This was the very first PPT that I have done at my work. It pretty much describes who is the leading target market from Disney, and how Disneyland, the theme park creates both positive and negative impact to its audience.

1. DISNEYLAND

2. Positive Influence to
Audience
Rides such as the teacups from
the Disney movie “Alice in Wonderland”
have helped develop a new meaning to California Adventure in Anaheim, California, United States help
everyday life: “If the kids are us realize that you do not need to travel far to have fun.
happy, then the parents will be happy.”

3. Negative Influence on to
the Audience
Rides such as Space Mountain and Big Thunder Railroad had had a
negative impact on certain audience due to heart, brain, and other
health problems which caused the rides to lower their self-esteem.

4. Disney/Pixar
Pixar Studios has been working with
Disney for who knew how long, and
kids and adults still seem to love their
films.

5. Big News on Disney
Remember how I just mentioned that the Big Thunder
Railroad had a negative impact on audiences? The Big
Thunder Railroad at Disneyland in Anaheim, CA has
been closed until 2012-1-9 to 2012-5-27 for a
refurbishment. Beforehand, a family from Canada had
suffered an accident on that ride due to neck pain on
that ride from Disneyland in Anaheim, CA, USA.

6. Disney & Marketing/Sales
Target sales/marketing for Disney have been 5-6
year old kids and most adults of either gender
TOYS
CLOTHING MOVIES

7. Disney Acquisitions
 Saban – Power Rangers – 2002/2003-2010
 Ninja Storm, Dino Thunder, SPD, Mystic Force,
Operation Overdrive, Jungle Fury, MMPR 2010 (see
next slide)
 Marvel – Spider-Man, The Avengers, X-Men – 2009

8. Saban/“Power Rangers”
and Disney
Why Saban hadn’t thought twice of selling the Power
Rangers franchise to Disney we may never know the
answer to; but the two logos you see (on your left
and the other on the bottom are two different seasons
(Disney’s Mighty Morphin is not
the same as Saban’s because of the CGI’s that
Disney had put out).
I also read/was told that the toys that were put
also became different when Disney took over
(some of the toys weren’t even put out for some
of the Disney seasons – only volume DVD’s for Ninja
Storm, Dino Thunder, SPD, etc.)

9. Marketing – Moving Foward
What would Disney’s future be like in a year from now? 5 years?
10 years? Or even 50 years? We may never know. Marketing,
like life moves forward and we shall never turn back and look at
the past.