The document discusses how entrepreneurship can be encouraged at a national level. It notes that in the US between 1980-2005, all net new employment came from companies less than 5 years old. It also discusses some of the challenges facing entrepreneurs like access to funding. The document advocates telling entrepreneurs' stories to help build business communities and networks where entrepreneurs can share knowledge and inspire each other.

1. CAN A NATION CREATE
ENTREPRENEURS?
- AN ENTREPRENEUR’S JOURNEY

2. Innovation, Expansion & Scotland
a happy mix?
Growing a business in Scotland
today
15 minutes romp through years of work in
Innovation
and
Economic Development
Joe Pacitti- Powerwall Space Frame Systems

3. What is happening in Business?
The accelerating pace of global change & emerging
global markets is a reality
A demand for increasingly sophisticated, integrated &
connected products
Short-termism & Shareholder pressures
The reality of OEM “Global Downsizing” & greater
focus on “core products & services”
The “realisation-gap” between Ideas and real market
opportunities either remains constant or is widening ?

4. To Survive in the New Age………
 Shorter product life cycles- mean more product
development/improvement
 Achieve shorter & shorter “Time to Market”
development timelines
 The need to understand & handle convergent
technologies (increased demands for sophistication)
......Innovation is the key

5. Innovation Drivers
Problem Solving
Convergence /Cross-technology Applications
Accidents/Opportunities
Collaboration

6. Innovation through Collaboration
You can influence Connections
Generate and engineer introductions
Opportunities Accidents
Collaborations

7. Collaboration, Innovation & Business Growth
- one method !
Stays with MNC capacity to develop 10 to 15%
Product Market
Corporate
MNCs
30% of use IP SMEs
to partnering Product
IP within SME
available to partner
Expert Team
Consultants / Academics
Academia

8. Simple Concept !
Academia
SMEs MNCs
Intermediaries
Finance, Advisors

9. We have a Simple Concept !
Get the
organisations
together
Academia
Find common
SMEs areas to work
MNCs on …
Intermediaries
Finance, Advisors Collaboration
Projects
We act as the
glue ?

10. Opportunity Formation Process
Briefing in more
Detail to all interested
Companies
Refinement of Check propensity to collaborate
opportunity and Of companies
shortlist
Final collaborative group
New
Products
Validation Launch
Refinement
Concept
Develop
opportunities
Events/Workshops
Wider
Company base

11. Is there a Structure to this..?
Frog Kissing
However you don’t want
to kiss ugly frogs do you?
So it might be a good
idea to have the skills to
separate out the good-
looking from the ugly! or
you will need to do a bit
of cosmetic surgery

12. Key Words: experts Key Words: personal
collaboration energy
communication creative
trading zones people orientated
mental models determination
expertise ……………………….
knowledge
capabilities accidents
convergent serendipity
commercialise risk-taking
innovative
Frog Dating Agency
latent or orphan IP
asset sweating

13. Types of Innovation

14. Types of Innovation
Steady State
 Often exhibited by well organised global companies
 Over time can get predictable, competition can catch up
 Lower Risk
 Lower returns
Disruptive
 Smaller more innovative companies (SMEs & Start ups)
 External funders looking for good bets
 Higher Risk
 Higher Return

15. 20
16
Innovation Index
12
8
4
0
1 5 10 15 20 25
Time
Steady State

16. 16
12
Innovation Index
8
4
0
1 5 10 15 20 25
Time
Disruptive

17. Combine the 2 types through collaboration
20
16
Innovation Index
12
8
4
0
1 5 10 15 20 25
Time
Steady State Disruptive

18. Convergent Technologies
“Technologies such as connections between the brain and
machines, wearable health monitors, smart houses made
of environment-sensitive materials are not science fiction
anymore, but are scientifically feasible.
It is very likely that these technologies will emerge in the next 20
years. However some convergent technologies are already hitting
the marketplace, among these are optical micro-electromechanical
systems (MEMS).
Convergence promises to transform existing technologies into
lucrative commercial endeavors, and many companies are
investing heavily in research and development (R&D).
Business and industry are already beginning to restructure
themselves, as network-based organizations follow fundamentally
new management principles”
Technical Insights - a unit of Frost & Sullivan

19. Convergence & Collaboration
“Converging technologies will require collaboration
across disciplines.
A good metaphor for such collaborations is the kind of
trading zone that emerges whenever human beings
from different cultures interact.
We must avoid trading zones that are dominated by one
discipline or set of interests, and instead encourage
multiple stakeholders to form a shared mental model
of what needs to be accomplished.”
MICHAEL E. GORMAN
Division of Technology Culture & Communications
School of Engineering and Applied Science, University of Virginia , USA

20. Convergence & FUNDING
"Most high-tech VCs concentrate on one of three areas: information
technology (IT), life science or materials.
What we're seeing most interesting at Alameda Capital are those
products based on a convergence of two or all three of these
disciplines, say materials for use within IT.
Convergence technologies promise to be extremely powerful, especially given the
advances in nano- and micro-scale technologies. Companies are creating and investing in
new materials with different structural and functional properties from anything previously
known. The ultimate goal of this approach is deliberate and intelligent manipulation of
atoms and molecules so that the resulting structure has desired properties and functions at
the macro level."
Because these convergence technologies are so
multidisciplinary, it is difficult for competitors to "get the formula
right" and duplicate any development. This means intellectual
property can be more easily protected ,that's very important to us."
M. Norman Wu, managing director of Alameda Capital, a $100 million early-stage fund
focused on convergence technologies

