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SERBIA – YOUR BUSINESS PARTNER
Experiences 
From Serbia 
„Members of the Foreign Investors Council, generally 
speaking, share positive experiences from operating on 
Serbian market. Geographic position makes Serbia attrac-tive 
for investors to locate its operations and have easier 
access to different markets in the region. Also, Serbia in-troduced 
pillars of market economy, and can offer relatively 
stable macro-economic and political environment, even 
in the times of global crisis. Apart from this, the regulatory 
framework is to large extent harmonized with EU regula-tions. 
At the same time, the Government needs to more 
decisively implement adopted regulations and improve 
doing business conditions. Too much ‘’red tape’’, lack of 
transparency and consistency in law application as well as 
corruption remain key issues that need to be resolved.” 
Costin Borc 
President of the Foreign Investors Council 
„Investments, as generators of economic and business growth in every country, have numerous positive effects – from reducing unem-ployment, 
2013. 
to increasing productivity and competitiveness of the business sector in the global market, to improving living standards. 
Coca-Cola Hellenic entered the Serbian market 15 years ago, acquiring IBP Belgrade, this was the largest foreign investment in 
former Yugoslavia at the time. Since then, our company has invested more than EUR 200 million in Serbia. Last year, the Coca-Cola 
System contributed to the Serbian economy with EUR 25 million of direct added value, or 0.08% of the GDP; it allocated EUR 3 million 
for taxes, or 0.06% of the total tax revenue. One employment in our System relates to 13 indirect employments in the wider economy. 
If Coca-Cola’s local operations were substituted by imports, the Serbian economy would suffer a loss of EUR 51 million in added 
value, and a loss of more than 2,700 jobs. 
With the view to the achievements of foreign investors and local companies, the task of the new Government of Serbia is to continue 
building a stable business-friendly environment. Business and trade representatives see room for introducing measures to improve the 
business climate, such as aligning legislation with EU regulations, simplifying administration and cutting the red tape. After a decade 
and a half of successful operations in Serbia, Coca-Cola Hellenic believes that these and other measures will contribute to faster eco-nomic 
growth of the country and increased competitiveness, as well as stronger position of Serbia on the map of attractive investment 
destinations.” 
Ramon Weidinger 
General Manager of Coca-Cola Hellenic Serbia 
„Several factors continue to favor Serbia among countries in the 
region in regard to advantages for attracting foreign capital, espe-cially 
its central geographic position. Another important factor is 
market size, as well as free trade agreements opening the door 
to the markets of the CEFTA countries, Russia and the EU. It has 
been repeatedly emphasized that investments in the sectors where 
Serbia has competitive advantages, primarily energy, agriculture and 
ICT, should be facilitated. In that respect, existing financial and tax 
incentives for new investments are significant, especially for large 
companies and projects. 
The progress of Serbia on the road to European integration is also 
important, bearing in mind that Serbia’s European prospects are a 
key factor in attracting foreign direct investments and as an important 
element of the mechanism for continuing vital economic reforms. 
What has to be taken into account is the fact that Serbia has a new 
Government that has already announced reforms in the area of fiscal 
policy. These changes, combined with continuous improvement of 
the business climate through structural reforms, can certainly rep-resent 
a solid foundation for continuously improving the position of 
Serbia as an investment destination in the upcoming period.” 
Miloš Đurković 
President of the American Chamber of Commerce in Serbia 
(AmCham)
Introductory Word 
To establish Serbia as a country recognizable by its investment potential, market economy, open borders, a 
country prepared to be competitively integrated into the European mainstream, represents the national interest 
of the Republic of Serbia. These are the foundations on which the Chamber of Commerce and Industry of 
Serbia, as a leading business association of Serbian entities, bases its essential commitment. The strate-gic 
objectives of the Chamber of Commerce and Industry of Serbia are to actively strengthen the economic 
development of the country, boost exports and foreign direct investments, heighten the competitive edge of the 
Serbian economy, further the development of entrepreneurship and promote Serbian economy as a respecta-ble 
destination to invest in. 
The activities of the Chamber of Commerce and Industry of Serbia are primarily directed toward the represen-tation 
of the interests of its members striving to create open, stimulating and prosperous business climate. 
Representing the members’ interests in this way is particularly important in circumstances when the business 
environment is facing the challenges of economic activities depression on global scale which is on internal 
plan made more complex by transition challenges on one hand and challenges of adapting to economic crite-ria 
for the EU membership on the other. 
Chamber of Commerce and Industry of Serbia supports the domestic economy and investors also by offering 
a wide range of information, promotion and consulting services. To represent and promote Serbian business, 
natural and human resources in the country and abroad, provide foreign investors with the information on 
requirements and possibilities of conducting business in Serbia, are the important tasks of the Chamber of 
Commerce and Industry of Serbia. 
The granted EU candidate status to Serbia would enhance business reliability and stability of business in Ser-bia, 
and that is a signal for investors that Serbia is moving in the right direction to strengthen competitiveness 
and predictability of business environment. 
The Chamber of Commerce and Industry of Serbia and chamber system in Serbia have 156 long tradition. The 
developed chamber network and the representative offices abroad are the guarantee for the effective applicati-on 
of all mechanisms of support to the economy and business community. 
The long–term aim of the Chamber of Commerce and Industry of Serbia is clear enough–stable and strong 
economy, improvement of business and investment environment, higher living standards of its citizens and 
development of Serbia. Constant progress and many examples of good practice are the best guarantee for 
success. 
Welcome to the Chamber of Commerce and Industry of Serbia! 
Mr Željko Sertić 
President of the Chamber of Commerce and Industry of Serbia
“Republic of Serbia is a state of Serbian people and all citizens who live in it, based 
on the rule of law and social justice, principles of civil democracy, human and minority 
rights and freedoms, and commitment to European principles and values”. 
Constitution of the Republic of Serbia, Article 1.
General Data 
Location: Southeastern Europe, central part of the Western Balkans 
Geographic coordinates: 44 00 N and 21 00 E 
Territory: 99,269 million square kilometers 
Population: 7.2 million (the data for AP Kosovo and Metohia excluded)* 
Borders with: Hungary, Romania, Bulgaria, Macedonia, Albania, Montenegro, 
Bosnia and Herzegovina and Croatia 
Capital city: Belgrade, circa 1.6 million inhabitants 
Cities above 100,000: Novi Sad, Niš, Kragujevac, Priština, Subotica 
State organization: Parliamentary Republic 
Official language: Serbian 
National currency: RSD – dinar 
Time zone: GMT+1 
Resources 
Road network: 40,845 kilometers 
Railway network: 4,092 kilometers 
Navigable rivers: Danube –588 km, Sava–207 km and Tisza–164 km 
International airports: Belgrade, Niš and Priština 
Agricultural land: 5.7 million ha 
Coal reserves: 20 billion tons 
Petrol and gas reserves: 20 million tons oil equivalent 
Hydro potential: circa 27.000 GWh 
Mineral and Thermo 
mineral waters: 700 springs, out of which 360 are recognized 
Geological reserves: copper – 2.8 billion tons, antimony – 9 million tons, magnesite – 
41 million tons, fireproof and ceramic clay – 190 million tons 
Nature Conservation: 125 protected plant and 428 animal species 
National Parks: the Fruška Gora Mountain, Đerdap, Tara, Kopaonik, Mountain 
Šara 
Biosphere reserve: Golija Mountain 
*Sources: Statistical Office of the Republic of Serbia
between the East and the West 
in where 16 Roman emperors 
were born 
of great people and big achievements
of glorious past 
and great prospects 
rich in tradition and modern in future path 
A country of champions
Gross Domestic 
Product (GDP) 
In 2002–2012 GDP recorded the annual growth rate by 
3%, in spite of the fact that in 2009 it recorded for the first 
time in this century a moderate drop by 3.5% and 1.7% in 
2012 due to the negative effects of the global crises. 
Services were the main generator of growth: (trade, 
transport warehousing and communications, financial 
mediation, PTT services and telecommunications). Im-pact 
of the economic crisis was made in all areas of busi-ness 
operations, especially in 2009 and 2012, whereas 
agriculture was additionally affected by the unfavourable 
weather conditions (excessive drought) in 2012. 
The economic growth contributed to the improvement of 
the standard of living of population since the GDP per 
capita in 2012 was bigger for 1.6 times when compared 
to 2004. 
Total GDP (in million EUR) and 
GDP per capita (in EUR) 2004-2013 
Mil. EUR GDP (left scale) GDP per capita (right scale) EUR 
4,593 
3,967 
5,000 
4,000 
3,000 
2,000 
4,134 
29,933 
33,129 
4,336 
31,470 
3,955 3,841 
28,006 
28,957 
4,444 
32,668 
3,857 
28,468 
3,144 
23,305 
2,549 2,729 
20,306 
19,026 
Note: * Projection of Ministry of Finance and Economy for 2013 
Sources: Statistical Office of the Republic of Serbia and Ministry of Finance 
and Economy of the Republic of Serbia 
Real annual rates of GDP changes 2003–2012 (chained 
volume measures, %) the projection for 2013. 
Note: * Projection of Ministry of Finance and Economy for 2013 
Sources: Statistical Office of the Republic of Serbia and Ministry of Finance 
and Economy of the Republic of Serbia 
Structure of industry gross value added in 2012 
Source: Statistical Office of the Republic of Serbia 
Services 
Agriculture, hunting, 
forestry and fishing 
Construction industry 
Industry 
63.5% 
4.3% 
22.1% 
10.1% 
Until 2010, there were visible changes in the structu-re 
of Serbian economy towards services. In 2011, a 
drop in share of services in the economic structure of 
the country was recorded, and now services account 
for 62.1% (or 66.9% including construction industry), 
whereas in 2012, the share of services in the structure 
of gross value added grew again to 63.5% (73.6% 
construction industry inclusive). 
40,000 
30,000 
20,000 
10,000 
1,000 
0 0 
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013* 
2003 2004 2005 2006 2007 2008 2009 
11 
7 
5 
3 
1 
–1 
–3 
–5 -3.5 
-2 
3.8 
5.4 
3.6 
5.4 
9.3 
2.5 
9 
1 
1.6 
2.1 
2010 2011 2012 2013*
400 350 
350 363 364 
331 
324 
300 
250 
200 
150 
100 
50 
0 
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 
Agriculture 
Mining 
Processing industry 
Construction industry 
Services 
Energy 
54.9% 
370 
1% 
168 179 204 
275 
1.7% 20.7% 
17.5% 
4.2% 
CHALLENGES 
• Development of an enabling investment climate 
• Development of infrastructure 
• Upgrading competitiveness of the economy 
• Upgrading export structure 
• Strengthening innovation capacities and industrial 
modernization 
• Opening new jobs 
• Public sector reform 
Inflation 
14 
12 
10 
8 
6 
4 
2 
8.6 
8 
6.6 
10.3 
6 
Earnings 
Consumer 
price index 
Target 
inflation rate 
Inflation target 
point with a 
tolerance band 
0 
12.2 
7 
4.5 4 
2008 2009 2010 2011 2012 
Labour force structure 
The stabilization policy, focused on reduction of inflation, 
has been the basis of economic reforms in the transition 
period. In the period of crisis, the economic policy meas-ures 
have been also focused on overcoming the negative 
impact of the crisis. 
In 2012, consumer price index (CPI) grew by 12.2%. 
Target inflation rate for 2012-2014 stands at 4%±1.5 p.p. 
Inflation measured by consumer prices index in the pe-riod 
2008–2012 and central values of targeted inflation 
for the period 2009–2012 (annual growth in %) 
Sources: The National Bank of Serbia and Statistical Office of the Republic of 
Serbia 
In 2012, as compared to 2003, average net salary 
denominated in EUR was doubled. Net salary recorded 
a growth, from about 168 EUR in 2003, to 366 EUR in 
2012. 
Average net earnings in Serbia, per year (EUR) 
Source: On the basis of data provided by the Statistical Officeo f the Republic of Serbia 
1. Higher education level 22.3% 
2. High-school education level 57.2% 
3. Low education level 19.9% 
4. No education 0.6% 
Labour force structure by economic sectors in 2012 
Source: Statistical Office of the Republic of Serbia, Labour force inquiry, April 2013.
SERBIAN ECONOMY 
Foreign Trade 
In the period 2003–2012, the total Serbian foreign trade 
increased 2.6 times. 
Export value increased 3.6 times – from 2.4 billion EUR to 
8.8 billion EUR. 
Import value increased 2.2 times – from 6.6 billion EUR to 
14.8 billion EUR. 
Export structure by activity classification in 2012 
Source: Statistical Office of the Republic of Serbia 
Commodities export and import in the period 
2005-2012 (in million EUR) 
3,608 
6,432 
5,102 
5,961 
7,428 
88,,443399 
1100,,446622 
1133,,550077 
1155,,449955 
1111,,550055 
-4,831 
-5,360 
-7,075 
-8,066 
-5,543 
25,000 
20,000 
15,000 
10,000 
0 
-5,000 
-10,000 
Source: Statistical Office of the Republic of Serbia 
1122,,662222 
-5,229 
7,393 
1144,,445500 
8,439 
-6,011 
-15,000 
43% 
49% 
48% 48% 52% 59% 59% 60% 
5,000 
1144,,778822 
8,837 
-5,946 
2005 2006 2007 2008 2009 2010 2011 2012 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Exports 
Imports 
Balance 
Coverage 
0 5 10 15 20 25 30 35 40 
Chemicals and chemical 
products 
Metal products excluding 
machines 
Electrical devices 
Rubber and plastics 
Motor vehicles and trailers 
Agricultural products, hunting 
and servicesi 
Basic metals 
Food products and beverages 
Other 
4.9 
5.7 
6.8 
7.1 
7.9 
8.5 
9.4 
15.2 
34.5 
Export/import coverage ratio increased from 37% to 60%. 
Major foreign trade partner to Serbia in 2012 was the Euro-pean 
Union, with 58.1% of total Serbian commodity export, 
and with 58.2% of total Serbian commodity import.
Major partners in export in 2012 
Source: Statistical Office of the Republic of Serbia 
Major partners in import in 2012 
9.7% 
Source: Statistical Office of the Republic of Serbia 
Dynamic export growth in the period until the economic 
crisis in 2009, represents the result of the positive effects 
of the privatization process and restructuring of companies, 
signed FTAs and overall transformation of the economic 
system into the market economy. The economic crisis cau-sed 
a drop in demand on the world market, with an unfavou-rable 
impact on the Serbian exports. 
Significant strategic objective in the forthcoming period 
will be even more dynamic growth of exports and further 
narrowing of the foreign trade deficit with lowering of the 
current account deficit on the sustainable level. 
Germany 
Italy 
Bosnia and Herzegovina 
Romania 
Russia 
Montenegro 
Macedonia 
Slovenia 
Croatia 
Other 
34% 
11.6% 
3.5% 
10.6% 
9.5% 
8.2% 
4.2% 7% 7.6% 
3.8% 
10.9% 
42.6% 
2.8% 
10.9% 
4.9% 
7.3% 
3.5% 4.3% 
Germany 
Russia 
Italy 
China 
Hungary 
Romania 
Austria 
Slovenija 
Croatia 
Other 
3.1%
Agriculture 
Serbia has favorable natural conditions for the develop-ment 
of a variety of agricultural products: cereals, in-dustrial 
plants, grapes, fruits and vegetables, seeds and 
planting material, medicinal herbs, and livestock. 
