Wirex — The ‘Hedgehog’ Fintech
Heard the one about the proﬁtable Fintech? Well,
it’s no longer a joke. We’re Wirex, and we turned
proﬁtable in 2020 — just 5 years since inception.
We call ourselves the ‘hedgehog’ ﬁntech and
proudly so — it means that we seek to monetise our
business as we grow. Building a sustainable
business model is a key part of our global
Before we scale further, we’re offering a unique
opportunity for Wirexers around the world to join
us on our journey and invest in our vision.
Why Wirex, Why Now?
Wirex is an innovative app & payment card that allows
users to seamlessly send, receive, exchange and
spend a range of digital and conventional currencies.
While others have struggled to combine traditional
'ﬁat' currencies with crypto, we specialise in it.
Having launched the world's ﬁrst crypto-enabled Visa
card (2018) and become the ﬁrst crypto-friendly
Mastercard principal member (2020), we see 2021 as
a crucial year to scale operations further — expanding
and adding to the 40+ markets we're already
Is Wirex a ‘Crypto Card’?
Wirex is not just a crypto product — but it is unashamedly crypto-friendly. Our 3.1 million customers not only
use us for traditional and blockchain-powered payments, but also as a means to use their crypto and ﬁat
currencies interchangeably in day-to-day life. This dual functionality gives us an edge — we're as relevant as
any mainstream Fintech with the added value of crypto-enabled services.
We’re Making All
Our mission is clear — We’re building a world where
buying, holding, exchanging and spending ﬁat and
cryptocurrencies is quick, easy and open to everyone.
That means being able to send, receive, exchange
and spend any one of 12 ﬁat and 10 cryptocurrencies
at more than 54m locations around the world.
Wirex is already available in 130 countries and we're
expanding sensibly, but rapidly.
We’re Giving Cryptoback™!
We believe in ease-of-use and accessibility for the
millions of consumers who have never held a
That’s why the our Cryptoback™ rewards
programme gives customers up to 1.5% back in
bitcoin on in-store transactions with a Wirex card.
It's just one more way that we’re breaking down
barriers and bringing digital currency into the
So far, we’ve paid out over $1.5m in Cryptoback™
rewards* for more than 5m eligible transactions.
*Based on exchange rate of 1 BTC: $10446 USD
WXT — Wirex’s Own
Launched in 2019, WXT is a utility token used to
provide a range of beneﬁts (discounts and enhanced
rewards) to Wirex customers. WXT presently has a
capitalisation of $31m.*
WXT has a number of material beneﬁts such as
enhanced Cryptoback™ rewards. Additional exciting
rewards are planned within an enhanced product
offering by end-2020.
*Source 17th Aug 2020 coinmarketcap.com/currencies/wirex-token/
What You Can Already Do With Wirex
There are many reasons why we already have 3.1 million customers in 130 countries:
Countries Currencies Cryptoback™ Rewards Worldwide Locations
Global Growth & Aggressive Expansion
App & Card App Only Launch 2020
EEA - Europe
APAC - Asia
MAU: Monthly Active Users
Wirex plans to launch in the USA and join the
world's biggest crypto-friendly market in
In July 2020, Wirex received its ﬁrst money
transmission license from the State of
Wirex became the World’s ﬁrst crypto-friendly
Mastercard Principal Member in 2020. Our
roadmap includes offering new products and
services such as:
● Interest on deposits
● Greater flexibility to offer best-in-market
● Allowing heavy users to beneﬁt from an
upgraded rewards programme
These innovations are already in production for a
£125m Current Valuation: Built On Success
FCA e-money licence
World-ﬁrst OTC rates
A Diversiﬁed & Proﬁtable Business Model
Wirex adapts its model by region, market and user. This allows us to monetise our customers to match their
own product usage. Uniquely for a ﬁntech business, this diversiﬁed approach will negate over-exposure to any
one revenue stream as we scale.
Card Revenues Exchange Fees
On track to exceed $2B in
gross revenue in 2021 305%
Revenue Growth YoY¹
1) Gross Revenue growth in 2019 vs. 2018 2 Total transaction volume over
3) Gross revenue includes value of digital
Wirex’s ‘hedgehog’ philosophy is about keeping a ﬁrm eye on our operating costs and marketing investments.
Whilst growing rapidly, we have retained lower admin & acquisition costs per user. As we scale, this will give
us headroom to invest more in our product proposition and widen its global availability.
£1,135 £17 £83 (£52) 1.08 £1,050 £16 (£48)
£1,240 £67 £151 (£114) 3.9 £317 £17 (£29)
£4,200 £163 £270 (£107) 10 £420 £16 (£11)
£125 £315 £10 £4 3.1 £39 £98 £1.25
Data Source: Starling Nov'19, Revolut Dec '19, Monzo Feb '20 published in fintech article https://sifted.eu/articles/a-comparison-of-uk-top-three-digital-banks/ ; Wirex data from internal accounts dated 19 Aug 2020
Total number of users Last 12 month
Transaction revenue YoY revenue growth
July 2019 - June 2020*
% Gender balance
M - F- ND
BAME Ethnicity Nationalities Non-British
3.1m £315m $3bn+ 164%
42-54-4 24% 19 21%
*Based on unaudited financial statements for July 2019-June 2020
What The Media Says About Wirex
A Race To Dominate Crypto
Debit Cards Has Begun
How mobile payments platform,
Wirex, continues to lead the
future of digital banking
Mastercard Expands Digital
Currency Program, Ropes in
Wirex Payments Platform Hits 3
Million Users, Becomes
Wirex Approved to Issue
Wirex Celebrates 200% Growth
in APAC Exchanges
Our Global Team
15+ years in Software for
20+ years in Finance and
Chief Compliance Ofﬁcer
20+ years in Compliance
Chief Marketing Ofﬁcer
Experienced in Marketing,
Strategy & Leadership
Global Head of People
20+ years in Human Resources
Managing Director in USA
30+ years in Financial Services
Managing Director in Japan
20+ years experience in FinTech
General Counsel / MLRo
5+ years in Legal and Compliance
Growing Compliantly & Responsibly
We actively seek the appropropriate licences where they exist - and where regulations are lacking, we apply
the same rigorous standards as if they were in place. We secured an e-money licence in the UK in 2018 and
currently are applying for EEA, Japan and Singapore licences. We embrace regulation as a means to provide a
transparent, safe and secure environment for our customers around the world.
Don’t Just Use Wirex — Own it!
Our investor rewards are open to new and existing Wirexers alike. They offer additional experiences, features
and beneﬁts in the app. These rewards will be available for 12 months after the close of the crowdfunding
campaign and availability varies by region.
Tier 1 £10-£499
• Unique investor in-app badge
marking you as one of our
• Priority access to next-gen Wirex
card and rewards (EEA only, public
launch end 2020)
Tier 2 £500-£2,499
• Tier 1 perks
• Exclusive ‘Investor’ Wirex card design
• 1% Cryptoback™ (in-store)
• 1% Cryptoback™ (online)
• Earn up to 2% APR via staking rewards
on held WXT Balance
Tier 3 £2,499+
• Tier 1 and 2 perks
• 2% Cryptoback™ (in-store)
• 2% Cryptoback™ (online)
• Earn up to 6% APR via staking rewards
on held WXT Balance
Wirex Investor Wirex Investor Cryptoback™
Wirex Investor Cryptoback™
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