ProductTank Kraków Sep 19 - PM OPS one year later.pdf

The one about
Product
Operations
Juan Sanchez Martinez
Product Operations Manager
Brainly
Beata Kupiec
Director, Product Center of
Excellence
Brainly
● what
● why
● who
Product
Operations
Product
Operations one
year later… Beata Kupiec
Director,
Product Center of Excellence
Brainly
● One year of leading PM OPS
● discussions with PM OPS in
companies worldwide
● Product Operations
workshop by Denise Tilles
Lessons
Learned
https://www.productoperations.com/
Typical Evolution of Software Company
Founding Team Exec Team Exec Team Exec Team
Sales
Marketing
Product
&
Tech
Start-up phase Early Phase Growth Phase
Sales
HR
Customer
Success
Product
&
Tech
Marketing
Enterprise Phase
Business Line A
Sales
Customer
Success
Product
&
Tech
Marketing
HR
Finance
Business Line A
Sales
Customer
Success
Product
&
Tech
Marketing
https://melissaperri.com/blog/2019/7/19/product-
operations-the-fuel-for-winning-product-strategies
Product
OPS
Product
OPS
Director of Product
Strategy and Operations
Product
OPS
Product
OPS
Start small…
… it will help you to
scale when you grow !
“Product Operations is
an enablement
function for product
management”
- Melissa Perri
“Product Ops helps with
process, efficiency and
decision making by
improving
communication and
removing friction points.”
- PLA Report
helps to scale
set standards
& processes
improves
communication
enables
making
quicker
decisions
What Product Operations do ?
Product
Operations
Problem
● Tools
● Processes
● Communication
● Data
Product Operations Manager
● Right hand of CPO or VP
of Product
● Deep product expertise is
NOT a MUST
● Change management &
stakeholders management
IS a MUST
How
Tools
● roadmap
● OKRs
● insights/feedback
● experiments
● data
Processes
● planning
● roadmap review
● monthlies
● quarterlies
People
● Product Manager
role &
responsibilities
● professional growth
● career guide
● knowledge sharing
● PM principles, 101
● product org
structure
Standards
● templates
- business case
- project charter
- experiments
● communication/
presentations
● reporting
PM OPS do not make decisions
PM OPS enable the decisions to be made
Denise Tilles
Lessons learned…
Michael Papanek, pic by Maui Houn
Constant Change & Stakeholders Management !
Save money
- Excel rules !
Tools
Roadmap
A good roadmap is a
communication tool –
tailor the roadmap to
your audience.
C-level needs slides
● Early Phase -> Growth Phase -> Enterprise Phase
- adapt to needs
- embedded vs centralized PM OPS
● B2B vs B2C
- feedback gathering and governing
- metrics tracking (revenue)
● Reports, dashboards
- no one has time to read offline -> reports/dashboards without a meeting
to discuss them will never be read offline
Processes
● Operational Execution
all activities related with current
product plans, execution & communication
● Strategic Planning
all activities related to next year product strategy,
budget, teams
● Product Management
planning & alignment workshops; all hands, social
events, offsites
Planning
Execution
Product
Management
Product Operating System
Roadmap Reviews
Product Reviews
Product Leaders
Check-in
KPIs Reviews
Product Updates
Product Operating System
Participants Goal Content Cadence Comms
monthly
quarterly
ev. 6 weeks
weekly
ev. release slack
slack
email/slack
email
email
Transparency &
alignment on next
month's priorities
Visibility on quarterly
progress towards
achieving the
product goals and
biz KPIs
Alignment,nt on
upcoming plans &
priorities; input to
PMs planning
Update on progress
on main KPIs &
decision making
when needed
Cross org
communication on
deliverables &
moved metrics if
applies
Release notes inlc.
Initiative description as
per template
Next 6 weeks plans
New requests discuss ,
trade offs, & greenlight
progress ->data on
metrics
Insights
Learnings
Next quarter goals
Leading metrics
dashboards
Revenue metrics
Roadmaps of each area
OKRs, initiatives,
priorities
Mandatory: PMs
Optional: Eng mngrs,
Leads, Designers, Copy
Mandatory: PMs, PM
leads, CPO, VP, ENG
mngrs,
Mandatory: PM leads
Optional: VP, CPO
Mandatory: PMs, PM
leads, CPO, VP, ENG
mngrs,
Comms to org by PMs
● Templates
- easy to read by various audiences
- save time to prep communication
- help to maintain communication
efficiency
Standards
"Sometimes there's no time for
democracy and we just
implement standards agreed with
leadership & everyone has to follow"
- iterate as much as you can
- involve PMs and other
stakeholders
- adapt to your needs
● Shout out loud & even louder if you do not agree
with over hiring
People
● Product Management 101 is a MUST
● Hire right people for the roles on ALL
levels
● Foster CULTURE & MINDSET
Power is in Collaboration of Operations !
PM
OPS
Design
OPS
Eng
OPS
Sales
OPS
● research
● discovery
● design process
● teams maturity
matrix
Data:
● revenue
● churn
● retention
DA
OPS
● experimenting
framework
● communicate your plans & deliverables
- all hands
- broadcasts
- newsletter
Show your value
● Measure your success:
- operational efficiency
- satisfaction
- time to decision
- time to market
- PMs attrition
● sponsorship
● support
● discipline
PM OPS team
is set to
enforce rigor
across org!
Needed for success…
LEADERSHIP
“Don’t procrastinate
on Product Ops”
Denise Tilles
Start small…
… it will help you to
scale when you grow !
Q&A
Thank you!
local communities in 200+
cities around the world
the global professional
network for product people
1,000+
Your voice
matters!
1 von 27

