Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Growth Hacking Mobile App

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Wird geladen in …3
×

Hier ansehen

1 von 29 Anzeige
Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Ähnlich wie Growth Hacking Mobile App (20)

Anzeige

Weitere von Empatika (20)

Aktuellste (20)

Anzeige

Growth Hacking Mobile App

  1. 1. Growth hacking mobile app: tips & tricks Bayram Annakov, Palo Alto, 2014
  2. 2. App in the Air
  3. 3. Many failed transactions
  4. 4. $12 000 000
  5. 5. Growth Hacking?
  6. 6. A mix of • Focus - you need to know what to look for • Data - you need data to ask right questions • Creativity - you need imagination to come up with hypotheses • Test - this is obvious :)
  7. 7. Focus or I don’t know what I know
  8. 8. Focus areas • Retention - OMTM • Virality - viral coefficient (how many users does one user “infect”) • Visibility - ASO and vendor relations • Revenue - combine relative and absolute values
  9. 9. Retention
  10. 10. 30% do not add flight
  11. 11. Users prefer their own language (same as developers)
  12. 12. Virality
  13. 13. Native iOS sharing
  14. 14. Eye-catching shares
  15. 15. Hall of Fame
  16. 16. Useful framework
  17. 17. Visibility
  18. 18. ASO flight vs flights airport vs airports 2x increase in visibility
  19. 19. ASO • Keywords matter • No spaces (“flight,airport” vs “flight, airport”) • Title includes keywords, no need to duplicate • Localisation • Frequency of updates
  20. 20. Vendor relations
  21. 21. User reviews
  22. 22. Lessons learned • Ask for review wisely • Our approach to negative reviews (App Store): • Nickname • Naming convention • Country matters • Use other app
  23. 23. Revenue
  24. 24. Sell more
  25. 25. Sell often
  26. 26. Recommended reading • Croll, Yoskowitz “Lean Analytics” • Wheelan “Naked Statistics” • Foreman “Data smart” • Meadows “Thinking in Systems”
  27. 27. bayram @ appintheair. mobi

×