Primary agricultural production enabled the development 
of food processing industry: confectionary, vegetable oils 
industry, sugar industry, breweries, juices production, veg-etables 
processing industry, production of flour, meat, etc. 
Agricultural production in Serbia (in thousands tons) 
Source: Statistical Office of the Republic of Serbia 
Foreign trade exchange in agricultural and food products 
in the period 2007-2012 (in million USD) 
Exports Imports Balance 
1,957 1,945 
1,468 1,308 1,205 1,300 
570 489 637 
1,686 
1,116 
2.800 
2.400 
2.000 
1.600 
1.200 
800 
400 
Source: Statistical Office of the Republic of Serbia 
Agriculture Structure for 2012 
Source: Statistical Office of the Republic of Serbia 
Export structure in agriculture for 2012 
Source: Statistical Office of the Republic of Serbia 
Crop farming and 
vegetable growing 
Winegrowing 
Fruit growing 
Cattle breeding 
38% 51% 
9% 2% 
Grains and products 
Fruit and vegetable 
Sugar 
Beverages 
Meat 
Vegetable fats and oils 
Other 
31% 
7% 
20% 
20% 
7% 
4% 11% 
2,241 
2,700 
1,036 
1,400 
1,246 
2,718 
1,473 
0 
2007 2008 2009 2010 2011 2012 
2009 2010 2011 2012 
Wheat 2.068 1.630 2.076 1.911 
Maize 6.396 7.207 6.480 3.533 
Barley 303 244 279 266 
Oats 74 68 71 66 
Rye 13 10 12 10 
Sugar beet 2.798 3.325 2.822 2.328 
Sunflower 378 378 378 366 
Soya bean 349 541 441 281 
Potato 898 887 892 578 
Wine (1000 hl) 2.210 2.363 2.326 1.885 
Milk (mil.l) 1.515 1.462 1.472 1.442 
Butter 2 2 3 3 
Cheese 22 23 24 26 
Beef and baby beef 100 96 100 82 
Pork 252 269 280 252 
Mutton 25 23 24 22 
Poultry 80 84 88 94 
Meat-total 457 472 492 450
Import structure in agriculture for 2012 
4% 
Source: Statistical Office of the Republic of Serbia 
European Union market absorbs one half of total agri-cultural 
export of Serbia. The second ranking markets 
for Serbia are countries from the region, members of 
multilateral trade agreement CEFTA. Besides, as the 
only country in the re¬gion, Serbia enjoys favorable con-ditions 
to access the market of Russian Federation which 
facilitates greatly the marketing of agricultural products. 
Since recently, Serbian agriculture has favorable condi-tions 
for access to Belarusian and Turkish market 
Trade agreement between Serbia and the EU has started 
to be mutually applied since February 2010. This fact 
enables free access for Serbian product on a very big 
and demanding market which is being very much used. 
In trade with the EU, Serbia has preferential status for 
export of 8,700 tons of baby beef, 63,000 hectoliters of 
wine and 180,000 tons of sugar 
Accession of Serbia to the EU will lead to higher subsi-dies, 
larger investments, regulated market and higher 
competitiveness. 
The Generalized System of Preferences granted by the 
USA, enables tariff–free export of Serbian agricultural 
and food products to the US market 
Priority objective of Serbian agriculture is to increase 
general level of competitiveness, finds new markets, 
adapt to rules and standards of the EU and WTO, con-quers 
new know-how and technologies that will change 
the existing structure of agriculture and be ready to meet 
competition on local and international market. 
Regional distribution of Serbian agricultural and food in-dustry 
exports by economic integrations (in million USD) 
CEFTA 
EU-27 
28 
420 
72 
613 
199 
760 
139 124 
1,022 895 
22 
360 
2,800 
2,400 
2,000 
1,600 
1,200 
800 
400 
495 580 727 796 
926 
441 
Source: Statistical Office of the Republic of Serbia 
178 
964 
243 
1,161 
275 
1,047 
Regional distribution of Serbian agriculture and food in-dustry 
imports by economic integrations (in million USD) 
CEFTA 
EU-27 
1,400 
1,200 
1,000 
800 
600 
400 
200 
440 513 322 
272 
519 
470 
197 308 287 
220 
116 125 
647 641 551 
257 363 
390 
Source: Statistical Office of the Republic of Serbia 
Meat 
Fruit and vegetable 
Coffe, Tea, Cocoa, Spices 
Fish 
Fodder 
Beverages 
Tobacco 
Grains and products 
Oil seeds and products 
Other 
22% 
15% 
25% 
3% 
6% 8% 
6% 
4% 
7% 
Other 
0 
2004 2005 2006 2007 2008 2009 2010 2011 
2012 
1,099 
1,296 
1,396 
Other 
0 
224 
462 
280 
412 
317 
254 
744 
431 
658 
2004 2005 2006 2007 2008 2009 2010 2011 2012 
Fruškogorski bermet, sweet wine served at Maria 
Terezia’s Court, ajvar from Leskovac and honey 
from Homolje mountains are domestic products with 
protected indication of geographical origin at interna-tional 
level in 27 countries of the world. 
Apart from these, 50 other products and localities are 
registered at national level in the Serbian Intellectual 
Property Office: prosciutto and bacon from Uzice, 
kulen from Srem, sausages and salamis, sausage 
from Požarevac, herbal tea from Rtanj, cheese from 
Homolje, Riesling wine from Banat, Ružica wine from 
Jagodina, wine from Kosovo, caviar from Kladovo, 
a number of mineral waters, barbeque meat from 
Leskovac, duvan čvarci (a variant of pork rinds) 
from Valjevo, cabbage from Futog, raspberries from 
Arilje, rugs from Pirot, damask from Bezdan and wool 
knitted garments from Sirogojno.
Energy sector in the Republic of Serbia includes exploi-tation 
of local primary energy potentials (coal, crude oil, 
natural gas, renewable sources of energy), import of 
primary energy potentials (primarily crude oil and natural 
gas), production of electricity and thermal energy genera-tion, 
exploitation and processing of coal, exploitation and 
processing of crude oil, as well as transport and distribu-tion 
of energy and energy products to end users. 
Energy system of the Republic of Serbia consists of: 
• Crude oil sector which includes exploitation of domestic 
crude oil and natural gas reserves, import of crude oil, 
transport and processing of crude oil, production, im-port/ 
export and distribution (sale) of crude oil derivates 
and lubricants 
• Natural gas sector includes import and distribution of 
natural gas to end users 
• Coal sector including open, underground and under-water 
exploitation of coal, its processing and sale for 
supply to end user 
• Electric energy sector including generation of electricity 
in thermal plants, thermal plants for heating and hydro 
power plants, electric energy transmission and supply 
to end users through electricity distribution systems 
• City thermal energy plants system includes production 
and distribution of thermal energy for heating to end 
users in 58 towns and municipalities of the Republic of 
Serbia 
• Renewable energy sector includes production of energy 
from renewable sources: solar energy, wind energy, 
small water flows energy, biomass and geothermal 
energy 
Main energy indicators in Serbia 
Electric power is generated in eight thermal power plants 
with the total installed capacity of 5,171 MW, twelve hydro 
power plants with fifty power generators with total installed 
capacity of 2,835 MW and three thermal–heating power 
plants comprising 6 power blocks with the total installed 
capacity of 353 MW. 
Electricity transmission is carried out at 400, 220 i 110 kV 
in total length of 9,998 km which also includes 95 high volt-age 
transmission stations with 186 transformers with total 
installed power of 18,486 MVA. 
Centralized supply of thermal energy exists in 58 cities 
throughout Serbia, whereas total installed thermal capacity 
of boilers is 6,597 MWt. 
Exploitation of crude oil reserves and natural gas are at 
the level of about 14 Mtoe, while the geological reserves 
are estimated at near 50 Mtoe. 
Refined crude oil processing has been operated in Oil 
Structure of primary energy production by sources of energy 
Refinery Pančevo of total capacity about 4,8 million tons of 
primary processing annually. 
Gas pipeline of Serbia consist of gas transportation sys-tem 
with capacity of 16 million m3 of gas/day, in the length 
of 2,258 km and working pressure of 16-75 bar, gas dis-tribution 
system in the length of 14,299 km, with working 
pressure of 4-16 bar and over 252 thousand connectora 
Energy 
Coal 
Crude oil 
Natural gas 
Renewable 
energy resources 
(RER) 
Hydro electricity 
68% 
9% 
3% 10% 10% 
Source: Energy balance of the Republic of Serbia for 2012
Zrenjanin 
Kolubara А 
Kosovo А 
Vrla IV 
Vrla I 
and underground gas storage Banatski Dvor with operat-ing 
capacity of 300 million, and projected capacity of 800 
million m3 of gas. 
Oil pipeline system in the Republic of Serbia comprises a 
branch of the former Yugoslav Oil Pipeline: Section DN1 
from Sotine to Novi Sad, 63.4 km long, 26“ diameter, the 
capacity of 9 million tons per year; Section DN2 from Novi 
Sad to Pančevo, 91km long, 18“ diameter, the capacity of 
6 million tons per year. The System includes the Novi Sad 
Terminal, equipped with a pumping station and storage 
tanks for crude oil, and a metering station in Pančevo. 
Total geological coal reserves are estimated at 20 billion 
tons, out of which 68% accounts for balance and 32% for 
off–balance coal reserves. 
Total energy potential of renewable sources of energy 
(RER) is assessed at over 5.65 Mtoe per year, as follows: 
biomass: 3.4 Mtoe; wind: 0.1 Mtoe; MHE: 1.7 Mtoe; solar: 
0.2 Mtoe and geothermal: 0.20 Mtoe. 
With the Introduction of “Feed in” tariff in 2010 a period 
of better utilization of the renewable sources of energy 
has started. Until today, a number of electricity generation 
projects were realized from renewable sources of energy 
with the total installed capacity of 19 MW: MHE- 9 MW, 
biogas-2.7 MW, wind 0.5 MW, combined cycles 6.7 MW 
and from solar energy 0.093 MW. 
Energy Development Strategy 
• Modernization and revitalization of the existing hydro 
power plants, Đerdap II and hydropower plants on Lim, 
and modernization and revitalization of the following 
hydropower plants is currently carried out: Đerdap 1, 
Bajina Bašta and Zvornik 
• Construction of electric–power facilities of the TPP 
Kolubara B, capacity of 2x350 MW; TPP TENT B3, 700 
MW; T–HPP Novi Sad, 400–500 MW; TPP Kostolac, 
500–600 MW 
• Refurbishing and improvement of the electricity distribu-tion 
network and investments in the IT and telecommu-nication 
network, the construction of new transformer 
substations and power landlines 
• Construction of a product pipeline system through Ser-bia: 
Pančevo – Smederevo, Pančevo – Novi Sad, Novi 
Sad – Sombor, Smederevo – Jagodina – Niš i Pančevo 
– Beograd 
• Gas pipeline “South Stream”, total length of about 1,500 
km and the capacity of over 60 bilion m3 of gas per year 
• Capital construction of the second stage of the under-ground 
gas storage Banatski Dvor and construction of a 
new underground gas storage Itebej 
• Rehabilitation of gas line system for natural gas trans-port 
and further extension of distributive gas network in 
Serbia 
Electric power distribution regions: 
1 Elektrovojvodina, Novi Sad 
2 Elektrodistribucija Beograd, Beograd 
3 Elektrosrbija, Kraljevo 
4 Jugoistok, Niš 
5 Centar, Kragujevac 
* Elektrokosmet, Priština 
*Since June 1999, Electric Power Utility of Serbia 
has not managed its capacities on 
Kosovo and Metohija 
1 
2 
3 
5 
4 
* 
Novi Sad 
S. Mitrovica Kostolac A 
Kostolac BKostolac 
Đerdap I 
Morava 
N. Tesla B N. Tesla A 
Zvornik 
Kolubara 
Kolubara B 
B. Bašta Međuvršje 
Ovčar Banja 
Kokin Brod 
Potpeć Bistrica 
Uvac 
Kosovo 
Pirot 
Vrla II 
Vrla III 
PAP Lisina 
Kosovo B 
RHE B. Bašta 
Đerdap II 
= 500 MW 
Electric power 
plants and mines: 
TPP 
TPP under 
construction 
THPP 
HPP 
Coal mine 
Source: Electric Power Utility of Serbia
• Privatization process and restructuring of the economy 
are entering the final phase (expected to be ended by 
the 30th of June 2014). 
• During the 2003-2012 , industrial production recorded 
an average growth rate by about 0.2% per year. 
• Production growth is influenced by processing in-dustry, 
which is the dominant sector of the domestic 
industry. 
• Major products in industrial production structure: food 
products, beverages and tobacco, metal products and 
Production dynamics in industry for 2003-2012 (%) 
20 
15 
10 
5 
0 
-5 
-10 
Industrial production 
Source: Statistical Office of the Republic of Serbia 
chemical products, energy, rubber and plastics. These 
industries will maintain dominant position in the com-ing 
years. 
Structure of industry by sectors in 2011 
Source: Statistical Office of the Republic of Serbia 
Industrial Production 
Industrial sectors Share in 
percents 
Electricity and gas supply and air conditioning 18.4 
Production of food products 17.4 
Mining 8.6 
Production of metal products excluding machines and 
6.8 
devices 
Beverages production 5.0 
Production of cokes and oil derivates 4.7 
Production of rubber and plastic products 4.6 
Production of other nonmetal mineral products 4.2 
Production of chemicals and chemical products 3.1 
Production of basic pharmaceutical products 2.9 
Production of electric equipment 2.7 
Production of paper and paper products 2.6 
Production of non listed machines and equipment 2.6 
Production of computers, electronic and optical devices 2.5 
Production of garments 2.5 
Reproduction of audio and video records 1.6 
Production of motor vehicles, trailers and semi-trailers 1.6 
Production of furniture 1.4 
Wood processing and production of products of wood, 
1.4 
cork, straw and brushwood, excluding furniture 
Production of tobacco products 1.2 
Production of basic metals 1.1 
Other processing sectors 1.0 
Production of leather and leather products 1.0 
Production of textile 0.8 
Production of other transportation vehicles 0.2 
Repair and assembly of machinery and equipment 0.2 
-2.8 
6.6 
0.6 
4.2 4.1 
1.4 1.2 2.5 
-2.2 
-15 -12.6 
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Construction and Building Industry 
Construction sector is one of the driving forces of the 
economic development of Serbia since it engages over 
40 business activities. 
Construction industry encompasses construction works 
that include building construction, civil engineering con-struction, 
hydro construction and specialists’ trade work 
and finishing off operations, building materials industry, 
design and spatial planning, hous-ing cooperatives, in-vestors 
of the Government agency for infrastructure and 
other structures building, geodetic surveying and cadas-tres, 
institutions engaged in urbanism, educational insti-tutions, 
professional associations, institutes and other. 
Participation share of construction industry according 
to different parameters in 2012 
Source: Statistical Office of the Republic of Serbia 
Construction works carried out abroad encompass a wide 
range of services including research, studies and projects 
as well as building of individual and complete objects. 
