A project report on customer awareness and perception towards forbes campbell knitwear products at forbes campbell knitwear By BABASAB PATIL

CUSTOMER AWARENESS AND PERCEPTION TOWARDS
FORBES CAMPBELL KNITWEAR PRODUCTS AT FORBES
CAMPBELL KNITWEAR
Babasabpatilfreepptmba.com Page 0
TABLE OF CONTENTS
Chapter 1
1. Executive summary. 2
2. Industry Analyses 4
3. Company profile. 7
4. Organization structure. 10
Chapter 2
5. Methodology. 44
6. Analysis & Interpretation 48
7. Findings. 62
8. Suggestions 63
9. Conclusion. 64
Chapter 3
10. Bibliography. 65
11. Annexure. 67

CUSTOMER AWARENESS AND PERCEPTION TOWARDS FORBES
CAMPBELL KNITWEAR PRODUCTS AT FORBES CAMPBELL KNITWEAR

EXECUTIVE SUMMARY
This project report is on Customer Awareness & Perception study on Forbes Campbell
Knitwear products, which is reputed t-shirt manufacturing company. This project was
undertaken by me through the help of HRD department head Mrs.Bharathi.J.Jadhav.
The main objective of my study is to study the customer awareness level and to study
customer perception, attitudes and beliefs of customers towards the CKL products.
Primary data was collected by administrating questionnaire of about 100 respondents.
The questionnaire was specifically framed as per the requirements of the organization.
Direct contact was maid with the respondents at company‘s three outlets, which are
located at different parts of Belgaum city. The respondents were those who visited these
three outlets. Direct personal interview was conducted throughout the project using direct
structured and self-administrated questionnaire. All the analyses and recommendations
are based on the results that have been got after the completion of survey, which is being
undertaken by me at the company‘s three outlets.
My findings from the study are 70% of respondents are aware of Forbes Campbell
Knitwear products, 11% of the respondents perceive that the CKL products are excellent
but 58% of respondents feel the product is good and 84% of people prefer brand name
while purchasing t-shirt. My suggestions are on promotional strategies, the most of the
people are not satisfied with the promotional activities. So company should provide
discounts on bulk purchases. The company should also emphasize on advertisements i.e.
in any media either print or electronic media .This will certainly help the company in
spreading /increasing awareness level and which will help in increasing the sales volume.
The main limitation in this project was that the research was conducted in Belgaum city
only. And sample size was limited 100 only.

And finally I concluded that majority of the people are aware about the company and
most of the people perceived CKL products as good and some of the people are not
satisfied with varieties of products and colors therefore company should focus on these
factors.

INDUSTRY ANALYSES:
The world clothing trade, as per WTO, is around US$ 200 billion while our share has
been aound US$ 5 billion, Recognizing this immense potential for garment exports, the
National Texttile Policy envisges an export of US$ 25 billion by te year 2010. However,
the industry has to make redical improvements in the areas of productivity, service and
quality to be able to exploit this potential. It has to convert its strengths into competative
edge, while it must minimize the impact of weakness hingering its gworth, so as to eneble
it to emerge as an internationally cost and qulaity competative supplier.
The garment industry is a vibrant sector of our economy.it is also major contributor of
forign exchange for the nation,with exports of about us dollar 5 billion during 2001-
2002.the performance of garment export industry in recent year has set an excellent
example for other export sector to emulate. The success of entrepreneurs and industrialist
in the trade has amply demonstrated the importance of sustained effort,commitment and
dynamism to market force.
In the post-quota regime, competition from China, Hong Kong, and other low-cost
countries with huge capacities, will force Indian manufactures to compete on
productivity, quality answer cost, which require not just skill but scale and technology,
To survive the competitive onslaught, size will be a key determinant. The industry will
have to transform its unorganized, small –scale character to become large, organized and
capable of high-cost investments in modern, high-speed equipment.
The garment industry being a small-scale industry, not surprisingly, when India's overall
quota was distributed among exporters, the allotments were skewed in the favour of small
units. Unit the late 1990s, with 80 per cent of garment production coming from small-
scale units and 70 per cent of the quota being distributed on the basis of 'past
performance entitlement' (PPE) manufactures had no reason to expand their operation or
invest in expensive equipment. With the quota system being scrapped from 1 January
2005, leading garment manufactures can now begin consolidating and expanding their

capacities. Even the larger of the existing small-scale export manufactures, freed of the
compulsion to create small satellite units to acquire a larger share of the prized quota, are
now expanding capacities to achieve economies of scale. The garments industry is labour
intensive; it is also subject to highly seasonal demand, and therefore needs flexible labour
laws.
In the meanwhile, another issue that requires resolution is the state of poor infrastructure
in India. Overseas buyers and domestic suppliers all have their own horror tales of
delayed shipments due to the deplorable congestion at Indian ports, the sordid condition
of roads from the manufacturing centers to the shipment points leading to consignments
stranded in broken-down vehicles, traffic choke-up at the numerous octroi collection
centres ... none of which seem as acute in countries with whom India will compete post
quotas. However, weaknesses notwithstanding, the industry is not devoid of significant
strengths. Undeniably, the post-quota global trade era will create a huge opportunity for
the industry. Integrated operations would lead to significant cost savings. India, along
with China, enjoys both horizontal integration (Manufacturing versatility with different
fibres like cotton, PSF, VSF) and vertical integration (Fibre – to – Yarn-to – fabric- to
garments manufacturing to retailing branded products).
India also has an advantage of being the third largest cotton producer, which lends itself
to lower freight cost and shorter lead times. Since the country also produces a variety of
cottons, it provides greater flexibility, to meet varied requirements and arbitrage
opportunities. Labour cost, as a percentage of manufacturing cost in India is already
lower than in China and all India needs is to achieve higher manpower productivity.
Major Indian exporters are already expanding their capacities in order to avail of
economies of scale. Gokaldas Export, India's top garments exporter, has added eight
factories in the past two years - larger and more modern in terms of technology and
infrastructure. Gokaldas now has 41 factories with a workforce of 31,000 – up 30
percent. Orient Craft, with 18,000 people on its rolls, is also adding 0 percent capacity,
with three new factories in 2004 and two in 2005.In India, 95 percent of garments makers

