split of graduates say 30       to pull back on the size of their boards. And you can
years ago, when these 50-year-olds were coming out of             understand that, but I think that could actually count against
university, that split would have been a lot different. There     diversity. You know they want somebody who they perceive
are other issues, such as that some women will drop out to        as safe, that they can be confident in, and this is the reason
do other things. However, that still doesn’t get back to 12       why the executives want someone who can hit the ground
per cent being a sensible number.                                 running. They’re less inclined to say, well they’ve got suitable
    In terms of diversity being more than just a gender issue,    personal qualities, as you might have said about the civil
I think that looking at public sector is valid. To get a proper   servants. They’re not willing to put the time and energy in to
balance of board members you will want some members               train them, or to take the risk that they might fail.
to have had that range of plc experience, so that they
understand the difference between a big division and the          Susan Henderson: I would like to ask Peter; do companies
listed company environment. It is also valuable to have a         say, ‘we’re wanting somebody that’s been the chief
wider balance, with say people from the public sector who         executive or COO somewhere’, or do they specify that or
look at some things and say: ‘You’re looking at it from a         do they specify the qualities they should have. For example,
listed company perspective, but actually I’ve got a different     someone who is going to be challenging or with a wide
perspective, which may also be relevant.’                         range of experience’?

Janet Cooper: In terms of the companies that you’ve               Peter Waine: Yes. It’s experience of having been on the
worked for, do you feel there was a supply issue, that            main board that they are looking for, rather than necessarily
there weren’t enough women or people from different               having been Finance Director. They need to be financially
backgrounds available to be promoted within your                  competent, although there are a few non-executives who
organisation or to get external, senior appointments?             aren’t as financially competent as you might assume, having
                                                                  been on the main board. I still think that’s a problem. But
Robert Armour: I think there are two things to consider.          no, they don’t tend to say they want a chief executive or
In many cases there are good women on the executive               former chief executive. In fact we would often caution
management team. But they may be in roles which                   against a current chief executive, because they are so busy
traditionally don’t go forward to the main board, such as         at that stage, running their company and they’re not
HR Director. Perhaps it comes back to the fact that there         shrinking violets. The combination of the two makes it quite
are a limited number of executive slots and a reluctance to       difficult for them to adjust within three or four hours to
put people below main board level onto other boards or to         becoming a non-executive.


                                                                                                        w w w . c h a r t e r e d s e c r e t a r y. n e t   9
Board composition
                                                                         concentration on evaluating the effectiveness of the board,
                                                                         which may make people see that they don’t necessarily need
                                                                         what they traditionally thought they needed.

                                                                         Peter Waine: With some of the board evaluation exercises
                                                                         that we’re currently doing, there has been a sort of reflective
                                                                         moment by the board or by the chairman on what is really
                                                                         needed. Sometimes we find boards are saying that they
                                                                         don’t really know each other. They meet at nine o’clock,
                                                                         and finish at three. It tends to be the global companies
                                                                         whose boards actually know each other because they travel
                                                                         together. I think that there’s a need for companies to bond
                                                                         and understand each other and spend more due diligence
                                                                         on chemistry and corporate cultures.

                                                                         Julie Bamford: I think that when a lot of executives
                                                                         first go onto the board that is when they may have real
                                                                         difficulty focusing on the whole company, rather than just
                                                                         their own area of operational responsibility. Some training
                                                                         would help; directors have induction training when they
                                                                         come on the board, part of that should focus on their legal
                                                                         responsibilities. To dismiss people who haven’t had board
                                                                         responsibility in the past is, I think, a bit narrow.



                                                                         Quotas
 ‘Do companies look at the                                               Janet Cooper: When Norway looked at this in 2001 they

  public sector?’
                                                                         introduced a quota to get 40 per cent of women on boards
                                                                         and they found a supply very quickly. This was because,
                                                          Janet Cooper   if they didn’t, their companies would be liquidated within
                                                                         two years. No company was liquidated, because they all
                                                                         complied. Does that mean that Norwegian companies are
 Julie Bamford: We hear the term ‘fit’ a lot. However,                   now operating at a suboptimum level because they don’t
 there’s a feeling that maybe boards need to change their                have the right talent onboard, or was the talent actually
 thinking. Major investors always comment on appointments                there when they went looking for it?
 and like to see a ‘track record’. Headhunters tend to follow
 the company’s lead, which they should avoid doing, so                   Peter Waine: I don’t like quotas; I think they’re going
 that boards don’t automatically get what they think they                to be counterproductive. I know something needs to be
 want. There should be more of a discussion around board                 done to smash this glass ceiling. Certainly a number of our
 composition, to broaden people’s thinking, because this                 appointments have been women and the number of boards
 question of ‘fit’ comes up all the time. And nobody can ever            that are asking for women is increasing. I can’t believe
 quite pin down what they mean by ‘fit’. It always seems to              that companies have been so naive as to not seek talent
 mean that the idea they’ve got in their head is of someone              wherever they can find it. It’s just that they haven’t been
 like themselves. Everybody needs to get together and                    flexible enough or open-minded enough to take one or two
 broaden out their thinking on this.                                     women onto their boards. In a small economy of a country
                                                                         like Norway the standard must have dropped and that is not
 Peter Swabey: It often seems to me that perhaps                         good for really talented women.
 somebody who doesn’t ‘fit’ is actually more appropriate.
                                                                         Janet Cooper: I’m not aware of any research showing
 Lorraine Young: It’s back to the ‘groupthink’ problem.                  anything yet, because they say it’s too early to identify
                                                                         whether it has had a positive impact on performance.
 Julie Bamford: Yes, in many ways diversity means ‘not fit’.
 The two terms are contradictory.                                        Caroline Evans: I’ve read that Norway has exceeded its
                                                                         quota, which suggests that the quota has created the
 Peter Swabey: For me, awareness of board diversity may                  opportunity to view potential board members in a different
 develop with the requirement for external board evaluation,             light and to assess them differently. Maybe the mechanics of
 making that requirement quite positive. There will be greater           assessing someone’s suitability have to be altered.


10   w w w . c h a r t e r e d s e c r e t a r y. n e t
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Kerry Porritt: I agree that it’s too early in the cycle to         and I’m on your side. I’m a woman, on a plc board and
produce any results as to whether the quota’s working. A           the shareholders seem to be happy – there’s a much more
second interesting point is that getting one woman on the          promising story to tell.
board tends to be quite ineffective, because that person is
always seen as being a female representative, or the ‘woman        Lorraine Young: Maybe you touched on something there
director’. Having two or three women on a board of, say            – there’s a lot of fear out there. What you said about
ten, is far more effective because then they become part           changing the chairman struck me. How do you do that?
of the usual debate; they’re no longer seen as the token.          I’ve changed my mind a bit in my answer to that. I started
Although I don’t agree with quotas, in going to 30 per cent,       off in the camp of let’s not have quotas; we’ve all got to get
you do away with the idea of the token woman on the                there on merit. But actually if quotas are imposed after this
board. I do wonder whether that’s going to have a positive         call for evidence it may not be such a bad thing. If you look
effect in Norway, because they have more than 30 per cent,         at the numbers and how long it’s taken us to get not very
rather than just the one woman at the table.                       far, what is it that’s going to change the people that run
                                                                   boards to make them come out of their comfort zone and
Peter Waine: But even having one woman on a board                  choose different people?
does change the logistics, the dynamism of that board.
That’s the feedback we get. I still feel that a more subtle        Julie Bamford: As you say, the mechanics of the
approach can be more effective. In the UK corporate                appointment process are important here. If we go for
scene that’s not quotas, but what’s been hinted at: quality        quotas we may have a couple of years of disruption and
induction. Not just a half-day, but over a whole year in           then things will settle down, because the culture of boards
different formats. The attitude of the chairman of that            will change. What they are looking for will change. What
board is also important, because after all it is his or her        they see as ‘fit’ will change. The momentum will build.
board. That can make a huge difference to the remit and            I don’t have a strong view either way on quotas, but I can
the instruction that people like ourselves are given and the       see the argument for them.
effectiveness of the appointment.
                                                                   Robert Armour: I think you’re right. Personally I’m in
Kerry Porritt: I think that talking specifically around gender     favour of quotas. I think the European average is about
and the diversity of boards could be a potential red herring.      12 per cent; it’s not that far off ours. I read that it would
We all know as women sitting around this table, that we’re         take, at the current rate of progress, 70 years to get
all different and we work in very different ways. It’s not         to parity. We’re not going to get there in a reasonable
always the case that if you have just one woman around             timescale without some pressure. Whether you go with
a table, that she will work differently to the men. If she         the Norwegian model of 40 per cent or not, it seems to
happens to have a lot of male characteristics, actually she        me that you may need to take a leap of faith. Part of the
won’t. That’s not because she’s a woman, it’s because her          reason you want diversity is to avoid groupthink. I think that
traits are that way. So actually, in the same way that five        part of the problem is that there’s groupthink out there that
men around the table will all act completely differently           says, ‘we can’t take the risk of widening board composition,
because they’ve all got different characters, I think it’s quite   if we widen it from the collective usual suspects we are
generic to say that a woman has to act ‘like a woman’.             going to dumb-down the board.’ Actually you’re going to
                                                                   change things, but it’s that leap into the unknown, which is
Julie Bamford: I think you’re right. Bringing diversity to         seen as risky, but which may not actually be any worse than
the board is as much about diversity of thinking. An example       the current situation. Most surveys of the UK population
is appointing a lawyer to an audit committee. A lawyer             find that they would like a more gender reflective board
comes with a different perspective and thinks about things         structure than we currently have.
in a different way. It’s the different ways of thinking that
boards need.                                                       Julie Bamford: That’s important as boards have to reflect
                                                                   their customer base. If they haven’t got that thinking at
Caroline Evans: Peter, when you said that when a woman             board level they become detached from their customers.
comes onto a board things start to happen differently. Is that
received as positive feedback?                                     Janet Cooper: The Catalyst survey in 2007 said that
                                                                   companies with more than three women on the board
Peter Waine: Completely positive, if the women come to             outperformed others by 83 per cent. In terms of the fear
the board as themselves the feedback is that the board will        of appointing people who may not tick all the right boxes,
be different. It’s perceived to be different even before the       those companies that have taken that ‘risk’ now seem
appointment’s made. If the women that we have placed               to be outperforming as a result. How do we improve the
on boards in the last 12 months were here they would say,          talent base, so that this fear can be removed? Do you
don’t get hung up about this, or worry about that, you’re          think initiatives by Centrica, Unilever or Vodafone, who will
thinking too academically, too subtly. We’re actually on a         always put a woman on the shortlist for senior executive
board and I can see how things are beginning to change             appointments, are going to improve the talent base?