The development of the construction sector during the 
period of extensive investment construction has induced 
the development of quite a large number of well organ-ized 
and significant producers of construction materials. 
Building material industry includes stone extraction, 
gravel and sand extraction, stone cutting, shaping and 
processing as well as production of brick, tile, cement, 
lime, gypsum, products made of concrete, etc. According 
to analysis, the price share of the construction material in 
the construction works participates on average with circa 
35%–40%. 
“The bridge across Ada is a unique in the world in 
its category. This is the biggest bridge in the world 
with one pylon which is high 200 m and wide 46 m. 
The bridge is also unique because it is asymmet-ric, 
i.e. pylon is placed in the middle of the bridge. 
Therefore, the bridge had to be made of different 
materials. The back span of the bridge is 250 m and 
it is made of 12 concrete segments from the side of 
Cukarica, whereas the main span of the bridge is 
made of 19 steel segments. All these are connected 
with the pylon by 20 pairs of cables the total length 
of which is 1000 km which is a distance between 
Belgrade and Istambul. A story about the bridge 
was broadcasted by Discovery Channel proving 
that this bridge was ranked among most important 
bridges in the world.” 
Source: Belgrade Land Development Public Agency 
8,5 
4,8 
3,7 
4,8 
0 5 10 15 
in export 
in total GDP 
in total number of 
employees 
in total number of 
companies
Serbia has systematically defined the support to the 
development of an innovative society and the creation of 
the modern and knowledge-based economy of Serbia. 
The regulations relating to innovations and intellectual 
property, have been harmonized in line with the EU leg-islation 
and thus provide the conditions for the creation, 
development and application of innovations and new 
technologies, what encourages the improvement of appli-cable 
ideas in industry and attraction of foreign investors. 
The latest report of the Global Innovation Index pub-lished 
by the World Intellectual Property Organization 
and INSEAD, in collaboration with Knowledge Partners, 
Alcatel – Lucent, Booz and Company and Confederation 
of Indian Industry (CII), discloses that Serbia is ranked 
the seventh according to the efficiency of application of 
innovations and has been estimated as a country of high 
potentials in that sector. 
The Chamber of Commerce and Industry of Serbia, as 
one of main creators of the National Innovation System, 
makes a substantial contribution to the market valorisa-tion 
of innovations. Through direct transfer of innovations 
and new technologies it contributes to the improvement 
of technological development of the country, provides 
business stability of a company and safety for investing 
of foreign investors. 
In cooperation with 12 partners from seven coun-tries, 
the Chamber of Commerce and Industry of 
Serbia has been implementing the Project “Net-work 
of Young Innovators in the Agro-food Sector 
(NO-BLE Ideas Network)” which is financed by the 
EU funds, based on the 4th Call of the IPA Pro-gramme 
for South-East Europe. 
The project objective is to contribute to the devel-opment 
of agricultural and food sector through 
innovations. 
The Office for the support to young researchers 
and innovators in Serbia was opened in 2013 and 
it is hosted by CCIS. The Office provides free of 
charge services in the area of innovation manage-ment, 
financing innovations and intellectual prop-erty, 
with the aim to prepare innovation projects for 
implementation in the economy on the domestic 
and international level, using the technological 
platforms from the website: 
http://network.nobleideas.eu. 
Innovations
Environmental Protection 
Protection and improvement of working and living envi-ronment, 
rational and ecologically acceptable exploitation 
of raw materials, preservation of nonrenewable natu-ral 
resources, improvement of environment protection 
systems, reduction of pollution (air, water, soil, wastes, 
noise, radiation, etc.) and pressure on environment as a 
whole represent the priorities of the Strategy of Sustain-able 
Development of Serbia. 
Economic potential of the environment protection sector 
in Serbia is increasingly recognized both by domestic 
and foreign investors. Investments into clean tech-nologies, 
energy efficiency, development of new and 
ecologically acceptable and innovative products and 
investments in recycle plants for products that after use 
become special wastes will enable increased employ-ment, 
business competitiveness and improved quality of 
life of the citizens. 
Green economy and investments into environment can 
become one of the strategic directions for the develop-ment 
of the Serbian economy in future. It is a big op-portunity 
for new employment and drawing of financial 
resources from pre–accession funds of the EU with 
the aim to build the sustainable system of environment 
protection.
The Republic of Serbia has a well developed transport in-frastructure. 
Being at the crossroads of two big European 
Corridors in the Southeastern Europe (road Corridor X 
and waterway Corridor VII), Serbia is the transit country 
of commodities and passengers carried from Asia to 
Central Europe. 
International corridors 
Map base: Geokarta Ltd. 
Transport of goods and passengers by mode of 
transport in 2012 (%) 
Source: Statistical Office of the Republic of Serbia 
Road Transport 
Road network of the Republic of Serbia is 40,845 km 
long, encompassing: 
• 5,525 km (14%) of main roads (498 km highways) 
• 11,540 km (28%) of regional roads 
• 23,780 km (58%) of local roads 
Road network covers: 
• 498 km of highways with toll collection 
• 136 km of semi–highways with toll collection 
Transport 
Passenger transport 
Goods transport 
42.3 
8.9 
21.7 
0 0 0 
27.1 
7.7 
1.8 
90.5 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Railway Road Air River Pipeline
Railway Transport 
In the Republic of Serbia, railway transport is effectuated on 
4,093 km of tracks, out of which 1,279 km are electrified. In 
2012, Serbian Railways, the national railway company of 
Serbia, transported 5,917,000 passengers and 9,451,000 t 
of cargo, with 357 traction units. 
International Navigable Routes in Serbia 
Source: CCIS 
Air Transport 
Air transport in the Republic of Serbia is carried out through 
three international airports located in Belgrade, Niš and 
Priština. 1,397,000 passengers and 1,846 t of goods were 
transported in 2012. 
Inland Waterway Transport 
Inland waterway transport is effectuated along two inter-national 
rivers and one interstate river and a canal system 
accounting for the total length of circa 1,680 km 
• The Danube River 588 km 
• The Sava River 207 km 
• The Tisza River 164 km 
• The Danube–Tisza–Danube Canal 604 km 
Serbia has ten international ports, nine of which are located 
on the Danube River and one on the Tisza River, while two 
national ports are on the Sava River.
Trade is an important branch of the economy of the 
Republic of Serbia, and it has an irreplaceable role in the 
process of integrated market economy development. 
The trade policy of the Republic of Serbia is based on the 
following: 
• Integrated connectedness of trade and the entire eco-nomic 
system 
• Unity of the commodity trade, market and trade 
• Free movement of goods and services 
• Efficient implementation of the policy of competition 
protection and consumers protection 
• Commitment to intensive modernization and strength-ening 
of competition in trade, along with: 
• Elimination of the commercial barriers to entrance 
to the market 
• Liberalization of urban building criteria for develop-ment 
of the trade network 
• Protection of small and medium-sized enterprises 
• Development of trade representative offices 
The trade sector in Serbia is in the expansion stage. 
The market share of large multinational companies is 
constantly growing, and Serbia is becoming an important 
trade centre in the region of the South Eastern Europe. 
Since the Republic of Serbia has joined the European 
Union integration processes, the process of harmoniza-tion 
of the legislation in the area of tourism with the legis-lation 
in force in the European Union is in progress. 
The legislation is aimed at legal safety of market partici-pants, 
free trade and market competition, prevention of 
economic disruptions and monopoly protection, better 
consumer protection and quality of goods and services. 
The percentage share of trade in different segments in 
2012: 
• total GDP – 11.2% 
• total employment – 17.8% 
• Total income – 28% 
Foreign investments into trade in Serbia, in 2012 
Company Country of origin Activity Type of investment 
Intermarche/ 
Interex France Retail trade Greenfield 
Metro Cash & 
Carry Germany Retail trade Greenfield 
Source: Serbian Investment and Export Promotion Agency (SIEPA) 
In the last decade, the sector of trade of the Republic of 
Serbia has undergone a kind of transformation in terms 
of capacity development through modernization of trad-ing 
methods and a larger share of commercial centres, 
hypermarkets, supermarkets, retail chains and other 
forms of distribution. 
Trade
IT Sector 
IT market trends in Serbia (in million EUR) 
Export of services (in million USD) 
300 
250 
200 
150 
100 
Source: National Bank of Serbia 
Services export structure 
SWOT Analysis of IT industry 
2007 2008 2009 2010 2011 2012 
600 
500 
400 
300 
200 
100 
0 
475 
545 
425 400 420 410 
0 
2007 
50 
2008 2009 2010 2011 2012 
85 
141 140 
168 
200 
240 
Strength Weakness 
Environment 
• High–Tech export 
• Serviceable pat-ents 
• Number of phone 
lines 
• Quality of scientific 
and research insti-tutions 
• Electricity genera-tion 
• Nonconformity of ICT 
regulations with global 
ones 
• Strength of the local 
competition 
• Sophistication of the 
finance market 
• Availability of state–of– 
the–art technologies 
Readiness 
(Absortion 
quality) 
• Monthly business 
phone subscribers 
• Monthly private 
phone subscribers 
• Quality of math-ematics 
and scien-tific 
education 
• Quaity of 
public(state) 
schools 
• Level of personnel edu-cation 
• Sophistication of buy-ers 
• Importance of ICT for 
the future of the state 
Use 
• Internet bandwith 
• Cell phone sub-scribers 
• Technology adoption on 
the company level 
• Foreign technology 
licensing diffusion 
• Government success in 
ICT promotion 
• Availability of govern-ment 
on–line services 
Distribution 
System Integrators 
Embedded 
Programmers 
23% 6% 
20% 
51%
The share of tourism and hospitality sector in the GDP of 
the Republic of Serbia amounts to about 3% while in the 
total exports of goods and services its share is up to 9%. 
Number of arrivals and overnight stays of foreign 
tourists by year 
10,000,000 
8,000,000 
6,000,000 
4,000,000 
2,000,000 
Source: Statistical Office of the Republic of Serbia 
Mountain tourism – The mountains in Serbia that have 
been declared national parks represent natural tour-ist 
resources: Tara, Kopaonik, Fruška Gora and Šara 
Mountains. Along with the immense potential for skiing, 
hunting, fishing and summer recreation, the tourism 
potential of these mountains also includes villages with 
health food and ecological environment. The mountain 
tourism in Serbia has enormous potential. More than 
50% territories of Serbia are hilly and mountainous ar-eas, 
and all major mountain centres are on the altitude 
of 1,000 do 2,500 meters. 
Foreign currency inflow – tourism (in mill. USD) 
1,000 
900 
800 
700 
600 
500 
400 
300 
200 
100 
Source: National Bank of Serbia 
Spa tourism – Numerous mineral springs and favour-able 
locations of the spas, along with the tradition dating 
back to the period of the Roman Empire are the impor-tant 
features of the Serbian tourism. With 300 mineral 
springs and thermo mineral waters and circa 40 spas: 
Vrnjačka Banja, Banja Koviljača, Sokobanja and Niška 
Banja. Serbia ranks among the richest areas in spas in 
Europe. 
Number of arrivals Number of overnight stays 
0 
2005 2006 2007 2008 2009 2010 2011 2012 
0 
2005 2006 2007 2008 2009 2010 2011 2012 
Tourism
Tourism on the rivers and lakes – the Rivers Danube, 
Sava and Tisza provide for good hunting, fishing and sail-ing 
tourism. In addition, there are natural reserves and 
archeological sites dating back to the ancient epochs and 
the Middle Age. The National Park Đerdap, together with 
the archeological site Lepenski Vir, are very appealing 
to tourists. Serbian natural and artificial lakes: Borsko, 
Bovansko, Palićko, Vlasinsko and Gružansko are con-venient 
for water sports and represent a heaven for the 
nature lovers. 
Hunting and ecotourism have been developed owing 
to numerous rich and equipped hunting grounds for small 
and large game in 20 regional parks and 120 nature re-serves. 
Many plant and animal species are registered as 
protected natural rarities, while Obedska bara, Ludoško 
lake, Stari Begej – Carska bara and Đavolja Varoš are on 
the UNESCO list of world’s natural resources. 
Rural tourism enables staying in ecologically preserved 
nature with health food, and enjoying the hospitality of 
rural population. In the same time, rural tourism contrib-utes 
to preserving and upgrading of the authentic rural 
environment. 
Rich cultural heritage - The medieval complex of monu-ments, 
the Monasteries Sopoćani and Studenica, Gračanica, 
Visoki Dečani, Church of the Mother of God of Ljeviš and the 
Patriarchate of Peć, as well as the remains of Felix Romul-i 
ana, Palace of Galerius are under the UNESCO protection 
and invaluable cultural and historical wealth of Serbia. 
In 2011 CNN ranked Novi Sad among the 50 best 
summer destinations in the world, and EXIT festival 
among the 5 top international festivals. In 2013, it 
had the largest number of visitors in the festival 
history, which was about 200,000. 
Tourism in big towns includes business, congress, 
event and youth tourism, and other kinds of tourism that 
are developed in bigger town centres. 
Transit tourism is developed predominantly along the 
main roads: the highway, the Ibarska road, the transiting 
road through Belgrade. 
Events are an inseparable part of the tradition of our 
people, but also a powerful weapon for arousing inter-est 
of tourists in organized visits to the events. Every 
year, a great number of events are held in Serbia – more 
than 1,000. Some of them are: Vukov sabor, Dragačevo 
Trumpet Festival, EXIT Festival, Carnival in Vrnjačka 
Banja, Belgrade Beer Fest, Kustendorf Festival, Haymak-ing 
on Rajac, Sailing down the River Ibar (Veseli spust), 
Homolje Motives, Barbecue Festival, Ljubičevo Horse 
Games, Belgrade Marathon, Belgrade Boat Carnival, 
Days of the Tisa Blossom, Nishville.
The financial services market in Serbia comprises: busi-ness 
banks (32), insurance companies (28), leasing 
companies (16), stock exchanges (1) and broker–dealer 
companies (34). In addition, there are 5 voluntary pen-sion 
fund management companies and 5 investment fund 
management companies, which manage 9 voluntary pen-sion 
funds and 20 investment funds. 
The financial system is stable owing to the supervision 
performed by the National Bank of Serbia and the Securi-ties 
Commission. 
Ownership structure of the banks in Serbia 
3 
The banking sector still has a dominant role in the Ser-bian 
financial system, with the share of 92% in the bal-ance 
sheet total. The market is dominated by the banks 
with foreign capital. The largest share in the total assets 
of the foreign banks accounts for the banks owned by the 
shareholders from Italy and Austria, followed by those 
from Greece and France. 
Market concentration with the banking sector is lower 
than in the region, but it exists. Observed by the balance 
sheet total amount, five banks with the highest balance 
sheet total have the market share of 48%, and 10 banks 
have the share of 72.5%. The banking sector has a 
high average capital adequacy ratio and it is adequately 
capitalised. 
The share of the insurance sector in Serbia in the bal-ance 
sheet total is about 4.5%, and it comprises 28 
insurance companies. 24 insurance companies deal 
exclusively with insurance, whereas 4 are engaged in 
reinsurance. From among the companies dealing with 
insurance, seven are engaged in life insurance, eleven 
are engaged only in non–life insurance and six deal with 
both life and non–life insurance. 
