A series of case studies in Brand Identity and Graphic Design.

1. Case Studies: Branding and Graphic Design

2. CASE STUDY: 2010 Lakeshore Soccerfest Tournament Identity
Graphic Design
Print Management
Tie-dye Colors
Budget Management
Project Brief:
Bazza Design was asked to help design,
refine, and manage the graphical output
of the 2010 Lakeshore Soccerfest soccer
tournament logo and it’s application on a
variety of media. The logo was created in
a vertical fashion to set it apart from past
designs. In a vertical form it became slim
and athletic looking. The two and three
color designs were selected for cost
reasons to reproduce. The intention was
to create a vibrant and exciting logo that
would appeal to 8-13 year olds (the main
buying market at the tournament).
Usage of players in action combined with
this years world cup soccer ball design
made this logo a current and exciting
visual.
Chosen Shirt Color
Shirt Color Application
Logo Development
Other Graphic applications
Maps
Banners

3. CASE STUDY: Atlas Ergonomics Corporate Identity
Full Brand Creation
Graphic Design
Photography /Art Direction
Print Management
Budget Management
Project Brief:
Atlas Ergonomics came to Bazza Design
with the need to create its corporate
Identity and its corporate
communications. I took a technical and
simple approach to the look of the logo,
based on Atlas’ focus on human
measurement as part of what they provide
as a service to their customers. In this
same vein, I provided designs for their
business collateral, three fold flier series
and a customer binder stuffed with eight 8.5x11 case study sheets.
1 of 3 different Gate Fold fliers
Business Card
Logo Development
Case Study Sheets

4. CASE STUDY: Donnelly Graphic Standards
Brand Identity
Graphic Design
Print/Screen Print Management
Budget Management
Project Brief:
Donnelly Corporation needed to organize
and fine tune its corporate graphic
standards for consistency and clarity. Was
tasked to bring this together in one
document that would be the graphic design
“Bible” for the corporation to live by. The
corporate graphic standards included logo
usage, application of the logo, collateral
materials, color usage, signage design, and
font usage. Also included were formulated
color chips that were perforated just like the
pantone color books for the Donnelly PMS
green. Worked closely with an outside
consultancy to design and produce the final
result.
The graphic standards manual was an award
winning design featured in Creativity 19.

5. CASE STUDY: IDSA - Michigan Newsletter Special Edition
Graphic Design
Print Management
Budget Management
Project Brief:
As newsletter editor for the Michigan
Chapter of IDSA, I was responsible for the
creation of the chapter’s newsletters. This
special issue was an “annual product
design review” version of the newsletter. I
solicited new product design submissions
from Michigan designers to be published
in the issue. With those submissions the
design layout was created to emphasize
the features of the products. Cost being a
concern, the newsletter was printed in
only two colors, but utilized two matching
recycled paper stock colors to add a
richness to the design at no extra charge.
The issue was an award winning design
featured in the design book:
Graphic Design on a Limited Budget.

6. CASE STUDY: Grand Rapids Spring and Stamping Brochure
Brand Development
Graphic Design
Photography /Art Direction
Print Management
Budget Management
Project Brief:
Grand Rapids Spring & Stamping
had not had a new promotional
brochure in over 10 years. They
asked Bazza Design to help them
create a cost effective, versatile and
modern looking hand out that
would show every aspect of the
company’s product lines and their
unique approach to manufacturing.
The solution became a series of
‘flier” like inserts with matching
folder. The folder gave GRSS the
flexibility they wanted to add or
subtract components to customize
what they might give a customer.

7. CASE STUDY: Hutzel 1996 Christmas Card
Graphic Design
Hand Crafted
Project Brief:
I produce a hand made Christmas Card
every year. The 1996 version became a
faux corporate annual report complete
with a letter from the CEO and a review of
the “Hutzel Corporate Events”.
The design was featured in the juried book
Black & White and Two Color Design and
the design competition publication Design
Sense -Graphic Design on a Limited
Budget.

8. CASE STUDY: IDSA - Michigan Newsletter Special Edition
Graphic Design
Print Management
Budget Management
Project Brief:
As newsletter editor for the Michigan
Chapter of IDSA, I was responsible for the
creation of the chapter’s newsletters. This
special issue was an “annual product
design review” version of the newsletter. I
solicited new product design submissions
from Michigan designers to be published
in the issue. With those submissions the
design layout was created to emphasize
the features of the products. Cost being a
concern, the newsletter was printed in
only two colors, but utilized two matching
recycled paper stock colors to add a
richness to the design at no extra charge.

9. CASE STUDY: IDSA - Michigan Chapter Newsletters
Graphic Design
Print Management
Budget Management
Project Brief:
I was the IDSA Michigan Chapter
newsletter editor for 8 years. With
a limited budget I was able to
create visually exciting newsletters
with recycled color paper and
matching color ink.
These designs were featured in the
juried book : 3rd Annual Microtek
Design Competition.

10. LOGO DEVELOPMENT
Graphic Design
Print Management
Vendor Coordination

11. Contact Information
Bazza Design LLC
Barry Hutzel – Principal / Owner
2058 Breeze Drive Holland MI 49424
www.linkedin.com/in/barryhutzel/
barry.hutzel@bazzadesign.com
bazzadesign.com
616 335 0219