have annual sales of less than Rs. 50 crore; and of the 16,000 export manufacturers, only
around 100 companies are able to cross the Rs. 100 Crore sales level per annum.
The value of Indian garments export was Rs 28,000 crore ($5.4 billion) in the last fiscal.
To achieve exports of $25 billion by 2010, India would have to expand its manufacturing
capacity five-fold; expansion of 30 percent by top players will just not suffice. There is
not denying India is competitive enough and will become even more competitive once
their infrastructures issued are sorted out. China has probably already reached its peak
and further improvements may not be as dramatic, henceforth.
In spite of the Chinese dominance, India has a fair opportunity to grab a substantial stake
in the projected garment market share. According to PHD Chamber of Commerce and
Industry (PHDCCI), post- MFA, India's market share in the US is expected to go up to 15
percent from the present 4 percent. In the EU, the market share increase is expected to be
50 percent –from the current 6 percent to 9 percent. For most buyers China may be the
first choice for many, but India comes a close second. Harnessing China-like strengths of
an integrated textile chain, strong raw material base, an inexpensive and skilled labour
force, availability to legal recourse, strong democratic institutions besides a stable
government and a highly developed fashion industry are strong intangibles in its favour.
Textile and ready-made garments:
Tamil Nadu has etched a name for itself in the manufacture of cotton textile and its
leading position in this area is well known not only in India but the world over. The state
contributes to more than 22% of the contry's exports of cotton yarn and fabrics. The
exports of cotton textile in 1999-2000 was US $ 4.0 billion and it had reached US $ 6.0
billion by the end of 2004-2005 AD USA, UK, Fance and Germany are among the
principal buyers of cotton textile from Tamil Nade. Approximately 22% of India's
exports of readymade garments oriinate from Tamil Nadu. In actual terms it translates
to around US $ 1.5-2.0 billion of garments being exported from the state, the two main
centres being Chennai (Madras ) and Tirupur.In fact,Tirupur has emerged strongly as a
major industrial township. As a consequences, several important spin –off industries

have emerged inthe neighbouring regions- the textile machinery industry is one such
off-shoot. While Tamil Nadu continues to maintain a commanding position in this
industry,many international corporates, are looking towards the state as a glbal souring
point for readymade garments with an eye on the comparatively low production costs
and high quality of output offered.
COMPANY PROFILE.
Name of the Company- Forbes Campbell Knitwear Ltd
Address of the company- Forbes Campbell Knitwear Ltd
Post Marihal, Bagalkot road
Dist Belgaum- 591167
Karnataka India.
Year of Establishment- 1995.
Nature of industry- Textile Industry.
Head office of the company- Mumbai.
Corporate office- Khatau House,
2nd floor, 410/411 MogulLane.
Mahim (west)
Mumbai-400016-India.
Website- www.campbellknitwear.com

MISSION
We, the people of Forbes gokak and associated companies, are dedicated to providing
quality product and service in diverse field of textile, consumer durable paints &pigment,
cutting tools, business machines, moulded plastic, shipping, multimode transport, travel,
freight forwarding, communication, property development, export and in related areas, to
our customers, in fair and efficient manner and at a reasonable cost to both sides.
Or reputation, which has been established on the basis of integrity and quality extending
over 200 years, is our proud heritage, which we strive always zealously to preserve. We
continue to endeavour to reach the best international standard in quality and service in
each of our enterprises.
VISION
We are committed to achieving substantial growth by expanding and diversifying our
existing activities and moving in to allied lines estimated to profitable in the long term.
We will also divest or modify those activities, which do not show long term potential.
KEY GOAL
1.Profitability
To achieve a minimum return on investment of 10% over and above the inflation rate.
(Return On Investment as measured in term of profit before tax on the capital employed.)
2.Growth
To achieve a group turnover of 4 times the turnover of 1995-96,by year 2005-06.i.e.. To
reach a level in excess of Rs 45000 million P.A.

3.Customer Loyalty
To ensure that customer become and remain our loyal friend and our most effective
spokesmen and advertisement.
BOARD OF DIRECTORS
CHAIRMAN : B.G.JAIN
VICE PRESIDENT : F.K.SHAH
GENERAL MANAGER : A.B.N PATEL
FACTORY MANAGER : R.S.PATIL
COMPANY SECRETARY : V.K.VORA
BANKERS:
STANDARD CHARTERED BANK
UTI BANK
AUDITORS:
MESSRS, MURUGESH NAD COMPANY
REGISATERED OFFICE:
FORBES BULIDING
CHARANJI RAI MARG
FORT.MUMBAI –400001
MARKETING OFFCE
KHATAU HOUSE,
GROUND FLOOR,
410/411 MOGUL LANE
MAHIM (WEST)
MUMBAI-400016
CORPORATE OFFICE
KHATAU HOUSE,
2ND
FLOOR,
410/411 MOGUL LANE
MAHIM (WEST)
MUMBAI-400016

ORGANIZATIONAL CHART:
Factory
manager
(HRD
Dept)
Marketi
ng
Finance HRD Maintena
nce
Productio
n
Knitting
Dept
Dyeing
Dept
Packing
Dept
Sewing
Dept
Cutting
Dept
Chief executive officer
Vice president (marketing)
General Manager (production)

ACCESSORIES SOURCING
Place Suppliers
Banglore Vinayak Sales Corporation
Trimurti Packaging
Shri Muruti Linings
Supertex Lables Pvt Ltd
Uperfine Colourtex Prints Pvt Ltd
Rohit Print Service
Eagle Printers
Pareek Lables/Pooja Labels
Mayur Thread Industries
Dharwad varun industries
Products Polo shirts and T-shirts for men, women and children
Garment 2,40,000 garments per month.
Fabric Dyeing
Capacity
- 90 MT/Month
Month Fabric
Knitting Capacity
- 90 MT/Month
Fabric Specification
Pique 165 gsm to 260 gsm Single Jersey 140 gsm to 220 gsm RIB
with and without Elastomer
Shrinkage Maximum 5 % TUMBLE DRIED
Order Size Minimum order of 5000 garment (Minimum 900 pcs per color)
Lead Time
30 to 90 days depending on the order Size and requirement of
development.
Payment Terms Irrevocable confirmed L/C payable at sight.
Our Bankers
Standard Chartered Bank (Main Branch) 23-25 M.G. Road, Fort,
Mumbai-400001

