CV

1. BARBORA URVALKOVA
+420603440500 / bara_urvalkova@hotmail.com/ Prague, CZ
A confident, creative and communicative professional with excellent organisational and problem solving skills, target
oriented, hands-on approach, who enjoys working as a team player. Experienced in marketing and development of a
global brand, focused on digital marketing and social media. International graduate in brand management and
consumer psychology. Competent, reliable and flexible, seeking challenges and development in international teams
and business environment.
EDUCATION & QUALIFICATIONS
2012 - 2013 IFA Paris/Polimoda Florence Shanghai (China), Florence (IT), Paris (FR)
MA/MBA (Master’s degree) Luxury Brand Management
2009 – 2012 Regent´s University London in association with Webster University, USA London, UK
BA (Bachelor’s degree) Psychology and Management
2003 – 2009 The English College in Prague Prague, Czech Republic
International Baccalaureate (IB)
DISSERTATION PROJECTS
2012 Implicit emotions - Validating a pictorial version of implicit positive and negative affect test (IPANAT).
2013 Chic Eco-Fashion. Is it the future of luxury brands?
TRAININGS
2009-2012 Seminars focused on Organizational Psychology, Consumer Psychology, Business Management, Team
Building, Time Management and Project Management
2011 Summer Course Famous, Fabulous, Fashionable – Psychology and History of Fashion, London
2012 Global Leadership and Emotional Intelligence conference, London
2012 L’Oréal Clarisonic Project, Shanghai
2012 Sergent Major Children’s clothing Project, Shanghai
2013 Four Seasons Hotel Florence seminar (hotel management, customer service, pricing)
2015 Digital and social media professional training
SKILLS
Languages: English (fluent), German (intermediate), French (beginner), Czech (native)
IT: Proficient user of MS Word, Excel, PowerPoint, Microsoft One Note, Prezi, Photoshop
Driving license B
WORKING EXPERIENCE
Janury 2016-present Diparlux CZ&SK s.r.o Prague, Czech Republic
 Brand Manager- LVMH brands (Givenchy, Kenzo), Talika, Deborah Milano, Carven
 Responsible for the whole execution of fragrance brands, skincare brand and decorative cosmetics brand on
CZ and SK market
 Data analysis and local market intelligence, development of price trees, analysis of competitor performance
and trends, execution of price structure
 Preparation and execution of marketing budgets, forecasts/ planning of goods and orders, supervision of the
logistics
 Development of marketing plans and strategies (including digital campaigns, trade animations, visual
merchandising

2.  PR execution, communication with press and bloggers, organisation and planning of press conferences
 Social media planning
 Training of BC consultants
 Communication with clients-chains- Sephora, Marionnaud, Douglas, e-commerce clients and also
independent clients
July 2015-January 2016 Coty, Inc. Prague, Czech Republic
 Regional Junior Brand Manager- Rimmel London (CZ, SK, HU)
 Data analysis and local market intelligence, development of price trees, analysis of competitor performance
and trends
 Preparation and exaction of marketing budgets, forecast planning of goods
 Digital marketing- Creation of Facebook, Instagram, Youtube campaigns
 Measuring customer interaction and satisfaction
 Creating POS materials, Product merchandising, Visual merchandising
 Identifying target consumer trends and needs and analysing the future local strategies
 Developing brand positioning and communication strategies
July 2014-October 2015 Coty, Inc. Prague, Czech Republic
 Regional Assistant Brand Manager- Rimmel London (CZ, SK, HU)
 Data analysis and local market intelligence, development of price trees, analysis of competitor performance
and trends
 Digital marketing- Creation of Facebook, Instagram, Youtube campaigns
 Measuring customer interaction and satisfaction
 Creating POS materials, Product merchandising, Visual merchandising
 Translation and adaptation of Global campaigns onto the local market to better positioning and brand
optimisation
 Managing consumer and trade promotional activities and marketing events
 Identifying target consumer trends and needs and analysing the future local strategies
 Developing brand positioning and communication strategies
 Invoicing in SAP SE
July 2013- July 2014 Axel Springer/Visual Meta GMBH Berlin, Germany
 Online Marketing intern- worked on online marketing for website www.shopalike.cz
 Created texts for present brands, categories and shops
 Direct communication with the customers, in charge of online chat
 Design of the website, visuals, content, development of banners
 Responsibility for Cosmetics, Fashion and Jewellery
 SEO texts, PR projects for the brand, promotion through social media-Facebook
September 2008 – June 2009 The Motol Hospital www.fnmotol.cz/ Prague, Czech Rep.
 Volunteer Charity worker- worked with children organising a program for them, including games,
workshops and everyday activities
 Organised and raised money for specific events e.g. the children’s day, up to £300

3. May 2008 – October 2008 Tyflocentrum www.tyflocentrum.com/ Prague Czech Rep.
 Charity worker-worked with disabled people, organised their free time and helped them to get through daily
activities
 Helped to organise seminars and workshops created by the institute on interpersonal relationships and
psychology
INTERESTS
Fashion, languages, psychology, art, exhibitions, sports, travelling, healthy trends and lifestyle. Interested in current
events and sector related websites/press.