Beachhead Marketing moves along with lead scoring in this installment by covering when you should implement lead scoring. Learn more at http://www.beachheadmarketing.com

1. Lead Scoring for Smart People
-When Should You Implement Lead Scoring? –

2. AboutAboutAbout
Beachhead
Contact us
www.beachhead.io
email: steven@beachhead.io
• A marketing agency founded to help B2B marketers
adapt to the changing world of marketing technology.
• Learn more at www.beachhead.io

3. - Lead scoring definition
- Types of lead scoring
- Successes
Previously…

4. • Determine if lead
scoring is right for
you
• Three questions to
ask before
implementing
• Quick tip for
implementation
In this presentation…

5. Do you have enough leads?

6. Interview your sales team

7. Figure out their current load

8. 250 calls per week

9. Focus on generating
more traffic and leads
• Content generation
• PPC
• List purchase
• Tradeshows

10. How do you define?

11. Define with sales

12. • Meets company size criteria
• Completes two web forms

13. • Do you have enough
data?

14. Look at the demographics

15. Build multiple lead scoring models

16. Contact us
www.beachhead.io
email: steven@beachhead.io
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at www.beachhead.io/blog

17. THANK YOU
If you have any
question
THANK YOU
If you have any questions
Contact Us
www.beachhead.io
email: steven@beachhead.io