Tirupor Shah Jamnadas Madhavaji
KEY INFORMATION
Forbes Campbell Knitwear (Div of Forbes Gokak Ltd.) is designed as down stream
integration to add the value to yarn produced by Gokak Mills a division of Forbes Gokak
Ltd., a member company of our parent group.
Forbes Campbell Knitwear (Div of Forbes Gokak Ltd.), project is located 18 kms away
from Belgaum city (North Karnataka) surrounded by lush green pollution free farms our
plant is accessible by air, rail and road from Bombay and Bangalore. Goa is only 150
Kms away from our plant.
While establishing the plant emphasis was laid on being eco friendly and azo free.
We have fully automatic water treatment plant for recycling the effluents, captive
power generation and water supplies. We use dyestuff supplied by global firms like ICI
Sandoz, Ciba and Atul etc. the waste water is released for afforestation, which we are
developing with plantation over 250 acres of hilly land around factory. The company
has spent US $ 8.00 million on this project and the investments in most modern
machinery and equipment with latest technology. The machines are imported from
Italy, Germany, Switzerland, USA, Japan and Sweden etc.
We have in-house training faculty fresh workmen are recruited so as to suit and
mould them in our working environment. We have a team of young

and energetic workmen with an average age of 24 years. We do not recruit anyone
below 18 years of age and all the rights of the workmen are protected.
With such human technical infrastructure and corporate backing Forbes Campbell
Knitwear (Div of Forbes Gokak Ltd.), is committed to the world class product.
Process at Campbell.
Receiving orders.
Order confirmation.
Issuing C.K.L‘s order copy.
Order planning
Knitting
Cutting.
Sewing.
Productions follow up.

Clients of the company.
Country. Buyers. Brand Names.
USA. 1. Men‘s wear group.
2. Vantage.
3. PGA Golf.
4. Andrew Sportswear.
 Twin Hill Original.
 Vantage.
 PGA Golf.
 Andrew Sport Destination.
Europe. 1. Esprit.
2. Smart Way.
3. Worthvaley.
4. Asics.
 Esprit.
 Smart way.
 Pierre cardin.
 Asics.
New
Zealand.
1. Wales and makenly  Pearl.
Mexico 1. Mexinde  The One.
Oman 1. Oman textiles.  Nasse.
 Joman.

Domestic Buyers.
Buyers Brand name.
Levies. 1. Docker‘s
2. Levies
Trents. Westside.
Shoppers Stop. Stop!
Killers. Killer
Reebok. Reebok.
Proline. 1. Proline.
2. Fila.
3. K-Swiss
Arvind brands. 1. Wrangler.
2. Newport.
3. Lee.
4. Flying Machine.
5. Arrow.
J C clothing. 1. M.T.V
2. Mini phoss.

Number of Departments.
 Yarn department.
 Knitting section
 Batch preparation department.
 Dying department.
 Sampling Department
 Cutting department.
 Embroidery Department.
 Sewing preparation department.
 Production/ Sewing department.
 Packing department.
 Stores department.

Yarn Department.:
This is the starting point of the production process where the main raw material, the yarn
is received that goes the metamorphosis of being converted into fully finished garments.
The location of the yarn godown is such that the yarns are directly unloaded from the
trucks, inside the godown without being damaged. They are stored in a well organized
manner and proper records are maintained.
Orders are placed with Gokak Mills, it spins the required yarn in 15 to 20 days and sends
them to Campbell knitwear limited, 70% of the yarn is brought from the Gokak Mills and
other 30% is filled by Arihanta spinningMill (Vardhaman), Amarjyoti Spinning Mill
Tripur and mahaveer Spinning Mill and so on.
Types of yarn
 Grey yarn.
 Dyed yarn.
 Melanged yarn.
 Polyester cotton yarns.
 Lycra threads.
 Viscose rayon.
 Filament yarn.

Knitting department:
This department is the second step of production where the yarn starts taking a form into
a knitted fabric. The temperature maintained normally is between ―22 to 26‖ degree
Celsius, the machines are set before starting the knitting process. The knitting process
goes on for 24 hours a day comprising of 3 shifts when the operators change.
In knitting department they have circular knitting machines out of which 12 are single
jersey machines and 1 is double jersey machine. The machine diameter is selected as per
the buyer‘s order, which means lower diameter for kids garment and higher diameter for
larger size. The machine stops production automatically when 25 kgs are produced.
Roller take down mechanism is used.

For cuffs and collars they use flat knitting machine, which can knit four yarns at a time or
more, there are 5 flat knitting machines in the company. The company uses programmed
floppies for various ribs. Due to the software present inside the machine, rib designing
can be done in the machine itself. The maximum collar length that can be achieved in this
machine is 50 cms.
Humidification:
The humidification plant is located besides the knitting department to maintain the ideal
temperature and pressure for knitting. The temperature maintained normally is between
22º to 26º. The relative humidity maintained is 65%.
During knitting, a lot of fly and fluff is generated inside the knitting department which
obstructs the knitting process and thereby results in a number of defects in the fabric
knitted. In order to avoid any such problems, the air inside the department needs to be
replaced by fresh air from outside. The humidification plant which supplies fresh air at
the right temperature and humidity, thus helping to maintain the quality of the fabric

knitted and the working environment inside the department carry on this task of
replacement of air.
Batch Preparatory Department:
This department helps the company in taking its foremost step towards maintaining
global quality. Once the fabric is knitted it is brought in the form of rolls to this
adjoining department and sent to dyeing department in form of Batches.
The fabric is unrolled inspect5ed for defects, reversed and batches are made along with
required tapes collars, cuffs and are sent to the dyeing department to be dyed in the same
shades. The batches are marked, labeled before sending to the Dyeing Department.
Though the fabric-unrolling machine has the capacity of unrolling 600 kgs of fabric per
day but based on the order it unrolls approximately only 200 kgs.

Dyeing Department:
In this department the fabric takes its true colors and the department consists of:
 Dye Lab
 Dye Kitchen
 Dye Section
Dye Lab:
The company has fully fledged lab in their dying house, equipped with all required
equipments to test the dyes and chemicals as well as finished fabrics.
The laboratory supports the dying department of the company based on the order placed
by the buyer the dyes are prepared for the shade required. For the testing of dyes various
tests like dry rub and wet rub are done on the swatch sample, all tests are carried out
according to ISO standards.
The swatch samples are sent to the buyer who then gets it tested by dyeing testing
agencies like SGS India etc. In case the tests of the dye lab and the buyer‘s testing
agency match, the approval for bulk dyeing is given.
Dye Kitchen:

The dye kitchen is located above the dye lab and which can be broadly divided into three
sections:
Chemical section—for storing the chemicals used for making the dyes
Dye preparation section—where bulk dye is prepared.
Dozing section—which consists of dozing tanks for each Dyeing machine. The speed
and proportion of dye which is sent to the dying machines is controlled by these dozing
tanks.
Dyeing Section:
The Dyeing Section consists of 5 soft-flow jet dyeing machine, the capacity of two being
400 kgs each, two being of 200 kgs each and one of 50 kgs. The 50 kgs capacity
machine is used for sample dyeing and the rest four are used for bulk dyeing. Also, one
garment dyeing machine is used as and when fully finished garments need to be dyed.
There are five people working for all the dyeing machines in each shift, there are 3 shifts,
the work being continued for all the 24 hours.
Dyeing Process
1. Scouring
2. Bleaching
3. Dyeing
The whole dyeing process including scouring and bleaching takes around 11 hours.

