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Contents Page Analysis

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Contents Page Analysis

  1. 1. The contents page is broken into 3 main sections, the text, the main image and the letter from the editor in the weak fallow area. In the letter he uses an informal mode of address which, together with his signature makes it Contents Page Analysis – Kerrang Magazine more personal. This links with the magazine itself. The Kerrang contents page includes the same masthead as on the front cover and is located in the primary optical area so it is the first thingThe main image on the the audience look see.contents page is usually The use of yellow and blackof a band which would and white keeps to thebe the most interesting house style of colour as it isto the target audience. on the front cover and throughout the magazine. The contents page uses the The house style is seen same house style in every in the text as it mirrors issue so it is familiar to the the text used on the audience; the text is always front cover and down the right hand side as throughout the it is the last thing the reader magazine this helps to would look at. maintain kerrangs brand identity. The band/artists names are in bold and stand out so that the reader can see if the magazine features anyone they like and then they can go straight to the page with the article.The main image that is used reflectsthe genre of the magazine, the band The sections on the right hand side are always‘you me at six’ is a punk/rock band the same in every issue of the magazine toand this is seen in their appearance make it similar and recognisable to thein the photograph and this audiencerepresents the genre of music thatthe magazine deals with. In the bottom right corner there is an advert to subscribe to the magazine all year; this is found on every contents page on every kerrang! Magazine, it is to remind the reader to buy the magazine The contents page is mainly the again. image but where there is text it is in capitals and bold, this emphasises The overall impression of the layout and reflects the aggressive/angry is that it is cluttered and bold and rock genre of the magazine. this links in with the target audience and the genre of the magazine as if the contents page was clean and organised it would look out of place with the rest of the magazine.
  2. 2. Contents page analysis – Q MAGAZINE The logo of the brand is seen in the Q magazine’s contents page is spread over corner as part of the house style ofThe band ‘Take That’ are 2 pages as this gives an indication to the the magazine, this is used as well asolder and more mature potential reader of how much they get the colour scheme being red whitethan most bands, so this from buying the magazine and black as on the front cover andmain image of them mirrors throughout the magazinethe how the magazine itself The main image gives the reader an idea of what The colours of black and white haveis more sophisticated and type of artists appears in the magazine. They use connotations with seriousness andmature than other smaller images around the main image to show formality. This is mirrored in themagazines. the diversity in genres that you get from buying serif font which the magazine uses the magazine. throughout. The names of the artists/bands are in capitals and stand out more so the audience can clearly see who is featured in the magazine Genre specific names such as ‘Green Q have added page numbers so it is day’ have been used as Q easy and simple for the reader to go magazine’s target audience of older straight to the article which they and mature people as they would be want to read. familiar with these bigger, more popular or mainstream names. The design of the page is simple and As the magazine is only sold sophisticated which is reflected in monthly it is full of information from the audience they are targeting. the whole month so therefore has 2 pages for its content page to reflect how many articles and how much information is in the magazine. Through the different images the reader can see the diversity in artists and genres that the magazine deals with.
  3. 3. Both Q and Kerrang! magazine use the same general conventions of music magazines, as they bothuse their short and memorable mastheads on the contents page and this is always located in theprimary optical area. They both use continuous colour schemes of black and white with an addedcolour of red or yellow to brighten the page and make it more intriguing. The contents pages alsouse teasers like mentioning the name of the band or using a quote from the interview to interest thereader. They use large, clear fonts which are easy to read. The main images always reflect the genreof the magazine and use mainstream, popular bands/artists to interest the audience and attractthem to buying the magazine.However, in some ways the magazines pages contrast. As with the layout of the contents page, Q’s isneatly structured whereas Kerrang’s is more cluttered and words and images overlap on the page.Although both fonts are strong and easy to read, they are also different from one another as Q usesa serif font and Kerrang uses a more informal sans serif font, both of which reflects their ownindividual music genre and target audience.Kerrang only features one image of a band because their readers are weekly and more regularwhereas Q uses images of lots of different bands and artists to try and entice the audience intobuying it that month.

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