Observed by the capital ownership structure, 21 insur-ance 
companies are in majority foreign ownership and 7 
are owned by domestic shareholders. 
Financial Services 
Foreign majority 
ownership 
Majority ownership of 
domestic entities 
Majority or minor-ity 
ownership of the 
8 Republic of Serbia 
21 
Source: National Bank of Serbia
Small and Medium-Sized Enterprises 
The accelerated development of the SME sector and 
its turning into a significant segment of the economy, is 
among more important results of the transit economy of 
Serbia. 
In 2011, of the total number of enterprises - 319,802, 
entrepreneurial sector accounts for 99.8% (319,304 
enterprises). SME sector generates 65.3% of employees 
(786,873), 65.5% of turnover (5.200 bn. dinars), 55.2% of 
GVA (878,2 bn. dinars) and accounts for 55.7% of inves-tments 
in the non-financial sector in 2011. 
SME sector accounts for 45.1% of the total employment, 
51.7% of total investments, generates 46.5% of exports, 
52.7% of imports, 61.7% of foreign trade deficit of the 
Serbian economy and accounts for around 33% of the 
Republic’s GDP. 
The majority of the SME sector structure by size, is held 
by micro enterprises (307,430), whereas small and me-dium- 
sized (11,874) dominated in all analysed indicators 
(54.4% of employment, 60.6% of turnover, 61.5% of 
GVA, 76.0% of export, 74.4% of SMEs’import). 
In 2011, the number of medium-sized enterprises 
dropped by 1.7%, and the number of employees by 
2,416 people (1.0%). Major impact on the decrease in 
employment in the SMEE sector was made by the decre-ased 
employment with entrepreneurs (28,656 people or 
by 12.3%). 
Development strategy for competitive and innovative 
small and medium-sized enterprises for the period 
2008-2013 is the overall and permanent monitoring of 
the SMEs sector in the Republic of Serbia, through the 
Action Plan for the implementation of the adopted Stra-tegy, 
being supported by 29 institutions. In addition, the 
SMEs sector has been in the EU implementation process 
since 2003. After the report on small enterprises carried 
out in accordance with the EU Treaty, the Small Business 
Act has been commenced to be implemented, while by 
the end of this year the EU will pass the Action Plan for 
the Entrepreneurship 2020. This procedure involves the 
synergy of institutions, special coordination of the related 
ministries, institutions, agencies and the Chamber of 
Commerce and Industry of Serbia. 
Activities of the Chamber of Commerce and Industry of 
Serbia in terms of SMEE sector: 
• Representing the interests of the SMEE sector – 
SMEE Forum 
• Implementation of the SMEE developing policy in the 
aspect of national and European documents 
• Project activities 
• Providing services to the SMEE and education 
• Information on support programs for SMEs 
• Implementation of the mechanism for SMEE 
development:clusters, business incubation, start-up, 
women entrepreneurship and etc. 
SMEE profitability by sectors 
Total 
Trade 
industry 
Source: Ministry of Finances and Economy 
Construction 
industry Transport 
Processing 
industry 
50 2010 2011 
45 
40 
36.1 36.1 
35 
30 
25 
20 
15 
10 
5 
0 
40.9 42.2 
36.5 36.5 
40.2 
44.8 
38.1 36.8
INVESTMENTS 
Level of Investments in Serbia 
Since 2003, a growing trend recorded with FDIs, with 
the variations characteristic for all European countries 
in transition, due to the specific institutional environment 
and attraction of FDIs through the privatization process, 
and negative impact of the global economic crisis. 
Foreign direct investments in Serbia during 2004–2012 
(net amount, in millions USD) 
5,000 
4,000 
3,000 
2,000 
1,000 
Source: National Bank of Serbia 
Investment Structure by Activity in 2012 
Observed by activity, and according to data for 2012, the 
largest amount of foreign investments was made into the 
sector of manufacturing industry (1,387 million USD in 
absolute amount), followed by wholesale and retail trade 
(221 million USD), construction industry (113 million 
USD) and retail business (61 million USD). 
Foreign direct investments by Activity 2012 
Source: National Bank of Serbia 
796 
2,362 
2,004 1,771 
1,510 
2,142 2,361 
4,286 
1,440 
0 
2004 2005 2006 2007 2008 2009 2010 2011 2012 
Wholesale and retail 
trade 
Processing industry 
Finance and insur-ance 
Real estates 
Construction industry 
Information and com-munication 
Mining 
5% 
4% 
4% 
6% 
5% 
56% Other 
7% 
13%
Twenty largest investors into Serbia 
Company Country of 
origin Activity Investment amount 
(mill. EUR) 
Telenor Norway Telecommunications 1602 
Banca Intesa – Delta banka Italy Finance 1355 
Gazprom Neft - NIS Russia Oil and Gas 947 
Fiat Automobili Serbia Italy Automotive 940 
Delhaize Belgium Retail 933 
Philip Morris DIN SAD Tobacco Industry 733 
Stada - Hemofarm Germany Pharmaceutical Industry 650 
Mobilkom - VIP Mobile Austria Telecommunications 633 
Agrokor Croatia Food, Drink and Agriculture 614 
Raiffeisen bank Austria Finance 500 
Merkator Slovenia Trade 500 
Salford Investment Fund United Kingdom Food, Drink and Agriculture 500 
Eurobank EFG Greece Finance 500 
StarBev– Apatinska pivara SAD Food, Beverage and Agriculture 487 
CEE / BIG shopping centers Israel Real Estate 470 
National Bank of Greece – 
Vojvođanska banka Greece Finance 425 
Crédit Agricole Srbija France Finance 264 
Fondiaria SAI Italy Insurance and pensions 220 
Lukoil - Beopetrol Russia Oil and gas 210 
British American Tobaco South East 
Europe United Kingdom Tobaco industry 200 
Note: the above data are findings from the survey carried out by SIEPA and they include both realized and planned investments. The Agency will not be held 
responsible for eventual incorrect data.
Leading Foreign Investors in Serbia 
In the period since 2003, four fifths of all FDIs come from 
the European Union countries, which indicates a very 
significant role of the European investors in the so far 
period. 
Advantages of Investing in Serbia 
• Favorable geographic position, owing to which any ship-ment 
can reach any location in Europe within 24 hours 
• Possibility of duty free export of about 4,650 products to 
USA 
• Highly educated and cheap labor force 
• Restructured and stable financial system 
• Simple procedures for a company start–up and registration 
• Simple procedures for foreign trade transactions and 
foreign investments 
• Several free trade agreements have been signed, ensuring 
supply of goods to nearly 800 million consumers: 
• In March 2012 Serbia was granted the candidates 
status by the EC 
• CEFTA 
• Agreement with the EFTA members 
• Autonomous trade preferences granted by the EU in 
December 2000, and implementation of the Interim 
Trade Agreement with the EU started in February 2010 
• Agreement with the Russian Federation, Belarus and 
Kazakhstan 
• Agreement with Turkey 
Favorable Tax Regime 
• Tax rate on personal income of 10% 
• Corporate profit tax rate of 15% 
• VAT rate: 
• general – 20% 
• special – 8% 
Comparative regional review of VAT rates in 2013 (%) 
23 24 27 
20 20 
20 20 
Serbia Bulgaria Slovakia Czech Poland 
Republic 
25 
Romania Croatia Hungary 
30 
20 
10 
0 
Source: National agencies for foreign investments and promotion of export
Investment Incentives 
Comparative regional review of the corporate tax rates 
in 2013 (%) 
25 
20 
15 
10 
Source: National agencies for foreign investments and promotion of export 
Comparative regional review of the income tax rates 
in 2013 (%) 
10 
16 19 24 
32 
36 
41 45 
50 
40 
30 
20 
10 
Source: National agencies for foreign investments and promotion of export 
• National treatment for foreign investors 
• In case of concession investment, the concession 
undertaking company is exempt from corporate profit 
during the 5 years from the day of the contracted com-pletion 
of the entire concession investment 
• Corporate profit tax holiday for large investments in 
the period of 10 years (investments exceeding 800 
million RSD, i.e. approximately 8 million EUR and 
more than 100 new jobs created) 
• Corporate profit tax holiday, proportionately to invest-ment 
value, for investments into the regions of special 
interest for the Republic of Serbia, in the period of five 
years, subsidies and tax benefits for creating new jobs 
• Import of equipment based on the investment by the 
foreign subject is exempt from customs duties, while 
for a number of raw materials the lower tariffs are in 
force 
• The Republic of Serbia has signed Double Taxation 
Treaties with 50 countries 
Bulgaria Serbia Czech Poland Croatia 
Republic 
Romania Hungary Slovakia 
10 
15 16 
19 19 19 19 20 
50 
Serbia Romania Slovakia Bulgaria Poland Hungary Slovenia Croatia 
0
SUPPORT TO INVESTORS IN SERBIA 
Foreign investments 
Foreign investor, legal or physical person, may: 
• Establish own company (up to 100% ownership) 
• Buy shares of the existing company 
• Get a permit (concession) for exploitation of natural 
resources, property in the public domain or operate in 
the activity of general interest in compliance with the 
law 
• Get a permit for B.O.T – build, operate and transfer for 
a particular object, facility or installation as well as for 
infrastructure and communications objects 
• Acquire any other ownership right granted to a foreign 
investor that allows the execution of business interests 
Financial incentives 
Projects for 
which the 
resources are 
approved 
Projects 
of special 
importance 
Big 
investment 
projects 
Medium 
investment 
projects 
Direct Investments 
Production sector 
Services intended 
for international 
trade 
Strategic 
projects in the 
field of tourism 
Investments in the 
4th group of local 
selfgovernance 
communities and 
devastation areas 
Investments in 
the 1, 2 and 3 
group of local 
selfgovernance 
communities 
In the entire territory 
of the Republic of 
Serbia 
In the entire 
territory of the 
Republic of 
Serbia 
Resources 
amount 
Up to 17% 
of total 
investments 
amount 
Up to 20% 
of total 
investments 
amount 
Up to 10% 
of total 
investments 
amount 
4,000 – 10,000 
EUR per each 
new job 
4,000 – 10,000 
EUR per each 
new job 
4,000 – 10,000 
EUR per each 
new job 
4,000 – 10,000 
EUR per each 
new job 
Minimum amount 
of investments 
200 million 
EUR 50 million EUR 50 million EUR 0.5 million EUR 1 million EUR 0.5 million EUR 5 million EUR 
Minimum number 
of new jobs 1,000 300 150 50 50 10 50
Stakes and guaranteed rights of a foreign investor 
• The stake of a foreign investor may be: foreign con-vertible 
currency, in kind, intellectual property rights, 
securities and other property rights, RSD that can be 
transferred abroad (including the reinvestment of profit), 
converted receivables into share or shares of debtor. 
Contributions in kind must be expressed in money 
• Guaranteed rights of foreign investors are: 
• Legal security – foreign investor enjoys full legal se-curity 
and protection concerning the rights granted 
by virtue of investment, which cannot be narrowed 
by subsequent regulative and legal amendments 
• Free foreign payment transactions 
• Right to profit transfer 
Investments into free zones 
Free zones are physically enclosed and marked parts of 
the territory of the Republic of Serbia, where production 
and service activities can be performed. This is the land 
fully equipped with infrastructure, on which the additional-ly 
guaranteed and stimulating business regime is applied. 
• Indirect benefits – land offered under prices lower than 
the market prices 
• Direct benefits 
• Import and export of goods and services into and out of 
a free zone are unlimited 
• Import of raw materials and semi-manufacturers for 
goods intended for export is duty free, and exempt from 
VAT and other import dues 
• Import of equipment, machines and building material is 
duty free, and exempt from VAT and other import dues 
• Import and export of goods and services into and out of 
a free zone are free, i.e. there are no quotas, import or 
export licences, or any other restrictions in foreign trade 
• Goods from the free zone can be temporarily trans-ferred 
from the free zone to the domestic market, and 
vice versa, with the purpose of finishing (processing, 
lohn operations, working, installation, repair, quality 
control, marketing presentation, etc.) 
• Stimulating measures of the local self-government are 
possible 
It is possible to perform all business activities, other than 
retail trade, in eleven free zones – Pirot, Subotica, Novi 
Sad, Zrenjanin, Šabac, Kragujevac, Užice, Smederevo, 
Jug, Kruševac and Svilajnac.
CHAMBER OF COMMERCE AND 
INDUSTRY OF SERBIA 
History 
1857 – First business as-sociation 
under the name 
of “Trade Board” 
2009 – Amendments 
to the Law of Cham-bers 
of Commerce and 
Industry 
2001 – Reform 
Law on Chambers 
of Commerce and 
Industry 
1910 – Establishment of the 
Chamber of Industry, Cham-ber 
of Commerce and Work-ers’ 
Chamber 
1945 – 1962 – Establish-ment 
of branch chambers 
1931 – Chambers defined 
as public-legal organiza-tions 
and advisory bodies 
of the state administration 
1962 – Dissolving of 
branch chambers and 
establishment of a single 
Chamber of Economy 
1870 – Establishment of trade 
boards in Šabac, Smederevo, 
Valjevo, Kragujevac, etc. 
Mission 
• Improvement of business environment 
• Stimulation of competitiveness 
• Profitability of enterprises 
Vision 
The Chamber of Commerce and Industry of Serbia 
is the national leader in the promotion and protec-tion 
of interests of the economy of Serbia.
Membership in international organizations 
• International Chamber of Commerce (ICC) 
• European Association of Chambers of Commerce and 
Industry (the Eurochambres) 
• Association of Balkans Chambers of Commerce and 
Industry (ABC) 
• Association of Mediterranean Chambers of Commerce 
and Industry (ASCAME) 
• World Federation of Advertisers (WFA) 
• National Petroleum Committee of Serbia within the 
World Petroleum Council (WPC) 
• Regional initiatives: 
• Organization of Black Sea Economic Cooperation 
(BSEC) 
• The Danube Strategy of the EU and Republic of 
Serbia 
• Forum of the Adriatic and Ionian Chambers of Com-merce 
Membership of the CCIS associations 
in international organizations 
• Group of Pharmaceutical Wholesalers of the Associa-tion 
of Trade in the European Association of Pharma-ceutical 
Wholesalers (GIRP) 
• Association of Private Security in the Confederation of 
European Security Services ( CoESS) 
• Association of Textile Industry in the European Apparel 
and Textile Confederation (EURATEX) 
• Association of Transport and Telecommunications: 
• International Organization for temperature-con-trolled 
transport (TRANSFRIGOROUTE INTERNA-TIONAL) 
• World ATA Carnet Council 
• International Association of Road Transport (IRU) 
• International Federation of Freight Forwarders As-sociations 
(FIATA) 
• Association of Communal Activities in the European 
Federation of National Associations of Communal 
Activities (EUREAU) 
International activities 
The world business organization
Representing its members’ interests 
Representing and protection of interests of its members 
before the state bodies and institutions, in the field of 
economic system, development and economic policies. 
