Facebook has introduced a new feature called Promoted Posts that allows page owners to pay to promote specific posts to reach more users. Promoted Posts can be targeted to either a page's existing followers or can additionally include their friends. This paid promotion option provides the ability to expand the reach of posts using the powerful Facebook social graph. Marketers are encouraged to contact Bayshore Solutions for help integrating social media like Promoted Posts into their online marketing strategies.

1. Facebook Updates
What are Promoted Posts?
Jonathan Casella
Emarketing Team

2. The Evolution of Facebook
53% of Americans 65 or
older are using the internet
Of those 53% -- 34% are
using social media
networking websites, like
Facebook
Statistics by Pew Internet & American Life Project (2012)

3. And it keeps growing…

4. Timelines, News Feeds, Likes, Oh My

5. Facebook Introduces Promoted Posts
Promote your post by
paying for your social
reach
Options: Promote to the
users who have already
“liked” your page; or target
both your followers and
their friends

6. The Power of Infographics
Call to Action
A screenshot
with arrows will
help illustrate
the desired
action

7. Happy Facebook Marketing!
For assistance integrating social media into your online marketing strategy,
contact the experts at:
www.BayshoreSolutions.com