2. Disclaimer: This presentation is prepared by
trainees of baabtra as a part of mentoring
program. This is not official document of baabtra –
Mentoring Partner
Baabtra-Mentoring Partner is the mentoring division of baabte System
Technologies Pvt . Ltd
3. BLACKBERRY – A TIMELINE
Vishnu.padinjattedath@gmail.com
@Vishnu_Kishor
4. RESEARCH IN MOTION
• An outdated tycoon in mobile market
• Finds itself in a hazard if not desperate
situation
• BlackBerry 10 – another chance for BlackBerry
mobile.
• The evolution of BlackBerry mobile can be
generally summarized into five stages
6. • Released to the market in 1999
• Device exclusively designed as an email pager,
with which users can send and receive emails
freely and easily
• Well-known for its high-level security and fast
response speed
• OS 2.0 based BlackBerry mobiles like RIM
850 soon became a favored choice in the
market
• Was used by people with high social statues
8. • The real success of BlackBerry phone started
from the famous terrorist attack in 2001
• BlackBerry mobiles were used by senators and
governmental leaders
• BlackBerry mobile gained its fame in mobile
market
• In 2007, got 7 million users & market value of 42
billion dollars
• RIM 5800, RIM 8700 and RIM 8100 came out,
running mobile systems ranging from OS
3.6 to OS 5.0
• Users could connect to Hosted BlackBerry
Enterprise Server, colorful display, Bluetooth
10. • In 2007, the first iPhone released-a new era
• Without obvious decline in mobile sale, the
RIM underestimated this competition
• The fall of Adobe Flash started from the
popularization of Apple devices.
• BlackBerry 8310 was equipped with Wi-
Fi connection and Facebook integration
• Still not enough to compete with iPhone
• In 2007, BlackBerry mobile won the market
but lost the future to iPhone mobile.
12. • BlackBerry not only witnesses the invasion
of iPhone mobiles and Android mobiles
• Sees a drastic drop in market share
• A key factor to the fall of BlackBerry mobile
lies in its own defects
• BlackBerry is still sticking to its old and
outdated system
• Focuses more on the developing of QWERTY
based smart phone
• The mobile maker had to lay off two thousand
employees to maintain its existence
14. • RIM decided to make the latest BlackBerry
mobile a real hit in the market
• The long-rumored BlackBerry 10 will be quite
different from previous BlackBerry mobile
systems
• To make sure they can have an amazing
operating system, RIM had purchased several
software companies beforehand
• The decision to push of the releasing date of
BlackBerry 10 is to make sure the system can
be as flawless as possible
15. • RIM has put all its bets on the success of
BlackBerry 10
• Once the system is favored, BlackBerry mobile
may become the mainstream mobile again
• If not, they will disappear in the mobile
market forever
• Will need to compete with powerful mobiles
like iPhone 5 and Nokia Lumia 920 and not to
mention numerous android phones.
• This is the most important stage in the
evolution of BlackBerry mobile
16. What’s the fate of BlackBerry mobile?
The answer will be given in 2013
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