Public powers 
Issuing of documents based on public powers stipulated 
in the law: certificates supporting goods in import/export 
(Form–A, END–USER certificates, etc), freight forward-ing 
certificates FIATA, TIR and ATA carnets, issue of cer-tificates 
confirming that certain goods are not produced 
in the country, certificates of financial standing, mediation 
in amicable solutions to financial restructuring of compa-nies, 
control and certification of private security services. 
Issue of Qualified Electronic Certificates 
It ensures safe e–business, lower costs, simplified 
procedures and higher work efficiency to companies and 
businesspeople. 
Promotion of the economy 
Promotion of the Serbian economy in the country and 
abroad, by organizing participation in fairs and exhibi-tions, 
and through other forms of communication. 
Business information 
Dissemination of timely and high quality information to its 
members and other interested parties on current eco-nomic 
trends, business environment, drafting of regula-tions, 
business standards, and new technologies, and 
also the information from the Chamber’s database. 
Improvement of the international 
economic cooperation 
Providing Chamber members with the information on 
foreign markets, connecting businesspeople with poten-tial 
partners from abroad, organization of bilateral and 
multilateral gatherings, networking of businesspeople 
from the diaspora and mother country. 
Activities
Consulting services 
It provides and organizes professional assistance to its mem-bers: 
legal consulting in implementation of the regulations 
(status law, labor law, foreign trade and foreign exchange 
operations, customs tariffs, tax system), consulting in quality 
management system, making web–presentations, introduc-tion 
and protection of innovations, setting up business. 
Business training 
It organizes lectures, professional seminars, specialized 
courses and other forms of training aimed at continuous 
improvement of professional competences and business 
skills of employees. 
Fostering good business practices and 
business ethics 
It establishes and promotes the rules of good business 
conduct and adopts relevant codes (Business Ethics 
Code, Corporate Governance Code, etc.). 
Courts and the Court of Arbitration at the CCIS 
Court of Honor, as an independent and autonomous 
body, makes decisions in the procedure against business 
entities for breach of good business practices and ethical 
rules. 
Permanent Elected Court (Arbitration), as an indepen-dent 
and autonomous body, makes decisions on resolu-tion 
of commercial disputes between the Chamber mem-bers, 
based on their previous or subsequent agreement 
to accept its jurisdiction. The arbitral decision is final and 
binding as the final ruling of the court of law. 
Foreign Trade Court of Arbitration is an independent 
and autonomous body for conciliation and settlement of 
disputes arising out of international business relations, in 
cases under its authority. 
In the best interest of the Serbian economy
Map base: Geokarta Ltd. 
Chamber of 
Commerce System 
Single chamber system of Serbia comprises the 
national chamber – Chamber of Commerce and 
Industry of Serbia, two Provincial Chambers (Voj-vodina 
and Kosovo and Metohija), Belgrade Cham-ber 
of Commerce and Industry and sixteen Regio-nal 
Chambers of Commerce and Industry (Kikinda, 
Kragujevac, Kraljevo, Kruševac, Leskovac, Niš, Novi 
Sad, Pančevo, Požarevac, Sombor, Sremska Mitro-vica, 
Subotica, Užice, Valjevo, Zaječar and Zrenja-nin). 
Representing the entire economic sector, the 
network of chambers of commerce in Serbia is 
the broadest influence base for the creation of 
economic policy and legal framework for the 
business environment.
Representative offices abroad 
On account of promoting the export, attracting the inves-tments 
and internationalizing the economy of Serbia, the 
Chamber of Commerce and Industry of Serbia has its 
representative offices in Vienna, Brussels, Frankfurt, Milan, 
Moscow, Paris, Podgorica 
and Zagreb. 
Vienna 
Brussels 
Frankfurt 
Paris 
Milan 
Podgorica 
Moskow 
Zagreb
Chamber of Commerce and Industry of Serbia 
Resavska 13-15, Belgrade 
Phone: (+381 11) 3300 900, Fax: (+381 11) 3230 949 
info@pks.rs 
www.pks.rs

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Serbia Your Business Partner - eng

  • 1. SERBIA – YOUR BUSINESS PARTNER
  • 2. Experiences From Serbia „Members of the Foreign Investors Council, generally speaking, share positive experiences from operating on Serbian market. Geographic position makes Serbia attrac-tive for investors to locate its operations and have easier access to different markets in the region. Also, Serbia in-troduced pillars of market economy, and can offer relatively stable macro-economic and political environment, even in the times of global crisis. Apart from this, the regulatory framework is to large extent harmonized with EU regula-tions. At the same time, the Government needs to more decisively implement adopted regulations and improve doing business conditions. Too much ‘’red tape’’, lack of transparency and consistency in law application as well as corruption remain key issues that need to be resolved.” Costin Borc President of the Foreign Investors Council „Investments, as generators of economic and business growth in every country, have numerous positive effects – from reducing unem-ployment, 2013. to increasing productivity and competitiveness of the business sector in the global market, to improving living standards. Coca-Cola Hellenic entered the Serbian market 15 years ago, acquiring IBP Belgrade, this was the largest foreign investment in former Yugoslavia at the time. Since then, our company has invested more than EUR 200 million in Serbia. Last year, the Coca-Cola System contributed to the Serbian economy with EUR 25 million of direct added value, or 0.08% of the GDP; it allocated EUR 3 million for taxes, or 0.06% of the total tax revenue. One employment in our System relates to 13 indirect employments in the wider economy. If Coca-Cola’s local operations were substituted by imports, the Serbian economy would suffer a loss of EUR 51 million in added value, and a loss of more than 2,700 jobs. With the view to the achievements of foreign investors and local companies, the task of the new Government of Serbia is to continue building a stable business-friendly environment. Business and trade representatives see room for introducing measures to improve the business climate, such as aligning legislation with EU regulations, simplifying administration and cutting the red tape. After a decade and a half of successful operations in Serbia, Coca-Cola Hellenic believes that these and other measures will contribute to faster eco-nomic growth of the country and increased competitiveness, as well as stronger position of Serbia on the map of attractive investment destinations.” Ramon Weidinger General Manager of Coca-Cola Hellenic Serbia „Several factors continue to favor Serbia among countries in the region in regard to advantages for attracting foreign capital, espe-cially its central geographic position. Another important factor is market size, as well as free trade agreements opening the door to the markets of the CEFTA countries, Russia and the EU. It has been repeatedly emphasized that investments in the sectors where Serbia has competitive advantages, primarily energy, agriculture and ICT, should be facilitated. In that respect, existing financial and tax incentives for new investments are significant, especially for large companies and projects. The progress of Serbia on the road to European integration is also important, bearing in mind that Serbia’s European prospects are a key factor in attracting foreign direct investments and as an important element of the mechanism for continuing vital economic reforms. What has to be taken into account is the fact that Serbia has a new Government that has already announced reforms in the area of fiscal policy. These changes, combined with continuous improvement of the business climate through structural reforms, can certainly rep-resent a solid foundation for continuously improving the position of Serbia as an investment destination in the upcoming period.” Miloš Đurković President of the American Chamber of Commerce in Serbia (AmCham)
  • 3. Introductory Word To establish Serbia as a country recognizable by its investment potential, market economy, open borders, a country prepared to be competitively integrated into the European mainstream, represents the national interest of the Republic of Serbia. These are the foundations on which the Chamber of Commerce and Industry of Serbia, as a leading business association of Serbian entities, bases its essential commitment. The strate-gic objectives of the Chamber of Commerce and Industry of Serbia are to actively strengthen the economic development of the country, boost exports and foreign direct investments, heighten the competitive edge of the Serbian economy, further the development of entrepreneurship and promote Serbian economy as a respecta-ble destination to invest in. The activities of the Chamber of Commerce and Industry of Serbia are primarily directed toward the represen-tation of the interests of its members striving to create open, stimulating and prosperous business climate. Representing the members’ interests in this way is particularly important in circumstances when the business environment is facing the challenges of economic activities depression on global scale which is on internal plan made more complex by transition challenges on one hand and challenges of adapting to economic crite-ria for the EU membership on the other. Chamber of Commerce and Industry of Serbia supports the domestic economy and investors also by offering a wide range of information, promotion and consulting services. To represent and promote Serbian business, natural and human resources in the country and abroad, provide foreign investors with the information on requirements and possibilities of conducting business in Serbia, are the important tasks of the Chamber of Commerce and Industry of Serbia. The granted EU candidate status to Serbia would enhance business reliability and stability of business in Ser-bia, and that is a signal for investors that Serbia is moving in the right direction to strengthen competitiveness and predictability of business environment. The Chamber of Commerce and Industry of Serbia and chamber system in Serbia have 156 long tradition. The developed chamber network and the representative offices abroad are the guarantee for the effective applicati-on of all mechanisms of support to the economy and business community. The long–term aim of the Chamber of Commerce and Industry of Serbia is clear enough–stable and strong economy, improvement of business and investment environment, higher living standards of its citizens and development of Serbia. Constant progress and many examples of good practice are the best guarantee for success. Welcome to the Chamber of Commerce and Industry of Serbia! Mr Željko Sertić President of the Chamber of Commerce and Industry of Serbia
  • 4. “Republic of Serbia is a state of Serbian people and all citizens who live in it, based on the rule of law and social justice, principles of civil democracy, human and minority rights and freedoms, and commitment to European principles and values”. Constitution of the Republic of Serbia, Article 1.
  • 5. General Data Location: Southeastern Europe, central part of the Western Balkans Geographic coordinates: 44 00 N and 21 00 E Territory: 99,269 million square kilometers Population: 7.2 million (the data for AP Kosovo and Metohia excluded)* Borders with: Hungary, Romania, Bulgaria, Macedonia, Albania, Montenegro, Bosnia and Herzegovina and Croatia Capital city: Belgrade, circa 1.6 million inhabitants Cities above 100,000: Novi Sad, Niš, Kragujevac, Priština, Subotica State organization: Parliamentary Republic Official language: Serbian National currency: RSD – dinar Time zone: GMT+1 Resources Road network: 40,845 kilometers Railway network: 4,092 kilometers Navigable rivers: Danube –588 km, Sava–207 km and Tisza–164 km International airports: Belgrade, Niš and Priština Agricultural land: 5.7 million ha Coal reserves: 20 billion tons Petrol and gas reserves: 20 million tons oil equivalent Hydro potential: circa 27.000 GWh Mineral and Thermo mineral waters: 700 springs, out of which 360 are recognized Geological reserves: copper – 2.8 billion tons, antimony – 9 million tons, magnesite – 41 million tons, fireproof and ceramic clay – 190 million tons Nature Conservation: 125 protected plant and 428 animal species National Parks: the Fruška Gora Mountain, Đerdap, Tara, Kopaonik, Mountain Šara Biosphere reserve: Golija Mountain *Sources: Statistical Office of the Republic of Serbia
  • 6. between the East and the West in where 16 Roman emperors were born of great people and big achievements
  • 7. of glorious past and great prospects rich in tradition and modern in future path A country of champions
  • 8. Gross Domestic Product (GDP) In 2002–2012 GDP recorded the annual growth rate by 3%, in spite of the fact that in 2009 it recorded for the first time in this century a moderate drop by 3.5% and 1.7% in 2012 due to the negative effects of the global crises. Services were the main generator of growth: (trade, transport warehousing and communications, financial mediation, PTT services and telecommunications). Im-pact of the economic crisis was made in all areas of busi-ness operations, especially in 2009 and 2012, whereas agriculture was additionally affected by the unfavourable weather conditions (excessive drought) in 2012. The economic growth contributed to the improvement of the standard of living of population since the GDP per capita in 2012 was bigger for 1.6 times when compared to 2004. Total GDP (in million EUR) and GDP per capita (in EUR) 2004-2013 Mil. EUR GDP (left scale) GDP per capita (right scale) EUR 4,593 3,967 5,000 4,000 3,000 2,000 4,134 29,933 33,129 4,336 31,470 3,955 3,841 28,006 28,957 4,444 32,668 3,857 28,468 3,144 23,305 2,549 2,729 20,306 19,026 Note: * Projection of Ministry of Finance and Economy for 2013 Sources: Statistical Office of the Republic of Serbia and Ministry of Finance and Economy of the Republic of Serbia Real annual rates of GDP changes 2003–2012 (chained volume measures, %) the projection for 2013. Note: * Projection of Ministry of Finance and Economy for 2013 Sources: Statistical Office of the Republic of Serbia and Ministry of Finance and Economy of the Republic of Serbia Structure of industry gross value added in 2012 Source: Statistical Office of the Republic of Serbia Services Agriculture, hunting, forestry and fishing Construction industry Industry 63.5% 4.3% 22.1% 10.1% Until 2010, there were visible changes in the structu-re of Serbian economy towards services. In 2011, a drop in share of services in the economic structure of the country was recorded, and now services account for 62.1% (or 66.9% including construction industry), whereas in 2012, the share of services in the structure of gross value added grew again to 63.5% (73.6% construction industry inclusive). 40,000 30,000 20,000 10,000 1,000 0 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013* 2003 2004 2005 2006 2007 2008 2009 11 7 5 3 1 –1 –3 –5 -3.5 -2 3.8 5.4 3.6 5.4 9.3 2.5 9 1 1.6 2.1 2010 2011 2012 2013*
  • 9. 400 350 350 363 364 331 324 300 250 200 150 100 50 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Agriculture Mining Processing industry Construction industry Services Energy 54.9% 370 1% 168 179 204 275 1.7% 20.7% 17.5% 4.2% CHALLENGES • Development of an enabling investment climate • Development of infrastructure • Upgrading competitiveness of the economy • Upgrading export structure • Strengthening innovation capacities and industrial modernization • Opening new jobs • Public sector reform Inflation 14 12 10 8 6 4 2 8.6 8 6.6 10.3 6 Earnings Consumer price index Target inflation rate Inflation target point with a tolerance band 0 12.2 7 4.5 4 2008 2009 2010 2011 2012 Labour force structure The stabilization policy, focused on reduction of inflation, has been the basis of economic reforms in the transition period. In the period of crisis, the economic policy meas-ures have been also focused on overcoming the negative impact of the crisis. In 2012, consumer price index (CPI) grew by 12.2%. Target inflation rate for 2012-2014 stands at 4%±1.5 p.p. Inflation measured by consumer prices index in the pe-riod 2008–2012 and central values of targeted inflation for the period 2009–2012 (annual growth in %) Sources: The National Bank of Serbia and Statistical Office of the Republic of Serbia In 2012, as compared to 2003, average net salary denominated in EUR was doubled. Net salary recorded a growth, from about 168 EUR in 2003, to 366 EUR in 2012. Average net earnings in Serbia, per year (EUR) Source: On the basis of data provided by the Statistical Officeo f the Republic of Serbia 1. Higher education level 22.3% 2. High-school education level 57.2% 3. Low education level 19.9% 4. No education 0.6% Labour force structure by economic sectors in 2012 Source: Statistical Office of the Republic of Serbia, Labour force inquiry, April 2013.
