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How Negative Reviews Can
Improve Purchase Intent – If
Brands Know How to Respond
It’s time for businesses to
become more “human”…
Today’s speakers
Ray Mazur, Chief Information Officer

Homax provides thousands of home
improvement products including Goo Gone®,
Magic®, Homax Products®, and Stone Care
International®.

Dorothy Schiller, Director of Marketing
Sleep Revolution sleep solution company,
offering mattresses, toppers, pillows and bed
frames to North America consumers.
The
Conversation
Index
VOLUME 6
82% of reviews are positive, but…
Brand responses improve perception
Conversational,
human responses
work best
Reviews uncover specific wins
Insights from consumer questions
increases revenue

35%

increase in total sales
(online + offline)

50%

decrease in customer
service calls
How negative reviews can improve purchase intent - if brands know how to respond
How negative reviews can improve purchase intent - if brands know how to respond
The impact of
consumer feedback
for brands
The
Conversation
Index
VOLUME 6
Ray Mazur, Homax – @rxm6hy or LinkedIn
Dorothy Schiller, Sleep Revolution –
dorothy@zinusinc.com
Amy Hayes, Bazaarvoice – @amymhayes1

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