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http://www.niso.org/news/events/2012/nisowebinars/ebooks_social_reading/




 Understanding Critical Elements of E-
books: The Social Reading Experience of
  Sharing Bookmarks and Annotations


          September 12, 2012


       Speakers: Todd Carpenter,
      Rob Sanderson, Dan Whaley
• INSERT EACH OF THE SPEAKER
  PRESENTATIONS, IN THE ORDER
  THEY ARE LISTED ON THE WEBSITE




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Annotating the Web with W3C Open Annotations

                                               Robert Sanderson
                                                    rsanderson@lanl.gov
                                                    azaroth42@gmail.com
                                                    Los Alamos National Laboratory
                                                    @azaroth42
                                                    (W3C Open Annotation Co-Chair)


                                                   http://www.openannotation.org/

                                               http://www.w3c.org/community/open
                                                           annotation



This research was funded, in part, by the Andrew W. Mellon Foundation.

                Social Reading Experience of Sharing Bookmarks and Annotations       29
                              September 12th 2012, NISO Webinar
Open Annotation


• Communities
• Annotation, E-Books and the Web

• Core Open Annotation Model
• Extended Model: Specific Resources

• The Road Ahead




            Social Reading Experience of Sharing Bookmarks and Annotations   30
                          September 12th 2012, NISO Webinar
Open Annotation and the W3C

• Open Annotation Collaboration (focus: humanities, web)
   • LANL, UIUC, Queensland, MITH, plus others
• Annotation Ontology (focus: science)
   • Harvard, Manchester, plus others

• Models merged November 2011-March 2012
   • Basis of W3C Open Annotation Community Group
   • Next f2f meeting: September 18-19, Chicago
   • http://www.w3.org/community/openannotation

• Open to all
   • Please join in the discussion!




             Social Reading Experience of Sharing Bookmarks and Annotations   31
                           September 12th 2012, NISO Webinar
Social, Digital Annotation

• NISO Working Group on Digital Annotation
   • Apple, Adobe, IDPF, EBSCO, Sony, hypothes.is, …

   • 3 Meetings (New York, San Franciso, Frankfurt)

   • Introduced and reinforced several requirements:
      • Need to be able to specify how to render the annotation
      • Issues with text quoting and book reconstruction
      • Challenges with text segments:
          • Robustness in the face of change
          • Precision of the selection




            Social Reading Experience of Sharing Bookmarks and Annotations   32
                          September 12th 2012, NISO Webinar
Further Community

• International Image Interoperability Framework
   • Stanford, Oxford, Cornell, BL, BNF, KB,
      Natl. Library of Norway, UK Natl. Archives, ArtStor, …

• Digital Medieval Manuscript Interoperability Forum
   • As IIIF, plus Drew, St Louis, Ghent, Meertens Institute, …

• Close Ties to:
   • W3C Provenance WG
   • schema.org
   • NLP Interchange Format group




              Social Reading Experience of Sharing Bookmarks and Annotations   33
                            September 12th 2012, NISO Webinar
E-Books and the Web

• Web formats are E-Book formats
  • Epub is just HTML5
  • Apps/Sites and E-Books are moving closer together

• E-Books are not just Text!
   • Video or audio comments
   • … about embedded images, 3-d models

• Multiple targets for a single annotation
   • Compare/Contrast, grouping, …

• Fine grained region of interest is crucial
   • Particular word in text, letter depicted in image …


              Social Reading Experience of Sharing Bookmarks and Annotations   34
                            September 12th 2012, NISO Webinar
Basic Model


 An RDF
Document




  The                                                                         What The
Comment                                                                      Comment is
                                                                               About



           http://www.openannotation.org/spec/core/

            Social Reading Experience of Sharing Bookmarks and Annotations          35
                          September 12th 2012, NISO Webinar
Basic Model




Social Reading Experience of Sharing Bookmarks and Annotations   36
              September 12th 2012, NISO Webinar
Annotation Types
       Class                              Description
Bookmark               Marker at (a point in) a resource
Change                 Request for modification
Classification         Assignment of a class
Comment                Commentary or Review
Description            Description of, rather than about target
Highlight              Highlighted (section of a) resource
Link                   Relationship of unspecified semantics
Moderation             Assignment of value or quality
Question               Question about target
Reference              Citation or reference pointer for target
Reply                  Response to previous statement
Tag                    A tag on target resource, often textual


         Social Reading Experience of Sharing Bookmarks and Annotations   37
                       September 12th 2012, NISO Webinar
Annotation Types




Social Reading Experience of Sharing Bookmarks and Annotations   38
              September 12th 2012, NISO Webinar
Multiple Targets




Social Reading Experience of Sharing Bookmarks and Annotations   39
              September 12th 2012, NISO Webinar
Further Specification of Resources


Specific Body and Specific Target resources identify the region of
interest, and/or the state of the resource.