                                                                                                       w w w . c h a r t e r e d s e c r e t a r y. n e t   11
Board composition
 Caroline Evans: I think the talent is there but that it may      Robert Armour: Of the people who come to you, Peter,
 be dangerous to put a woman on a shortlist in order to           asking to be considered, how many are women? If they
 fulfil a requirement. I think the measures of talent and the     don’t come forward by themselves, how do you find female
 professional development programmes should all be looked         candidates? Because taking Maggie’s point, if they don’t put
 at and perhaps altered in order to make them fairer across       themselves forward because they think they’re not going
 a more diverse range of equivalent, but differently manifest,    to get through and the statistics say there are less jobs for
 talent. The ‘traditional’ talent is readily measurable against   them, then they’re not going to try, in case they fail. It’s a
 ‘traditional’ criteria; the diverse group should be measured     vicious circle.
 differently. Perhaps we need to be more sophisticated in the
 way we measure people’s capabilities and potentials.             Peter Waine: A number of people do write in. Secondly
                                                                  we get chairmen and non-executives who say, I think this
 Peter Waine: I think that the Unilevers and the Vodafones        person on our board should be considered, which is very
 will have a huge female talent pool. Perhaps some of the         useful. They’re not always recommended from their own
 companies at the latter end of FTSE 250 may not have the         board even, they could be recommended from a board that
 sufficient depth and variety of talent because they won’t        they’re also on in some other capacity. We do back certain
 attract that number of world-class people. Even at board         candidates we believe passionately in. Sometimes we add
 level they only have one or two real stars. Unilever and         them to a list and say, they’re not quite right for your direct
 similar organisations will get the best from universities and    specification, but they should be considered. They tend to
 should keep most of them. I think their trouble is that they     see that extra one, because it’s pretty pointless for us to
 have too much home-grown talent and not enough diversity         propose that person unless there’s some real benefit.
 of experience. So they think they’re doing well compared
 with internally set yardsticks, but the competition isn’t        Robert Armour: Would that extra person you put forward
 standing still. That makes their people pretty useless as non-   actually be somebody appropriate from a diversity angle?
 executives elsewhere, because they say the only way to do
 things is the Unilever way of doing things, which is not the     Peter Waine: I was thinking mainly about women in that
 case. So it’s not quite as crisp and as neat as sometimes the    particular category. But actually it’s not only women; nor
 arguments or the articles convey.                                should it be. You talk about lawyers, especially within
                                                                  regulated industries. I still find that financial services is a
 Janet Cooper: It seems a powerful step forward, that the         big, big problem when it comes to having a genuine desire
 chief executive or the chairman in these firms has been          to have a balanced board. But certainly lawyers are very
 saying, right we’ve got a lot of women at the lower level, but   good for regulated industries, the utilities and so on and
 virtually nothing at the top of the pyramid. But the process     we’ve made some exciting good appointments there. In turn
 that they are using to get people to the top won’t equip         that’s helped that candidate to broaden into a more general
 them with the right talent to be moving into other businesses.   portfolio of non-executive positions outside regulation.



 Confidence                                                       Reporting and the
 Maggie Heasman: Is there something to be said around             nominations process
 the fact that women don’t feel they can do it? That they
 stop at a certain level and they’re not encouraged further.      Janet Cooper: In terms of the nomination process, how are
 Perhaps they’ve gone through an education system where, if       the specifications for these board positions put together?
 you’re in your 40s or 50s, you’re not encouraged to progress     Are the required characteristics predominantly male, so that
 up the ranks and so you don’t feel you can do that. You’ve       it’s a self-fulfilling prophecy that a man will be taken on?
 got the talent, but no one has ever encouraged you. So you
 hold yourself back.                                              Peter Waine: I don’t know. Being a man, I’m not sure
                                                                  if I can see through what is actually presented to me
 Lorraine Young: I think confidence is a huge factor. When        sometimes. I’m not aware that they’re doing that. But I
 I ran a department and was recruiting company secretaries        am aware that they’re wanting, where possible, a woman
 I found that you could interview a woman and a man               on the board; it’s definitely what they’re asking for. It’s
 who were reasonably equally qualified, but, in general, the      inordinately slow, but I do believe the momentum is there.
 woman would be far more modest about her achievements
 and what she could do, than the man. Yet on paper the            Susan Henderson: When I went to New York, I went to
 woman may have been better, or the candidates would have         Ellis Island, where they had processed everybody coming
 been at least the same.                                          into the US. The tests they had used to decide if you were
                                                                  an acceptable person to live in the US tested aspects that
 Janet Cooper: Do you feel that women are not putting             were completely alien to people coming say from a rural
 themselves forward; that they’re waiting to be asked?            Eastern European society. They now recognise that the kind


12   w w w . c h a r t e r e d s e c r e t a r y. n e t
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of questions they were asking were unfair, because they
were not taking account of a different range of skills and
experiences. I wonder if there’s something like that going on
subconsciously in the process of board appointment.

Julie Bamford: I think this links in to what Maggie was
saying that women who are in their 40 and 50s now may
not have been brought up to push themselves forward and
to strive for those kind of careers. They’re also dealing with
men of that same generation, who were brought up to see
women in this way. Often they don’t realise how they are
thinking, what they are saying, or what they’re doing.

Janet Cooper: In terms of the FRC UK Corporate
Governance Code, which says you need to describe the
nominations process in appointing new directors, are you
going to be putting more information about the nature of
the nomination process in your reports this year?

Susan Henderson: I did it last year. We had two new non-
executive appointments. We were looking for one to take
over as chairman of the audit committee. The headhunter
said to us: ‘here are some audit committee possibilities, but
there is somebody else we think you should see as you’re a
scientific company and innovation is your thing. This person
comes from a scientific background. That person was a
woman, who brought diversity along with an innovative,
scientific point of view, without the conventional financial
or plc listed background. She’s brought diversity when we
weren’t specifically looking for it, but we were open to the
suggestion. It is important for a board to define what it is
looking for, but also to be open to something else as well.
                                                                 ‘There’s a lot of fear
Janet Cooper: When you appoint women to the board,                out there.’
is one of the first committees they join the nominations                                                              Lorraine Young
committee? Doing that might enable us to try and break
down this tendency for people to appoint in their own
likeness and to accelerate the consideration of diversity in     change behaviours, so the more reporting we can have, the
the recruitment process.                                         better, perhaps with companies setting internal targets and
                                                                 reporting on how they are working towards their goal.
Susan Henderson: I tend to see nomination committees
composed of people that have been on the board a bit             Janet Cooper: If one of the outcomes of Lord Davies’
longer, who know how the board works.                            committee is that there will be more reporting on diversity,
                                                                 throughout the organisation, this will fall within your remit
Robert Armour: I don’t think people say, right we’ll put a       as company secretaries. Do you think that level of reporting
woman on the nominations committee, as such. You have            would be a good thing?
your list of non-executives and you sit there and say, how
am I going to allocate them? Let’s start with the chairs         Kerry Porritt: Although reporting is a good thing that can
for these committees; have they got experience of that           drive a change in behaviours, I think there is a problem
particular field? Then how do I divide them up to get the        with that approach. From my perspective, the danger is
right balance of skills and approach? By the time you’ve got     that the more obligations of this kind that come along the
to that stage you know the personalities around the table,       more likely it is that corporate governance will become
so you know how they’re going to fit.                            very compliance-based, instead of being very strategic. The
                                                                 ICSA guidance says that the composition of the board is
Julie Bamford: I think your point on reporting is very           the chair’s vision and the chair should be feeding that into
important. Companies should report on their nomination           the nomination committee. If the chair’s vision isn’t a very
process. This links into the evaluation process and focusing     good one, or if there isn’t a process in place to define how
on this issue as part of board evaluation. Reporting tends to    the company should align board composition to its strategy,


                                                                                                    w w w . c h a r t e r e d s e c r e t a r y. n e t   13
Board composition
 then I don’t think the nominations procedure will ever really     launch of its report in December last year. It was suggested
 change. I also think we should consider the terms of usual        that these appointments should be on a website or at
 employment. If you appoint somebody to the board, they’re         least become more public. One or two companies thought
 usually on there for at least three years, maybe six years or     that was a good idea. Do you think doing that might add
 even nine years. How do you know you’ve got the right             value in bringing out more people who will put themselves
 person? It’s usually within the first six months that you know    forward, or will it actually just cause more work?
 if it’s working. Maybe personality profiling is something that
 the whole board needs to undergo, or maybe there is a             Caroline Evans: I think it depends on how the applications
 need for probation periods and coaching. Currently there is       are reviewed and whether people look at them in the
 induction and development, but is that enough? I wonder if        traditional light or look at them in a slightly more lateral
 the appointment and retention process for directors on a plc      light. If they are looked at in the traditional light then
 board is too one tone.                                            perhaps the end result will be the same. But if the process of
                                                                   sorting is adapted, then yes.
 Peter Waine: If we’re not careful, with all these reports,
 corporate governance will become an industry; an end in           Kerry Porritt: You could put the advert wherever you like
 itself. I think that’s where you, as company secretaries, play    really, couldn’t you? But unless that advert is asking for the
 a huge role. When I talk to chairmen, the successful boards       right things, you’re never going to find the right candidates
 are those where they don’t have to say, ‘we spend a lot of        to review and, in the end, get the required mindset. You
 time talking about corporate governance’, because they’ve         need to ensure that the advert fits with what you’re actually
 got a good company secretary who tells them exactly what          looking for.
 needs to be done. I think that’s a very powerful relationship
 between the company secretary and the chairman; even the
 more liberal, open minded chairmen need help. I think it is       Action plan
 important to emphasise chemistry but I think that profiling
 would be a bit too difficult for some chairmen to take.           Janet Cooper: What do we think businesses need to do, or
                                                                   the Government needs to do, to try and move this diversity
 Robert Armour: There is something in looking at the               issue on to the next level? We can’t carry on doing what
 process that’s important. The public sector has a much better     we’re doing, with 12 per cent on the FTSE 100 and 7 per
 balance of appointments, with almost 50 per cent of boards        cent FTSE overall with women on boards. How do we move
 chaired by women. Why is that, compared to the process for        this forward if quotas aren’t the answer?
 corporate boards? Looking at the differences, most of these
 posts are publicly advertised. There’s a fairly strait-jacketed   Robert Armour: We haven’t really talked about minorities,
 process to public sector appointments, set by Government          disability or international experience. It’s much easier to
 bodies. Sometimes that is frustrating, but nevertheless it        tackle gender as you can tell men and women apart; it’s
 has achieved a result which is overtly fair. In many ways the     much harder to enforce a quota for international experience.
 corporate appointments tend to be less visible.                   Perhaps different approaches to different aspects of this
                                                                   problem would work best.
 Peter Waine: When we make public appointments we are
 asked to advertise as a parallel exercise. Not once have the      Peter Swabey: The requirements of each board will differ,
 people from the advert got onto the shortlist.                    depending on the company.

 Caroline Evans: I think what you say is interesting: if you       Lorraine Young: I’ve found that on some boards, where
 had a public sector appointment and were not allowed to           I’ve done board evaluation, they seem to have a pretty
 contact anyone except via the advert, do you think you            good handle on their strategy and the kind of skills and
 would have had the right people coming through?                   experience they need in a general sense. Although with one
                                                                   evaluation that I did, honestly I think that if there were 10
 Peter Waine: The answer is, we wouldn’t.                          or 12 directors there were 10 or 12 suggestions as to what
                                                                   they needed to do about the next board appointment. If
 Caroline Evans: I think there is a middle ground in               they’re only a small UK company operating in the UK, the
 recruitment between the hearts and minds and knowing              international experience wouldn’t perhaps be relevant for
 the ‘right’ person and having mechanical systems in place         them, unless they are wanting to expand. A lot of them are
 that encourage you to widen the net, so that you get a            quite good at linking their requirements into their strategy.
 different perspective, but still maintain the quality. It’s in    The gender issue is perhaps just slightly different. Maybe
 there somewhere, but I don’t know who takes the lead on           that fits into what you were saying about disability and other
 that; all of us probably.                                         areas. There are almost two kinds of diversity, aren’t there?

 Janet Cooper: This idea of making non-executive director          Janet Cooper: Yes. Gender diversity is much easier to
 appointments more public was discussed at Cranfield’s             monitor and measure, because it’s very obvious. Everything


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                                                                 Flexibility
                                                                 Janet Cooper: So what are the steps we need to take?

                                                                 Kerry Porritt: We need to look at a lower level in the
                                                                 organisation. If women in their 40s and 50s are a bit
                                                                 backward at coming forward, then let’s look at women in
                                                                 their 20s and 30s. How do you push them, change their
                                                                 expectations, make them want to go forward; how do you
                                                                 build the networks? How do you make sure, as a corporate,
                                                                 that you’re talking to other corporates so that these women
                                                                 are gaining relevant experience so that when they get to
                                                                 their 40s and 50s they can make that move?

                                                                 Julie Bamford: I think we should recognise people that
                                                                 are in their 40s and 50s now. Organisations need to value
                                                                 people who don’t shout loudest about their achievements. If
                                                                 a department does well, a man in charge may say, ‘I did this’
                                                                 whereas a woman is more likely to say, ‘We did this – as a
                                                                 department.’ Organisations need to shift their thinking, so
                                                                 that the people who are quietly doing very well get noticed
                                                                 as well as the ones shouting about their achievements. I
                                                                 don’t think women are saying they don’t want to be put
                                                                 forward. Talented women are there, they’re just trying to be
                                                                 recognised in different ways.

