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Rationale Behind 
RATIONALE BEHIND OUR 
CHOSEN EQUIPMENT 
Our Chosen 
Equipment
CANON 700 
Last year, for our AS production work, we were fairly limited 
with choice of equipment. We had to use the Sony ZX1 which 
provided us with a number of pro’s and cons. However, unlike 
last year, we have decided to go ahead and use the Canon 700 
this year as it is one of the only cameras accessible that has a 
spectacular focus and provides a vast of effective shots and 
angles. Last year, using the Sony ZX1 was not easy for me as an 
Editor as it was a long process to log and capture the footage. 
However, using the Canon 700 this time means that I will be able 
to import my footage straight from the SD card on to the new 
developed mac pro laptops, providing me with a less complicated 
editing process as the Canon 700 saves footage via separate clips 
rather than one large sequence .
Zoom Sound Box 
The Zoom Sound Box, is another piece of equipment in which we have never 
used before. The Zoom sound box is attached to the camera, providing 
much clearer sound files for our media product. An advantage of using the 
sound box is that, similar to the canon 700, it saves its files via using an SD 
card, making it easy for us to match the sound with the camera files when 
editing on final cut pro. This gives me, as the editor, an easier editing 
experience due to having the files allocated in the correct coordination.

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Rationale for Choosing Our New Production Equipment

  • 1. Rationale Behind RATIONALE BEHIND OUR CHOSEN EQUIPMENT Our Chosen Equipment
  • 2. CANON 700 Last year, for our AS production work, we were fairly limited with choice of equipment. We had to use the Sony ZX1 which provided us with a number of pro’s and cons. However, unlike last year, we have decided to go ahead and use the Canon 700 this year as it is one of the only cameras accessible that has a spectacular focus and provides a vast of effective shots and angles. Last year, using the Sony ZX1 was not easy for me as an Editor as it was a long process to log and capture the footage. However, using the Canon 700 this time means that I will be able to import my footage straight from the SD card on to the new developed mac pro laptops, providing me with a less complicated editing process as the Canon 700 saves footage via separate clips rather than one large sequence .
  • 3. Zoom Sound Box The Zoom Sound Box, is another piece of equipment in which we have never used before. The Zoom sound box is attached to the camera, providing much clearer sound files for our media product. An advantage of using the sound box is that, similar to the canon 700, it saves its files via using an SD card, making it easy for us to match the sound with the camera files when editing on final cut pro. This gives me, as the editor, an easier editing experience due to having the files allocated in the correct coordination.