Need to be able to describe the state of the resource, the segment
  of interest, and potentially styling hints for how to render it.

We introduce two Specifiers:
        Selector       Describes how to select segment
        State          Describes how to retrieve representation




(Where did Style go? It’s moving to the Annotation in next draft)

              Social Reading Experience of Sharing Bookmarks and Annotations   40
                            September 12th 2012, NISO Webinar
Specific Target




Social Reading Experience of Sharing Bookmarks and Annotations   41
              September 12th 2012, NISO Webinar
Offset Text Selector




Social Reading Experience of Sharing Bookmarks and Annotations   42
              September 12th 2012, NISO Webinar
Quotation Text Selector




Social Reading Experience of Sharing Bookmarks and Annotations   43
              September 12th 2012, NISO Webinar
Fragment Selector




Social Reading Experience of Sharing Bookmarks and Annotations   44
              September 12th 2012, NISO Webinar
Further Features

• Embedding resources
   • Embedding body, specifiers, styles for transport

• Semantic and Data Annotations
   • Semantic tags, annotating data, data as commentary

• Provenance of Annotation
   • Versioning
   • Equivalence
   • Archiving
   • Annotator / Generator distinction




              Social Reading Experience of Sharing Bookmarks and Annotations   45
                            September 12th 2012, NISO Webinar
The Road Ahead

• September face to face
   • Resolve open questions

• October-December
   • Revised Draft

• 2013
   • Final Draft
   • Look at moving to W3C Working Group structure
   • Towards standards track / recommendation status




             Social Reading Experience of Sharing Bookmarks and Annotations   46
                           September 12th 2012, NISO Webinar
Thank You



                              Robert Sanderson
                                  rsanderson@lanl.gov
                                  azaroth42@gmail.com
                                  @azaroth42


                             Web:
                                                   http://www.openannotation.org/
                                     http://www.w3.org/community/openannotation/
                                                    http://www.shared-canvas.org/


                             Slides:
                               http://www.slideshare.net/azaroth42/niso-annotation-webinar




Social Reading Experience of Sharing Bookmarks and Annotations                       47
              September 12th 2012, NISO Webinar
Gutenberg invented the
             [modern] printing press, and
             so what was printed could
             now be distributed and affect
             otherwise docile citizens or
             subjects. It therefore became
             important to regulate that
             which was set before the
             public.


Spier 2002 – The history of the peer review process
You are here
http://bit.ly/existingannotation
•
•

•

•
•
•
•
–
$245k*   $520k +
         $20k workshop

              *includes matching gift and others
Annotation / Anchoring / UI

                   Reputation model / Peer selection

                            Cold start

                                          Scale


2012        now            2013
Annotation       Peer-review

             +
Annotation
•
    –

    –

•
Document “A”   Blog “B”
Document “A”   Blog “B”
Document “A”   Blog “B”
Blog “B”



17m 32s
Blog “B”
Document “A”                         Blog “B”




      Challenge           Request expert review
      Support             Supply a correction
      Neutral comment     Joke
      Pose a question     Provide a reference
      Answer a question   Point to similar articles
Document “A”
Document “A”
Peer-review
•
•


•



•
    –
    –
    –
    –
    –
    –
    –
    –
    –
    –
•


•


•
Signal



                                Meta-moderation
VOLUME            Voice

                              Noise floor


          Obvious trolls
                                Identity
                  Spam
SQUELCH
                     Noise
•

•

•
•
•

•

•
Expert matching through domain
           proximity
                                                       Human Rights
               Oceanography

                        Climate Modeling



      LHC
              Physics                      Economics

                                               Monetary Policy
   Quantum Teleportation
Meta-moderation matching
through domain proximity
                                                     Human Rights
             Oceanography

                      Climate Modeling



    LHC
            Physics                      Economics

                                             Monetary Policy
 Quantum Teleportation
Meta-moderation matching
through domain proximity
                                                     Human Rights
             Oceanography

                      Climate Modeling



    LHC
            Physics                      Economics

                                             Monetary Policy
 Quantum Teleportation
Plug-ins
              URL     http://hpt.is/TzLv