  • 10. SERBIAN ECONOMY Foreign Trade In the period 2003–2012, the total Serbian foreign trade increased 2.6 times. Export value increased 3.6 times – from 2.4 billion EUR to 8.8 billion EUR. Import value increased 2.2 times – from 6.6 billion EUR to 14.8 billion EUR. Export structure by activity classification in 2012 Source: Statistical Office of the Republic of Serbia Commodities export and import in the period 2005-2012 (in million EUR) 3,608 6,432 5,102 5,961 7,428 88,,443399 1100,,446622 1133,,550077 1155,,449955 1111,,550055 -4,831 -5,360 -7,075 -8,066 -5,543 25,000 20,000 15,000 10,000 0 -5,000 -10,000 Source: Statistical Office of the Republic of Serbia 1122,,662222 -5,229 7,393 1144,,445500 8,439 -6,011 -15,000 43% 49% 48% 48% 52% 59% 59% 60% 5,000 1144,,778822 8,837 -5,946 2005 2006 2007 2008 2009 2010 2011 2012 70% 60% 50% 40% 30% 20% 10% 0% Exports Imports Balance Coverage 0 5 10 15 20 25 30 35 40 Chemicals and chemical products Metal products excluding machines Electrical devices Rubber and plastics Motor vehicles and trailers Agricultural products, hunting and servicesi Basic metals Food products and beverages Other 4.9 5.7 6.8 7.1 7.9 8.5 9.4 15.2 34.5 Export/import coverage ratio increased from 37% to 60%. Major foreign trade partner to Serbia in 2012 was the Euro-pean Union, with 58.1% of total Serbian commodity export, and with 58.2% of total Serbian commodity import.
  • 11. Major partners in export in 2012 Source: Statistical Office of the Republic of Serbia Major partners in import in 2012 9.7% Source: Statistical Office of the Republic of Serbia Dynamic export growth in the period until the economic crisis in 2009, represents the result of the positive effects of the privatization process and restructuring of companies, signed FTAs and overall transformation of the economic system into the market economy. The economic crisis cau-sed a drop in demand on the world market, with an unfavou-rable impact on the Serbian exports. Significant strategic objective in the forthcoming period will be even more dynamic growth of exports and further narrowing of the foreign trade deficit with lowering of the current account deficit on the sustainable level. Germany Italy Bosnia and Herzegovina Romania Russia Montenegro Macedonia Slovenia Croatia Other 34% 11.6% 3.5% 10.6% 9.5% 8.2% 4.2% 7% 7.6% 3.8% 10.9% 42.6% 2.8% 10.9% 4.9% 7.3% 3.5% 4.3% Germany Russia Italy China Hungary Romania Austria Slovenija Croatia Other 3.1%
  • 12. Agriculture Serbia has favorable natural conditions for the develop-ment of a variety of agricultural products: cereals, in-dustrial plants, grapes, fruits and vegetables, seeds and planting material, medicinal herbs, and livestock. Primary agricultural production enabled the development of food processing industry: confectionary, vegetable oils industry, sugar industry, breweries, juices production, veg-etables processing industry, production of flour, meat, etc. Agricultural production in Serbia (in thousands tons) Source: Statistical Office of the Republic of Serbia Foreign trade exchange in agricultural and food products in the period 2007-2012 (in million USD) Exports Imports Balance 1,957 1,945 1,468 1,308 1,205 1,300 570 489 637 1,686 1,116 2.800 2.400 2.000 1.600 1.200 800 400 Source: Statistical Office of the Republic of Serbia Agriculture Structure for 2012 Source: Statistical Office of the Republic of Serbia Export structure in agriculture for 2012 Source: Statistical Office of the Republic of Serbia Crop farming and vegetable growing Winegrowing Fruit growing Cattle breeding 38% 51% 9% 2% Grains and products Fruit and vegetable Sugar Beverages Meat Vegetable fats and oils Other 31% 7% 20% 20% 7% 4% 11% 2,241 2,700 1,036 1,400 1,246 2,718 1,473 0 2007 2008 2009 2010 2011 2012 2009 2010 2011 2012 Wheat 2.068 1.630 2.076 1.911 Maize 6.396 7.207 6.480 3.533 Barley 303 244 279 266 Oats 74 68 71 66 Rye 13 10 12 10 Sugar beet 2.798 3.325 2.822 2.328 Sunflower 378 378 378 366 Soya bean 349 541 441 281 Potato 898 887 892 578 Wine (1000 hl) 2.210 2.363 2.326 1.885 Milk (mil.l) 1.515 1.462 1.472 1.442 Butter 2 2 3 3 Cheese 22 23 24 26 Beef and baby beef 100 96 100 82 Pork 252 269 280 252 Mutton 25 23 24 22 Poultry 80 84 88 94 Meat-total 457 472 492 450
  • 13. Import structure in agriculture for 2012 4% Source: Statistical Office of the Republic of Serbia European Union market absorbs one half of total agri-cultural export of Serbia. The second ranking markets for Serbia are countries from the region, members of multilateral trade agreement CEFTA. Besides, as the only country in the re¬gion, Serbia enjoys favorable con-ditions to access the market of Russian Federation which facilitates greatly the marketing of agricultural products. Since recently, Serbian agriculture has favorable condi-tions for access to Belarusian and Turkish market Trade agreement between Serbia and the EU has started to be mutually applied since February 2010. This fact enables free access for Serbian product on a very big and demanding market which is being very much used. In trade with the EU, Serbia has preferential status for export of 8,700 tons of baby beef, 63,000 hectoliters of wine and 180,000 tons of sugar Accession of Serbia to the EU will lead to higher subsi-dies, larger investments, regulated market and higher competitiveness. The Generalized System of Preferences granted by the USA, enables tariff–free export of Serbian agricultural and food products to the US market Priority objective of Serbian agriculture is to increase general level of competitiveness, finds new markets, adapt to rules and standards of the EU and WTO, con-quers new know-how and technologies that will change the existing structure of agriculture and be ready to meet competition on local and international market. Regional distribution of Serbian agricultural and food in-dustry exports by economic integrations (in million USD) CEFTA EU-27 28 420 72 613 199 760 139 124 1,022 895 22 360 2,800 2,400 2,000 1,600 1,200 800 400 495 580 727 796 926 441 Source: Statistical Office of the Republic of Serbia 178 964 243 1,161 275 1,047 Regional distribution of Serbian agriculture and food in-dustry imports by economic integrations (in million USD) CEFTA EU-27 1,400 1,200 1,000 800 600 400 200 440 513 322 272 519 470 197 308 287 220 116 125 647 641 551 257 363 390 Source: Statistical Office of the Republic of Serbia Meat Fruit and vegetable Coffe, Tea, Cocoa, Spices Fish Fodder Beverages Tobacco Grains and products Oil seeds and products Other 22% 15% 25% 3% 6% 8% 6% 4% 7% Other 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 1,099 1,296 1,396 Other 0 224 462 280 412 317 254 744 431 658 2004 2005 2006 2007 2008 2009 2010 2011 2012 Fruškogorski bermet, sweet wine served at Maria Terezia’s Court, ajvar from Leskovac and honey from Homolje mountains are domestic products with protected indication of geographical origin at interna-tional level in 27 countries of the world. Apart from these, 50 other products and localities are registered at national level in the Serbian Intellectual Property Office: prosciutto and bacon from Uzice, kulen from Srem, sausages and salamis, sausage from Požarevac, herbal tea from Rtanj, cheese from Homolje, Riesling wine from Banat, Ružica wine from Jagodina, wine from Kosovo, caviar from Kladovo, a number of mineral waters, barbeque meat from Leskovac, duvan čvarci (a variant of pork rinds) from Valjevo, cabbage from Futog, raspberries from Arilje, rugs from Pirot, damask from Bezdan and wool knitted garments from Sirogojno.
  • 14. Energy sector in the Republic of Serbia includes exploi-tation of local primary energy potentials (coal, crude oil, natural gas, renewable sources of energy), import of primary energy potentials (primarily crude oil and natural gas), production of electricity and thermal energy genera-tion, exploitation and processing of coal, exploitation and processing of crude oil, as well as transport and distribu-tion of energy and energy products to end users. Energy system of the Republic of Serbia consists of: • Crude oil sector which includes exploitation of domestic crude oil and natural gas reserves, import of crude oil, transport and processing of crude oil, production, im-port/ export and distribution (sale) of crude oil derivates and lubricants • Natural gas sector includes import and distribution of natural gas to end users • Coal sector including open, underground and under-water exploitation of coal, its processing and sale for supply to end user • Electric energy sector including generation of electricity in thermal plants, thermal plants for heating and hydro power plants, electric energy transmission and supply to end users through electricity distribution systems • City thermal energy plants system includes production and distribution of thermal energy for heating to end users in 58 towns and municipalities of the Republic of Serbia • Renewable energy sector includes production of energy from renewable sources: solar energy, wind energy, small water flows energy, biomass and geothermal energy Main energy indicators in Serbia Electric power is generated in eight thermal power plants with the total installed capacity of 5,171 MW, twelve hydro power plants with fifty power generators with total installed capacity of 2,835 MW and three thermal–heating power plants comprising 6 power blocks with the total installed capacity of 353 MW. Electricity transmission is carried out at 400, 220 i 110 kV in total length of 9,998 km which also includes 95 high volt-age transmission stations with 186 transformers with total installed power of 18,486 MVA. Centralized supply of thermal energy exists in 58 cities throughout Serbia, whereas total installed thermal capacity of boilers is 6,597 MWt. Exploitation of crude oil reserves and natural gas are at the level of about 14 Mtoe, while the geological reserves are estimated at near 50 Mtoe. Refined crude oil processing has been operated in Oil Structure of primary energy production by sources of energy Refinery Pančevo of total capacity about 4,8 million tons of primary processing annually. Gas pipeline of Serbia consist of gas transportation sys-tem with capacity of 16 million m3 of gas/day, in the length of 2,258 km and working pressure of 16-75 bar, gas dis-tribution system in the length of 14,299 km, with working pressure of 4-16 bar and over 252 thousand connectora Energy Coal Crude oil Natural gas Renewable energy resources (RER) Hydro electricity 68% 9% 3% 10% 10% Source: Energy balance of the Republic of Serbia for 2012
  • 15. Zrenjanin Kolubara А Kosovo А Vrla IV Vrla I and underground gas storage Banatski Dvor with operat-ing capacity of 300 million, and projected capacity of 800 million m3 of gas. Oil pipeline system in the Republic of Serbia comprises a branch of the former Yugoslav Oil Pipeline: Section DN1 from Sotine to Novi Sad, 63.4 km long, 26“ diameter, the capacity of 9 million tons per year; Section DN2 from Novi Sad to Pančevo, 91km long, 18“ diameter, the capacity of 6 million tons per year. The System includes the Novi Sad Terminal, equipped with a pumping station and storage tanks for crude oil, and a metering station in Pančevo. Total geological coal reserves are estimated at 20 billion tons, out of which 68% accounts for balance and 32% for off–balance coal reserves. Total energy potential of renewable sources of energy (RER) is assessed at over 5.65 Mtoe per year, as follows: biomass: 3.4 Mtoe; wind: 0.1 Mtoe; MHE: 1.7 Mtoe; solar: 0.2 Mtoe and geothermal: 0.20 Mtoe. With the Introduction of “Feed in” tariff in 2010 a period of better utilization of the renewable sources of energy has started. Until today, a number of electricity generation projects were realized from renewable sources of energy with the total installed capacity of 19 MW: MHE- 9 MW, biogas-2.7 MW, wind 0.5 MW, combined cycles 6.7 MW and from solar energy 0.093 MW. Energy Development Strategy • Modernization and revitalization of the existing hydro power plants, Đerdap II and hydropower plants on Lim, and modernization and revitalization of the following hydropower plants is currently carried out: Đerdap 1, Bajina Bašta and Zvornik • Construction of electric–power facilities of the TPP Kolubara B, capacity of 2x350 MW; TPP TENT B3, 700 MW; T–HPP Novi Sad, 400–500 MW; TPP Kostolac, 500–600 MW • Refurbishing and improvement of the electricity distribu-tion network and investments in the IT and telecommu-nication network, the construction of new transformer substations and power landlines • Construction of a product pipeline system through Ser-bia: Pančevo – Smederevo, Pančevo – Novi Sad, Novi Sad – Sombor, Smederevo – Jagodina – Niš i Pančevo – Beograd • Gas pipeline “South Stream”, total length of about 1,500 km and the capacity of over 60 bilion m3 of gas per year • Capital construction of the second stage of the under-ground gas storage Banatski Dvor and construction of a new underground gas storage Itebej • Rehabilitation of gas line system for natural gas trans-port and further extension of distributive gas network in Serbia Electric power distribution regions: 1 Elektrovojvodina, Novi Sad 2 Elektrodistribucija Beograd, Beograd 3 Elektrosrbija, Kraljevo 4 Jugoistok, Niš 5 Centar, Kragujevac * Elektrokosmet, Priština *Since June 1999, Electric Power Utility of Serbia has not managed its capacities on Kosovo and Metohija 1 2 3 5 4 * Novi Sad S. Mitrovica Kostolac A Kostolac BKostolac Đerdap I Morava N. Tesla B N. Tesla A Zvornik Kolubara Kolubara B B. Bašta Međuvršje Ovčar Banja Kokin Brod Potpeć Bistrica Uvac Kosovo Pirot Vrla II Vrla III PAP Lisina Kosovo B RHE B. Bašta Đerdap II = 500 MW Electric power plants and mines: TPP TPP under construction THPP HPP Coal mine Source: Electric Power Utility of Serbia
  • 16. • Privatization process and restructuring of the economy are entering the final phase (expected to be ended by the 30th of June 2014). • During the 2003-2012 , industrial production recorded an average growth rate by about 0.2% per year. • Production growth is influenced by processing in-dustry, which is the dominant sector of the domestic industry. • Major products in industrial production structure: food products, beverages and tobacco, metal products and Production dynamics in industry for 2003-2012 (%) 20 15 10 5 0 -5 -10 Industrial production Source: Statistical Office of the Republic of Serbia chemical products, energy, rubber and plastics. These industries will maintain dominant position in the com-ing years. Structure of industry by sectors in 2011 Source: Statistical Office of the Republic of Serbia Industrial Production Industrial sectors Share in percents Electricity and gas supply and air conditioning 18.4 Production of food products 17.4 Mining 8.6 Production of metal products excluding machines and 6.8 devices Beverages production 5.0 Production of cokes and oil derivates 4.7 Production of rubber and plastic products 4.6 Production of other nonmetal mineral products 4.2 Production of chemicals and chemical products 3.1 Production of basic pharmaceutical products 2.9 Production of electric equipment 2.7 Production of paper and paper products 2.6 Production of non listed machines and equipment 2.6 Production of computers, electronic and optical devices 2.5 Production of garments 2.5 Reproduction of audio and video records 1.6 Production of motor vehicles, trailers and semi-trailers 1.6 Production of furniture 1.4 Wood processing and production of products of wood, 1.4 cork, straw and brushwood, excluding furniture Production of tobacco products 1.2 Production of basic metals 1.1 Other processing sectors 1.0 Production of leather and leather products 1.0 Production of textile 0.8 Production of other transportation vehicles 0.2 Repair and assembly of machinery and equipment 0.2 -2.8 6.6 0.6 4.2 4.1 1.4 1.2 2.5 -2.2 -15 -12.6 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  • 17. Construction and Building Industry Construction sector is one of the driving forces of the economic development of Serbia since it engages over 40 business activities. Construction industry encompasses construction works that include building construction, civil engineering con-struction, hydro construction and specialists’ trade work and finishing off operations, building materials industry, design and spatial planning, hous-ing cooperatives, in-vestors of the Government agency for infrastructure and other structures building, geodetic surveying and cadas-tres, institutions engaged in urbanism, educational insti-tutions, professional associations, institutes and other. Participation share of construction industry according to different parameters in 2012 Source: Statistical Office of the Republic of Serbia Construction works carried out abroad encompass a wide range of services including research, studies and projects as well as building of individual and complete objects. The development of the construction sector during the period of extensive investment construction has induced the development of quite a large number of well organ-ized and significant producers of construction materials. Building material industry includes stone extraction, gravel and sand extraction, stone cutting, shaping and processing as well as production of brick, tile, cement, lime, gypsum, products made of concrete, etc. According to analysis, the price share of the construction material in the construction works participates on average with circa 35%–40%. “The bridge across Ada is a unique in the world in its category. This is the biggest bridge in the world with one pylon which is high 200 m and wide 46 m. The bridge is also unique because it is asymmet-ric, i.e. pylon is placed in the middle of the bridge. Therefore, the bridge had to be made of different materials. The back span of the bridge is 250 m and it is made of 12 concrete segments from the side of Cukarica, whereas the main span of the bridge is made of 19 steel segments. All these are connected with the pylon by 20 pairs of cables the total length of which is 1000 km which is a distance between Belgrade and Istambul. A story about the bridge was broadcasted by Discovery Channel proving that this bridge was ranked among most important bridges in the world.” Source: Belgrade Land Development Public Agency 8,5 4,8 3,7 4,8 0 5 10 15 in export in total GDP in total number of employees in total number of companies
  • 18. Serbia has systematically defined the support to the development of an innovative society and the creation of the modern and knowledge-based economy of Serbia. The regulations relating to innovations and intellectual property, have been harmonized in line with the EU leg-islation and thus provide the conditions for the creation, development and application of innovations and new technologies, what encourages the improvement of appli-cable ideas in industry and attraction of foreign investors. The latest report of the Global Innovation Index pub-lished by the World Intellectual Property Organization and INSEAD, in collaboration with Knowledge Partners, Alcatel – Lucent, Booz and Company and Confederation of Indian Industry (CII), discloses that Serbia is ranked the seventh according to the efficiency of application of innovations and has been estimated as a country of high potentials in that sector. The Chamber of Commerce and Industry of Serbia, as one of main creators of the National Innovation System, makes a substantial contribution to the market valorisa-tion of innovations. Through direct transfer of innovations and new technologies it contributes to the improvement of technological development of the country, provides business stability of a company and safety for investing of foreign investors. In cooperation with 12 partners from seven coun-tries, the Chamber of Commerce and Industry of Serbia has been implementing the Project “Net-work of Young Innovators in the Agro-food Sector (NO-BLE Ideas Network)” which is financed by the EU funds, based on the 4th Call of the IPA Pro-gramme for South-East Europe. The project objective is to contribute to the devel-opment of agricultural and food sector through innovations. The Office for the support to young researchers and innovators in Serbia was opened in 2013 and it is hosted by CCIS. The Office provides free of charge services in the area of innovation manage-ment, financing innovations and intellectual prop-erty, with the aim to prepare innovation projects for implementation in the economy on the domestic and international level, using the technological platforms from the website: http://network.nobleideas.eu. Innovations
  • 19. Environmental Protection Protection and improvement of working and living envi-ronment, rational and ecologically acceptable exploitation of raw materials, preservation of nonrenewable natu-ral resources, improvement of environment protection systems, reduction of pollution (air, water, soil, wastes, noise, radiation, etc.) and pressure on environment as a whole represent the priorities of the Strategy of Sustain-able Development of Serbia. Economic potential of the environment protection sector in Serbia is increasingly recognized both by domestic and foreign investors. Investments into clean tech-nologies, energy efficiency, development of new and ecologically acceptable and innovative products and investments in recycle plants for products that after use become special wastes will enable increased employ-ment, business competitiveness and improved quality of life of the citizens. Green economy and investments into environment can become one of the strategic directions for the develop-ment of the Serbian economy in future. It is a big op-portunity for new employment and drawing of financial resources from pre–accession funds of the EU with the aim to build the sustainable system of environment protection.
