To develop User-Centered PTI service, Providing public transit information in corresponding with different needs of individuals Providing value added information Providing seamless information Supporting user’s daily activities Simple, Instinctive and Easy-learning Systems

1. Backjin LEE
Korea Research Institute for Human Settlements
(KRIHS)
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2. Background & Purpose
Current status of PTI services in Korea
Necessity of user-centered PTI service
Purpose of the project
Development of User-centered PTI
service
Outline of user-centered PTI service
User-centered PTI services
Conclusions
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3. Background & Purpose
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4. Current Status of Public Transit Information(PTI) Services
Rapid spread of BIS & BMS < Cities operating BIS* >
Ø BIS was first introduced to three ITS
model cities of South Korea in 2000
(Daejeon, Jeju, Jeonju)
Ø 52 cities are toady operating BIS
(Seoul, Busan, Daugu, Incheon, etc.)
Ø 61 cities are today providing bus
information through message board,
internet, ARS, Mobile, etc.
Page 4 * ITS Plan 2020: Automobile and Road Transportation (Draft), KOTI(2011)

5. Current Status of PTI services
Integrated Transfer Information System regional transportation
of Bus, Subway, Railway & Flight Urban bus
Provide
Subway transfer
To revitalize the use of multiple-modes information
Seoul
of public transportation
Inter-regional
transportation
Ø Establish integrated transfer service systems Flight
Express bus
in accordance with connection & inter- KTX/railway
connection between service of railway, flight
Daejeon
and express bus and regional bus/subway
Daegu
Gwangju Pusan
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6. Current Status of PTI services
Rapid growth of Smartphone users TAGO Seoul Bus KTX
Ø The number of Smartphone users
reached to 25 millions by Feb. 2012
Various Smartphone apps for PTI service
Ø Public sector: TAGO, KTX, etc.
Private sector: Seoul Bus, Naver, etc.
Naver Daum Bus Alarm
Ø Most Smartphone apps are
- Real-time PTI
- Location based PTI platform
- Free of charge
- Web based apps
Ø Several Smartphone apps are
- Providing POI information
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7. ■ In Korea, PTI service is now very popular, thanks to
• IT development (e.g., Higher speed and reliability of telecommunication)
• Intensive investment of public & private sector
■ However, existing PTI service ….
• Still provides only one-way information which generates from
the information provider (not interactive)
• Still not enough for responding various user’s needs
• Still not cover all trips by transit users (seamless information)
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8. ■ Upcoming Ubiquitous society
■ In addition, PTI service ….
• Provide value added information
• Provide individualized information
• Support user’s daily activities (Personal Scheduler)
Level of PTI services
Personal
Scheduler
Individualized
Travel
Value
Information
Digital added
Information
Travel
Analogue Information
Travel
Information
Level of IT development(Time)
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9. To develop User-Centered PTI service,
Providing public transit information in corresponding with
different needs of individuals
Providing value added information
Providing seamless information
Supporting user’s daily activities
Simple, Instinctive and Easy-learning Systems
R&D Research
Total amount: 11,600 million (won)
Research Period: 4 years (December, 2007– September,2011)
Supported from Transport system innovation program by Mini
stry of Land, Transport and maritime Affairs
BIS BIS
Home/office
In building At bus stop In vehicle Destination
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10. Development of User-Centered PTI service
User-
1. Outline of user-centered PTI service
2. User-centered PTI services
- Mobile App.
- Smart BIT
- Smart On-board Multimedia Display
- Smart Remote Controller
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11. Page 11

12. Action Plan
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13. Page 13

14. Page 14

15. Car-crash!
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16. 02
one-way & two-way
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17. 02
One-way
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18. 02
Two-way Placed adopted
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19. 02
Two-way Placed adopted
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20. 02
Two-way Placed adopted
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21. 03
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22. 03
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23. 04
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24. 04
User-oriented public transit info. + additional info.
One touch information search
(both transit & additional info.)
My menu(using user’s own favorite menu)
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25. 04
Providing arrival time & transfer route to the destination (maximum 3 person)
해운대역
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26. Conclusions
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27. ■ User-centered PTI services contribute to
• improve the conveniences of public transit and
encourage to use more public transportation
• improve Quality of Life (QoL)
- effective use of time
- enjoy modern life
■ Future researches
• to better understand user’s needs on PTI
• to develop an learning algorithm of user’s needs
• to evaluate the impact of user-centered PTI services to
individual’s activities
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