Finishing Department
The finishing department is adjacent to the dyeing department and is equipped with all
modern machinery. The fabric, which are dyed are passed on to this department.
Once dyeing is done, the fabric is squeezed to extract the water. For this there are two
machines HYDRO EXTRACTOR of 100 kgs capacity and WEISS SQUEEZING
machine of 200 kgs capacity are used.
The fabric is then passed through the WET SPREADER machine to remove all the ridge
marks. The capacity of this machine is 400 kgs per 1.5 hour, temperature required is 140
degree Celsius. This results in shrinkage ranging between 1cm to 2cm, then fabric
compacting is done on the compacting machine. This is done to remove shrinkage and
set the required GSM of the circular fabric. The fabric is then finally dried by passing it
through the RUCKH Drying machine of capacity 1500 kgs / 8 hours.

Sampling Department
The sampling department makes the garment according to the buyer‘s requirements in
order to get them approved. Once the sample as approved, the bulk production starts.
The placement of the order depends upon the approval of samples sent by this department
to the Buyer. There are four kinds of samples.
 Proto sample
 Size set sample
 Pre-production sample
 Salesman sample
Proto Sample:
They have the main style and fitting features of the garment which are changeable
according to buyer‘s needs.
Size Set Sample:
These are prepared after the approval of proto sample and consists of all sizes, small,
Medium and Large. This sample is important for measurements and fittings.
Pre-Production Sample:

This sample is the exact clone of the garment the factory is supposed to produce in bulk.
Three pre-production samples are produced, two being sent to the buyer and one is kept
with the company itself.
Salesman sample:
Around 30 to 40 pieces of garments are made and are hung in the shops.
When the pre-production sample is approved, bulk production is started. In case of new
orders, Pilot run is done within the sampling department and accordingly the production
process is changed. The company separately charges for the samples it makes for the
buyer.
Cutting Department
The cutting department is situated in between the warehouse and the sewing preparatory
department, so the fabric is easily brought from the warehouse, gets cut and moves to the
sewing preparatory.
Various batches of fabric are sent to the cutting department along with the cuffs, collars
and trims. Records are maintained in each department and are crosschecked.
The cutting department has a capacity of 15000 pieces per day and is equipped with an
automatic Dye and Punch Bierrebi cutting Machine. This machine is used to cut the
fabric of various dia, acceptable by the machine. The machine cuts 1200 pieces per hour.
Band knife is used to cut the collars, cuffs and sleeves. Ten layers can be cut at a time on
a bank knife. Collars, plackets and pockets are cut along with the fusing.
Embroidery Section:
M/C MODEL DC-6, 18 Heads, TAJIMA
M/C is of 18 headed / head 6 needles.
Rings Size Used are 7-24‖ Rings
Cost- 14 lacks
Threads used are 2 – ply embroidery Silk thread

100% Viscose filament – rayon
900m/tube- 63 L
One Box Contains 10 tubes
Supplier:
Regd. Natesh implex private Ltd.
Yashawantpur Bangalore-560022
CKL has done more then 300 Designs.
M/C are fully computerized. The designs are fed into floppy and these floppies are stored
properly. When repeat order comes they have style no and CKL-No. According to
which they sort out and do the embroidery.
Sewing Preparatory Department
This department lies in between the cutting department and the sewing department. As
the name suggests, it prepares the panels to be stitched and made into garments in the
sewing department.
In this department, the plackets are marked and stitched in the front panel and the moon-
patch with labels as per the buyer‘s requirement in the back panels. Cuffs are also
attached to sleeves and various other functions are done according to the style of the
garment.
There are supervisors who keep a track off what the workers are doing check whether the
position of labels and pockets are proper and guide the operators accordingly. The
department also has a machine for printing with Heat-pressing which is used to print
logos or company name on the required panels.
A yellow card is hanged at each machine which shows how many pieces the operator has
been able to produce in a day and whether he has been able to meet the targets. The
garment parts are transferred from one operator to the other in crates.

Production / Sewing Department
In this department, the various garment parts are assembled, top stitched and various
finishing touches are given as per the buyer‘s requirement. It is adjacent to sewing
preparatory department and Packing Department.
Based on the orders placed by the buyer, line setting is done in the production
department. There are six lines in this department and each line is given a target of
number of pieces which they should produce. At the beginning of each line, loading is
done. The department is equipped with switch track handling system and single line
assembly system is followed.
There are 130 various machines installed in the sewing department. There production
capacity per day is 10000 to 12000 pieces.

Packing Department:
The packing department is adjacent to the sewing department and has an adjacent
warehouse from where the cartons can be loaded onto the trucks when the lot is to be
sent.
In this department the final packing is done. The shirts packed in poly bags from the
lines are sent to the department. It is here that they are packed into cartons. There are in
all 14 workers in the department who are called as per requirement.
When packed pieces of garments are sent to this department from the line, an order slip is
also sent along with it. The worker at the receiving counter tallies the number in the slip
with the number of garments received. The garments are the packed in cartons in lots of
6 or 10 pieces as per the buyer‘s requirement.
A small slip is placed in each carton containing information regarding the following.
 Serial Number
 Order Number
 Date
 Color Number
 Size Ratio
A sicker is also pasted on the cartons containing the following information.

 Reference Number
 Purchase Order Number
 Style Number
 Size
 Quantity
 Carton Number
 Country of Origin
Stores Department:
It is adjacent to the production and packing department. The stores department has racks
in which buttons, labels, threads and various accessories of various orders are kept. The
racks are labeled and the accessories belonging to the particular buyer are kept in there
respective racks. It also stores the stationery to be used by the various departments.
When an order is placed, garment accessories are ordered by the company for bulk
production which is then sent to different departments according to the targets and
requirements of the day.
Labels, which are required by the sewing preparatory department, are sent to that
department when the lineman brings the slip with the signature of their supervisor.
When this department receives goods, goods Inward Invoice is prepared in which the
party name from whom the samples are bought is maintained and sample is attached to it.
One copy is kept with the Stores Department, another copy is sent to the Merchandising
Department. The third copy is sent to the purchasing department. It is on their approval
that the payment is made.