  • 20. The Republic of Serbia has a well developed transport in-frastructure. Being at the crossroads of two big European Corridors in the Southeastern Europe (road Corridor X and waterway Corridor VII), Serbia is the transit country of commodities and passengers carried from Asia to Central Europe. International corridors Map base: Geokarta Ltd. Transport of goods and passengers by mode of transport in 2012 (%) Source: Statistical Office of the Republic of Serbia Road Transport Road network of the Republic of Serbia is 40,845 km long, encompassing: • 5,525 km (14%) of main roads (498 km highways) • 11,540 km (28%) of regional roads • 23,780 km (58%) of local roads Road network covers: • 498 km of highways with toll collection • 136 km of semi–highways with toll collection Transport Passenger transport Goods transport 42.3 8.9 21.7 0 0 0 27.1 7.7 1.8 90.5 100 90 80 70 60 50 40 30 20 10 0 Railway Road Air River Pipeline
  • 21. Railway Transport In the Republic of Serbia, railway transport is effectuated on 4,093 km of tracks, out of which 1,279 km are electrified. In 2012, Serbian Railways, the national railway company of Serbia, transported 5,917,000 passengers and 9,451,000 t of cargo, with 357 traction units. International Navigable Routes in Serbia Source: CCIS Air Transport Air transport in the Republic of Serbia is carried out through three international airports located in Belgrade, Niš and Priština. 1,397,000 passengers and 1,846 t of goods were transported in 2012. Inland Waterway Transport Inland waterway transport is effectuated along two inter-national rivers and one interstate river and a canal system accounting for the total length of circa 1,680 km • The Danube River 588 km • The Sava River 207 km • The Tisza River 164 km • The Danube–Tisza–Danube Canal 604 km Serbia has ten international ports, nine of which are located on the Danube River and one on the Tisza River, while two national ports are on the Sava River.
  • 22. Trade is an important branch of the economy of the Republic of Serbia, and it has an irreplaceable role in the process of integrated market economy development. The trade policy of the Republic of Serbia is based on the following: • Integrated connectedness of trade and the entire eco-nomic system • Unity of the commodity trade, market and trade • Free movement of goods and services • Efficient implementation of the policy of competition protection and consumers protection • Commitment to intensive modernization and strength-ening of competition in trade, along with: • Elimination of the commercial barriers to entrance to the market • Liberalization of urban building criteria for develop-ment of the trade network • Protection of small and medium-sized enterprises • Development of trade representative offices The trade sector in Serbia is in the expansion stage. The market share of large multinational companies is constantly growing, and Serbia is becoming an important trade centre in the region of the South Eastern Europe. Since the Republic of Serbia has joined the European Union integration processes, the process of harmoniza-tion of the legislation in the area of tourism with the legis-lation in force in the European Union is in progress. The legislation is aimed at legal safety of market partici-pants, free trade and market competition, prevention of economic disruptions and monopoly protection, better consumer protection and quality of goods and services. The percentage share of trade in different segments in 2012: • total GDP – 11.2% • total employment – 17.8% • Total income – 28% Foreign investments into trade in Serbia, in 2012 Company Country of origin Activity Type of investment Intermarche/ Interex France Retail trade Greenfield Metro Cash & Carry Germany Retail trade Greenfield Source: Serbian Investment and Export Promotion Agency (SIEPA) In the last decade, the sector of trade of the Republic of Serbia has undergone a kind of transformation in terms of capacity development through modernization of trad-ing methods and a larger share of commercial centres, hypermarkets, supermarkets, retail chains and other forms of distribution. Trade
  • 23. IT Sector IT market trends in Serbia (in million EUR) Export of services (in million USD) 300 250 200 150 100 Source: National Bank of Serbia Services export structure SWOT Analysis of IT industry 2007 2008 2009 2010 2011 2012 600 500 400 300 200 100 0 475 545 425 400 420 410 0 2007 50 2008 2009 2010 2011 2012 85 141 140 168 200 240 Strength Weakness Environment • High–Tech export • Serviceable pat-ents • Number of phone lines • Quality of scientific and research insti-tutions • Electricity genera-tion • Nonconformity of ICT regulations with global ones • Strength of the local competition • Sophistication of the finance market • Availability of state–of– the–art technologies Readiness (Absortion quality) • Monthly business phone subscribers • Monthly private phone subscribers • Quality of math-ematics and scien-tific education • Quaity of public(state) schools • Level of personnel edu-cation • Sophistication of buy-ers • Importance of ICT for the future of the state Use • Internet bandwith • Cell phone sub-scribers • Technology adoption on the company level • Foreign technology licensing diffusion • Government success in ICT promotion • Availability of govern-ment on–line services Distribution System Integrators Embedded Programmers 23% 6% 20% 51%
  • 24. The share of tourism and hospitality sector in the GDP of the Republic of Serbia amounts to about 3% while in the total exports of goods and services its share is up to 9%. Number of arrivals and overnight stays of foreign tourists by year 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 Source: Statistical Office of the Republic of Serbia Mountain tourism – The mountains in Serbia that have been declared national parks represent natural tour-ist resources: Tara, Kopaonik, Fruška Gora and Šara Mountains. Along with the immense potential for skiing, hunting, fishing and summer recreation, the tourism potential of these mountains also includes villages with health food and ecological environment. The mountain tourism in Serbia has enormous potential. More than 50% territories of Serbia are hilly and mountainous ar-eas, and all major mountain centres are on the altitude of 1,000 do 2,500 meters. Foreign currency inflow – tourism (in mill. USD) 1,000 900 800 700 600 500 400 300 200 100 Source: National Bank of Serbia Spa tourism – Numerous mineral springs and favour-able locations of the spas, along with the tradition dating back to the period of the Roman Empire are the impor-tant features of the Serbian tourism. With 300 mineral springs and thermo mineral waters and circa 40 spas: Vrnjačka Banja, Banja Koviljača, Sokobanja and Niška Banja. Serbia ranks among the richest areas in spas in Europe. Number of arrivals Number of overnight stays 0 2005 2006 2007 2008 2009 2010 2011 2012 0 2005 2006 2007 2008 2009 2010 2011 2012 Tourism
  • 25. Tourism on the rivers and lakes – the Rivers Danube, Sava and Tisza provide for good hunting, fishing and sail-ing tourism. In addition, there are natural reserves and archeological sites dating back to the ancient epochs and the Middle Age. The National Park Đerdap, together with the archeological site Lepenski Vir, are very appealing to tourists. Serbian natural and artificial lakes: Borsko, Bovansko, Palićko, Vlasinsko and Gružansko are con-venient for water sports and represent a heaven for the nature lovers. Hunting and ecotourism have been developed owing to numerous rich and equipped hunting grounds for small and large game in 20 regional parks and 120 nature re-serves. Many plant and animal species are registered as protected natural rarities, while Obedska bara, Ludoško lake, Stari Begej – Carska bara and Đavolja Varoš are on the UNESCO list of world’s natural resources. Rural tourism enables staying in ecologically preserved nature with health food, and enjoying the hospitality of rural population. In the same time, rural tourism contrib-utes to preserving and upgrading of the authentic rural environment. Rich cultural heritage - The medieval complex of monu-ments, the Monasteries Sopoćani and Studenica, Gračanica, Visoki Dečani, Church of the Mother of God of Ljeviš and the Patriarchate of Peć, as well as the remains of Felix Romul-i ana, Palace of Galerius are under the UNESCO protection and invaluable cultural and historical wealth of Serbia. In 2011 CNN ranked Novi Sad among the 50 best summer destinations in the world, and EXIT festival among the 5 top international festivals. In 2013, it had the largest number of visitors in the festival history, which was about 200,000. Tourism in big towns includes business, congress, event and youth tourism, and other kinds of tourism that are developed in bigger town centres. Transit tourism is developed predominantly along the main roads: the highway, the Ibarska road, the transiting road through Belgrade. Events are an inseparable part of the tradition of our people, but also a powerful weapon for arousing inter-est of tourists in organized visits to the events. Every year, a great number of events are held in Serbia – more than 1,000. Some of them are: Vukov sabor, Dragačevo Trumpet Festival, EXIT Festival, Carnival in Vrnjačka Banja, Belgrade Beer Fest, Kustendorf Festival, Haymak-ing on Rajac, Sailing down the River Ibar (Veseli spust), Homolje Motives, Barbecue Festival, Ljubičevo Horse Games, Belgrade Marathon, Belgrade Boat Carnival, Days of the Tisa Blossom, Nishville.