                                                                 Peter Waine: While talented women are definitely

‘Reporting tends to change                                       there and there are enough to make a huge difference
                                                                 to the diversity on boards, I think your comment is slightly
                                                                 too hopeful that your generation of women, if they’re
 behaviours.’                                                    looked after and given more confidence and confidants
                                                                 and mentored, are going to be different from the
                                              Julie Bamford
                                                                 previous generation.

else is harder to define, which makes it harder to measure. If   Maggie Heasman: Often women still do have to look after
we want a more diverse board, which is more representative       the family, so they don’t have the time there to take on
of customer base, gender is a factor. How do we move the         these extra responsibilities.
argument forward, to achieve better diversity?
                                                                 Peter Waine: It’s back to this very important point
Robert Armour: Most boards could measure diversity.              of confidence.
Our companies measure ethnic diversity in the workforce
and could, if they wanted to, publish it. Public sector          Kerry Porritt: It’s got to be about choice. A lot of the
appointments always ask about sexual preference and ethnic       most successful female business people in this country
background, so we could do it if we had a mind to. But           are entrepreneurs who start businesses from home to
maybe that’s not necessarily the right approach. Maybe the       accommodate childcare. I think it would be wrong to
question should be more about the skills that the board          say that every woman who decides to stay at home with
needs. The point of bringing different groups in is to avoid     children should then be pushed back into work. However,
groupthink, where everybody comes from the same angle            I know that companies like Deloitte for example have very
because they’ve come up through the same industry with           good mentoring, where somebody has got a partner who
the same training.                                               keeps them in touch with what’s going on and helps them
                                                                 through that transition back to work after children. There
Peter Waine: We’ve got to be careful about trying to fight       are bigger firms with the scope to be more flexible in how
on too many fronts simultaneously. We might find some            they approach women and careers and childcare. But I think
chairmen who are very willing but who feel that they’re          that for smaller companies it’s quite a big ask.
having all this thrown at them. Let’s pick one or two really
significant things and go for them, instead of this right        Caroline Evans: I think there’s two things on that. I think
across the board approach; that’s not the way forward.           one is that amongst SMEs and smaller businesses, the


                                                                                                     w w w . c h a r t e r e d s e c r e t a r y. n e t   15
Board composition
 success rate of women-run businesses is much higher.             Caroline Evans: I agree entirely, but what about generation
 Now that suggests that women don’t need the status               Y? Talking about diversity, is generation Y going to want
 and the structure and everything else to feel they’re being      what we’re aiming to achieve, will that generation of
 successful. Perhaps a lot of the big corporate environments      women actually want it? A female partner in a strategy
 make it harder to feel confident and successful, perhaps         consultancy has recently commented to the effect that: I’m
 it’s more isolating. I think at every stage women or any         glad I’ve done it my way, but I’ve got a daughter and I don’t
 minority needs a mentor as well. As agents we need to            know if she’s going to want this. So are we trying to achieve
 support, mentor, sponsor and push forward people or              something that, by the time we’ve achieved it, generation Y
 empower them by saying; you might think you’re here,             is going to say, no thanks!
 but actually I can see comparable people and actually
 you are here, you’re better than you think you are. So
 there’s a lot that can be done. I think perhaps it’s a power     Age
 struggle that maybe women just don’t want to waste
 their time on.                                                   Robert Armour: This makes me think of another diversity
                                                                  issue: age discrimination. We tend to put people over 50
 Peter Waine: That’s a very good point, because I think           on the board. You can get some very talented, able and
 women can’t see the point of company politics. They just         energetic candidates in their late 30s, early 40s. It’s quite
 think that talent, per se, should get them there. And yet        difficult to spot them and sometimes it seems a risk. But
 there are company politics.                                      actually, you know, one of the things... the groupthink that
                                                                  we are trying to counter, often derives from the fact that
 Janet Cooper: I think part of the issue is that they don’t       everybody’s in that 50 to 65 age bracket.
 know when to come forward. They don’t feel valued; they
 don’t feel their skills are actually worth anything.             Peter Waine: I think that’s changing. We’re finding that,
                                                                  increasingly, people have had a lot of exposure by the age
 Caroline Evans: There is also perhaps a perception of            of 45 and their companies are very willing to have one non-
 rigidity. They’ve perhaps gone down the entrepreneurial          executive position of that age because they realise that no
 route because they can manage their life as they want to.        business problem is unique.
 Why would you want to step back into a corporate, having
 liberated yourself from that kind of structured working          Kerry Porritt: There was a very good book published
 environment? These people are crucially valuable in terms of     about ten years ago now, called Funky Business, by Jonas
 their skill set.                                                 Ridderstråle. His argument comes back to your generation
                                                                  Y point, that there’s a lot going on in the world and people
 Peter Waine: They’re just as valuable as the Unilever person     now have so much choice. His quote was: ‘Sameness sucks.’
 who has been cocooned and has never been in the outside          The thing that’s making people invest in companies, buy
 world in a way. Whereas this woman entrepreneur has had          from companies, do business with companies is diversity.
 to try and work out where she is going to find, A, the time      And actually, he could foresee in the future that it will come
 and, B, the money to pay the next stage, those Unilever          down to having a connection with the people who were
 people have never had that experience.                           leading these organisations. I think that’s still really relevant
                                                                  today. I think you need to be looking on a much bigger
 Caroline Evans: That’s interesting. You’re saying that you       scale than just gender diversity to say: ‘How are we going to
 couldn’t take someone from a big corporate out and put           attract generation Y into our organisation? Do we do things
 them in an entrepreneurial environment, but potentially          differently? Do we look at things differently to get them to
 what we’re saying is, you could take an entrepreneurial          come in and buy into whatever the brand is?
 achiever out and put them in a big corporate.
                                                                  Caroline Evans: I think, yes, and I think the need to do
 Peter Waine: I think you can in certain cases and you could      so is reflected in hard commercial terms, isn’t it? If board-
 do more if we’d all think it through a bit more carefully. But   involved women are performing better then there’s an
 it’s not just a neat automatic process though.                   investment decision for everyone to make; whether to
                                                                  buy shares because there’s a woman/women on the board
 Robert Armour: I think Kerry’s bottom-up approach has            because you think it is their presence that is making the
 got to be combined with the top network which says,              company more successful.
 we’re actually going to do a message from the top that the
 culture, the tone of the organisation is going to encourage
 a better gender balance. We are going to create more role        Time to step up
 models and more opportunities. That in turn probably goes
 to raising confidence and courage in saying, ‘right, I’ll put    Janet Cooper: Is there a supply issue, that there aren’t
 myself forward because I can see a chance to succeed rather      enough talented people from diverse backgrounds who
 than a chance to fail.’                                          are available to take on these board appointments? Do


16   w w w . c h a r t e r e d s e c r e t a r y. n e t
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we agree with that? Is there an issue? Or are there some
really talented women and people from diverse backgrounds
out there who should be considered for non-executive
director appointments?

Caroline Evans: Emphatically, yes. I’m struck almost daily
by the calibre of women available. The company secretarial
profession is a profession that holds a lot of women. Perhaps
historically there are two reasons for this. One is because
of the way the profession has been perceived. Secondly, I
think it’s because it plays to a lot of the less tangible skills
that are absolutely crucial to a successful business, such as
successful communication through business that women
have the capacity for. The women who are coming up the
ranks through the company secretarial field are supremely
well-qualified professionals in comparison with any other
discipline. In particular, having had boardroom exposure,
albeit perhaps in a secondary capacity, but they have that
experience of what goes on in the boardroom, perhaps
on a number of different boards but the years of exposure
that you get are hugely valuable, over and above any other
discipline potentially.

Janet Cooper: Now do you feel, as company secretaries,
that you have a reasonable financial background?

Lorraine Young: I think you’ll find there are a variety
of company secretaries. There’ll be some that take to
that and some that have got different skills. I think              ‘Any minority needs
                                                                    a mentor.’
across the board you’ll probably find the same with
other executives coming through the organisation. Some
company secretaries are running a big department and                                                                       Caroline Evans
have to manage the budget, so they’ll need at the very
least the basics and there are accounting exams in the
ICSA qualification. But beyond that, I think some of that is       Julie Bamford: That can also be a very good way of
people’s inclination, isn’t it? I can understand the numbers;      questioning. If you’ve got something coming to the board
I don’t always find them very exciting. Having done loads          for a decision, you’ll probably have someone from below
of minute taking you need to understand what the                   board level presenting it. It’s a good way of establishing
numbers are about and look at the reports so that you              whether that person fully understands what they’re
can do the minutes. So I think most of us can, but not             proposing. Because if someone on the board can say, ‘I
necessarily all of us want to.                                     don’t understand this,’ that person will need to explain it to
                                                                   them in another way and in terms they can understand.
Peter Swabey: I think I’d agree with that. I think most
company secretaries are financially literate. I question           Peter Swabey: Yes, and then you’ll rapidly identify whether
whether it’s actually necessary for a non-executive director       the person presenting fully understands the proposal.
to be completely financially literate. If they’re going to be
on the audit committee, yes that’s an issue. But then they’ve      Caroline Evans: On the other hand, company secretaries
got to have reasonable financial experience anyway. Surely         also have in-depth understanding because surely the act of
there are going to be some places for non-executives who           minuting in itself must require a deep understanding of the
are not necessarily that financially literate. They’re bringing    subjects under discussion? If the boot were on the other
other diverse skills to the board, which are not necessarily       foot, could everybody else in the boardroom minute as well
financial skills. That’s going to mean that they feel able to      as company secretaries?
question, in much more detail, financial information that is
just presented to them.                                            Susan Henderson: I think there’s a distinction between
                                                                   being a company secretary and then going onto the board
Caroline Evans: Sometimes you need that person in                  of that company. You’d avoid that at all costs, because
the room, don’t you, who’s prepared to say, ‘I just didn’t         you need to be a dispassionate observer. Translating the
understand that.’                                                  skills as a company secretary that you’ve developed at one


                                                                                                       w w w . c h a r t e r e d s e c r e t a r y. n e t   17
Board composition
 organisation into another organisation as a non-executive
 director would be preferable. I also think that being able
 to see what it’s really like to be a non-executive director in
 another organisation would help you back in the company
 secretarial job you’re doing, to understand how you can
 better support the non-executives on that board. You can
 then see things from both perspectives.

 Peter Swabey: I can think of maybe one or two company
 secretaries who I’ve known who have been non-executive
 directors of other companies and for me that’s a waste.
 I think many have the necessary skills. That goes back to
 the thing we were talking about earlier, how boards and
 chairmen identify what the required background qualities of
 the non-executive director are and how they communicate
 those to the people who are searching for candidates. It
 seems to me that the outlook now seems to be excessively
 blinkered. We talked earlier on about the perception that a
 non-executive director must have experience on a company
 board. That’s not always going to be necessary. It just needs
 maybe to be that little bit more inclusive, but I think it’s still
 struggling to do that.

 Susan Henderson: But it gets back to Kerry’s personality
 argument, that you perhaps don’t want to be asking for
 financial experience, board experience. You’re wanting to
 ask for, you know, openness of mind, independence of
 mind, ability to challenge and be inquisitive.

 Julie Bamford: And you do need that mix, don’t you? You              ‘Diversity is wider than
 need somebody who is all over the detail and somebody
 else who is ‘big picture’ and thinks strategically. Everybody
 should be looking at it from a different point of view, so
                                                                       just gender.’
                                                                                                                      Peter Swabey
 you don’t miss anything. That’s the whole point of diversity
 and to avoid groupthink. If everybody’s thinking about it
 differently, all the issues should be covered.                       Caroline Evans: That’s where there’s a disconnect in my
                                                                      industry. I’m a contingency recruiter. I recruit up to the top
                                                                      of the line route. There should be a greater relationship
 Making the change                                                    between the sort of executive search firms that Peter runs
                                                                      and the contingency recruiters that are bringing people up
 Janet Cooper: So how do we make that change to be                    the ranks. I’d welcome that, because I think recruiters have
 more inclusive?                                                      means of identifying future potential.

