Planit bbj crash course in social media - may 2013 - share those assets, social media at live events - caitlin murphy
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You won't want to miss this presentation by Caitlin Murphy of PlanIt on Social Media for Live Events. Social media is the best tool for promotion of and engagement at live events. Caitlin Murphy, Social Media Manager with PlanIt will provide practical advice on how to use social media for live events. Learn how to: Promote your event Select which platforms to use Use hashtags effectively Encourage real time engagement If you are a social media professional of are planning a live event don't miss this meeting. And, of course, our meetings are great for all people interested in social media for all uses. We have networking before and after and are always open to questions and discussion.
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Planit bbj crash course in social media - may 2013 - share those assets, social media at live events - caitlin murphy
- 1. Share Those Assets: Using Social Media at Live Events to Drive Engagement Caitlin Murphy Social Media Supervisor @Planit @TravelPRGirl May 8, 2013
- 5. Social Media and Events Trade shows Grand opening Local sports Parties Sales Fund- raisers Holiday Editorial Recruit- ing Net- working
- 6. Source
- 7. Source
- 8. Do you suffer from Nomophobia? The fear of being without a mobile device. • If you own a cell phone, a smartphone, or a tablet, you have probably experienced nomophobia to some degree. • 84% of cell phone owners could not go a single day without their device. Source: http://www.nydailynews.com/life-style/addicted-phones-84-worldwide-couldn-single-day-mobile-device-hand-article-1.1137811
- 11. Consumers engaging with multiple devices 70% of Consumers Trust Brand Recommendations From Friends Source: http://blog.bufferapp.com/social-media-stats-studies
- 12. Brands’ social channels are now smaller, mobile
- 13. Mobile helps capture events 15% of total U.S. mobile internet time is spent on social networking sites. Source: http://press.experian.com/United-States/Press-Release/experian-marketing-services-reveals-27-percent-of-time-spent-online-is-
- 14. Mobile device usage • 54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook. • Mobile –the number of people accessing the Internet via a mobile phone has increased by 60.3% to 818.4 million in the last 2 years.* Source: http://www.convinceandconvert.com/the-social-habit/11-shocking-new-social-media-statistics-in-america/ Source *: http://www.business2community.com/social-media/21-awesome-social-media-facts-figures-and-statistics-for-2013-0485336
- 15. Support live event through online ads Facebook offers sophisticated, highly targeted advertising
- 16. Drive social media traffic through traditional collateral
- 17. Social Media Enhancing Live Events
- 18. 1. Establish event specific social media channels 2. Provide incentivizes for word-of-mouth promotions 3. Make registration inherently social 4. Use location-based services and check-in rewards 5. Bring event to life through instant posting 6. Include non-attendees 7. Extend the event’s life 8. Optimize using social media metrics and listening Eight Keys to Success
- 19. New York City Fashion Week Live Event Support
- 23. Local Café – Engaging Social Media Drives Traffic
- 24. Planit – Behind the Scenes
- 28. Checklist for your next event Create “event” using favorite social site allowing others to invite and share with their social networks Create a challenge to encourage attendees to help share socially Tag and mention other organizations/locations associated with event Assign someone to be dedicated to social media Use the proper hashtag to drive engagement, start event by telling attendees the proper Twitter handles and hashtags to use Ensure printed collateral includes social media information Engage with key influencers, journalists/bloggers, etc. Post photos and updates on Facebook, Twitter, and Instagram Encourage attendees to “check in” at event location on social media Post and tweet next day about success of event and thank attendees, workers, volunteers, etc. Ask attendees specific questions to drive engagement Evaluate success of event, what worked and what did not https://www.youtube.com/watch?v=Q8pyNHz6Pr0