FABRIC DEFECTS KEPT IN MIND WHEN INSPECTION IS DONE
Fabric Faults:
1. Color Combination
2. Thick Yarn
3. Thin Yarn
4. Barr effect
Knitting Faults:
1. Loop Drop
2. Sinker Line
3. Knitting Hole
4. Needle Line
Dyeing Faults:
1. Mud Stains
2. Streak Marks
3. Tie Knots
4. Dye Stains
Other Faults:
1. Yellow Marks

2. End of roll
3. Oil stains
OTHER DEPARTMENTS
MAINTENANCE DEPARTMENT:
It is adjacent to the production department and plays a vital role in running of the
company, which would come to standstill if machine were not maintained.
WORKING PROCESS:
This department keeps a track of the entire machine in the company. In the production
line if any machine does not work, then the technicians change it with a spare, machine or
repair it then and there so that the production goes on without being affected. When spare
parts of machinery are brought or imported, this department checks and verifies it. Only
then payment is made.
A track of fuel consumption by machine is kept in order to know whether they are
working properly or not. it a machine goes out of order, then full efforts are made to
revive it within the shortest possible time.
BOILER
One of the unique features of Campbell Knitwear Ltd. Is that it uses bio-waste as fuel to
generate steam, which is used by the following departments:
Production Department ---- for cutting and ironing

Sampling Department ---- for ironing
Dyeing Department ---- for heating
Canteen ---- for cooking purpose
The capacity of the boiler is 6 tons of working pressure of 11.25 kgs per hour. In the
boiler, water is passed through iron pipes around which sugarcane waste called
‗Bagasse‘is burnt; hot air is passed through it to make it burn easily. This steam is then
passed through pipes to different departments. The boiler also has a safety valve which
opens when there is excess of steam and lets this excess steam to move out. The daily
steam consumption is 70 metric tons.
DG ROOM
Everyday 7,500 Horse Power of electricity is generated with the help of a generator that
runs on runs on diesel inside the DG Room located behind the unit.
EFFLUENT TREATMENT PLANT
The effluents from the Dyeing Department are sent to this plant, which is located behind
at one corner of the unit. The liquid is mixed with lime and transferred to an adjoining
tank where it is kept for some time. Lime helps in the sedimentation of the impurities.
Then the water is sent to another tank where it is filtered and then pumped out for
afforestation. Everyday 360 liter of water is processed.

FINANCE DEPARTMENT
VICE PRIESDENT FINANCE
GENERAL MANAGER FINANCE
CAMPBELL KNITWEAR
EXECUTIVE OF FINANCE COST ACCOUTANT
Sales Clerk Purchase Clerk Expenditure Clerk
The finance department is centralized run, with the help and co-ordinate with the various
other departments of the organization; like marketing, human resource, production
departments. As the financial department is the whole and soul of the organization that
has to be taken in the organization like purchases of raw materials, stationary, machine
parts, loose tools etc is taken after consulting the respective head of the finance
department.

ACCOUNT POLICY
The organization follows the policy accrual and cash or mercantile basis of accounting is
maintained for Income Tax Act.
ACCOUNTING PROCEDURE
 Sales
 Purchase
 Expenditure
SALES
 The local sales invoice are prepared in dispatch section.
 Export invoice are prepared in Bombay.
 The invoices are field serially in Tally accounting package 7.2
 6 % duty draw back on sales for income tax.
PURCHASES
 The various departments give the purchase indeed.
 Purchase department Purchase order is prepared and given to vendors at Bangalore,
Mumbai, and abroad.
 Material will come to organization.
 A goods inward note (GIN) is prepared it is unique identification number.
EXPENDITURE
 Based on indeed cash is maintained in organization. Normally30000 to 40000 cash
is maintained

 Bank and cash voucher is maintained in expenditure.
REPORTS
 Daily profitability report
 Budget s (Yearly, Monthly, Budget and compared with actual figure).
 Monthly profitability statement.
 Debtors statement maintain every 15 days
 Creditors statement is prepared every 15 days
 Stock statement is prepared monthly in this stock checking and stock valuation
made.
 Quarterly results. (30/6,30/9,31/12,31/3)
SOURCE OF FUND
 Reserves
 Long-term loan
 Short term loan

Packing credit-Basically Bank O.D is given on final product hypothecation. The overall
Bank O.D limit is 25 lakh.
COST ACCOUNTING
There is no separate costing department.
 Order wise cost sheet is prepared.

Personnel and Administration department:
The personnel department is one of the important department in CKL, this department
will look after human resources and administrative of CKL. These departments will
directly concerned with workers and employees well-being and their working condition
their contribution towards development their feelings and satisfaction.
The functions performed by personal department are:
Recruitment: As labour turnover is more in CKL. Recruitment process is continuously
performed by personnel department this department takes care of sources of recruitment
by giving the advertisement in the news paper it will also take care of basic qualification
skills required by the worker or employee.
Wage and salary administration:
This department will look after wage payment to the operation and payment of the
salary to the staff of the CKL.
Benefits and welfare facilities:
This department will take care of benefits available workers or employee like
leave benefit, bonus, provident fund, compensation against injury etc. Canteen facilities
are provided exclusively for all permanent, temporary employees of the company,
trainees, apprentices, and representatives of other companies who are on job in the
company. Free transport facility for workmen. Annual day is celebrated is 6th
Jan every
year.

Compliance With Law
This department will see that company follows all allowance like factory‘s act of wage
payment, employees state insurance act, minimum wage act, workmen compensation act
etc.
Time keeping
For time keeping there is punch card system. The operators and employee are required to
make in punch and punch out. Punching machines are connected to computer, which
calculates in hourly basis.
Safety measures
This department will provide the safety measure like gum shoes, goggles, gloves, helmat
etc to the dyeing machine operators, mask to the sewing operator to protect themselves
from the dust that is the tiny cotton particles for emergency situation first aid box are kept
ready at different places.
UNIQUE HR PROCEDURE
 Recruiting rural and agriculture background youngster.
 Trained them to handle world-class machines
 Self-service subsidized canteen, common for all, no discrimination between
staff and workmen .
 100% women employee recruited under apprentice.
 We have even employed deaf and dumb and widows, family separated women
 We are conducting regularly ―work committee‖ meeting of employee.
COMMUNITY DEVELOPMENT
 Provided drinking mater facility to Marihal village.

