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You know you need to create content, but what does that really mean?

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This runs through reasons you should be developing content to share with your customers, how it adds value, and some main do's & don'ts to think about.

Veröffentlicht in: Business, Technologie

You know you need to create content, but what does that really mean?

  1. You know you need to create content but what does that really mean? Why should you create content? image source: http://www.visiture.com/wp-content/uploads/2009/04/content1.jpg
  2. Why should you create content? image source: flickr.com/photos/roblisameehan/336071768
  3. It adds value back into the community image source: flickr.com/photos/roblisameehan/336071768
  4. It helps to establish “expert” status image source: flickr.com/photos/raster/3380860520
  5. It facilitates your ability to reach prospects (wherever they are)
  6. image source: flickr.com/photos/sequoya/3551406095 It nurtures leads through the buying process (educating, empowering, inspiring & enabling)
  7. It contributes to your organic search ranking (so when you’ve been doing it as long as these guys, you’ll be at the top too)
  8. It allows you to have a relevant impact image source: flickr.com/photos/cuppini/3786536540
  9. But, what actually constitutes content? image source: flickr.com/photos/doberagi/1404539812
  10. comments... image source: flickr.com/photos/kasia-pics/2730645297
  11. blog posts... image source: flickr.com/photos/13582731
  12. tweets... image source: flickr.com/photos/maggieduvall/3741277664
  13. pictures... image source: flickr.com/photos/captainsmurf/445401202
  14. video clips... image source: flickr.com/photos/ihp/115884803
  15. podcasts... image source: flickr.com/photos/zoomar/2265202595
  16. eBooks... image source: flickr.com/photos/ppl2a/2652375827
  17. webinars... image source: flickr.com/photos/meetdimdim/3452639326
  18. Do’s & Don’ts
  19. do, show you’re the expert...
  20. don’t, say you are. (you want people to decide this for themselves) image source: flickr.com/photos/spiritedladyboutique/3925814815
  21. do, be committed... (content creation is a long-tail strategy)
  22. don’t, expect to get-rich-quick. (it takes consistency and time) image source: flickr.com/photos/kubina/347687569
  23. ah, yes...I see, interesting do, use language your customers use... image source: flickr.com/photos/shadow_cat/3537328093
  24. what exactly is... “mission critical”? don’t, use gobbledygook. image source: flickr.com/photos/diarmada/2650933844
  25. (just do what you do best, and let others do what they do best) do, focus on what your best at... (Like Jim Collins hedgehog focus what your passionate about) image source: flickr.com/photos/7533960@N02/2054836038
  26. don’t, act like you know everything. (Utilize internal resources and let them share their expertise) image source: flickr.com/photos/melissathemouth/3442258473
  27. do, be helpful... image source: flickr.com/photos/skialpine/2246988033
  28. don’t, be self-promotional. image source: flickr.com/photos/mslume/441182515
  29. do, share with the community...
  30. don’t, bombard them. image source: flickr.com/photos/meetdimdim/3452639326
  31. do, map content to buying stages...
  32. don’t, make the path hard to find image source: flickr.com/photos/digicana/4172082155
  33. do, create buyer personas...
  34. image source: flickr.com/photos/mej1313/2585167444 don’t assume your content is relevant, by guessing
  35. image source: flickr.com/photos/pjb2332 do, be innovative, experimental & fun... (Scott Ableman plays a practical joke on co-worker using 14,000 Post-Its)
  36. don’t, make others content look like yours. (3M steals idea without compensation or credit)
  37. Genius Thank you! http://www.genius.com t: @genius_com e: bgago@genius.com t: @BarbraGago