1. Social Media - A Practical Approach Doug Pace

2. Agenda Where Social Media Falls Within an Internet Strategy Social Media Definitions and Popular Platforms How is Social Media Used for Business Case Study Q & A

3. An Effective Internet Strategy

4. Definitions and Popular Platforms

5. What is Social Media? At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia)

6. LinkedIn Highlights People Companies Groups Connections LinkedIn Direct Ads Demographics 39M Members (Linkedin April 2009) 72% 35 years of age or older (Insidefacebook.com Feb 2009) 57% Male (Quantcast.com Feb 2009)

7. Facebook Highlights Profile Page Fan/Group Page Friends Facebook Advertising Demographics 200M Active Users (Facebook April 2009) 45% 26 years of age or older (Insidefacebook.com Feb 2009) 56% Female (Insidefacebook.com Feb 2009) Over 55 Female fastest growing demographic (175%) (Insidefacebook.com Feb 2009)

8. Twitter Highlights Updates Following Followers No Advertising at this time Demographics 10M Unique Visitors (Nielson April 2009) 64% 35 years of age or older (Nielson April 2009) 57% Male (Nielson April 2009)

9. YouTube Highlights Video Channels Groups Sponsored Videos Google Ad Network Demographics 89M Users (Nielson April 2009) 42% 35 years of age or older (Insidefacebook.com Feb 2009) 51% Male (Quantcast.com Feb 2009)

10. Other Forms of Social Media Blogs Wikipedia Filckr and other picture sharing sites Forums Social Bookmarking Yahoo Answers

11. How is Social Media Used for Business?

12. What’s the Secret? Social Media is just a platform and it requires traditional marketing tactics Audience - Who are you communicating with? Offering - Why do they care? Experience What is the desired end action? How are they going to participate? Does it build a relationship? Don’t fight the users – let them determine direction Syndication is a powerful force Definition - The supply of material for reuse and integration with other material.

13. What is Social Media? At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia)

14. C2E – Content to Everyone

15. C2E – Content to Everyone

16. Surprises Around Every Corner Overlooked Advantages Increased Search Engine Exposure Increased Exposure for Business Alternative Client Relationship/Client Care Channels Common Misconceptions Its Free and Takes Little Work It Happens Overnight Social Media is a Direct Sales Method Since they are Following/Friends, I can post anything

17. Case Study

19. Women ages 25-55

20. Men ages 25-55

21. Offering

22. Free spa treatment to best video

23. Valentines Day discount’s

24. Facebook Ads

25. Experience

26. Connection with brand based on emotion

27. Unique gifts for special individual

28. Channel

29. YouTube, FacebookA leader in the industry, Red Door Spas is committed to enhancing the lives of our guests through beauty, harmony and well-being…and is the ongoing vision of day spa pioneer Elizabeth Arden.

30. Case Study - Red Door Spas Website Page Views Facebook Fans

31. Q&A