 Afforestation done in 10 acres of land and will be extended to 62 acres.
 Blood donation camp organized.
MERCHANDISING/MARKETING DEPARTMENT
The merchandising has a number of merchandiser and their subordinates who together
co-ordinate with the buyer, the buying house as well as the other concern parties who are
all involved in some way or other in the production of the final product. In short, it can be
said that they play a very crucial role in the working of the company. They have to see
whether the production being made is exactly as per the requirement of the buyer and
whether the deadlines are met or not. For this they have to do all the material that
required for making the finished product exactly as per the buyer‘s instruction and have
to source the things well in time so that the shipment of the order placed is done exactly
on time, thus, causing no inconvenience it the buyer. They are in a way the company‘s
representative who deals with the buyer and the buying house and who have to maintain
the goodwill of the company by satisfying the buyer completely.
A MERCHANDISER CHECKLIST
 Receipt of the order indication
 Development required
 Lab dip reference receipt date
 Lab dip development done
 Delta reading of the lab dips
 Lab dips sent
 When was the lab dips approval received

 What were the comments
 Whether resubmission required
 When was the new development sent
 What is the yarn requirement
 When was knitting started
 Knit structure required to approve
 When was this sent
 When was the approval received
 What was the loop length applied
 What is the grey GSM determined
 What is the actual GSM
 How many batches are determined per colour
 Has each and every batch been checked
 What was the finding
 How was the comparison between the batch rate and lab dips
 How was the batch rate compared to the first batch
 What is the delta reading between the lab dips and the batch
 How is the hand feel of the fabric
 Has the technical report sheet been checked by the dyeing department
 Is the dyeing taking place as per the delivery schedule
 Has the final PO Copy been received
 What sample are required
 Proto
 Fit approval
 Photo shoot
 Top sample
 Pre production
 Wash test sample
 Have the comments on sample sent been received

 Have the comments been forwarded to the production/quality/pattern personnel
 Are the comments practically implemented on the revised size-set
 Has the pre-production size-set been checked
 How was sit found in order to start the production
 When was the material requisition made
 What was the time gap between the receipt of the final PO and the material
Requisitioned
 How long it took to get a development
 How long it took to approve the material
 Have the developments been sent to the buyer for his approval
 When was the approval sent
 What were the comments of the buyer
 Have the comments been implemented upon the procurement of the material
 Has the arrival of the material been monitored
 Has the material been physically checked
 How was the material found
 Is a material follow up sheet used which the purchase personnel follow
 What is the time between the first arrival and the last arrival of they material
 What is the minimum and maximum time between the order and the receipt
 Which material affected the production plan
 Which material affected the delivery
 Who was the supplier who made the operation miserable
 Has a sample and entire material set been kept
 Is the reference sample available just next to him
 Have the first 10 garment of production been seen
 Has the checking been done in front of the quality personnel
 Has it been found that there is a major variation in the instruction and the

Production
 On noticing major variation, have the defects been shown to the production
manager and the quality manager.
 Have the first ten garment been checked
 How was the application of the tags, sticker, etc
 Has it been checked if there are any corrugated boxes packed
 Was the box fully packed
 Has the packing list been checked
 Is the quantity as per the packing list and as per the buyer‘s order
 Has the packing list been prepared as per the buyer‘s advice
 Were the goods offered for outside agency for quality approval
 Was there proper interaction with the quality inspector while inspection was
going on
 How was the inspector found
 Evaluation of the product
 On completion of the inspection, were all the rejected garments by the inspector
collected
 Were these defects garments shown to the quality controller and production
people
 What was the date the shipment was supposed to be made
 What was the date of actual shipments delivered
 If there was any delay, what was the reason behind it
Marketing department perform the function like receiving the order and dispatching them
in right time, in required city as per requirement of the customers. Mumbai marketing
offices take care of export an order, which is headed by the commercial manager Mr.
Mahesh Mahalingam.
PRODUCT MARKETED:
1. Target Consumer: men, women and children
2. T-Shirts
Round neck

V-neck
Polo t-shirt
Turtle neck
Henley
Bermuda
Ladies trousers
Reglan t-shirt
Vests
Track suit
3. Regular orders Polo T-Shirts With Vent, V Neck, and Basic T-Shirts, Round Neck.
PERFORMANCE REPORT 04-05
Month Production Packing Dispatch
Export and
Local qty
Turnover
In lacks
Profit
In lacks
APR-04 80,630 83,248 45,581 181.5 -25.57
MAY-04 109,601 124,675 98,697 231.53 -12.01
JUNE-04 118,670 121,351 205,284 277.93 33.4
JULY-04 109,780 117,147 91,795 233.62 -1.29
AUG-04 56,237 54,239 53,731 172.15 -0.68
SEP-04 94,867 71,495 66,392 251.68 -23.8
OCT-04 105,923 112,757 117,045 209.36 12.78
NOV-04 119,887 88,895 101,412 212.44 3.54

DEC-04 175,810 200,403 106,926 285.86 15.18
JAN-05 203,040 191,888 241,191 280.68 7.56
FEB-05 216,025 225,452 156,403 299.57 7.85
MAR-05 233,081 292,556 380,153 337.64 24.89
TOTAL 1,623,551 1,684,106 1,664,610

PROBLEM IDENTIFICATION:
In this competitive world the companies are providing effective products and services to
become more customer attentive .If the company like Forbes Campbell Knitwear ,T-shirt
manufacturing company which is completely export oriented company wants to
concentrate on domestic market then it is necessary to know customer perception about
quality and awareness of the products.
OBJECTIVE OF THE STUDY :
 To study the organization structure of the company and departmental study.
 To study the customer perception about Forbes Campbell Knitwear products.
 To study customer awareness level towards Forbes Campbell Knitwear products.

 To know whether brand-name plays important role while purchasing T-shirts.
 To access whether the promotional activities required to promote Forbes
Campbell products.
Sampling:
Sampling is one technique which allows us to concentrate and give attention upon
relativity (i.e. customer perception and awareness on Forbes Campbell Knitwear
products/brands) here the sample size is 100.
In other words representation of a particular population. And is the subset of the
population.
For conducting this survey it is required to concentrate on those customers who visit the
company‘s three outlets, and which will certainly help us to get the exact and accurate
information.
For this purpose the questionnaire was incorporated and the customers were randomly
selected and the size was 100.
SAMPLING:
 Sampling unit: T-shirt customers.
 Sample size: 100 respondents.
 Sampling plan: company out-lets.
Data Collection Method:
 Data source: Primary data and secondary data.
 Primary Data: Administration of questionnaires.
 Secondary Data: Websites, company‘s hand book and Company‘s magazines.
 Research Approach: Survey Method.
 Research Instrument: Questionnaire.