Deep links / embeds
           Website
               API
•
•
•

    –
•
    –
    –
    –
–
•       •
    –   •
•       •
    –   •
•       •
        •
    –
        •
•
        •
•
        •
•
    –   •
•
•
•
•
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•
•
•
•
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    –
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Understanding Critical Elements of E-books: The Social Reading Experience of Sharing Bookmarks and Annotations

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Understanding Critical Elements of E-books: The Social Reading Experience of Sharing Bookmarks and Annotations

  • 1. http://www.niso.org/news/events/2012/nisowebinars/ebooks_social_reading/ Understanding Critical Elements of E- books: The Social Reading Experience of Sharing Bookmarks and Annotations September 12, 2012 Speakers: Todd Carpenter, Rob Sanderson, Dan Whaley
  • 2. • INSERT EACH OF THE SPEAKER PRESENTATIONS, IN THE ORDER THEY ARE LISTED ON THE WEBSITE 2
  • 3. 3
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  • 29. Annotating the Web with W3C Open Annotations Robert Sanderson rsanderson@lanl.gov azaroth42@gmail.com Los Alamos National Laboratory @azaroth42 (W3C Open Annotation Co-Chair) http://www.openannotation.org/ http://www.w3c.org/community/open annotation This research was funded, in part, by the Andrew W. Mellon Foundation. Social Reading Experience of Sharing Bookmarks and Annotations 29 September 12th 2012, NISO Webinar
  • 30. Open Annotation • Communities • Annotation, E-Books and the Web • Core Open Annotation Model • Extended Model: Specific Resources • The Road Ahead Social Reading Experience of Sharing Bookmarks and Annotations 30 September 12th 2012, NISO Webinar
  • 31. Open Annotation and the W3C • Open Annotation Collaboration (focus: humanities, web) • LANL, UIUC, Queensland, MITH, plus others • Annotation Ontology (focus: science) • Harvard, Manchester, plus others • Models merged November 2011-March 2012 • Basis of W3C Open Annotation Community Group • Next f2f meeting: September 18-19, Chicago • http://www.w3.org/community/openannotation • Open to all • Please join in the discussion! Social Reading Experience of Sharing Bookmarks and Annotations 31 September 12th 2012, NISO Webinar
  • 32. Social, Digital Annotation • NISO Working Group on Digital Annotation • Apple, Adobe, IDPF, EBSCO, Sony, hypothes.is, … • 3 Meetings (New York, San Franciso, Frankfurt) • Introduced and reinforced several requirements: • Need to be able to specify how to render the annotation • Issues with text quoting and book reconstruction • Challenges with text segments: • Robustness in the face of change • Precision of the selection Social Reading Experience of Sharing Bookmarks and Annotations 32 September 12th 2012, NISO Webinar
  • 33. Further Community • International Image Interoperability Framework • Stanford, Oxford, Cornell, BL, BNF, KB, Natl. Library of Norway, UK Natl. Archives, ArtStor, … • Digital Medieval Manuscript Interoperability Forum • As IIIF, plus Drew, St Louis, Ghent, Meertens Institute, … • Close Ties to: • W3C Provenance WG • schema.org • NLP Interchange Format group Social Reading Experience of Sharing Bookmarks and Annotations 33 September 12th 2012, NISO Webinar
  • 34. E-Books and the Web • Web formats are E-Book formats • Epub is just HTML5 • Apps/Sites and E-Books are moving closer together • E-Books are not just Text! • Video or audio comments • … about embedded images, 3-d models • Multiple targets for a single annotation • Compare/Contrast, grouping, … • Fine grained region of interest is crucial • Particular word in text, letter depicted in image … Social Reading Experience of Sharing Bookmarks and Annotations 34 September 12th 2012, NISO Webinar
  • 35. Basic Model An RDF Document The What The Comment Comment is About http://www.openannotation.org/spec/core/ Social Reading Experience of Sharing Bookmarks and Annotations 35 September 12th 2012, NISO Webinar
  • 36. Basic Model Social Reading Experience of Sharing Bookmarks and Annotations 36 September 12th 2012, NISO Webinar