 Caroline Evans: I think there has to be something done               Susan Henderson: But perhaps company secretaries can
 on the mechanics of professional development within                  play a role, because typically they’d be company secretary
 corporate culture so that it’s more inclusively relevant or          to the nominations committee and probably be involved in
 more inclusively accessible. But I also think that somebody          non-executive directors searches, which are usually quite
 needs to pick up the baton, take the risk and run with it.           confidential. You know if you have a sales manager or
 Maybe quotas, or the diminishing pool of non-executives, or          an assistant company secretary that’s required, everybody
 the issues around how big your executive board needs to be           knows that that job’s up. But a non-executive search is
 will drive that.                                                     probably carried on quite quietly for some time. So it’s
                                                                      kept very close to the chest, without HR being involved.
 Robert Armour: I think part of it has to come back to the            The company secretary, however, probably is involved
 relationship between search firms and the chairmen. The              and even though the chairman would be speaking to the
 discussion on how wide you’re going to go has to be at               headhunters, usually on the day-to-day logistics of setting up
 the point of setting that job description. I think the search        meetings, it’s the company secretary that can be involved. So
 firms have got to try and encourage the chairmen or the              maybe we should be putting our oar in and asking: ‘Is this a
 nominations committee to take a slightly riskier approach.           diverse shortlist?’


18   w w w . c h a r t e r e d s e c r e t a r y. n e t
In association with


Kerry Porritt: I do think there is something around the          to go and talk to somebody else who can. But if the board
procedure for how you come up with what you’re looking           headhunters and contingency recruiters build mutually
for. Because at the moment, all the Code is saying is, report    supportive relationships or the boards themselves spread the
on what the process is. It’s not saying best practice would      net wider, that would be a positive step.
be to go through these sorts of routes to get to what
you are looking for. A change is needed to force chairs to       Janet Cooper: When you’re reporting on the new
recognise that a chat with other board members about what        governance requirement for greater diversity, will you be
sort of person is required is not enough. I’m by no means        saying, we’re instructing head-hunters to help us fill these
advocating a cottage industry in this approach, but maybe        vacancies and we’ve requested they consider diversity?
you need a mandate on the support they get in putting that
process together, having a look at what qualities they need      Lorraine Young: I think it depends if it’s happening
as well as the skills and experience.                            everywhere. Eight years ago when the Higgs report came
                                                                 out it gave more focus to the nominations committee,
Susan Henderson: Again that’s something that the                 which previously people may or may not have had, that was
company secretary can help with probably better than an HR       supposed to change it all. But it hasn’t actually, has it? It
person who is familiar with executive appointments.              doesn’t matter if it’s the chair speaking to the headhunter.
                                                                 Does it make it any better if there’s a nominations committee?
Lorraine Young: It’s quite a tough call to challenge the         It hasn’t changed anything and I’m not sure it’s working.
chairman, isn’t it? But if you’re a good company secretary,
you’ve already got that relationship of trust and so if you’re   Robert Armour: The wording on a company’s approach is
challenging them you can do it in a way that’s acceptable,       going to be fairly generic. Almost inevitably we’re going to
which is perhaps much harder for the search firms. It’s a        write a paragraph in the report that refers back to the codes
harder call for them because it could affect their business.     and says we instructed recruiters having due regard to the
They’re not wanting to go along and upset the chairman,          skills and requirements and balance of the board, including
who they’ve maybe worked with for so many years, by              diversity. That will be given far more emphasis if there’s a
saying, actually you shouldn’t be doing this; you should be      quota requirement as we go forward. But you’re not going
looking at the other people.                                     to learn a great deal from that wording.

Susan Henderson: But if the company secretary drops it           Janet Cooper: So we’re saying that this requirement that’s
in on conversations with the headhunter it might give the        gone into the UK Corporate Governance Code is actually
headhunter a little bit more confidence perhaps to add one       not going to make that much difference.
or two different choices to the shortlist.
                                                                 Peter Swabey: I think it depends on how it’s managed.
Robert Armour: Does the appointment criteria tend to             One of the issues that we mentioned earlier is around
be agreed between the chairman and the headhunter, or            investors in the market looking for a ‘big hitter’ of some
HR, the company secretary and the headhunters or by the          sort being appointed as a non-executive and that being
nominations committee? Because in some ways, if you              favoured over somebody who is less well-known but who
could get the nominations committee to sit down with the         might well bring more diversity to the board. Maybe there
headhunter and say, look, let’s have a discussion, you’re        is some merit in the market allowing companies to take
much more likely to get a diverse mix than if it’s simply an     more risk in terms of who they appoint as non-executive
instruction to the recruitment advisor of ‘we’ve thought         directors, rather than going back to the traditional ‘safe
about it, here’s the brief, do as you’re told’.                  pair of hands’. Kerry commented earlier that when you’re
                                                                 looking for a non-executive, you’re typically looking for
Julie Bamford: To have a proper conversation with the            a three year appointment. Well now, under the Code it’s
whole nominations committee, HR and the headhunter is            annual elections for directors. There is a practical issue
definitely the best approach.                                    there, because I can see that for some companies it’s going
                                                                 to take directors more than a year to actually get their feet
Susan Henderson: That’s what we’ve done.                         under the table and really understand the business. But
                                                                 equally if you normally know in the first three to six months
Julie Bamford: And through the board evaluation process,         whether somebody is going to be a useful director on the
looking at recruitment to see how it’s being done. That’s        board or not, perhaps appointments should be for one
also a good way for the company secretary to talk to the         year, after which the chairman and the board can take a
nominations committee or the chairman about it.                  view on whether so and so is actually adding value or not.
                                                                 If not, then they can be discreetly persuaded not to offer
Caroline Evans: I think the board headhunters are really         themselves for re-election at the annual general meeting.
going to be protective of their territory. That’s the only
issue there. They’re not going to want the nominations           Kerry Porritt: Yes, companies are not static; they’re
committee saying, well if you can’t find them we’re going        dynamic. They’re either growing, they’re acquiring, they’re


                                                                                                     w w w . c h a r t e r e d s e c r e t a r y. n e t   19
Roundtable march 2011
Roundtable march 2011
Roundtable march 2011
Roundtable march 2011
Roundtable march 2011

