SAM
Software Asset
Management
BearingPoint’s SAM approach enables customers
to have control over the risks and complexities of
software entitlements, optimize the use of
software a ssets and minimize license consumption
and costs. Customers will be able to make smarter
decisions based on data they can trust.

SAM – Software Asset Management | A BearingPoint Accelerator
Contents
Market Drivers
Our Approach
Client Benefits
References
Contact

SAM – Software Asset Management | A BearingPoint Accelerator
Keeping track of software installation and linking its corresponding license are critical IT activities, helping customers ensure they are in full compliance
with vendor contracts and are able to control software costs. Non-compliance is common when customers fail to monitor their licenses. At some point it
will become an issue, particularly when a software vendor request an audit.
Market Drivers
of the IT budget is
represented by software*
of companies reported
they were audited within
the last 18-24 months*
of organizations consider
their SAM function to be
service-aligned**
of total IT costs can be
saved with a SAM
program*
* According to BSA Global Software Survey 2016
** According to Gartner Cutting Software Spend Safely with SAM
8-10% 63%
only
3%
up to
30%

SAM – Software Asset Management | A BearingPoint Accelerator
It is not a question of whether a customers’ software license will get audited. It’s only about when, how often and how costly the audit will be. The
complexity and costs required to respond to an unexpected audit presents risks around unforeseen fees to “true up” the license position. Through our
SAM we answer the right questions.
Market Drivers
Are we allowed to use it?Are we prepared for an audit?
What software do we have installed?
What are our current contracts?
Do we really need all the software?
Are we spending too much?
What are we buying and who is buying it?

SAM – Software Asset Management | A BearingPoint Accelerator
BearingPoint transforms and restyles software asset management independent components, such as planning, procurement, inventory and use, to a
compelling, customer tailored and interconnected self-service portal. Thus, the customer is relieved to install and manage on-premise solutions or provide
expert license management staff.
Independent components Interconnected self-service portal
SAM

SAM – Software Asset Management | A BearingPoint Accelerator
A well-defined SAM solution is relevant because of its individual capabilities. Therefore we offer a wide-ranging SAM portfolio with various services
regarding SAM advisory and license advisory.
SAM AdvisorySAM Advisory
SAM ToolsSAM Tools
Target-Actual
Comparison
Target-Actual
Comparison
SAMValue
Egnagements
SAMValue
Egnagements
SAMRoadmap&
Strategy
SAMRoadmap&
Strategy
ToolEvaluation&
Setup
ToolEvaluation&
Setup
ISO19770&
MaturityAnalysis
ISO19770&
MaturityAnalysis
SAMSecurity
Assessment
SAMSecurity
Assessment
Roles,Policies&
BestPractice
Roles,Policies&
BestPractice
LicenseandContract
Optimization
LicenseandContract
Optimization
AuditsandContractsAuditsandContracts
ComplianceAnalysisComplianceAnalysis
OptionalasamanagedserviceOptionalasamanagedservice
ToolTenderToolTender
ToolEvaluationToolEvaluation
SAM ProcessesSAM Processes
Licence AdvisoryLicence Advisory

SAM – Software Asset Management | A BearingPoint Accelerator
Due to the extensive cooperation between a joint governance board and a competitive nearshore operation center, we are able to deliver more
value-added services for our customers. Direct contact, language skills and resource flexibility are just a few of the benefits provided therein.
A shared governance board warrant that
all services are aligned to our solution,
which is tailored to customer needs.
Customer self-service enablement is the
main goal.
BearingPoint Compliance Services
BearingPoint Compliance Services Delivery Center
SAM ServiceF/OSS Service
Customer 1
C 1
BE RomaniaBE International
C 3 C 1 C 2 C 5 C 2 C 3 C 4
Customer 2 Customer 3 Customer 4
OperationGovernance
Security Service
Our Service Delivery Center is confident,
flexible and ready to generate value for
our customers. Offering a continuous
and holistic review of operations we
identify and address issues proactively,
uncover gaps and improvement
opportunities for various organizations,
technologies and processes.

SAM – Software Asset Management | A BearingPoint Accelerator
Who can capitalize on SAM? In short, everyone!
IT
• Streamlined procedures, upgrades and
deployments
• Gain control by knowing what you have
• Prevent shelfware
Procurement
• More effective contract negotiation
• Centralized control of purchases
Legal
• More effectively prepared for a vendor audit
• License compliance
Business
• Simplified procedures, reporting and
budgeting
• Manageable costs and safeguarding existing
investments
• Policies, procedures, roles and responsibilities
HR
• Employee compliance
• Better intake and outflow of employees
and their software assets
• Corporate regulations and policies that
minimize security and legal threat

SAM – Software Asset Management | A BearingPoint Accelerator
References
Major telecommunications provider
Challenges
• Due to increased licensing models and diverse software products, the
task of compliance just got complicated and more troublesome
• Count on legal certainty
• License compliance status should be visually divided and defined for
each team and department in the company
Our Approach
• BearingPoint customized a self-service portal that allowed our
customer to outsource their license management. The main features
were: dashboard for quick insight, reporting for in-depth analysis and
support for incidents or change requests.
• Data from all possible sources (technical and commercial) is
processed and translated in easy-to-understand KPIs.
• Limit access permissions by defining the organizational units and
establishing roles and responsibilities.
Client benefits
• The solutions and improvement of the SAM maturity level allows the
customer to make informed business decisions.
• The self-service portal is always available online for the customer.
• Due to a better understanding of availability and use of software,
the customer has considerable cost savings.
• View and monitor the KPIs that are relevant for your role,
responsibilities, and goals.
Specialized company for lighting products
Challenges
• Due to the faulty implementation of a SAM tool, the customer is
overwhelmed with the amount of commercial and technical data
that needed to be processed
• Inadequate knowledge of license use rights
• Track software compliance
Our Approach
• Our optimized procedure model delivered a target-oriented solution.
Hence we defined and mapped how SAM supports our customer
needs.
• We carefully outlined SAM roles and responsibilities, and
standardized the ideal SAM strategy
Client benefits
• Seamless integration between systems and SAM program platform.
• Improved efficiency & eliminated guesswork, so complex data feel
comfortable.
• Up-to-date overview of license compliance.
• Quick and flexible access to built-in KPIs.

SAM – Software Asset Management | A BearingPoint Accelerator
Contact
Stefan Pechardscheck
Partner
BearingPoint Germany
stefan.pechardscheck@bearingpoint.com
Lucas Müller
Manager
BearingPoint Germany
lucas.mueller@bearingpoint.com
Thorsten Hoffmann
Manager
BearingPoint Germany
thorsten.hoffmann@bearingpoint.com
About BearingPoint
BearingPoint is an independent management and technology consultancy with
European roots and a global reach. The company operates in three units: Consulting,
Solutions and Ventures. Consulting covers the advisory business; Solutions provides the
tools for successful digital transformation, regulatory technology and advanced
analytics; Ventures drives the financing and development of start-ups. BearingPoint’s
clients include many of the world’s leading companies and organizations. The firm has
a global consulting network with more than 10,000 people and supports clients in over
75 countries, engaging with them to achieve measurable and sustainable success.
For more information, please visit:
Homepage: www.bearingpoint.com
LinkedIn: www.linkedin.com/company/bearingpoint
Twitter: @BearingPoint
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