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Putting users at the center The ESS approach in the DIGICOM project

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Putting users at the center The ESS approach in the DIGICOM project

  1. 1. 20/07/2017 1 Putting users at the center The ESS approach in the DIGICOM project Emanuele BALDACCI, Eurostat Director for methodology, corporate statistical and IT services Emanuele.BALDACCI@ec.europa.eu
  2. 2. Outline: why DIGICOM? 1. Improving knowledge on users 2. Engaging with users 3. Reaching out to new users 4.User perspective in project Users
  3. 3. Changes affecting official statistics Data revolution New metrics The price of official statistics The future of Europe
  4. 4. as a common response DIGICOM contributes to 2 key areas of the Vision Focus on users Strive for quality Harness new data sources Promote efficiency in production processes Improve dissemination and communication
  5. 5. DIGICOM project Modernising communication and dissemination Eurostat + 18 National Statistical Institutes 2016-2019
  6. 6. 1. Improving our knowledge on users In-depth user analysis • Review of information on users based on past interactions • Four heterogeneous sources Eurostat user satisfaction survey User support system Website log files e-reputation platform Result: Updated user categories based on frequency and complexity of use
  7. 7. User pyramid ESAC EU institutions & agencies NSIs ECB International organizations Heavy users Media, Researchers, Commercial redisseminators Intermediate users Public administration, Students and educators, Commercial companies, Social media multipliers Light users Political parties, Private users Clients Partners Users
  8. 8. Next steps • Study on user needs and perception of the brand • User personas
  9. 9. 2. Engaging more with users • Light users: Facebook • Heavy users: experimental statistics, new discussion platform
  10. 10. www.facebook.com/EuropeanStatistics
  11. 11. ESS Facebook page Regular posting Cca. 3000 followers 54% young people (aged 16-34) Good social listening Limited feedback from solicitation of user feedback (polls)
  12. 12. statistics • Pilot launched June 2017 • Not the same level of maturity as official statistics • New sources and methods • Products responding to specific needs Food price monitoring Labour Market Transitions World heritage Sites Income Consumption and Wealth
  13. 13. statistics • Why publish them? Open the kitchen! Seek feedback on the use and methodology Next step: discussion platform http://gastronomiemoleculaire-tpe.e- monsite.com/pages/futur/le-laboratoire-d-el-bulli.html • Target: heavy users and scientific community
  14. 14. Survey on future discussion platform for expert users (to be launched in September)
  15. 15. 3. Reaching out to new users Younger users, light use • ESS Facebook page • Shared infographics • Digital publication • Statistical literacy
  16. 16. Interactive infographics in national languages
  17. 17. Flagship digital publication To be released in October 2017 in all EU languages
  18. 18. Statistical literacy: inventory of national practices INE Spain Statistics Finland INE Portugal Destatis
  19. 19. Statistical literacy
  20. 20. Next steps • European Statistics Olympics Targeting High Schools • Developments in e-learning
  21. 21. 4. Including user perspective in project development User study Focus groups Visualisations User testing of digital publication
  22. 22. For more information DIGICOM webpage and newsletter http://ec.europa.eu/eurostat/web/ess/digicom