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Roundtable march 2011

  • 1. ICSA Issued as a supplement to CHARTERED SECRETARY March 2011 A wider view How can we make boardroom diversity happen? In association with
  • 2. The 3rd ICSA Corporate Governance Conference 16 March 2011 Congress Centre London WC1 The age of accountability This year’s conference will examine what lies ahead in corporate governance following the work on the new UK Corporate Governance Code and other regulatory measures, and asking what it all means for corporate accountability and transparency. The conference programme will look in detail at the conclusions of the work on improving board effectiveness, and at regulatory moves from Europe. Conference chair: Anthony Hilton, Financial Editor, London Evening Standard Keynote speaker: Sir John Egan, former Chairman, Severn Trent Plc Other speakers: Peter Butler, Chief Executive, Governance for Owners Lutgart Van den Berghe, Chair, Policy Committee, ecoDa Alison Kennedy, Head of Governance Engagement, Standard Life Investments Frank Curtiss, Head of Corporate Governance, Railpen Investments Philippa Foster Back, Director, Institute for Business Ethics Find out more about this year’s conference Richard Anderson, Deputy Chairman, Institute of Risk Management Sallie Pilot, Director of Research and Strategy, Black Sun Corporate Reporting and see the full programme at www.icsacorporategovernance.co.uk. Programme highlights Building better boards – The new guidance on improving board effectiveness is almost upon us. So what does it say? Secure your place today! Conference Hearts and minds – Is ‘comply or explain’ under threat from Brussels? And prices start from £330 + VAT. Contact the would that be such a bad thing, anyway? ICSA Events team on 0845 850 4272 or 020 Practice, pitfalls and good PR – The relationship between good disclosure 7612 7032 or e-mail events@icsa.co.uk. and good governance is key – but what should companies disclose, and how? Perspectives on stewardship – We look at what the new code means for companies and investors. Don’t forget, ICSA Members and affiliates save a further 10% and ICSA students save a further 40% on the full conference price. Sponsor: Supporting partners: 6 hours CPD accredited: ICSA, Solicitors Regulation Authority, Bar Standards Board, PMI & ACCA
  • 3. Welcome In association with A wider view » Editorial Editor: Rachael Johnson 020 7612 7094 rjohnson@icsa.co.uk Assistant Editor: Gareth Pearce 020 7612 7038 gpearce@icsa.co.uk The fifth Chartered Secretary Roundtable discusses board composition, Senior Graphic Designer: Mareike Schulz constituting a timely debate of an issue which is currently high on the 020 7612 7046 political agenda. mschulz@icsa.co.uk E-mail for editorial Fundamentally, attendees acknowledged that progress towards greater enquiries only: diversity has stagnated, and that something needs to be done. With that rjohnson@icsa.co.uk gpearce@icsa.co.uk in mind, there was strong support for quotas as an option that has the strength of purpose to challenge the status quo. Other alternatives, such as » Advertising and reporting on diversity and greater scrutiny of the recruitment sponsor enquiries Sponsorship Manager: process, were also considered. Sunil Singh 020 7878 2327 The topic is a wide and varied one. As such extensive sunil.singh@tenalps.com debate around it is required in order to identify an Ten Alps Media effective method to bring about change. In this context Commonwealth House the roundtable discussion was very useful for airing 1 New Oxford Street what is a fascinating debate. London WC1A 1NV » Publisher’s note Rachael Johnson Chartered Secretary Roundtable is Editor of Chartered Secretary published by ICSA Information & Training Ltd for ICSA International. rjohnson@icsa.co.uk Opinions published herein are those of the authors and participants and unless stated otherwise do not necessarily reflect ICSA policy. ICSA and ICSA Information & Training accept no responsibility for loss occasioned in any person acting or refraining from action as Welcome to the first Roundtable of 2011, which focuses on the very topical a result of any views expressed in theme of board composition. these pages. All material published herein is copyright of the publishers The Financial Reporting Council requires that boards and may not be reproduced without permission. consider diversity and composition. Within this supplement a group of industry experts explore All advertisements appearing in these why this is still an issue, why we do not have much pages are as far as possible checked for accuracy, but persons accepting or diversity on our boards and finally how we can make offering to accept goods or services this happen. contained in any advertisements do so at their own risk. Diversity was deemed as being much wider Photography of Roundtable event by than gender and caused some interesting Simon Wright Photography: viewpoints and opinions, which I hope you www.simonwrightphotography.co.uk will find insightful. Venue for Roundtable event supplied by 16 Park Crescent: www.16parkcrescent.co.uk Wayne Story ICSA Information & Training Ltd, Chief Executive of Equiniti 16 Park Crescent, London, W1B 1AH Printed by: Warners Midlands plc, The Maltings, Manor Lane, Bourne PE10 9PH This publication is printed by Warners Midlands Plc who are fully certificated to ISO.14001:2004. This is an internationally recognised standard of excellence in environmental management. w w w . c h a r t e r e d s e c r e t a r y. n e t 3
  • 4. Board composition Hurdle practice Rachael Johnson considers possible solutions to the current stagnation in developing diversity in the boardroom, asking if there is more that the company secretary can do. I n recent issues of Chartered symptomatic of a board’s desire to Secretary we have made recruit members in its own image. the case for greater diversity The conversation naturally focused in board composition. The on the gender issue as the group evidence suggests that having recognised that because this issue is a more diverse board boosts currently the most high profile, it might the financial performance of a act as a catalyst that eventually brings company. In practice, however, change change in other areas. The idea of is proving slow to materialise. There quotas was met with more enthusiasm must be barriers in place that are than they sometimes receive from preventing change, but what are they other groups; there was an awareness and how can we overcome them? in the room that ‘something has to With this in mind, the fifth give’. However, a word of caution Chartered Secretary Roundtable was was sounded in relation to tokenism, held to discuss the topic of board as the argument was made for more composition. The discussion raised than one woman to be present in some interesting issues and opinions. the boardroom. Indeed, the 30 per Attendees thought that one of the cent target was highlighted as a good reasons companies might be wary yardstick to aim for, avoiding tokenism of appointing someone who falls and acknowledging that not all women diversity might make reporting as a outside the standard director mould behave in exactly the same way. whole more compliance-based, rather would be the market’s reaction to than strategic. An alternative might such an appointment. It may be that Taking the right steps be to consider a shorter tenure for companies are reluctant to cause a One of the key questions the group directors, or to perhaps use personality stir and frighten potential or existing centred on was, ‘What can be done?’ profiling in recruiting directors, or investors. However, it was asserted Reporting was considered as an at least have a more instructive that the idea that there is a certain ‘fit’ option. The argument for reporting relationship with the headhunter to for a particular board, which makes was that it often drives greater make sure that the board sees all some candidates more suitable than behavioural change than any other qualified candidates. Fundamentally, others, should be challenged. Such solution, the argument against being it was acknowledged that chairmen a notion is too vague and is often that a requirement to report on need help in making their boards more 4 w w w . c h a r t e r e d s e c r e t a r y. n e t
  • 5. In association with diverse; some are not closed to the possibility, but need to be shown how There was an awareness in the room it can be achieved. Might there be a role for the company secretary here? Indeed, at that ‘something has to give’. the very least, the company secretary’s relationship with the chair should be what is to stop them from taking a question of widening ambition as such that he or she can advise on the on a non-executive role at another much as anything else.  benefits of diversity and persuade company? Their unique understanding the chair to consider less predictable and experience of boardroom » About the author candidates. But perhaps company procedure and function make them Rachael Johnson is Editor of secretaries should be thinking bigger: a perfect candidate. Perhaps this is Chartered Secretary magazine. w w w . c h a r t e r e d s e c r e t a r y. n e t 5
  • 6. Board composition Meet the 4 6 panel 1 2 3 5 1. Maggie Heasman Head of Corporate Affairs, Chartered Institute of Management Accountants (CIMA) In addition to her role as Head of Corporate Affairs at CIMA, Maggie is the Membership Secretary of the Association of Women Chartered Secretaries, an ICSA Members group, which aims to provide professional support and networking opportunities for female ICSA Members and students. 2. Janet Cooper Company Secretary at Amersham for Society, Peter has worked for more Partner, Linklaters (Chair) five years prior to its takeover by GE in than 25 years in the share registration Janet has been a Partner at Linklaters, 2004 and at Prudential for four years. industry. Peter is Chairman of the ICSA a global law firm, for 20 years, and She joined Smith & Nephew in May Registrars Group, and is a member of has been one of the longest serving 2009 as Company Secretary. the Company Secretary’s Forum, the global practice heads. Janet sits CBI Companies Committee and the on a number of boards, including 4. Peter Swabey Shareholder Voting Working Group. UNWomen, which is the United Company Secretary and Industry He is a regular speaker at industry Nations organisation that works to Leadership Director, Equiniti conferences and events, with an empower women globally. Peter is the external face of industry-wide reputation as a technical Equiniti and responsible for the expert on shareholder and corporate 3. Susan Henderson development and support of all the governance matters. Company Secretary, Smith & Nephew share registration and corporate Susan Henderson MA FCIS has 25 governance services offered by 5. Julie Bamford years’ experience as a company the company to its clients and Joint Head of Policy, Corporate, ICSA secretary in a wide range of their shareholders. This includes Julie Bamford recently joined ICSA businesses, covering board support, the company’s engagement with as Joint Head of Policy, Corporate. corporate governance, corporate market, government and regulatory Prior to that, she spent six years with transactions, share registration, contacts; representing registrar and Standard Chartered as Deputy Group listing obligations, corporate social issuer interests on industry bodies; Secretary. She has more than 20 years’ responsibility, pensions, insurance and managing Equiniti’s responses experience working as a Chartered and employee and executive share to formal and informal consultations. Secretary in the financial services plans. She has held various company A history graduate, Fellow of ICSA, sector, initially in life assurance and secretarial positions, including Deputy and member of the Investor Relations pensions, then in investments, before 6 w w w . c h a r t e r e d s e c r e t a r y. n e t
  • 7. In association with 8. Robert Armour Director, David Venus & Company Robert Armour became a Director of David Venus & Company last year, joining the practice after many years as Company Secretary and General Counsel of British Energy Group plc, a FTSE 100 company until its acquisition 8 by EDF SA in 2009. Following a career in private legal practice, Robert spent almost 20 years as company secretary 7 of significant companies in the energy sector and has experience of the issues 9 facing any company secretary sitting round the board table or acting as a director of regulated businesses. Robert was in-house counsel of 10 the year in 2005 and awarded an OBE in 2007 for services to the electricity sector. Based in Edinburgh, Robert chairs the Scottish Council, Development and Industry and is an advisor to Equiniti and EDF Energy. 9. Caroline Evans Director, CSS Caroline is Director of CSS, the specialist company secretarial recruiter, and its parent Beament Leslie Thomas. Her early career was as a tax consultant with two of the ‘Big 4’ firms, before she moved into recruitment. Initially specialising in management consultancy appointments, she transferred to lead moving into banking. During this time, He is a former visiting Professor at the team at CSS some ten years ago. she has experienced many challenges both Warwick and Cass Business Caroline has a particular interest in the in the financial services industry, from Schools. He is currently National growth and development of company pensions mis-selling through to the Chairman for the Campaign to secretaries and is committed to raising very recent banking crisis. She has also Protect Rural England (CPRE). the profile of the profession at the worked through the many changes highest levels of the business arena. in the regulatory environment and to 7. Lorraine Young corporate governance best practice Chartered Secretary in Public Practice 10. Kerry Porritt that followed. Julie is a Fellow of ICSA, Following a long career in the City, Deputy Secretary, Severn Trent has a first degree in law from the Lorraine set up her own company Kerry qualified as a Chartered University of London and a masters secretarial practice in 2003. This Secretary and initially worked within degree in Corporate Governance. provides individually tailored and the investment banking industry. From flexible advisory services for a variety August 2003 until December 2006, 6. Peter Waine of client companies. Lorraine is a she was Deputy Company Secretary Director, Hanson Green policy advisor to ICSA and a facilitator of Brambles Industries, a FTSE 100 Peter has worked for manufacturing for its board evaluation service. She global support service provider with companies and professional firms, is a regular speaker for ICSA training an Anglo-Australian dual listed both as a director and a non-executive courses and writes for Chartered companies structure. Since 2007, Kerry director. A former CBI Director, he Secretary magazine. Lorraine has has held the role of Deputy Secretary acquired Hanson Green with Barry over 20 years’ experience as a of Severn Trent, a regulated FTSE 100 Dinan in 1989. He is co-author of Chartered Secretary, including as utilities group. In 2010, Kerry was The Independent Board Director Company Secretary at Brambles appointed a Court Assistant to the and Takeover, the business novel, Industries and Head of Secretariat Worshipful Company of Chartered and author of The Board Game. at Standard Chartered. Secretaries and Administrators. w w w . c h a r t e r e d s e c r e t a r y. n e t 7
  • 8. Board composition A wider view We know that greater diversity of board composition makes sense, so how can we make it happen? Janet Cooper: The topic for today’s roundtable is diversity There’s probably about 30 per cent female representation on boards. The Financial Reporting Council (FRC), in its UK on executive teams and 12 per cent on boards. Somehow Governance Code now requires that boards consider their women haven’t passed the threshold into the boardroom. diversity, looking particularly at gender. Why is this still an I think this may be partly due to other factors, such as issue? Why do we not have much diversity on our boards boards looking for people who are already on major boards. and particularly lack women on boards? It’s been a very slow evolution so far in increasing the proportion of women on boards. Peter Waine: I think there’s still not enough women, even at the executive committee level, to consider. Even if Peter Waine: There aren’t enough people on current one’s going for the plc, the sort of corporate entity, taking plc boards, especially the executive side, to satisfy the diversity one step further from the traditional cadre of talent. non-executive requirement. Therefore they are having to The graduates have been coming out 50/50 for many years. look below main board level. I think diversity will help to But somehow there’s not enough people for headhunters to break that rather cosy feeling that boards have, like a put forward. I feel that the vast majority of companies would little club with the same members. Plc main boards are like to have more women on their boards. It comes down to now rather small as far as the executive is concerned and whether we can offer them the right quality candidate. they can only have one non-executive position while they are still currently an executive. I think they’re not Robert Armour: I think that Cranfield said in its report just going like-for-like within their own cadre of plc that there are about 2,800 women at the next level. main board. 8 w w w . c h a r t e r e d s e c r e t a r y. n e t
