1.
Prof. Francis Quilantang
Far Eastern University
Department of Communication
Communication Models

2.
Basic Communication Models
 Linear
 Interactive
 Transactional

3.
Linear Model
 Communication is transmitted in a straightforward manner from
a sender to a receiver.
 Claude Shannon & Warren Weaver
 -refined Laswell’s model by adding the concept of noise.
 Noise-is anything that interferes with the intended meaning of
communication.

4.
Linear/ Shannon – Weaver Model
Known as the mother of all communication
models.
Depicts communication as a linear or one-way
process consisting of five elements;
a source (producer of the message)
a transmitter (encoder of message into signals)
a channel (signals adapted for transmission)
a receiver (decoder of message from the signal)
a destination

5.
Linear/ Shannon – Weaver Model
- This model, however, has been
criticized for missing one essential
element in the communication
process: feedback. Without
feedback, the speaker will not know
whether the receiver understands
the message or not.

6.
Interactive Models
 (also known as CONVERGENCE MODEL) deals with exchange
of ideas and messages taking place both ways from sender to
receiver and vice-versa. The communication process take place
between humans or machines in both verbal or non-verbal way.
 Wilbur Schramm
 -depicted feedback as a second message.
 - pointed out that communication create and interpret messages
within personal fields of experiences.

7.
Transactional Models
 is the exchange of messages between sender and receiver
where each take turns to send or receive messages. Here, both
"sender" and "receiver" are known as "communicators" and
their role reverses each time in the communication process as
both processes of sending and receiving occurs at the same
time.
 The communicators can be humans or machines but humans
are taken as communicators in this article to analyze general
communication between humans. The model is mostly used for
interpersonal communication and is also called circular model
of communication

8.
Transactional Models
 The model is more interactive. There is a
collaborative exchange of ideas between
communicators with the aim of understanding
each other. It also shows that a barrier, such as
noise, may interfere with the flow of
communication.

9.
Identify the function of communication in each of the
following situations.
1. The teacher reads and discuss classroom
policies to her students.
2. Ross greets Rachel; then, they start talking
about their plans for the holidays.
3. Phoebe shares her insights on how to live
peacefully despite a complicated life.
4. The geometry teacher lectures about
mathematical concepts.
5. Monica shares her personal frustrations with
Chandler.

10.
Identify the function of communication in each of the
following situations.
6. Sheila delivers her valedictory address.
7. The President delivers his last State of the Nation
Address.
8. A television personality thanks the supportive
moviegoers during an interview.
9. The city mayor presents her strategies to execute the
plans in a public forum.
10. A tourist guide orients a group of tourists about a
heritage site.

11.
Features of an Effective Communication
Completeness
Complete communication is
essential to the quality of the
communication process in general.
Hence, communication should
include everything that the receiver
needs to hear from him/ her to
respond, react, or evaluate properly.

12.
Features of an Effective Communication
• Conciseness
Conciseness does not mean
keeping the message short, but
making it direct or straight to the
point. Insignificant or redundant
information should be eliminated
from the communication that will be
sent to the recipient.