Consumer behavior

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Babasab Patil

Consumer behavior

Business News & Politics

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Medium for word of Mouth :- ,[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Word of Mouth Marketing:- ,[object Object],[object Object],[object Object],[object Object],[object Object]

Unethical Word of Mouth Marketing Strategies:- ,[object Object],[object Object],[object Object],[object Object],[object Object]

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What’s Preventing Businesses from Creating WOM Plans ? ,[object Object],[object Object],[object Object],[object Object]

Few Products Currently Marketed using WOM strategies:- ,[object Object],[object Object],[object Object],[object Object]

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Matt Gault, VP, Channel Strategy at Yesmail Interactive, discusses how to bridge the gap between the way consumers want to be marketed to in the digital space and the way brands actually market to them. Matt also illustrates the importance of digital data and its strategic implications on multi-channel digital campaigns using insights from a group of 20 leading retailers. Lastly, Matt highlights some major trends ranging from preferred time and day of deployment, to most successful formats and most engaging campaign topics. Based on insights shared in this presentation, marketers will be able to gain a better understanding of the evolved consumer and take clearly defined steps to cater to consumer preferences.

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Word of Mouth Marketing (WOMM) is driven mainly by customer satisfaction, a two-way dialogue and transparent communications. WOMM strategies include targeting these influencers, participating in blogs and forums, and creating a product with great customer service that people can use or are excited about. Social Media Marketing spreads by itself through the social web and the message must be entertaining, outrageous or have exceptional value. Since a WOMM campaign generates more online buzz when supported by traditional advertising, companies should integrate a WOMM online campaign with offline advertising and plan the integrated advertising carefully so its effectiveness can be measured.

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