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Retail Activations Monitor Datasheet
1.
DATASHEET Retail Activations Monitor ©
Baryons Software Solutions www.baryonssoftsolutions.com The Retail Activations Monitor creates a seamless management process for in-store marketing campaigns, providing campaign control and feedback through visual proof of execution. Challenges In-Store Campaign execution is a complex process involving Marketers, Merchandisers, Vendors, Contractors and Store Staff; giving rise to the following operational challenges – Countering Brand Inconsistency Controlling the campaign on a daily basis Coordinating large in-house and vendor workforce Gathering reliable campaign data for analysis Identifying campaign ROI THE ‘RAM’ SOLUTION Baryons’ Retail Activations Monitors provides for a Tool and Process driven approach to managing large campaigns. The solution allows you to – Track campaign progress in real-time Review completed work through visual input Better coordinate campaign operations Measure campaign results View analysis and reports; and derive insights Broadcast campaign design & vision to the field force Optimize Operating Expenditure and Maximize Campaign ROI The RAM solution allows for smart management of sales and marketing campaigns across widespread territories, providing feedback and control to marketers. Using the Activations Tracker application, marketers can create campaigns, define activities, upload VM designs, assign locations to be covered, and deploy the workforce to complete activities. Using the Activations Mobile App, the staff, vendors, visual merchandisers view their assignments and submit visual proof of completed activities as they happen, and ‘Activate’ the locations where campaign activities are completed. Marketers can view the location tagged photos of finished activities, and fetch campaign reports centrally. Display Share Add-in helps you collect display share data for your product in multi brand outlets for critical competitive intelligence or manage display of your products in owned stores. The Workforce Management App provides capabilities for managing distributed staff, contractors and promoters. This app allows you to manage workforce leave, attendance at work location, supervisor approvals, and daily work & sales reporting. The Training & Certifications App enables self paced learning as well as broadcasting of instructional video to on store staff, vendor personnel, visual merchandisers and promoters. The app can deliver quizzes and certifications to ensure uniform and benchmarked understanding of brand messaging, campaign requirements, behavioural expectations, and standard operating procedures across the workforce. INDUSTRIES Consumer Electronics Appliances Hardware Telecom Service Providers Store Chains Food & Beverage FMCG
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