Presentation for AFCPE Symposium on 11/19/20

1. Build Your Brand and
Connect, Empower, and
Impact with Twitter
Barbara O’Neill
@moneytalk1
https://www.moneytalkbmo.com

2. What Types of Social Media
Do YOU Use?
 Have you tweeted?
 Do you have a blog
 Do you use Facebook?
 Are you Linked In?
 Other (e.g., Instagram)?

3. 3
Why Social Media?
IF FACEBOOK were a country, it would be
the largest country in the world. There are
more Facebook users than there are people
in any country.
2.5 Billion active monthly FB users (vs. ≈1.4b
residents of China and ≈1.35b residents of India
and ≈330 million U.S. residents )
The world’s second most popular search engine
is YOUTUBE
YouTube is owned by #1 search engine GOOGLE
There are ≈ 330 million monthly active users
and 145 million daily active users on TWITTER
in 2020.
https://www.oberlo.com/blog/twitter-statistics

4. My Street Cred
 Twitter user since 2009
 Former professor at Rutgers University
 Currently a full-time entrepreneur
 Use Twitter for business 95%+ of the time
 In top 1.5% of Twitter users worldwide (~3,500 followers)
Only 0.06% of Twitter users have more than 20,000 followers, and
only 2.12% have more than 1,000 followers. Meanwhile, 95.9% have
less than 500 followers. Users with up to five followers has
decreased from 46% to 32%, while users with more than
100 followers has more than doubled to 16% from 7%.
https://sysomos.com/inside-twitter/twitter-statistics/

5. My Tweeting: Business Use Only

6. Twitter Benefits for Me
 FREE way to build my brand and promote my business
 Source of daily news
 Source of research-based information
 Stay connected with colleagues and friends
 View a variety of opinions
 Great for conference summaries

7. Why Do YOU Want to Use
Twitter?
 Promote your brand and/or business
 Stay connected with friends and family
 Get daily news for free
 Learn new things
 Follow people who you respect
 Share your opinions
 Other reasons?

8. Develop a Twitter “Game
Plan”
 Professional use only?
 Personal use only?
 Personal and professional use? (one account or two?)
 “Off Limits” content (e.g., politics)
 Having a “game plan” will help you determine what (and
what not) to tweet about….and to stay in your lane

9. My Twitter Mission Statement
“To provide useful, research-based personal
finance information (and occasional, non-
controversial personal anecdotes) to an
increasing number of followers”
Dr. Barbara O’Neill, CFP®

10. Twitter 101
Log on to www.twitter.com
Determine your username and
password
Let your mission statement
drive your username
Examples:
 Business name
 Favorite hobby/passion
 Name or nick name
Also determine a graphic image
Examples:
 Personal or family photo
 Logo
 Graphic image

11. Twitter Profile Tips
 Use your real name
 Use a high-quality photo
 Use a high-quality header image (1,500 px x 1,500 px)
 Include credentials
 Tell prospective followers who you are and what you do in
160 characters or less
 Include a URL to your blog or website
 Tweak and update as needed

12. Twitter Profile

13. You Have 280 Characters to
Say Something
The circle fills in blue as the number of characters
increases; turns gold when you exceed the limit

14. Try to Engage Your Followers
 Avoid pure “broadcasting”
 Ask questions
 Show interest in others
 Incorporate seasonal events or current events
 Provide useful information and links
 Retweet useful information from others

15. Visuals Increase Twitter
Engagement Three Times
https://www.joe.org/joe/2019april/pdf/JOE_v57_2tt7.pdf
Canva graphics
Paint graphics
Grayed out images
Hand drawn sketches
Stock images
Personal photos
GIFs (https://giphy.com/categories)

16. Hashtags Are a Data Magnet
 Choose hashtags mindfully
 People search hashtags for content (like a key word)
 See #Explore for searches and to see trending hashtags
 Frequently used hashtags pop up automatically (just click)
 Hashtag words are frequently smushed together (e.g.,
#financialeducation, #creditcards, and #AshWednesday)
 Don’t overuse hashtags in a tweet (e.g., every other word)

17. Notifications
Likes, Retweets, New Followers, Mentions, Direct Messages

18. Messages (DMs)

19. Other Twitter Tips and Tools
 Create short customized links to content with Bit.ly
https://bitly.com/ or TinyURL https://tinyurl.com/
 Track your Twitter influence with Kred
https://www.home.kred/

20. Key Twitter “Influence”
Factors
 Number and power of followers
 Engagement of followers
 Number and frequency of tweets
 Follower/Following ratio
 Number of likes
 Number of retweets

21. Monitor and Schedule
Tweets With Hootsuite

22. Hootsuite Publisher

23. Final Thoughts
 Know why you are tweeting: have a “game plan”
 Start small (10-15 minutes per day)
 “Lurk” for as long as you want
 Tweet when you are ready
 Build your skills, confidence, and network
 Provide value to others

24. Remember
Who is
Watching
You….
Bosses and potential bosses
Clients and potential clients
Family and friends
Trolls

25. Don’t tweet anything that
you would not say to
someone F2F or write in a
newspaper letter to the
editor!

26. Welcome to the
“Twittterverse”
https://www.techopedia.com/definition/
29186/twitterverse

27. Questions? Comments?
Experiences?
You can follow me on Twitter @moneytalk1