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ProductTank Kraków Sep 19 - PM OPS one year later.pdf

  • 1. The one about Product Operations Juan Sanchez Martinez Product Operations Manager Brainly Beata Kupiec Director, Product Center of Excellence Brainly
  • 2. ● what ● why ● who Product Operations
  • 3. Product Operations one year later… Beata Kupiec Director, Product Center of Excellence Brainly
  • 4. ● One year of leading PM OPS ● discussions with PM OPS in companies worldwide ● Product Operations workshop by Denise Tilles Lessons Learned
  • 6. Typical Evolution of Software Company Founding Team Exec Team Exec Team Exec Team Sales Marketing Product & Tech Start-up phase Early Phase Growth Phase Sales HR Customer Success Product & Tech Marketing Enterprise Phase Business Line A Sales Customer Success Product & Tech Marketing HR Finance Business Line A Sales Customer Success Product & Tech Marketing https://melissaperri.com/blog/2019/7/19/product- operations-the-fuel-for-winning-product-strategies Product OPS Product OPS Director of Product Strategy and Operations Product OPS Product OPS Start small… … it will help you to scale when you grow !
  • 7. “Product Operations is an enablement function for product management” - Melissa Perri “Product Ops helps with process, efficiency and decision making by improving communication and removing friction points.” - PLA Report
  • 8. helps to scale set standards & processes improves communication enables making quicker decisions What Product Operations do ?
  • 10. ● Tools ● Processes ● Communication ● Data Product Operations Manager ● Right hand of CPO or VP of Product ● Deep product expertise is NOT a MUST ● Change management & stakeholders management IS a MUST
  • 11. How Tools ● roadmap ● OKRs ● insights/feedback ● experiments ● data Processes ● planning ● roadmap review ● monthlies ● quarterlies People ● Product Manager role & responsibilities ● professional growth ● career guide ● knowledge sharing ● PM principles, 101 ● product org structure Standards ● templates - business case - project charter - experiments ● communication/ presentations ● reporting
  • 12. PM OPS do not make decisions PM OPS enable the decisions to be made Denise Tilles
  • 14. Michael Papanek, pic by Maui Houn Constant Change & Stakeholders Management !
  • 15. Save money - Excel rules ! Tools Roadmap A good roadmap is a communication tool – tailor the roadmap to your audience. C-level needs slides
  • 16. ● Early Phase -> Growth Phase -> Enterprise Phase - adapt to needs - embedded vs centralized PM OPS ● B2B vs B2C - feedback gathering and governing - metrics tracking (revenue) ● Reports, dashboards - no one has time to read offline -> reports/dashboards without a meeting to discuss them will never be read offline Processes
  • 17. ● Operational Execution all activities related with current product plans, execution & communication ● Strategic Planning all activities related to next year product strategy, budget, teams ● Product Management planning & alignment workshops; all hands, social events, offsites Planning Execution Product Management Product Operating System
  • 18. Roadmap Reviews Product Reviews Product Leaders Check-in KPIs Reviews Product Updates Product Operating System Participants Goal Content Cadence Comms monthly quarterly ev. 6 weeks weekly ev. release slack slack email/slack email email Transparency & alignment on next month's priorities Visibility on quarterly progress towards achieving the product goals and biz KPIs Alignment,nt on upcoming plans & priorities; input to PMs planning Update on progress on main KPIs & decision making when needed Cross org communication on deliverables & moved metrics if applies Release notes inlc. Initiative description as per template Next 6 weeks plans New requests discuss , trade offs, & greenlight progress ->data on metrics Insights Learnings Next quarter goals Leading metrics dashboards Revenue metrics Roadmaps of each area OKRs, initiatives, priorities Mandatory: PMs Optional: Eng mngrs, Leads, Designers, Copy Mandatory: PMs, PM leads, CPO, VP, ENG mngrs, Mandatory: PM leads Optional: VP, CPO Mandatory: PMs, PM leads, CPO, VP, ENG mngrs, Comms to org by PMs
  • 19. ● Templates - easy to read by various audiences - save time to prep communication - help to maintain communication efficiency Standards "Sometimes there's no time for democracy and we just implement standards agreed with leadership & everyone has to follow" - iterate as much as you can - involve PMs and other stakeholders - adapt to your needs
  • 20. ● Shout out loud & even louder if you do not agree with over hiring People ● Product Management 101 is a MUST ● Hire right people for the roles on ALL levels ● Foster CULTURE & MINDSET
  • 21. Power is in Collaboration of Operations ! PM OPS Design OPS Eng OPS Sales OPS ● research ● discovery ● design process ● teams maturity matrix Data: ● revenue ● churn ● retention DA OPS ● experimenting framework
  • 22. ● communicate your plans & deliverables - all hands - broadcasts - newsletter Show your value ● Measure your success: - operational efficiency - satisfaction - time to decision - time to market - PMs attrition
  • 23. ● sponsorship ● support ● discipline PM OPS team is set to enforce rigor across org! Needed for success… LEADERSHIP
  • 24. “Don’t procrastinate on Product Ops” Denise Tilles Start small… … it will help you to scale when you grow !
  • 26. local communities in 200+ cities around the world the global professional network for product people 1,000+