  • 26. The financial services market in Serbia comprises: busi-ness banks (32), insurance companies (28), leasing companies (16), stock exchanges (1) and broker–dealer companies (34). In addition, there are 5 voluntary pen-sion fund management companies and 5 investment fund management companies, which manage 9 voluntary pen-sion funds and 20 investment funds. The financial system is stable owing to the supervision performed by the National Bank of Serbia and the Securi-ties Commission. Ownership structure of the banks in Serbia 3 The banking sector still has a dominant role in the Ser-bian financial system, with the share of 92% in the bal-ance sheet total. The market is dominated by the banks with foreign capital. The largest share in the total assets of the foreign banks accounts for the banks owned by the shareholders from Italy and Austria, followed by those from Greece and France. Market concentration with the banking sector is lower than in the region, but it exists. Observed by the balance sheet total amount, five banks with the highest balance sheet total have the market share of 48%, and 10 banks have the share of 72.5%. The banking sector has a high average capital adequacy ratio and it is adequately capitalised. The share of the insurance sector in Serbia in the bal-ance sheet total is about 4.5%, and it comprises 28 insurance companies. 24 insurance companies deal exclusively with insurance, whereas 4 are engaged in reinsurance. From among the companies dealing with insurance, seven are engaged in life insurance, eleven are engaged only in non–life insurance and six deal with both life and non–life insurance. Observed by the capital ownership structure, 21 insur-ance companies are in majority foreign ownership and 7 are owned by domestic shareholders. Financial Services Foreign majority ownership Majority ownership of domestic entities Majority or minor-ity ownership of the 8 Republic of Serbia 21 Source: National Bank of Serbia
  • 27. Small and Medium-Sized Enterprises The accelerated development of the SME sector and its turning into a significant segment of the economy, is among more important results of the transit economy of Serbia. In 2011, of the total number of enterprises - 319,802, entrepreneurial sector accounts for 99.8% (319,304 enterprises). SME sector generates 65.3% of employees (786,873), 65.5% of turnover (5.200 bn. dinars), 55.2% of GVA (878,2 bn. dinars) and accounts for 55.7% of inves-tments in the non-financial sector in 2011. SME sector accounts for 45.1% of the total employment, 51.7% of total investments, generates 46.5% of exports, 52.7% of imports, 61.7% of foreign trade deficit of the Serbian economy and accounts for around 33% of the Republic’s GDP. The majority of the SME sector structure by size, is held by micro enterprises (307,430), whereas small and me-dium- sized (11,874) dominated in all analysed indicators (54.4% of employment, 60.6% of turnover, 61.5% of GVA, 76.0% of export, 74.4% of SMEs’import). In 2011, the number of medium-sized enterprises dropped by 1.7%, and the number of employees by 2,416 people (1.0%). Major impact on the decrease in employment in the SMEE sector was made by the decre-ased employment with entrepreneurs (28,656 people or by 12.3%). Development strategy for competitive and innovative small and medium-sized enterprises for the period 2008-2013 is the overall and permanent monitoring of the SMEs sector in the Republic of Serbia, through the Action Plan for the implementation of the adopted Stra-tegy, being supported by 29 institutions. In addition, the SMEs sector has been in the EU implementation process since 2003. After the report on small enterprises carried out in accordance with the EU Treaty, the Small Business Act has been commenced to be implemented, while by the end of this year the EU will pass the Action Plan for the Entrepreneurship 2020. This procedure involves the synergy of institutions, special coordination of the related ministries, institutions, agencies and the Chamber of Commerce and Industry of Serbia. Activities of the Chamber of Commerce and Industry of Serbia in terms of SMEE sector: • Representing the interests of the SMEE sector – SMEE Forum • Implementation of the SMEE developing policy in the aspect of national and European documents • Project activities • Providing services to the SMEE and education • Information on support programs for SMEs • Implementation of the mechanism for SMEE development:clusters, business incubation, start-up, women entrepreneurship and etc. SMEE profitability by sectors Total Trade industry Source: Ministry of Finances and Economy Construction industry Transport Processing industry 50 2010 2011 45 40 36.1 36.1 35 30 25 20 15 10 5 0 40.9 42.2 36.5 36.5 40.2 44.8 38.1 36.8
  • 28. INVESTMENTS Level of Investments in Serbia Since 2003, a growing trend recorded with FDIs, with the variations characteristic for all European countries in transition, due to the specific institutional environment and attraction of FDIs through the privatization process, and negative impact of the global economic crisis. Foreign direct investments in Serbia during 2004–2012 (net amount, in millions USD) 5,000 4,000 3,000 2,000 1,000 Source: National Bank of Serbia Investment Structure by Activity in 2012 Observed by activity, and according to data for 2012, the largest amount of foreign investments was made into the sector of manufacturing industry (1,387 million USD in absolute amount), followed by wholesale and retail trade (221 million USD), construction industry (113 million USD) and retail business (61 million USD). Foreign direct investments by Activity 2012 Source: National Bank of Serbia 796 2,362 2,004 1,771 1,510 2,142 2,361 4,286 1,440 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 Wholesale and retail trade Processing industry Finance and insur-ance Real estates Construction industry Information and com-munication Mining 5% 4% 4% 6% 5% 56% Other 7% 13%
  • 29. Twenty largest investors into Serbia Company Country of origin Activity Investment amount (mill. EUR) Telenor Norway Telecommunications 1602 Banca Intesa – Delta banka Italy Finance 1355 Gazprom Neft - NIS Russia Oil and Gas 947 Fiat Automobili Serbia Italy Automotive 940 Delhaize Belgium Retail 933 Philip Morris DIN SAD Tobacco Industry 733 Stada - Hemofarm Germany Pharmaceutical Industry 650 Mobilkom - VIP Mobile Austria Telecommunications 633 Agrokor Croatia Food, Drink and Agriculture 614 Raiffeisen bank Austria Finance 500 Merkator Slovenia Trade 500 Salford Investment Fund United Kingdom Food, Drink and Agriculture 500 Eurobank EFG Greece Finance 500 StarBev– Apatinska pivara SAD Food, Beverage and Agriculture 487 CEE / BIG shopping centers Israel Real Estate 470 National Bank of Greece – Vojvođanska banka Greece Finance 425 Crédit Agricole Srbija France Finance 264 Fondiaria SAI Italy Insurance and pensions 220 Lukoil - Beopetrol Russia Oil and gas 210 British American Tobaco South East Europe United Kingdom Tobaco industry 200 Note: the above data are findings from the survey carried out by SIEPA and they include both realized and planned investments. The Agency will not be held responsible for eventual incorrect data.
  • 30. Leading Foreign Investors in Serbia In the period since 2003, four fifths of all FDIs come from the European Union countries, which indicates a very significant role of the European investors in the so far period. Advantages of Investing in Serbia • Favorable geographic position, owing to which any ship-ment can reach any location in Europe within 24 hours • Possibility of duty free export of about 4,650 products to USA • Highly educated and cheap labor force • Restructured and stable financial system • Simple procedures for a company start–up and registration • Simple procedures for foreign trade transactions and foreign investments • Several free trade agreements have been signed, ensuring supply of goods to nearly 800 million consumers: • In March 2012 Serbia was granted the candidates status by the EC • CEFTA • Agreement with the EFTA members • Autonomous trade preferences granted by the EU in December 2000, and implementation of the Interim Trade Agreement with the EU started in February 2010 • Agreement with the Russian Federation, Belarus and Kazakhstan • Agreement with Turkey Favorable Tax Regime • Tax rate on personal income of 10% • Corporate profit tax rate of 15% • VAT rate: • general – 20% • special – 8% Comparative regional review of VAT rates in 2013 (%) 23 24 27 20 20 20 20 Serbia Bulgaria Slovakia Czech Poland Republic 25 Romania Croatia Hungary 30 20 10 0 Source: National agencies for foreign investments and promotion of export
  • 31. Investment Incentives Comparative regional review of the corporate tax rates in 2013 (%) 25 20 15 10 Source: National agencies for foreign investments and promotion of export Comparative regional review of the income tax rates in 2013 (%) 10 16 19 24 32 36 41 45 50 40 30 20 10 Source: National agencies for foreign investments and promotion of export • National treatment for foreign investors • In case of concession investment, the concession undertaking company is exempt from corporate profit during the 5 years from the day of the contracted com-pletion of the entire concession investment • Corporate profit tax holiday for large investments in the period of 10 years (investments exceeding 800 million RSD, i.e. approximately 8 million EUR and more than 100 new jobs created) • Corporate profit tax holiday, proportionately to invest-ment value, for investments into the regions of special interest for the Republic of Serbia, in the period of five years, subsidies and tax benefits for creating new jobs • Import of equipment based on the investment by the foreign subject is exempt from customs duties, while for a number of raw materials the lower tariffs are in force • The Republic of Serbia has signed Double Taxation Treaties with 50 countries Bulgaria Serbia Czech Poland Croatia Republic Romania Hungary Slovakia 10 15 16 19 19 19 19 20 50 Serbia Romania Slovakia Bulgaria Poland Hungary Slovenia Croatia 0
  • 32. SUPPORT TO INVESTORS IN SERBIA Foreign investments Foreign investor, legal or physical person, may: • Establish own company (up to 100% ownership) • Buy shares of the existing company • Get a permit (concession) for exploitation of natural resources, property in the public domain or operate in the activity of general interest in compliance with the law • Get a permit for B.O.T – build, operate and transfer for a particular object, facility or installation as well as for infrastructure and communications objects • Acquire any other ownership right granted to a foreign investor that allows the execution of business interests Financial incentives Projects for which the resources are approved Projects of special importance Big investment projects Medium investment projects Direct Investments Production sector Services intended for international trade Strategic projects in the field of tourism Investments in the 4th group of local selfgovernance communities and devastation areas Investments in the 1, 2 and 3 group of local selfgovernance communities In the entire territory of the Republic of Serbia In the entire territory of the Republic of Serbia Resources amount Up to 17% of total investments amount Up to 20% of total investments amount Up to 10% of total investments amount 4,000 – 10,000 EUR per each new job 4,000 – 10,000 EUR per each new job 4,000 – 10,000 EUR per each new job 4,000 – 10,000 EUR per each new job Minimum amount of investments 200 million EUR 50 million EUR 50 million EUR 0.5 million EUR 1 million EUR 0.5 million EUR 5 million EUR Minimum number of new jobs 1,000 300 150 50 50 10 50
  • 33. Stakes and guaranteed rights of a foreign investor • The stake of a foreign investor may be: foreign con-vertible currency, in kind, intellectual property rights, securities and other property rights, RSD that can be transferred abroad (including the reinvestment of profit), converted receivables into share or shares of debtor. Contributions in kind must be expressed in money • Guaranteed rights of foreign investors are: • Legal security – foreign investor enjoys full legal se-curity and protection concerning the rights granted by virtue of investment, which cannot be narrowed by subsequent regulative and legal amendments • Free foreign payment transactions • Right to profit transfer Investments into free zones Free zones are physically enclosed and marked parts of the territory of the Republic of Serbia, where production and service activities can be performed. This is the land fully equipped with infrastructure, on which the additional-ly guaranteed and stimulating business regime is applied. • Indirect benefits – land offered under prices lower than the market prices • Direct benefits • Import and export of goods and services into and out of a free zone are unlimited • Import of raw materials and semi-manufacturers for goods intended for export is duty free, and exempt from VAT and other import dues • Import of equipment, machines and building material is duty free, and exempt from VAT and other import dues • Import and export of goods and services into and out of a free zone are free, i.e. there are no quotas, import or export licences, or any other restrictions in foreign trade • Goods from the free zone can be temporarily trans-ferred from the free zone to the domestic market, and vice versa, with the purpose of finishing (processing, lohn operations, working, installation, repair, quality control, marketing presentation, etc.) • Stimulating measures of the local self-government are possible It is possible to perform all business activities, other than retail trade, in eleven free zones – Pirot, Subotica, Novi Sad, Zrenjanin, Šabac, Kragujevac, Užice, Smederevo, Jug, Kruševac and Svilajnac.
  • 34. CHAMBER OF COMMERCE AND INDUSTRY OF SERBIA History 1857 – First business as-sociation under the name of “Trade Board” 2009 – Amendments to the Law of Cham-bers of Commerce and Industry 2001 – Reform Law on Chambers of Commerce and Industry 1910 – Establishment of the Chamber of Industry, Cham-ber of Commerce and Work-ers’ Chamber 1945 – 1962 – Establish-ment of branch chambers 1931 – Chambers defined as public-legal organiza-tions and advisory bodies of the state administration 1962 – Dissolving of branch chambers and establishment of a single Chamber of Economy 1870 – Establishment of trade boards in Šabac, Smederevo, Valjevo, Kragujevac, etc. Mission • Improvement of business environment • Stimulation of competitiveness • Profitability of enterprises Vision The Chamber of Commerce and Industry of Serbia is the national leader in the promotion and protec-tion of interests of the economy of Serbia.
  • 35. Membership in international organizations • International Chamber of Commerce (ICC) • European Association of Chambers of Commerce and Industry (the Eurochambres) • Association of Balkans Chambers of Commerce and Industry (ABC) • Association of Mediterranean Chambers of Commerce and Industry (ASCAME) • World Federation of Advertisers (WFA) • National Petroleum Committee of Serbia within the World Petroleum Council (WPC) • Regional initiatives: • Organization of Black Sea Economic Cooperation (BSEC) • The Danube Strategy of the EU and Republic of Serbia • Forum of the Adriatic and Ionian Chambers of Com-merce Membership of the CCIS associations in international organizations • Group of Pharmaceutical Wholesalers of the Associa-tion of Trade in the European Association of Pharma-ceutical Wholesalers (GIRP) • Association of Private Security in the Confederation of European Security Services ( CoESS) • Association of Textile Industry in the European Apparel and Textile Confederation (EURATEX) • Association of Transport and Telecommunications: • International Organization for temperature-con-trolled transport (TRANSFRIGOROUTE INTERNA-TIONAL) • World ATA Carnet Council • International Association of Road Transport (IRU) • International Federation of Freight Forwarders As-sociations (FIATA) • Association of Communal Activities in the European Federation of National Associations of Communal Activities (EUREAU) International activities The world business organization
  • 36. Representing its members’ interests Representing and protection of interests of its members before the state bodies and institutions, in the field of economic system, development and economic policies. Public powers Issuing of documents based on public powers stipulated in the law: certificates supporting goods in import/export (Form–A, END–USER certificates, etc), freight forward-ing certificates FIATA, TIR and ATA carnets, issue of cer-tificates confirming that certain goods are not produced in the country, certificates of financial standing, mediation in amicable solutions to financial restructuring of compa-nies, control and certification of private security services. Issue of Qualified Electronic Certificates It ensures safe e–business, lower costs, simplified procedures and higher work efficiency to companies and businesspeople. Promotion of the economy Promotion of the Serbian economy in the country and abroad, by organizing participation in fairs and exhibi-tions, and through other forms of communication. Business information Dissemination of timely and high quality information to its members and other interested parties on current eco-nomic trends, business environment, drafting of regula-tions, business standards, and new technologies, and also the information from the Chamber’s database. Improvement of the international economic cooperation Providing Chamber members with the information on foreign markets, connecting businesspeople with poten-tial partners from abroad, organization of bilateral and multilateral gatherings, networking of businesspeople from the diaspora and mother country. Activities
  • 37. Consulting services It provides and organizes professional assistance to its mem-bers: legal consulting in implementation of the regulations (status law, labor law, foreign trade and foreign exchange operations, customs tariffs, tax system), consulting in quality management system, making web–presentations, introduc-tion and protection of innovations, setting up business. Business training It organizes lectures, professional seminars, specialized courses and other forms of training aimed at continuous improvement of professional competences and business skills of employees. Fostering good business practices and business ethics It establishes and promotes the rules of good business conduct and adopts relevant codes (Business Ethics Code, Corporate Governance Code, etc.). Courts and the Court of Arbitration at the CCIS Court of Honor, as an independent and autonomous body, makes decisions in the procedure against business entities for breach of good business practices and ethical rules. Permanent Elected Court (Arbitration), as an indepen-dent and autonomous body, makes decisions on resolu-tion of commercial disputes between the Chamber mem-bers, based on their previous or subsequent agreement to accept its jurisdiction. The arbitral decision is final and binding as the final ruling of the court of law. Foreign Trade Court of Arbitration is an independent and autonomous body for conciliation and settlement of disputes arising out of international business relations, in cases under its authority. In the best interest of the Serbian economy
  • 38. Map base: Geokarta Ltd. Chamber of Commerce System Single chamber system of Serbia comprises the national chamber – Chamber of Commerce and Industry of Serbia, two Provincial Chambers (Voj-vodina and Kosovo and Metohija), Belgrade Cham-ber of Commerce and Industry and sixteen Regio-nal Chambers of Commerce and Industry (Kikinda, Kragujevac, Kraljevo, Kruševac, Leskovac, Niš, Novi Sad, Pančevo, Požarevac, Sombor, Sremska Mitro-vica, Subotica, Užice, Valjevo, Zaječar and Zrenja-nin). Representing the entire economic sector, the network of chambers of commerce in Serbia is the broadest influence base for the creation of economic policy and legal framework for the business environment.
  • 39. Representative offices abroad On account of promoting the export, attracting the inves-tments and internationalizing the economy of Serbia, the Chamber of Commerce and Industry of Serbia has its representative offices in Vienna, Brussels, Frankfurt, Milan, Moscow, Paris, Podgorica and Zagreb. Vienna Brussels Frankfurt Paris Milan Podgorica Moskow Zagreb
  • 40. Chamber of Commerce and Industry of Serbia Resavska 13-15, Belgrade Phone: (+381 11) 3300 900, Fax: (+381 11) 3230 949 info@pks.rs www.pks.rs