  • 9. In association with Relevant experience encourage them in that direction. Another factor to consider is what the reaction to an appointment will be. How will the market react to an appointment; how will the financial press Janet Cooper: So what’s so special about being on the main react? Companies will want a wow factor which prompts board that’s essential to becoming a non-executive director? people to think: I know that person, I know their track record, they’re going to be a well-received addition. That Peter Waine: The buck does stop at the main board in a sort of person is often a safer choice. plc structure as far as strategy and budgets are concerned. I think it’s a concentration in the plc structure at least Kerry Porritt: I agree with that, certainly from what I’ve that makes it difficult for people outside that structure to seen in the guidance coming through. It’s very much understand certain elements of a board’s agenda. Which around looking for people who have got sector experience. also means that you’ve got to be a generalist rather than I think sometimes it’s difficult for people to look outside represent each function. There’s quite a lot of psychological a particular remit, especially in financial services at the difference as well. moment. That makes it hard for people to say: are there other people out there in the public sector or in public Janet Cooper: Looking at the availability of talent out there, service, such as judges, who are sufficiently challenging do companies look at the public sector, where people have and who have a different mindset that would be a good fit run very significant departments and where there tends to around the board, because these people may not have the be a slightly broader, more diverse group of candidates? right experience of the plc sector. Lorraine Young: I’ve seen several boards which have former Peter Waine: We make about 100 appointments a year, male civil servants on them. Such people can be very sought which we’ve been doing for over 20 years. I don’t think after, particularly those from the treasury. But I’ve not seen we’ve placed a single civil servant, nor has it been requested, this as much with female civil servants. nor have we been able to push for it, despite the talent that there is there. Susan Henderson: If you look at the age of people who would be suitable as non-executive directors, they’re Lorraine Young: Why do you think that is? It does seem, probably in their 50s. Although there is a 50/50 split of from reading the papers recently, that people are trying graduates now, if you look at the split of graduates say 30 to pull back on the size of their boards. And you can years ago, when these 50-year-olds were coming out of understand that, but I think that could actually count against university, that split would have been a lot different. There diversity. You know they want somebody who they perceive are other issues, such as that some women will drop out to as safe, that they can be confident in, and this is the reason do other things. However, that still doesn’t get back to 12 why the executives want someone who can hit the ground per cent being a sensible number. running. They’re less inclined to say, well they’ve got suitable In terms of diversity being more than just a gender issue, personal qualities, as you might have said about the civil I think that looking at public sector is valid. To get a proper servants. They’re not willing to put the time and energy in to balance of board members you will want some members train them, or to take the risk that they might fail. to have had that range of plc experience, so that they understand the difference between a big division and the Susan Henderson: I would like to ask Peter; do companies listed company environment. It is also valuable to have a say, ‘we’re wanting somebody that’s been the chief wider balance, with say people from the public sector who executive or COO somewhere’, or do they specify that or look at some things and say: ‘You’re looking at it from a do they specify the qualities they should have. For example, listed company perspective, but actually I’ve got a different someone who is going to be challenging or with a wide perspective, which may also be relevant.’ range of experience’? Janet Cooper: In terms of the companies that you’ve Peter Waine: Yes. It’s experience of having been on the worked for, do you feel there was a supply issue, that main board that they are looking for, rather than necessarily there weren’t enough women or people from different having been Finance Director. They need to be financially backgrounds available to be promoted within your competent, although there are a few non-executives who organisation or to get external, senior appointments? aren’t as financially competent as you might assume, having been on the main board. I still think that’s a problem. But Robert Armour: I think there are two things to consider. no, they don’t tend to say they want a chief executive or In many cases there are good women on the executive former chief executive. In fact we would often caution management team. But they may be in roles which against a current chief executive, because they are so busy traditionally don’t go forward to the main board, such as at that stage, running their company and they’re not HR Director. Perhaps it comes back to the fact that there shrinking violets. The combination of the two makes it quite are a limited number of executive slots and a reluctance to difficult for them to adjust within three or four hours to put people below main board level onto other boards or to becoming a non-executive. w w w . c h a r t e r e d s e c r e t a r y. n e t 9
  • 10. Board composition concentration on evaluating the effectiveness of the board, which may make people see that they don’t necessarily need what they traditionally thought they needed. Peter Waine: With some of the board evaluation exercises that we’re currently doing, there has been a sort of reflective moment by the board or by the chairman on what is really needed. Sometimes we find boards are saying that they don’t really know each other. They meet at nine o’clock, and finish at three. It tends to be the global companies whose boards actually know each other because they travel together. I think that there’s a need for companies to bond and understand each other and spend more due diligence on chemistry and corporate cultures. Julie Bamford: I think that when a lot of executives first go onto the board that is when they may have real difficulty focusing on the whole company, rather than just their own area of operational responsibility. Some training would help; directors have induction training when they come on the board, part of that should focus on their legal responsibilities. To dismiss people who haven’t had board responsibility in the past is, I think, a bit narrow. Quotas ‘Do companies look at the Janet Cooper: When Norway looked at this in 2001 they public sector?’ introduced a quota to get 40 per cent of women on boards and they found a supply very quickly. This was because, Janet Cooper if they didn’t, their companies would be liquidated within two years. No company was liquidated, because they all complied. Does that mean that Norwegian companies are Julie Bamford: We hear the term ‘fit’ a lot. However, now operating at a suboptimum level because they don’t there’s a feeling that maybe boards need to change their have the right talent onboard, or was the talent actually thinking. Major investors always comment on appointments there when they went looking for it? and like to see a ‘track record’. Headhunters tend to follow the company’s lead, which they should avoid doing, so Peter Waine: I don’t like quotas; I think they’re going that boards don’t automatically get what they think they to be counterproductive. I know something needs to be want. There should be more of a discussion around board done to smash this glass ceiling. Certainly a number of our composition, to broaden people’s thinking, because this appointments have been women and the number of boards question of ‘fit’ comes up all the time. And nobody can ever that are asking for women is increasing. I can’t believe quite pin down what they mean by ‘fit’. It always seems to that companies have been so naive as to not seek talent mean that the idea they’ve got in their head is of someone wherever they can find it. It’s just that they haven’t been like themselves. Everybody needs to get together and flexible enough or open-minded enough to take one or two broaden out their thinking on this. women onto their boards. In a small economy of a country like Norway the standard must have dropped and that is not Peter Swabey: It often seems to me that perhaps good for really talented women. somebody who doesn’t ‘fit’ is actually more appropriate. Janet Cooper: I’m not aware of any research showing Lorraine Young: It’s back to the ‘groupthink’ problem. anything yet, because they say it’s too early to identify whether it has had a positive impact on performance. Julie Bamford: Yes, in many ways diversity means ‘not fit’. The two terms are contradictory. Caroline Evans: I’ve read that Norway has exceeded its quota, which suggests that the quota has created the Peter Swabey: For me, awareness of board diversity may opportunity to view potential board members in a different develop with the requirement for external board evaluation, light and to assess them differently. Maybe the mechanics of making that requirement quite positive. There will be greater assessing someone’s suitability have to be altered. 10 w w w . c h a r t e r e d s e c r e t a r y. n e t
  • 11. In association with Kerry Porritt: I agree that it’s too early in the cycle to and I’m on your side. I’m a woman, on a plc board and produce any results as to whether the quota’s working. A the shareholders seem to be happy – there’s a much more second interesting point is that getting one woman on the promising story to tell. board tends to be quite ineffective, because that person is always seen as being a female representative, or the ‘woman Lorraine Young: Maybe you touched on something there director’. Having two or three women on a board of, say – there’s a lot of fear out there. What you said about ten, is far more effective because then they become part changing the chairman struck me. How do you do that? of the usual debate; they’re no longer seen as the token. I’ve changed my mind a bit in my answer to that. I started Although I don’t agree with quotas, in going to 30 per cent, off in the camp of let’s not have quotas; we’ve all got to get you do away with the idea of the token woman on the there on merit. But actually if quotas are imposed after this board. I do wonder whether that’s going to have a positive call for evidence it may not be such a bad thing. If you look effect in Norway, because they have more than 30 per cent, at the numbers and how long it’s taken us to get not very rather than just the one woman at the table. far, what is it that’s going to change the people that run boards to make them come out of their comfort zone and Peter Waine: But even having one woman on a board choose different people? does change the logistics, the dynamism of that board. That’s the feedback we get. I still feel that a more subtle Julie Bamford: As you say, the mechanics of the approach can be more effective. In the UK corporate appointment process are important here. If we go for scene that’s not quotas, but what’s been hinted at: quality quotas we may have a couple of years of disruption and induction. Not just a half-day, but over a whole year in then things will settle down, because the culture of boards different formats. The attitude of the chairman of that will change. What they are looking for will change. What board is also important, because after all it is his or her they see as ‘fit’ will change. The momentum will build. board. That can make a huge difference to the remit and I don’t have a strong view either way on quotas, but I can the instruction that people like ourselves are given and the see the argument for them. effectiveness of the appointment. Robert Armour: I think you’re right. Personally I’m in Kerry Porritt: I think that talking specifically around gender favour of quotas. I think the European average is about and the diversity of boards could be a potential red herring. 12 per cent; it’s not that far off ours. I read that it would We all know as women sitting around this table, that we’re take, at the current rate of progress, 70 years to get all different and we work in very different ways. It’s not to parity. We’re not going to get there in a reasonable always the case that if you have just one woman around timescale without some pressure. Whether you go with a table, that she will work differently to the men. If she the Norwegian model of 40 per cent or not, it seems to happens to have a lot of male characteristics, actually she me that you may need to take a leap of faith. Part of the won’t. That’s not because she’s a woman, it’s because her reason you want diversity is to avoid groupthink. I think that traits are that way. So actually, in the same way that five part of the problem is that there’s groupthink out there that men around the table will all act completely differently says, ‘we can’t take the risk of widening board composition, because they’ve all got different characters, I think it’s quite if we widen it from the collective usual suspects we are generic to say that a woman has to act ‘like a woman’. going to dumb-down the board.’ Actually you’re going to change things, but it’s that leap into the unknown, which is Julie Bamford: I think you’re right. Bringing diversity to seen as risky, but which may not actually be any worse than the board is as much about diversity of thinking. An example the current situation. Most surveys of the UK population is appointing a lawyer to an audit committee. A lawyer find that they would like a more gender reflective board comes with a different perspective and thinks about things structure than we currently have. in a different way. It’s the different ways of thinking that boards need. Julie Bamford: That’s important as boards have to reflect their customer base. If they haven’t got that thinking at Caroline Evans: Peter, when you said that when a woman board level they become detached from their customers. comes onto a board things start to happen differently. Is that received as positive feedback? Janet Cooper: The Catalyst survey in 2007 said that companies with more than three women on the board Peter Waine: Completely positive, if the women come to outperformed others by 83 per cent. In terms of the fear the board as themselves the feedback is that the board will of appointing people who may not tick all the right boxes, be different. It’s perceived to be different even before the those companies that have taken that ‘risk’ now seem appointment’s made. If the women that we have placed to be outperforming as a result. How do we improve the on boards in the last 12 months were here they would say, talent base, so that this fear can be removed? Do you don’t get hung up about this, or worry about that, you’re think initiatives by Centrica, Unilever or Vodafone, who will thinking too academically, too subtly. We’re actually on a always put a woman on the shortlist for senior executive board and I can see how things are beginning to change appointments, are going to improve the talent base? w w w . c h a r t e r e d s e c r e t a r y. n e t 11