DATA ANALYSIS:
 The primary data collected through Questionnaire can be processed by using
excel spreadsheet.
 Statistical techniques like percentages and averages can be used to analyze the
data collected.
 The analyzed data can be presented through tables and graphs for easy
understanding.
PURPOSE OF THE STUDY
The purpose of the study is to get practical knowledge and to get experience and also to
know the various challenges that are faced in the corporate world.
The main intention of choosing this topic is to study/to know-
 Customer‘s perception towards Forbes Campbell Knitwear products.
 Customer preferences, the influencing factor at the time of purchase.
 How they see the products/Brands of Forbes Campbell Knitwear ltd.
Hence a questionnaire is formulated so as check Awareness and customer perception
towards the Forbes Campbell Knitwear products/brands.
SCOPE OF THE STUDY
The research was undertaken to gather information from the respondents, to know exactly
how customers are having perception towards the Forbes Campbell Knitwear
brands/products, and for the awareness of CKL brands/products. And the study was
restricted within Belgaum city.
The questionnaire was specifically framed keeping in mind all the aspects and
requirements that would fulfill our objectives and give us exact picture and that would
help the organization to take better decisions.

Primary data was collected by administrating questionnaire of 100 respondents. In the
questionnaire all the questions were specifically framed as per the survey requirements
and following are its details.
Direct contact was maid with the respondents through the random sampling and all the
customers were those who had come to these three outlets for purchase of T-shirts. In the
sample the targeted respondents were of all different classes and with different ages.
LIMITATION OF THE STUDY
 The study was confined to Belgaum city only.
 The sample size was limited to 100 only.
 The answers given by the respondents cannot be fully reliable.

Q.1 Charts showing preference for wearing T-shirts
Yes 87 87%
No 13 13%
Total 100

Preference for wearing T-shirt
87, 87%
13, 13%
Yes
No
Interpretation:
It is observed that out of hundred sample 87% of people prefer wearing T-shirts and 13%
of people prefer for not wearing T-shirts. By observing this we can conclude that
majority of the people prefer for wearing T-shirts so it is an opportunity to the company.
Q.2Chart showing awareness of different brands of T-shirts
available in the market:
Yes 82 93%
No 6 7%
Total 88

Awareness of brands of T-shirts
Yes
93%
No
7%
Yes
No
Interpretation:
From the table it is observed that 93% of the people aware about the different brands of
T-shirts available in the market and 7% of people are not aware about different brands of
T-shirts. So most of the people aware about T-shirt brands.
Q.4 Chart showing awareness of Forbes Campbell Knitwear T-
shirts:
Yes 61 70%
No 26 30%
Total 87

Awareness of F.C.K T-shirts
Yes
70%
No
30%
Yes
No
Interpretation:
From the pie-chart we can clearly observe that 70% of people are aware about the Forbes
Campbell Knitwear T-shirts and rest of 30% of people is not aware about company
products.
Q no.5 Chart showing brands of shirts
Cotton Field 24 39%
S'Oliver 10 16%
Twin Hill 4 7%
John Player 14 23%
All 9 15%
Total 61

24
10
4
14
9
0
5
10
15
20
25
Cotton Field S'Oliver Twin Hill John Player All
Awareness of F C K Products
Series1
Interpretation:
From the chart we can observe that 39% of respondents aware about Cotton Field
brand,23% of people aware about John Player T-shirts,16% of people aware about
S‘Oliver,7% of people aware about Twin Hill product and rest 15% of people aware
about all products .So majority of people aware about Cotton Field and John Player T-
shirts.
Q6. Perception about Campbell Knitwear T-shirts:
Excellent 7 11%
Good 35 58%
Okay 16 26%
Bad 3 5%
Worst 0 0%
Total 61

Excellent, 7
Good, 35
Okay, 16
Bad, 3
Worst, 0
0
5
10
15
20
25
30
35
Excellent Good Okay Bad Worst
Perception of F C K T-shirts
Series1
Interpretation:
From the chart we can observe that 58% of people said good, 26% of people said Okay,
11% of people said excellent,5% of people said bad and none of them said worst . So
from this we can identify that most of the people perceive it as good.
Q 7. Chart showing the role of brand name while purchasing

Role of brandname while purchasing
Yes
84%
No
16%
Yes
No
Interpretation:
From the chart it is observed that 84% of people are said yes for importance of brand
name while purchasing and 16% of people are said no .So it is clear that majority of
people prefer brand name while purchasing. So brand name plays important role while
purchasing.
Q 8. Chart showing the customer feelings about company
outlets in Belgaum:
Yes 51 84%
No 10 16%
Total 61
More in number 13 21%

Preference for F C K outlets in Belgaum
More in number
21%
Bigger in size
46%
Both
33%
More in number
Bigger in size
Both
Interpretation:
From the chart it is observed that 46% of people feel about the shop should be bigger in
size, 21% of people feel about the shop should be more in number and 33% of people
feel both are important.
Q 9 a) Chart showing Price attribute
Low 4 7%
Moderate 44 72%
High 13 21%
Bigger in size 28 46%
Both 20 33%
Total 61

V.High 0 0%
Price preference
Low, 4
Moderate, 44
High, 13
V.High, 00
5
10
15
20
25
30
35
40
45
50
Low Moderate High V.High
Series1
Interpretation:
From the chart it is observed that 72% of people felt price is moderate,21% of people felt
price is high,7% of people felt price is low. So majority of the people felt price is
moderate.
Q9 b) Chart showing quality attributes:
Low 7 11%
Moderate 21 34%

High 27 45%
V.high 6 10%
Low, 7
Moderate, 21
High, 27
V.high, 6
0
5
10
15
20
25
30
Low Moderate High V.high
Quality preference
Series1
Interpretation:
From the table it is clear that 11% of people felt that price is low, 34% of people felt price
is moderate, 45% of people felt price is high and 10% of people felt price is very high. So
most of people felt that price is moderate and high.
Q9. c) Chart showing Seasonal discount attributes
Low 32 53%
Moderate 22 36%

High 5 8%
V.high 2 3%
Low, 32
Moderate, 22
High, 5
V.high, 2
0
5
10
15
20
25
30
35
Discount preference
Series1
Interpretation:
From the chart it is clear that 53% of people felt discounts are low, 36% of people felt
moderate, 8% of people felt high and rest of 3% of people felt discount are very high. So
majority of people said that discounts are low and moderate so company should take care
about discounts and offers.
Q9. d) Chart showing variety attributes
Low 20 33%
Moderate 30 49%

