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Design thinking

Basmah AlMashari
20. Dec 2017••
Design thinking
Design thinking
Design thinking
Design thinking
Design thinking
Design thinking
Design thinking
Design thinking
Design thinking
Design thinking
Design thinking
Design thinking
Design thinking
Design thinking
Design thinking

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Design thinking

  1. DesignThinking
  2. Viability Feasibility Desirability Innovation Start here à
  3. DesignThinkingisaprocessforcreativeproblemsolving
  4. Empathize Discovertherealissuesthatneedtoberesolvedbylisteningand tryingtounderstandyourclient’sproblem.
  5. DEFINE Reframetheproblemand trytoenvisionwhata solutionwouldmean
  6. IDEATE Beyondbasicbrainstorms
  7. PROTOTYPE Buildamodel,makealayout,createaplanandtestideasandfind outwhatsolutionsmightwork.
  8. TEST Testtheidea,listentofeedbackandseewhatworks andwhatdoesn’t
  9. HowDesignThinkingTransformedAirbnb
  10. TransformingInvisibleProblems…IntoInnovation
  11. Gotoeveryhost’splaceandtakequalitypicsfor them? Andmaybestayoverthereandtalktothem andgetvaluable personalfeedback. TraveltoNewYork,rentacamera,spendsometime withcustomerslistingproperties Theygavethemselvespermissiontoexperimentwith non-scalablechanges Noticedthepoorofphotosuploaded Theymakethechangesbasedon sessionsofideationandexperience
  12. Airbnbputsallemployeeintheshoesofatraveler whoare theusersoftheproduct. Everyemployeetakesatripintheirfirstorsecondweek inthecompanyandthentheydocumentit
  13. The simple change froma star toaheartincreased engagementby over 30%. letpeople be pirates,ship stuff and try newthings. Airbnb teamoften starts with acreative hypothesis, implementsachange, reviews howitimpacts the businessand then repeats thatprocess.
  14. Thankyou!
  15. • https://www.designbetter.co/design-thinking/ • https://hbr.org/2015/09/design-thinking-comes-of-age • http://innovationtoolbox.org/ • http://mitsloan.mit.edu/newsroom/articles/design- thinking-explained/ • http://www.innovationmanagement.se/imtool- articles/4-key-questions-that-drive-the-design- thinking-process/ Books Resources
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