  • 12. Board composition Caroline Evans: I think the talent is there but that it may Robert Armour: Of the people who come to you, Peter, be dangerous to put a woman on a shortlist in order to asking to be considered, how many are women? If they fulfil a requirement. I think the measures of talent and the don’t come forward by themselves, how do you find female professional development programmes should all be looked candidates? Because taking Maggie’s point, if they don’t put at and perhaps altered in order to make them fairer across themselves forward because they think they’re not going a more diverse range of equivalent, but differently manifest, to get through and the statistics say there are less jobs for talent. The ‘traditional’ talent is readily measurable against them, then they’re not going to try, in case they fail. It’s a ‘traditional’ criteria; the diverse group should be measured vicious circle. differently. Perhaps we need to be more sophisticated in the way we measure people’s capabilities and potentials. Peter Waine: A number of people do write in. Secondly we get chairmen and non-executives who say, I think this Peter Waine: I think that the Unilevers and the Vodafones person on our board should be considered, which is very will have a huge female talent pool. Perhaps some of the useful. They’re not always recommended from their own companies at the latter end of FTSE 250 may not have the board even, they could be recommended from a board that sufficient depth and variety of talent because they won’t they’re also on in some other capacity. We do back certain attract that number of world-class people. Even at board candidates we believe passionately in. Sometimes we add level they only have one or two real stars. Unilever and them to a list and say, they’re not quite right for your direct similar organisations will get the best from universities and specification, but they should be considered. They tend to should keep most of them. I think their trouble is that they see that extra one, because it’s pretty pointless for us to have too much home-grown talent and not enough diversity propose that person unless there’s some real benefit. of experience. So they think they’re doing well compared with internally set yardsticks, but the competition isn’t Robert Armour: Would that extra person you put forward standing still. That makes their people pretty useless as non- actually be somebody appropriate from a diversity angle? executives elsewhere, because they say the only way to do things is the Unilever way of doing things, which is not the Peter Waine: I was thinking mainly about women in that case. So it’s not quite as crisp and as neat as sometimes the particular category. But actually it’s not only women; nor arguments or the articles convey. should it be. You talk about lawyers, especially within regulated industries. I still find that financial services is a Janet Cooper: It seems a powerful step forward, that the big, big problem when it comes to having a genuine desire chief executive or the chairman in these firms has been to have a balanced board. But certainly lawyers are very saying, right we’ve got a lot of women at the lower level, but good for regulated industries, the utilities and so on and virtually nothing at the top of the pyramid. But the process we’ve made some exciting good appointments there. In turn that they are using to get people to the top won’t equip that’s helped that candidate to broaden into a more general them with the right talent to be moving into other businesses. portfolio of non-executive positions outside regulation. Confidence Reporting and the Maggie Heasman: Is there something to be said around nominations process the fact that women don’t feel they can do it? That they stop at a certain level and they’re not encouraged further. Janet Cooper: In terms of the nomination process, how are Perhaps they’ve gone through an education system where, if the specifications for these board positions put together? you’re in your 40s or 50s, you’re not encouraged to progress Are the required characteristics predominantly male, so that up the ranks and so you don’t feel you can do that. You’ve it’s a self-fulfilling prophecy that a man will be taken on? got the talent, but no one has ever encouraged you. So you hold yourself back. Peter Waine: I don’t know. Being a man, I’m not sure if I can see through what is actually presented to me Lorraine Young: I think confidence is a huge factor. When sometimes. I’m not aware that they’re doing that. But I I ran a department and was recruiting company secretaries am aware that they’re wanting, where possible, a woman I found that you could interview a woman and a man on the board; it’s definitely what they’re asking for. It’s who were reasonably equally qualified, but, in general, the inordinately slow, but I do believe the momentum is there. woman would be far more modest about her achievements and what she could do, than the man. Yet on paper the Susan Henderson: When I went to New York, I went to woman may have been better, or the candidates would have Ellis Island, where they had processed everybody coming been at least the same. into the US. The tests they had used to decide if you were an acceptable person to live in the US tested aspects that Janet Cooper: Do you feel that women are not putting were completely alien to people coming say from a rural themselves forward; that they’re waiting to be asked? Eastern European society. 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  • 13. In association with of questions they were asking were unfair, because they were not taking account of a different range of skills and experiences. I wonder if there’s something like that going on subconsciously in the process of board appointment. Julie Bamford: I think this links in to what Maggie was saying that women who are in their 40 and 50s now may not have been brought up to push themselves forward and to strive for those kind of careers. They’re also dealing with men of that same generation, who were brought up to see women in this way. Often they don’t realise how they are thinking, what they are saying, or what they’re doing. Janet Cooper: In terms of the FRC UK Corporate Governance Code, which says you need to describe the nominations process in appointing new directors, are you going to be putting more information about the nature of the nomination process in your reports this year? Susan Henderson: I did it last year. We had two new non- executive appointments. We were looking for one to take over as chairman of the audit committee. The headhunter said to us: ‘here are some audit committee possibilities, but there is somebody else we think you should see as you’re a scientific company and innovation is your thing. This person comes from a scientific background. That person was a woman, who brought diversity along with an innovative, scientific point of view, without the conventional financial or plc listed background. She’s brought diversity when we weren’t specifically looking for it, but we were open to the suggestion. It is important for a board to define what it is looking for, but also to be open to something else as well. ‘There’s a lot of fear Janet Cooper: When you appoint women to the board, out there.’ is one of the first committees they join the nominations Lorraine Young committee? Doing that might enable us to try and break down this tendency for people to appoint in their own likeness and to accelerate the consideration of diversity in change behaviours, so the more reporting we can have, the the recruitment process. better, perhaps with companies setting internal targets and reporting on how they are working towards their goal. Susan Henderson: I tend to see nomination committees composed of people that have been on the board a bit Janet Cooper: If one of the outcomes of Lord Davies’ longer, who know how the board works. committee is that there will be more reporting on diversity, throughout the organisation, this will fall within your remit Robert Armour: I don’t think people say, right we’ll put a as company secretaries. Do you think that level of reporting woman on the nominations committee, as such. You have would be a good thing? your list of non-executives and you sit there and say, how am I going to allocate them? Let’s start with the chairs Kerry Porritt: Although reporting is a good thing that can for these committees; have they got experience of that drive a change in behaviours, I think there is a problem particular field? Then how do I divide them up to get the with that approach. From my perspective, the danger is right balance of skills and approach? By the time you’ve got that the more obligations of this kind that come along the to that stage you know the personalities around the table, more likely it is that corporate governance will become so you know how they’re going to fit. very compliance-based, instead of being very strategic. The ICSA guidance says that the composition of the board is Julie Bamford: I think your point on reporting is very the chair’s vision and the chair should be feeding that into important. Companies should report on their nomination the nomination committee. If the chair’s vision isn’t a very process. This links into the evaluation process and focusing good one, or if there isn’t a process in place to define how on this issue as part of board evaluation. Reporting tends to the company should align board composition to its strategy, w w w . c h a r t e r e d s e c r e t a r y. n e t 13
  • 14. Board composition then I don’t think the nominations procedure will ever really launch of its report in December last year. It was suggested change. I also think we should consider the terms of usual that these appointments should be on a website or at employment. If you appoint somebody to the board, they’re least become more public. One or two companies thought usually on there for at least three years, maybe six years or that was a good idea. Do you think doing that might add even nine years. How do you know you’ve got the right value in bringing out more people who will put themselves person? It’s usually within the first six months that you know forward, or will it actually just cause more work? if it’s working. Maybe personality profiling is something that the whole board needs to undergo, or maybe there is a Caroline Evans: I think it depends on how the applications need for probation periods and coaching. Currently there is are reviewed and whether people look at them in the induction and development, but is that enough? I wonder if traditional light or look at them in a slightly more lateral the appointment and retention process for directors on a plc light. If they are looked at in the traditional light then board is too one tone. perhaps the end result will be the same. But if the process of sorting is adapted, then yes. Peter Waine: If we’re not careful, with all these reports, corporate governance will become an industry; an end in Kerry Porritt: You could put the advert wherever you like itself. I think that’s where you, as company secretaries, play really, couldn’t you? But unless that advert is asking for the a huge role. When I talk to chairmen, the successful boards right things, you’re never going to find the right candidates are those where they don’t have to say, ‘we spend a lot of to review and, in the end, get the required mindset. You time talking about corporate governance’, because they’ve need to ensure that the advert fits with what you’re actually got a good company secretary who tells them exactly what looking for. needs to be done. I think that’s a very powerful relationship between the company secretary and the chairman; even the more liberal, open minded chairmen need help. I think it is Action plan important to emphasise chemistry but I think that profiling would be a bit too difficult for some chairmen to take. Janet Cooper: What do we think businesses need to do, or the Government needs to do, to try and move this diversity Robert Armour: There is something in looking at the issue on to the next level? We can’t carry on doing what process that’s important. The public sector has a much better we’re doing, with 12 per cent on the FTSE 100 and 7 per balance of appointments, with almost 50 per cent of boards cent FTSE overall with women on boards. How do we move chaired by women. Why is that, compared to the process for this forward if quotas aren’t the answer? corporate boards? Looking at the differences, most of these posts are publicly advertised. There’s a fairly strait-jacketed Robert Armour: We haven’t really talked about minorities, process to public sector appointments, set by Government disability or international experience. It’s much easier to bodies. Sometimes that is frustrating, but nevertheless it tackle gender as you can tell men and women apart; it’s has achieved a result which is overtly fair. In many ways the much harder to enforce a quota for international experience. corporate appointments tend to be less visible. Perhaps different approaches to different aspects of this problem would work best. Peter Waine: When we make public appointments we are asked to advertise as a parallel exercise. Not once have the Peter Swabey: The requirements of each board will differ, people from the advert got onto the shortlist. depending on the company. Caroline Evans: I think what you say is interesting: if you Lorraine Young: I’ve found that on some boards, where had a public sector appointment and were not allowed to I’ve done board evaluation, they seem to have a pretty contact anyone except via the advert, do you think you good handle on their strategy and the kind of skills and would have had the right people coming through? experience they need in a general sense. Although with one evaluation that I did, honestly I think that if there were 10 Peter Waine: The answer is, we wouldn’t. or 12 directors there were 10 or 12 suggestions as to what they needed to do about the next board appointment. If Caroline Evans: I think there is a middle ground in they’re only a small UK company operating in the UK, the recruitment between the hearts and minds and knowing international experience wouldn’t perhaps be relevant for the ‘right’ person and having mechanical systems in place them, unless they are wanting to expand. A lot of them are that encourage you to widen the net, so that you get a quite good at linking their requirements into their strategy. different perspective, but still maintain the quality. It’s in The gender issue is perhaps just slightly different. Maybe there somewhere, but I don’t know who takes the lead on that fits into what you were saying about disability and other that; all of us probably. areas. There are almost two kinds of diversity, aren’t there? Janet Cooper: This idea of making non-executive director Janet Cooper: Yes. Gender diversity is much easier to appointments more public was discussed at Cranfield’s monitor and measure, because it’s very obvious. Everything 14 w w w . c h a r t e r e d s e c r e t a r y. n e t
  • 15. In association with Flexibility Janet Cooper: So what are the steps we need to take? Kerry Porritt: We need to look at a lower level in the organisation. If women in their 40s and 50s are a bit backward at coming forward, then let’s look at women in their 20s and 30s. How do you push them, change their expectations, make them want to go forward; how do you build the networks? How do you make sure, as a corporate, that you’re talking to other corporates so that these women are gaining relevant experience so that when they get to their 40s and 50s they can make that move? Julie Bamford: I think we should recognise people that are in their 40s and 50s now. Organisations need to value people who don’t shout loudest about their achievements. If a department does well, a man in charge may say, ‘I did this’ whereas a woman is more likely to say, ‘We did this – as a department.’ Organisations need to shift their thinking, so that the people who are quietly doing very well get noticed as well as the ones shouting about their achievements. I don’t think women are saying they don’t want to be put forward. Talented women are there, they’re just trying to be recognised in different ways. Peter Waine: While talented women are definitely ‘Reporting tends to change there and there are enough to make a huge difference to the diversity on boards, I think your comment is slightly too hopeful that your generation of women, if they’re behaviours.’ looked after and given more confidence and confidants and mentored, are going to be different from the Julie Bamford previous generation. else is harder to define, which makes it harder to measure. If Maggie Heasman: Often women still do have to look after we want a more diverse board, which is more representative the family, so they don’t have the time there to take on of customer base, gender is a factor. How do we move the these extra responsibilities. argument forward, to achieve better diversity? Peter Waine: It’s back to this very important point Robert Armour: Most boards could measure diversity. of confidence. Our companies measure ethnic diversity in the workforce and could, if they wanted to, publish it. Public sector Kerry Porritt: It’s got to be about choice. A lot of the appointments always ask about sexual preference and ethnic most successful female business people in this country background, so we could do it if we had a mind to. But are entrepreneurs who start businesses from home to maybe that’s not necessarily the right approach. Maybe the accommodate childcare. I think it would be wrong to question should be more about the skills that the board say that every woman who decides to stay at home with needs. The point of bringing different groups in is to avoid children should then be pushed back into work. However, groupthink, where everybody comes from the same angle I know that companies like Deloitte for example have very because they’ve come up through the same industry with good mentoring, where somebody has got a partner who the same training. keeps them in touch with what’s going on and helps them through that transition back to work after children. There Peter Waine: We’ve got to be careful about trying to fight are bigger firms with the scope to be more flexible in how on too many fronts simultaneously. We might find some they approach women and careers and childcare. But I think chairmen who are very willing but who feel that they’re that for smaller companies it’s quite a big ask. having all this thrown at them. Let’s pick one or two really significant things and go for them, instead of this right Caroline Evans: I think there’s two things on that. I think across the board approach; that’s not the way forward. one is that amongst SMEs and smaller businesses, the w w w . c h a r t e r e d s e c r e t a r y. n e t 15