High 8 13%
V.high 3 5%
Variety Preference
20
30
8
3
0
5
10
15
20
25
30
35
Series1
Interpretation:
From the table it is clear that 33% of people perceived that varieties are low,49% of
people perceived it as moderate ,13% of people perceived it high and 5% of people said
varieties .So most of the people perceived that varieties are moderate and low so
company should produce varieties of T-shirts.
Q10. Chart showing to rate Forbes Campble Knitwear T-shirt with others
1 2 5%
2 6 10%

3 14 14%
4 21 19%
5 15 24%
6 3 28%
Total 61
Preference of F C K products with competitors
1
5%
2
10%
3
14%
4
19%5
24%
6
28%
1
2
3
4
5
6
Interpretation:
From the charts it is observed that 5% of people rated it as 1, 10% of people rated
company product as 2, 14% people rated it as 3, 19% of people rated as 4, 24% of people
rated as 5 and 28% of people rated as 6. It is good position to company.
Q.12 Chart showing recommendation to company
Yes 39 65%

No 21 35%
Total 60
Recomendation for F C K products
Yes
65%
No
35%
Yes
No
Interpretation:
From the chart it is observed that 65% of people want to recommend to the company and
35% of people do not want to recommend to company.
RESULT AND SUMMARY
Project Findings:

 The study has revealed that nearly 70% of respondents are aware of Forbes .
Campbell Knitwear products.
 From the observation it is found that only 11% of the respondents perceive that
the CKL products are excellent but 58% of respondents feel the product is good.
 Among 100 samples taken -, 84% of people prefer brand name. So brand name is.
important for selling the products in market.
 As per the observations 72% of the respondents feel price of the product as.
moderate. So it is good position to company.
 Regarding quality of the product , 45% of people have perceived quality as high,
but 34% of people perceived quality as moderate. So company should focus on
the quality.
 The promotion activities like discounts and offers that were carried out by
company‘s outlets are not up to the mark because 53% of the people are not
happy with the promotional activities carried out by the company.
 The study clearly shows that 49% of people have the opinion about the varieties
as moderate and 33% of people have low opinion about the varieties in products.
-
SUGGESTIONS

 The major recommendation is on promotional strategies, the most of the people.
are not satisfied with the promotional activities. So company should provide
discounts on bulk purchases.
 The company should also emphasize on advertisements i.e. in any media either
print or electronic media .This will certainly help the company in spreading /increasing
awareness level and which will help in increasing the sales volume.
 The second thing is about varieties, design and with different colors that the company
should bring in the market. Because most of the people suggested on varieties and colors.
 The company should also open more number of out-lets, and also the company
Should improve the interior design at the out-lets. This is because the company is
loosing many customers due to not proper display and also the customers see only from
outside the store and they do come inside. This is psychological tendency of the
customer that we can change by proper display of things. Hence the company should
properly take care of these aspects so as to get better results in sales.
 Some of the customers felt that products selling in outlets are rejected products so the
company should clarify to customers that products are not rejected one.

CONCLUSION
We all know that customer awareness is essential to the survival of our business, from the
comprehensive mining of the project I conclude that, Majority of the customers are aware
of the company, it is observed that only 30% of people are visiting the shops but are not
aware of the company, in fact the respondents have no knowledge about the Forbes
Campbell Knitwear products and the companies outlets. Therefore Company should
concentrate on those unaware customers by conducting some promotional activities and
by making the sales persons in the outlets to be more informative about the company
rather just to sell.
Coming to the perception, customer perception about the CKL products is good, over all
most of the people perceived CKL products as good and excellent. The existing
customers have given more emphasis on the quality therefore company should maintain
it. But the unavailability of the product has become problem to the respondents to reach
the product, so it can be taken as input for the company to come up with some more
outlets in Belgaum city and should also focus on varieties and colors. And the company
should provide discounts on bulk purchases which will attract customers to purchase
more.
Brand name plays crucial role for pushing our products in to the market, so company
should come up with brand name. Finally, most of the people in Belgaum prefer wearing
T-shirts, so the company should manufacture the T-shirts according to the demand of
customers.

REFERENCE
MARKETING MANAGEMENTS –PHILIP KOTLER.
PRINCIPLE OF MARKETING -PHILIP KOTLER AND GARY
ARMSTRONG.
MARKETING RESEARCH -PARUSHURAMAN
www.campbellknitwear.com
www.marketresarch.com

QUESTIONNAIRE
Dear sir/ Madam:-
1) Do you prefer wearing T-shirt?
a) Yes b) No
(If No go to Question No 14)
2) Are you aware of different brand of T-shirt available in the market?
a) Yes b) No
3) Name some major brands of T-shirts you know
4) Are you aware of Forbes Campbell Knitwear T-shirt?
a) Yes b) No
5) Which Forbes Campbell Knit wear T-shirt brand are you aware of..
a) Cotton Field b) S‘Oliver c) Twin Hill
d) John Player e) All
6) How do you perceive Forbes Campbell Knitwear T-shirts?
Excellent Good Okay Bad Worst
7) Do you think brand name plays important role while purchasing T-shirt?
a) Yes b) No
8) Do you feel that in Belgaum city Forbes Campbell Knitwear shop should be
a) More in number b) Bigger in size
c) Both

9) Where do you place Forbes Campbell Knitwear T-shirt for the following attribute?
Attributes: Low Moderate High Very high
Price: [ ] [ ] [ ] [ ]
Quality: [ ] [ ] [ ] [ ]
Seasonal discount: [ ] [ ] [ ] [ ]
Variety: [ ] [ ] [ ] [ ]
10) How do you rate Forbes Campbell Knitwear T-shirt brands with others?
1 [ ] 2 [ ] 3[ ] 4 [ ] 5[ ] 6 [ ]
12) Do you recommend Campbell Knitwear T-shirt to other?
a) Yes b) No
13) Name other branded T-shirt you often wear?
14) The reason behind not wearing T-shirts?
Please provide your Name and Address:
Name: Address:
City: Age:
Occupation: Annual Income:
Gender: Male Female

My entirely doings or workings
devoted to
Dnyaneshoo Bagawaan Vishnu

A project report on customer awareness and perception towards forbes campbell knitwear products at forbes campbell knitwear By BABASAB PATIL

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A project report on customer awareness and perception towards forbes campbell knitwear products at forbes campbell knitwear By BABASAB PATIL