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© 2015 Job Propulsion Lab
What kind of portfolio
will get you
the job you want?
© 2015 Job Propulsion Lab
“great”
“eh”
You’re as good as your portfolio’s weakest piece.
Keep the gap tight.
© 2015 Job Propulsion Lab
A portfolio is an ad
A single objective
A specific consumer
A desired response
© 2015 Job Propulsion Lab
A portfolio is a thriller
A page turner
Has an apex
The end fills the reader with
anticipation fo...
© 2015 Job Propulsion Lab
Personal philosophies
that enhance
professional skills
separate you from the
competition
Introdu...
© 2015 Job Propulsion Lab
Solving a range of
problems gives you a
competitive advantage
Show you have range
© 2015 Job Propulsion Lab
Tell the right story
Be relevant to
what they need in
an employee
© 2015 Job Propulsion Lab
A portfolio isn’t always a portfolio
A personal blog 

can show you are 

fully engaged with 

y...
© 2015 Job Propulsion Lab
A blog can relate
personal experiences
while being related to
your profession
A portfolio isn’t ...
© 2015 Job Propulsion Lab
A blog can show your
professional practices
A portfolio isn’t always a portfolio
© 2015 Job Propulsion Lab
Introduce work in
a simple way
Introduce work in a simple way
© 2015 Job Propulsion Lab
Craft work to look
produced
Show years of
experience even
when you have none
Novice or pro?
© 2015 Job Propulsion Lab
Show how you solve
problems and
improve outcomes.
Organize work as self-guided tours
© 2015 Job Propulsion Lab
Integrated campaigns
Traditional
Digital
Product
Experiential
© 2015 Job Propulsion Lab
Reflect what is
being done in the
industry
Integrated campaigns
© 2015 Job Propulsion Lab
For a free, brutally honest critique:
critique@jobpropulsionlab.com
© 2015 Job Propulsion Lab
JobPropulsionLab.com
@JobPropelLabs
facebook.com/JobPropulsionLab
bart@jobpropulsionlab.com
512....
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Analysis of an effective advertising portfolio

When it comes to getting a job in communications industries, your portfolio is your most important marketing tool. Here's a few tips on on how to prepare a portfolio that will keep you ahead of the competition.

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Analysis of an effective advertising portfolio

  1. 1. © 2015 Job Propulsion Lab What kind of portfolio will get you the job you want?
  2. 2. © 2015 Job Propulsion Lab “great” “eh” You’re as good as your portfolio’s weakest piece. Keep the gap tight.
  3. 3. © 2015 Job Propulsion Lab A portfolio is an ad A single objective A specific consumer A desired response
  4. 4. © 2015 Job Propulsion Lab A portfolio is a thriller A page turner Has an apex The end fills the reader with anticipation for the next work from the author
  5. 5. © 2015 Job Propulsion Lab Personal philosophies that enhance professional skills separate you from the competition Introduce yourself as a professional
  6. 6. © 2015 Job Propulsion Lab Solving a range of problems gives you a competitive advantage Show you have range
  7. 7. © 2015 Job Propulsion Lab Tell the right story Be relevant to what they need in an employee
  8. 8. © 2015 Job Propulsion Lab A portfolio isn’t always a portfolio A personal blog 
 can show you are 
 fully engaged with 
 your profession
  9. 9. © 2015 Job Propulsion Lab A blog can relate personal experiences while being related to your profession A portfolio isn’t always a portfolio
  10. 10. © 2015 Job Propulsion Lab A blog can show your professional practices A portfolio isn’t always a portfolio
  11. 11. © 2015 Job Propulsion Lab Introduce work in a simple way Introduce work in a simple way
  12. 12. © 2015 Job Propulsion Lab Craft work to look produced Show years of experience even when you have none Novice or pro?
  13. 13. © 2015 Job Propulsion Lab Show how you solve problems and improve outcomes. Organize work as self-guided tours
  14. 14. © 2015 Job Propulsion Lab Integrated campaigns Traditional Digital Product Experiential
  15. 15. © 2015 Job Propulsion Lab Reflect what is being done in the industry Integrated campaigns
  16. 16. © 2015 Job Propulsion Lab For a free, brutally honest critique: critique@jobpropulsionlab.com
  17. 17. © 2015 Job Propulsion Lab JobPropulsionLab.com @JobPropelLabs facebook.com/JobPropulsionLab bart@jobpropulsionlab.com 512.618.7155

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