  • 37. Annotation Types Class Description Bookmark Marker at (a point in) a resource Change Request for modification Classification Assignment of a class Comment Commentary or Review Description Description of, rather than about target Highlight Highlighted (section of a) resource Link Relationship of unspecified semantics Moderation Assignment of value or quality Question Question about target Reference Citation or reference pointer for target Reply Response to previous statement Tag A tag on target resource, often textual Social Reading Experience of Sharing Bookmarks and Annotations 37 September 12th 2012, NISO Webinar
  • 38. Annotation Types Social Reading Experience of Sharing Bookmarks and Annotations 38 September 12th 2012, NISO Webinar
  • 39. Multiple Targets Social Reading Experience of Sharing Bookmarks and Annotations 39 September 12th 2012, NISO Webinar
  • 40. Further Specification of Resources Specific Body and Specific Target resources identify the region of interest, and/or the state of the resource. Need to be able to describe the state of the resource, the segment of interest, and potentially styling hints for how to render it. We introduce two Specifiers: Selector Describes how to select segment State Describes how to retrieve representation (Where did Style go? It’s moving to the Annotation in next draft) Social Reading Experience of Sharing Bookmarks and Annotations 40 September 12th 2012, NISO Webinar
  • 41. Specific Target Social Reading Experience of Sharing Bookmarks and Annotations 41 September 12th 2012, NISO Webinar
  • 42. Offset Text Selector Social Reading Experience of Sharing Bookmarks and Annotations 42 September 12th 2012, NISO Webinar
  • 43. Quotation Text Selector Social Reading Experience of Sharing Bookmarks and Annotations 43 September 12th 2012, NISO Webinar
  • 44. Fragment Selector Social Reading Experience of Sharing Bookmarks and Annotations 44 September 12th 2012, NISO Webinar
  • 45. Further Features • Embedding resources • Embedding body, specifiers, styles for transport • Semantic and Data Annotations • Semantic tags, annotating data, data as commentary • Provenance of Annotation • Versioning • Equivalence • Archiving • Annotator / Generator distinction Social Reading Experience of Sharing Bookmarks and Annotations 45 September 12th 2012, NISO Webinar
  • 46. The Road Ahead • September face to face • Resolve open questions • October-December • Revised Draft • 2013 • Final Draft • Look at moving to W3C Working Group structure • Towards standards track / recommendation status Social Reading Experience of Sharing Bookmarks and Annotations 46 September 12th 2012, NISO Webinar
  • 47. Thank You Robert Sanderson rsanderson@lanl.gov azaroth42@gmail.com @azaroth42 Web: http://www.openannotation.org/ http://www.w3.org/community/openannotation/ http://www.shared-canvas.org/ Slides: http://www.slideshare.net/azaroth42/niso-annotation-webinar Social Reading Experience of Sharing Bookmarks and Annotations 47 September 12th 2012, NISO Webinar
  • 48.
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  • 50.
  • 51. Gutenberg invented the [modern] printing press, and so what was printed could now be distributed and affect otherwise docile citizens or subjects. It therefore became important to regulate that which was set before the public. Spier 2002 – The history of the peer review process
  • 52.
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  • 60. $245k* $520k + $20k workshop *includes matching gift and others
  • 61.
  • 62. Annotation / Anchoring / UI Reputation model / Peer selection Cold start Scale 2012 now 2013
  • 63. Annotation Peer-review +
  • 65. – – •
  • 66.
  • 67. Document “A” Blog “B”
  • 68. Document “A” Blog “B”
  • 69. Document “A” Blog “B”
  • 72. Document “A” Blog “B” Challenge Request expert review Support Supply a correction Neutral comment Joke Pose a question Provide a reference Answer a question Point to similar articles
  • 76.
  • 77. • • • • – – – – – – – – – –
  • 79. Signal Meta-moderation VOLUME Voice Noise floor Obvious trolls Identity Spam SQUELCH Noise
  • 81.
  • 82. Expert matching through domain proximity Human Rights Oceanography Climate Modeling LHC Physics Economics Monetary Policy Quantum Teleportation
  • 83. Meta-moderation matching through domain proximity Human Rights Oceanography Climate Modeling LHC Physics Economics Monetary Policy Quantum Teleportation
  • 84. Meta-moderation matching through domain proximity Human Rights Oceanography Climate Modeling LHC Physics Economics Monetary Policy Quantum Teleportation
  • 85. Plug-ins URL http://hpt.is/TzLv Deep links / embeds Website API
  • 86. • • • – • – – – –
  • 87. • – • • • – • • • • – • • • • • • – • •
  • 89. – • – • – • • – • –