  • 16. Board composition success rate of women-run businesses is much higher. Caroline Evans: I agree entirely, but what about generation Now that suggests that women don’t need the status Y? Talking about diversity, is generation Y going to want and the structure and everything else to feel they’re being what we’re aiming to achieve, will that generation of successful. Perhaps a lot of the big corporate environments women actually want it? A female partner in a strategy make it harder to feel confident and successful, perhaps consultancy has recently commented to the effect that: I’m it’s more isolating. I think at every stage women or any glad I’ve done it my way, but I’ve got a daughter and I don’t minority needs a mentor as well. As agents we need to know if she’s going to want this. So are we trying to achieve support, mentor, sponsor and push forward people or something that, by the time we’ve achieved it, generation Y empower them by saying; you might think you’re here, is going to say, no thanks! but actually I can see comparable people and actually you are here, you’re better than you think you are. So there’s a lot that can be done. I think perhaps it’s a power Age struggle that maybe women just don’t want to waste their time on. Robert Armour: This makes me think of another diversity issue: age discrimination. We tend to put people over 50 Peter Waine: That’s a very good point, because I think on the board. You can get some very talented, able and women can’t see the point of company politics. They just energetic candidates in their late 30s, early 40s. It’s quite think that talent, per se, should get them there. And yet difficult to spot them and sometimes it seems a risk. But there are company politics. actually, you know, one of the things... the groupthink that we are trying to counter, often derives from the fact that Janet Cooper: I think part of the issue is that they don’t everybody’s in that 50 to 65 age bracket. know when to come forward. They don’t feel valued; they don’t feel their skills are actually worth anything. Peter Waine: I think that’s changing. We’re finding that, increasingly, people have had a lot of exposure by the age Caroline Evans: There is also perhaps a perception of of 45 and their companies are very willing to have one non- rigidity. They’ve perhaps gone down the entrepreneurial executive position of that age because they realise that no route because they can manage their life as they want to. business problem is unique. Why would you want to step back into a corporate, having liberated yourself from that kind of structured working Kerry Porritt: There was a very good book published environment? These people are crucially valuable in terms of about ten years ago now, called Funky Business, by Jonas their skill set. Ridderstråle. His argument comes back to your generation Y point, that there’s a lot going on in the world and people Peter Waine: They’re just as valuable as the Unilever person now have so much choice. His quote was: ‘Sameness sucks.’ who has been cocooned and has never been in the outside The thing that’s making people invest in companies, buy world in a way. Whereas this woman entrepreneur has had from companies, do business with companies is diversity. to try and work out where she is going to find, A, the time And actually, he could foresee in the future that it will come and, B, the money to pay the next stage, those Unilever down to having a connection with the people who were people have never had that experience. leading these organisations. I think that’s still really relevant today. I think you need to be looking on a much bigger Caroline Evans: That’s interesting. You’re saying that you scale than just gender diversity to say: ‘How are we going to couldn’t take someone from a big corporate out and put attract generation Y into our organisation? Do we do things them in an entrepreneurial environment, but potentially differently? Do we look at things differently to get them to what we’re saying is, you could take an entrepreneurial come in and buy into whatever the brand is? achiever out and put them in a big corporate. Caroline Evans: I think, yes, and I think the need to do Peter Waine: I think you can in certain cases and you could so is reflected in hard commercial terms, isn’t it? If board- do more if we’d all think it through a bit more carefully. But involved women are performing better then there’s an it’s not just a neat automatic process though. investment decision for everyone to make; whether to buy shares because there’s a woman/women on the board Robert Armour: I think Kerry’s bottom-up approach has because you think it is their presence that is making the got to be combined with the top network which says, company more successful. we’re actually going to do a message from the top that the culture, the tone of the organisation is going to encourage a better gender balance. We are going to create more role Time to step up models and more opportunities. That in turn probably goes to raising confidence and courage in saying, ‘right, I’ll put Janet Cooper: Is there a supply issue, that there aren’t myself forward because I can see a chance to succeed rather enough talented people from diverse backgrounds who than a chance to fail.’ are available to take on these board appointments? 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  • 17. In association with we agree with that? Is there an issue? Or are there some really talented women and people from diverse backgrounds out there who should be considered for non-executive director appointments? Caroline Evans: Emphatically, yes. I’m struck almost daily by the calibre of women available. The company secretarial profession is a profession that holds a lot of women. Perhaps historically there are two reasons for this. One is because of the way the profession has been perceived. Secondly, I think it’s because it plays to a lot of the less tangible skills that are absolutely crucial to a successful business, such as successful communication through business that women have the capacity for. The women who are coming up the ranks through the company secretarial field are supremely well-qualified professionals in comparison with any other discipline. In particular, having had boardroom exposure, albeit perhaps in a secondary capacity, but they have that experience of what goes on in the boardroom, perhaps on a number of different boards but the years of exposure that you get are hugely valuable, over and above any other discipline potentially. Janet Cooper: Now do you feel, as company secretaries, that you have a reasonable financial background? Lorraine Young: I think you’ll find there are a variety of company secretaries. There’ll be some that take to that and some that have got different skills. I think ‘Any minority needs a mentor.’ across the board you’ll probably find the same with other executives coming through the organisation. Some company secretaries are running a big department and Caroline Evans have to manage the budget, so they’ll need at the very least the basics and there are accounting exams in the ICSA qualification. But beyond that, I think some of that is Julie Bamford: That can also be a very good way of people’s inclination, isn’t it? I can understand the numbers; questioning. If you’ve got something coming to the board I don’t always find them very exciting. Having done loads for a decision, you’ll probably have someone from below of minute taking you need to understand what the board level presenting it. It’s a good way of establishing numbers are about and look at the reports so that you whether that person fully understands what they’re can do the minutes. So I think most of us can, but not proposing. Because if someone on the board can say, ‘I necessarily all of us want to. don’t understand this,’ that person will need to explain it to them in another way and in terms they can understand. Peter Swabey: I think I’d agree with that. I think most company secretaries are financially literate. I question Peter Swabey: Yes, and then you’ll rapidly identify whether whether it’s actually necessary for a non-executive director the person presenting fully understands the proposal. to be completely financially literate. If they’re going to be on the audit committee, yes that’s an issue. But then they’ve Caroline Evans: On the other hand, company secretaries got to have reasonable financial experience anyway. Surely also have in-depth understanding because surely the act of there are going to be some places for non-executives who minuting in itself must require a deep understanding of the are not necessarily that financially literate. They’re bringing subjects under discussion? If the boot were on the other other diverse skills to the board, which are not necessarily foot, could everybody else in the boardroom minute as well financial skills. That’s going to mean that they feel able to as company secretaries? question, in much more detail, financial information that is just presented to them. Susan Henderson: I think there’s a distinction between being a company secretary and then going onto the board Caroline Evans: Sometimes you need that person in of that company. You’d avoid that at all costs, because the room, don’t you, who’s prepared to say, ‘I just didn’t you need to be a dispassionate observer. Translating the understand that.’ skills as a company secretary that you’ve developed at one w w w . c h a r t e r e d s e c r e t a r y. n e t 17
  • 18. Board composition organisation into another organisation as a non-executive director would be preferable. I also think that being able to see what it’s really like to be a non-executive director in another organisation would help you back in the company secretarial job you’re doing, to understand how you can better support the non-executives on that board. You can then see things from both perspectives. Peter Swabey: I can think of maybe one or two company secretaries who I’ve known who have been non-executive directors of other companies and for me that’s a waste. I think many have the necessary skills. That goes back to the thing we were talking about earlier, how boards and chairmen identify what the required background qualities of the non-executive director are and how they communicate those to the people who are searching for candidates. It seems to me that the outlook now seems to be excessively blinkered. We talked earlier on about the perception that a non-executive director must have experience on a company board. That’s not always going to be necessary. It just needs maybe to be that little bit more inclusive, but I think it’s still struggling to do that. Susan Henderson: But it gets back to Kerry’s personality argument, that you perhaps don’t want to be asking for financial experience, board experience. You’re wanting to ask for, you know, openness of mind, independence of mind, ability to challenge and be inquisitive. Julie Bamford: And you do need that mix, don’t you? You ‘Diversity is wider than need somebody who is all over the detail and somebody else who is ‘big picture’ and thinks strategically. Everybody should be looking at it from a different point of view, so just gender.’ Peter Swabey you don’t miss anything. That’s the whole point of diversity and to avoid groupthink. If everybody’s thinking about it differently, all the issues should be covered. Caroline Evans: That’s where there’s a disconnect in my industry. I’m a contingency recruiter. I recruit up to the top of the line route. There should be a greater relationship Making the change between the sort of executive search firms that Peter runs and the contingency recruiters that are bringing people up Janet Cooper: So how do we make that change to be the ranks. I’d welcome that, because I think recruiters have more inclusive? means of identifying future potential. Caroline Evans: I think there has to be something done Susan Henderson: But perhaps company secretaries can on the mechanics of professional development within play a role, because typically they’d be company secretary corporate culture so that it’s more inclusively relevant or to the nominations committee and probably be involved in more inclusively accessible. But I also think that somebody non-executive directors searches, which are usually quite needs to pick up the baton, take the risk and run with it. confidential. You know if you have a sales manager or Maybe quotas, or the diminishing pool of non-executives, or an assistant company secretary that’s required, everybody the issues around how big your executive board needs to be knows that that job’s up. But a non-executive search is will drive that. probably carried on quite quietly for some time. So it’s kept very close to the chest, without HR being involved. Robert Armour: I think part of it has to come back to the The company secretary, however, probably is involved relationship between search firms and the chairmen. The and even though the chairman would be speaking to the discussion on how wide you’re going to go has to be at headhunters, usually on the day-to-day logistics of setting up the point of setting that job description. I think the search meetings, it’s the company secretary that can be involved. So firms have got to try and encourage the chairmen or the maybe we should be putting our oar in and asking: ‘Is this a nominations committee to take a slightly riskier approach. diverse shortlist?’ 18 w w w . c h a r t e r e d s e c r e t a r y. n e t
  • 19. In association with Kerry Porritt: I do think there is something around the to go and talk to somebody else who can. But if the board procedure for how you come up with what you’re looking headhunters and contingency recruiters build mutually for. Because at the moment, all the Code is saying is, report supportive relationships or the boards themselves spread the on what the process is. It’s not saying best practice would net wider, that would be a positive step. be to go through these sorts of routes to get to what you are looking for. A change is needed to force chairs to Janet Cooper: When you’re reporting on the new recognise that a chat with other board members about what governance requirement for greater diversity, will you be sort of person is required is not enough. I’m by no means saying, we’re instructing head-hunters to help us fill these advocating a cottage industry in this approach, but maybe vacancies and we’ve requested they consider diversity? you need a mandate on the support they get in putting that process together, having a look at what qualities they need Lorraine Young: I think it depends if it’s happening as well as the skills and experience. everywhere. Eight years ago when the Higgs report came out it gave more focus to the nominations committee, Susan Henderson: Again that’s something that the which previously people may or may not have had, that was company secretary can help with probably better than an HR supposed to change it all. But it hasn’t actually, has it? It person who is familiar with executive appointments. doesn’t matter if it’s the chair speaking to the headhunter. Does it make it any better if there’s a nominations committee? Lorraine Young: It’s quite a tough call to challenge the It hasn’t changed anything and I’m not sure it’s working. chairman, isn’t it? But if you’re a good company secretary, you’ve already got that relationship of trust and so if you’re Robert Armour: The wording on a company’s approach is challenging them you can do it in a way that’s acceptable, going to be fairly generic. Almost inevitably we’re going to which is perhaps much harder for the search firms. It’s a write a paragraph in the report that refers back to the codes harder call for them because it could affect their business. and says we instructed recruiters having due regard to the They’re not wanting to go along and upset the chairman, skills and requirements and balance of the board, including who they’ve maybe worked with for so many years, by diversity. That will be given far more emphasis if there’s a saying, actually you shouldn’t be doing this; you should be quota requirement as we go forward. But you’re not going looking at the other people. to learn a great deal from that wording. Susan Henderson: But if the company secretary drops it Janet Cooper: So we’re saying that this requirement that’s in on conversations with the headhunter it might give the gone into the UK Corporate Governance Code is actually headhunter a little bit more confidence perhaps to add one not going to make that much difference. or two different choices to the shortlist. Peter Swabey: I think it depends on how it’s managed. Robert Armour: Does the appointment criteria tend to One of the issues that we mentioned earlier is around be agreed between the chairman and the headhunter, or investors in the market looking for a ‘big hitter’ of some HR, the company secretary and the headhunters or by the sort being appointed as a non-executive and that being nominations committee? Because in some ways, if you favoured over somebody who is less well-known but who could get the nominations committee to sit down with the might well bring more diversity to the board. Maybe there headhunter and say, look, let’s have a discussion, you’re is some merit in the market allowing companies to take much more likely to get a diverse mix than if it’s simply an more risk in terms of who they appoint as non-executive instruction to the recruitment advisor of ‘we’ve thought directors, rather than going back to the traditional ‘safe about it, here’s the brief, do as you’re told’. pair of hands’. Kerry commented earlier that when you’re looking for a non-executive, you’re typically looking for Julie Bamford: To have a proper conversation with the a three year appointment. Well now, under the Code it’s whole nominations committee, HR and the headhunter is annual elections for directors. There is a practical issue definitely the best approach. there, because I can see that for some companies it’s going to take directors more than a year to actually get their feet Susan Henderson: That’s what we’ve done. under the table and really understand the business. But equally if you normally know in the first three to six months Julie Bamford: And through the board evaluation process, whether somebody is going to be a useful director on the looking at recruitment to see how it’s being done. That’s board or not, perhaps appointments should be for one also a good way for the company secretary to talk to the year, after which the chairman and the board can take a nominations committee or the chairman about it. view on whether so and so is actually adding value or not. If not, then they can be discreetly persuaded not to offer Caroline Evans: I think the board headhunters are really themselves for re-election at the annual general meeting. going to be protective of their territory. That’s the only issue there. They’re not going to want the nominations Kerry Porritt: Yes, companies are not static; they’re committee saying, well if you can’t find them we’re going dynamic. They’re either growing, they’re acquiring, they’re w w w . c h a r t e r e d s e c r e t a r y. n e t 19