21. Examples

22. Burton and Apple
Burton Snowboards and Apple®
created a wearable electronic jacket
with an integrated iPod™ control
system
The Burton Amp jacket uses
SOFTswitch™ technology, allowing
the iPod to be controlled via a control
pad on the sleeve
It is made with GORE-TEX three-layer
fabric, and is waterproof, seam-taped
and machine washable
Priced at $499

23. Adidas
Adidas says it has created
the world's first "smart
shoe“, called “1”, by mating it
with a computer chip that
adapts its cushioning level to
a runner's size and stride
• "This is the first intelligent shoe ever," said Erich
Stamminger, global marketing director for Adidas. "It
senses, understands and adapts.“
• Priced at $250

24. Adidas
The chip is implanted in the arch
of the sole and is capable of
making 5 million calculations per
second to adjust the heel
cushioning depending on the
runner's size and stride
• The microprocessor is located in the arch of the shoe, and
drives a tiny screw and cable system that adjusts the heel
cushion depending on the signals sent back by an electric
sensor coupled to a magnet
• It is powered by a battery that conserves power by adjusting
the shoe while it is in the air during a runner's stride, avoiding
resistance from the ground

25. Powerwall Story
Driver - to find a better and improved construction process
Results/Offering
•Greener – 60% less energy in construction, reduced waste – heating bill £70/year
•Faster - 40% to 50% time reduction in build
•Better Quality – 10 to 15% improvement over current standards
•Cost benefit – 10% to 15% over site construction

26. The Powerwall Volumetric Process
Frame
Design Frame Fit Out
Manufacture
Erect & Finish Transport Internal Fit Out
Construction for the 21st Century

27. Questions
&
Discussion

28. CAN A NATION CREATE
ENTREPRENEURS?
- AN ENTREPRENEUR’S JOURNEY

29. Sandy Finlayson
MBM Commercial LLP

30. In America between 1980 and 2005
net new employment from companies
more than 5 years old:
ZERO
Net new employment from companies
less than 5 years old:
40,000,000

31. • Pre crisis - £40/£45
Billion
• Post crisis - £35/£40
Billion (PWC)
• Scottish Loan Fund -
£90 Million

32. In 2009:-
• VC Investment in Europe = 20% of America (Ernst &
Young)
• Scotland gets 2% of UK VC Investment
• Scottish Equity Risk Capital Report 2008
• £100 Million invested in Scotland
• c/f $2.1 Billion in Israel
• £789 Billion under management

33. • Scottish Co-Investment widely recognised as a
model of best practice
• Syndicated investment by Business Angels
leads the UK
• Archangels are one of the biggest Business
Angel Syndicates in the World
• Informatics Ventures
• Technology Enterprise Centre
• Bio Quarter

34. • Cash from Customers – Clever Contracts
• Asset Finance
• Cash-flow Finance
• Crowd Funding
• Peer-to-Peer Lending

35. • Savings and Credit Cards
• Family, Friends and Fools
• Business Angels
• You need
– Commitment and Determination
– Clear Customer Focus
– Prospects of Cash Generation
– A really Good Plan
– A Good Chairman
– Contacts and Networks

36. CAN A NATION CREATE
ENTREPRENEURS?
- AN ENTREPRENEUR’S JOURNEY

37. Social before everything
was social (but with a
traditional kick-start!)

38. “I think Entrepreneurs are
good enough and strong
enough to look after
themselves”
Lord Kirkham
Founder of DFS
Extract from an interview available on:

39. The entrepreneurial
revolution started 9
years ago in the North
East – led by the great
and the good, joined by
ordinary people doing
extraordinary things.

40. It was all about telling stories………..

42. Being an entrepreneur
can be a lonely
experience at times.
Thankfully in the North
East there’s a well
established community.
A ‘big society’.

43. It was all about telling stories
The people behind the stories ‘started’ the community....

44. “Entrepreneurship teaches the
rest of society a lot of good things
about accountability, self-
belief, working in teams, trust
and leadership”
Julie Meyer
Ariadne Capital
Online Dragon
Extract from an interview available on:

45. It offers the opportunity
to take advantage of
a huge wealth of knowledge
within the community –
there’s always someone
who has been where you
want to go.

46. It was all about telling stories
The people behind the stories ‘started’ the community....
Those people knew how to do stuff.......and did it.....

48. And just by doing what
they do, everyone can
inspire those who
aspire to follow in the
footsteps of those who
have been there, done
that and got the t-shirt.

49. It was all about telling stories
The people behind the stories ‘started’ the community....
Those people knew how to do stuff.......and did it.....
Lots more people wanted to tell their stories.....

50. “Talk to people who have been
through the experience, they
can often just point you in the
direction of others but it
will fast track your progression.’”
Graeme Lowdon
Nomad Digital
EF Board Member

51. It offers the chance to
talk to people who have
been through the
experience - even if they
just point people in the
direction of others it will
fast track their progress.

52. It was all about telling stories
The people behind the stories ‘started’ the community....
Those people knew how to do stuff.......and did it.....
Lots more people wanted to tell their stories.....
And meet people......they just weren’t always sure who?...

53. It inspires those with
aspiration at all levels
to extend their
ambition by exposing
them to those who
have turned their
vision into reality.

54. It’s essential to create and
build on communities
within communities to
find common interests and
actions. It’s about
understanding the value of
links and looking beyond
boundaries.

55. It’s an upward journey
and one that everyone
takes step by step as far
as they can – but it needs
to be stimulated and
nurtured. It’s about
encouraging and
developing self-reliance.

56. Be inspired.
Get Connected.
Tap into knowledge.
Share your experience.

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