Editor's Notes

  1. It’s probably really important to point out that nothing I’m going to lay out today is at all original, or even very recent. Far from it.Case In point, The Talmud, which has been around for the last several thousand years.The Talmud is the compilation of the Mishnah and the Gemara.The Mishna– the original oral history in the middle, is surrounded by interpretation, argument and commentary which is often threaded. In addition there are footnotes and off-page cross references.This is post-publication peer-review in its earliest form. http://www.beverlyhillschabad.com/TEXT/GEMARA/gemara-rosh-hashana-2-10/gemara-rosh-hashana-2a.jpg
  2. Despite early models of review--- scholarly publication for most of the last several thousand years has been done without any formal pre-publication review process. It was the scarcity of people capable of research—not to mention the difficulty of publication-- that was the primary check on the spread of new ideas. Coperncus was also a member of the order of Jesuits, which served as an early society that legitimized the work of its membership. Even so– Copernicus waited until his death to publish his most controversial work. Precisely in order to avoid what was unlikely to be a favorable review of his peers.http://ouhos.org/2012/04/30/new-exhibit-the-copernican-century/
  3. Though theGutenberg Press was far from the first press, its simplicity and ubiquity revolutionized the availability of printed material to ordinary people. It’s this tension between the ease of distribution and theSpier 2002 – The history of the peer review process
  4. In 1752 the Royal Society took over the editing functions for the Philosophical Transactions, and instituted a process made popular by the Royal Society of Edinburgh as early as 1731--- where materials sent to it were made available to a select group of editors. This is the same issue incidentally, where Ben Franklin first describes his experiment with a kite and key.
  5. Around the turn of the last century, the typewriter and then the carbon copy made it easy to circulate drafts of papers to committeesImage credit http://www.officemuseum.com/1913_Victoria_Copying_Machine.jpgFromSpier 2002 – The history of the peer-review process
  6. In fact, changes in technology– particularly around the ease and expense of duplication, have not only accelerated distribution, but have really defined the way by which broad review can be facilitated.Image credit http://revolution-21.blogspot.com/2010/03/xerox-machines-50th-anniversary-paper.htmlFromSpier 2002 – The history of the peer-review process
  7. Which brings us to the Internet … theimpact and the latent potential for transformation of which cannot be overstated. And we’ve only begun to scratch the surface.This image that was produced by mapping all the IP addresses accessed on a single day.http://blyon.com/blyon-cdn/opte/maps/static/1105841711.LGL.2D.4000x4000.png
  8. What I didn’t know at the time was how many people had had the same idea.
  9. funding via Kickstarter and $500k Sloan Grant
  10. A great product, with a simple, easy to use interface A reputation model that is emergent… A peer-discovery model that effectively matches meta-moderators Functional across the Internet
  11. The story about what a journal charges
  12. How do we link on the net now? Once and to the top.
  13. But with an annotation, our blogger can now link within the document instead. And the annotation can serve as a kind of footnote. Because we’re able to link to specific targets, we’re able to connect ideas for the first time.
  14. Instead of just linking once, we can begin to link more richly…
  15. connecting multiple concepts and ideas.
  16. It can be anything. Any kind of media, movies, pdfs, pictures, even data. As long as it has an address or a signature that we can point to or reference.
  17. It can be anything. Any kind of media, movies, pdfs, pictures, even data. As long as it has an address or a signature that we can point to or reference.http://itee.uq.edu.au/~eresearch/annocryst-pymol.php
  18. Beyond the text of the annotation itself, though, it may make sense to make the sentiment clearer– more explicit—by tagging or classifying that sentiment. Because there are all kinds of reasons we might want to make an annotation. Linguists call this a “stance marker”.
  19. Which is useful when we have lots of annotations made by lots of different folks. We can begin to see how sentiment is clustered.
  20. That could allow the creation of a heatmap that helps us understand weighted sentiment as we move through documents– and then dive in deeper to understand the detail behind it. A heatmap isn’t a substitute for reading the detail collapsed behind it– but it does help us understand where we should dive in to explore more detail.This is what we’re working on now.
  21. It’s important to remember something really fundamental.
  22. Oh, yes… and it needs to be fun– in other words, if its not delightful to use… people won’t.
  23. All we’re trying to do is enable conversations… but in order to do that at scale on the Internet, we need a squelch knob.For those of you who are ham radio operators, you may be familiar with the squelch knob. It lets you set a noise floor, a signal floor, below which you hear nothing. Pure silence. And above which you hear the transmission. For us, spam and what are affectionately known as obvious trolls– those who have no interest in participating constructively in a conversation– fall below that noise threshold. We will use primarily identity based techniques like two-factor authentication to provide a squelch knob function there. Above that is where helpful conversation is taking place. There we’ll use meta-moderation techniques to expand headroom in the signal of quality conversation.I’ll talk a little more about how we implement that later.