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Rethinking Surveys for
Digital First Engagement
Crispin Butteriss Ph.D.
Co-Founder + Impact Lead
How I define public
engagement.
The provocation…
What if we had to do ALL of our public
engagement online?
How would we do our jobs well? What
would it change about our attitude to
digital?
WHAT’S SO SPECIAL ABOUT FACE-TO-
FACE PUBLIC ENGAGEMENT?
WHAT DOES IT DELIVER FOR YOU
PERSONALLY, FOR YOUR
ORGANISATION, AND FOR YOUR
COMMUNITY THAT DIGITAL NEVER CAN?
HOW DO WE GET
RICHNESS & MEANING,
RELATIONSHIPS &
EMPATHY, RESILIENCE
& RAPPORT OUT OF A
DIGITAL FIRST
APPROACH?
}
}
}
Identifying Information
Demographic Information
Qualitative Information
Quantitative Information
Four Components of a “Survey”
Identifying Demographic Qualitative Quantitative
Deconstructing the survey process though time…
Identifying Demographic Qualitative Quantitative Qualitative Quantitative
Reconstructing the survey process though time…
Reimagining surveys for the digital age…
• crispin@bangthetable.com
• Linkedin/crispinbutteriss
• @crispin_btt
THANK YOU!

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Rethinking Surveys for Digital-First Community Engagement