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VIAGGIARE in ITALIA | Pierluigi Coppola | Meet Forum 2019

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Meet Forum 2019 | Mediterranean European Economic Tourism Forum

VIAGGIARE in ITALIA: al Prof. Pierluigi Coppola l’ouverture   Forte Village, in Sardegna | Sabato 5 ottobre
UniCredit Hall | 9.30 : 9.50
https://www.meetforum.it/programma-2019/

Pierluigi Coppola
Professore Associato Università di Roma Tor Vergata
https://www.meetforum.it/speaker/pierluigi-coppola/

Meet Forum 2019 | Mediterranean European Economic Tourism Forum, a Forte Village, uno dei resort più premiati al mondo: sabato 5 e domenica 6 ottobre un formidabile appuntamento con conference, Laboratori d'Innovazione Turistica e Tavoli al Lavoro, il tema è lo sviluppo economico delle Destinazioni Turistiche del Mediterraneo.

https://www.meetforum.it

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VIAGGIARE in ITALIA | Pierluigi Coppola | Meet Forum 2019

  1. 1. 1IL PIANO STRAORDINARIO DELLA MOBILITÀ TURISTICA Roma, 12 settembre 2017
  2. 2. 2 Viaggiare in Italia Piano Straordinario per la Mobilità Turistica Pierluigi Coppola Università di Roma Tor Vergata MEET Forum 2019 Mediterranean European Economic Tourism Forum Cagliari, 5 Ottobre 2019
  3. 3. 3 Un percorso istituzionale sinergico tra MIT e MiBACT
  4. 4. 4 La strategia per le infrastrutture del MIT • Connettere l'Italia, allegato al DEF 2016, identifica quali asset strategici per lo sviluppo del Paese • Individua gli elementi costitutivi del Sistema Nazionale Integrato dei Trasporti (SNIT) e identifica progetti e programmi di investimento prioritari • le città e i poli turistici, al pari dei poli manifatturieri industriali Tali interventi, distribuiti su strade, ferrovie, porti, aeroporti, ciclovie e sistemi di trasporto rapido di massa, hanno un forte impatto atteso su accessibilità e mobilità turistica. Essi attiveranno importanti risorse finanziarie mediante diversi strumenti di programmazione: FSC (P.O. MIT): 11,5 MLD (€) FONDO INVESTIMENTI (Art.1, c.140 Legge Bilancio): 21 MLD (€) Fondi UE (PON, POR) Fondi Regionali, EELL Finanziamenti da TARIFFE (Autostrade, Aeroporti) Apporto da risorse private
  5. 5. 5 Il Piano Strategico del Turismo (2017-2022) del MiBACT • innovazione tecnologica e organizzativa, la valorizzazione delle competenze, la qualità dei servizi. • partecipazione delle istituzioni pubbliche, degli operatori di settore, degli stakeholder e delle comunità. • monitoraggio annuale: il Piano come strumento costantemente aggiornato in grado di far evolvere in modo condiviso obiettivi e politiche e creare un sistema stabile di governance del settore. Gli Obiettivi del PST sono stati traslati nel Piano Straordinario della Mobilità Turistica, che li ha declinati in termini di accessibilità, innovazione tecnologica e sostenibilità, sulla base delle proprie competenze tematiche.
  6. 6. 6 A ACCRESCERE L'ACCESSIBILITÀ AI SITI TURISTICI PER RILANCIARE LA COMPETITIVITÀ DEGLI OPERATORI E DEI SITI TURISTICI IN ITALIA B VALORIZZARE LE INFRASTRUTTURE DI TRASPORTO COME ELEMENTO DI OFFERTA TURISTICA C DIGITALIZZARE L'INDUSTRIA DEL TURISMO A PARTIRE DAI SERIVZI DI MOBILITÀ D PROMUOVERE MODELLI DI MOBILITÀ TURISTICA AMBIENTALMENTE ED ENERGETICAMENTE SOSTENIBILI E SICURI Piano Straordinario per la Mobilità Turistica Quattro obiettivi UN TURISMO ACCESSIBILE UN TURISMO CHE VALORIZZA LE INFRASTRUTTURE UN TURISMO DIGITALE UN TURISMO SICURO E SOSTENIBILE
  7. 7. 7 Migliorare l’accessibilità • Il Piano disegna un modello basato sulle Porte di Accesso del turismo in Italia: porti, aeroporti e stazioni ferroviarie, particolarmente rilevanti per il turismo internazionale, ed interconnesse alle reti locali e nazionali.
  8. 8. 8 Migliorare l’accessibilità • Il Piano disegna un modello basato sulle Porte di Accesso del turismo in Italia: porti, aeroporti e stazioni ferroviarie, particolarmente rilevanti per il turismo internazionale, ed interconnesse alle reti locali e nazionali. • L'analisi restituisce una mappa di accessibilità nazionale che sovrappone le reti di mobilità ai principali siti turistici (UNESCO, EDEN, …)
  9. 9. 9 Migliorare l'accessibilità Obiettivi Specifici • Accrescere l'accessibilità dei siti di interesse nazionale e internazionale, riducendo i tempi di connessione tra le porte d’accesso e i siti turistici • Accrescere l'accessibilità regionale adeguando infrastrutture e servizi di mobilità nei distretti turistici • Intermodalità e Integrazione tra servizi di mobilità e servizi turistici • Promuovere l’accessibilità digitale delle porte d'accesso e dei siti turistici
  10. 10. 10 Trasporto rapido di massa Oltre 2,6 miliardi di euro per il completamento e l'avvio di nuovi interventi nel settore dei sistemi di trasporto rapido di massa nelle aree urbane e metropolitane Progetto Easy Station Circa 2 miliardi di euro per il miglioramento di 620 stazioni in termini di accessibilità (ascensori e rampe, segnaletica percorsi tattili, illuminazione), funzionalità, decoro e sicurezza, informazioni al pubblico. Ultimo miglio aeroportuale Circa 1 miliardo di euro per il miglioramento delle rete ferroviaria di collegamento con le porte di accesso per via aerea (Milano, Bergamo, Roma Fiumicino, Catania, Genova).
  11. 11. 11 • Valorizzare il potenziale turistico e culturale dei sistemi di trasporto • Promuovere il recupero delle infrastrutture di trasporto dismesse con finalità turistiche • Promuovere la riconoscibilità turistica (brand) del Paese alle porte d'accesso e lungo gli itinerari di accesso dei turisti • Le infrastrutture di trasporto come luoghi di scambio sociale e culturale. Valorizzare le infrastrutture di trasporto Obiettivi Specifici
  12. 12. 12 Riqualificazione turistica del patrimonio dismesso Recupero a fini turistici di 28 Case Cantoniere pilota, posizionate in prossimità di circuiti culturali e turistici, di cammini e di ciclovie. Rifunzionalizzazione delle stazioni impresenziate mediante comodato gratuito ad associazioni no-profit. Ferrovie storico-turistiche Istituzione di ferrovie turistiche mediante il reimpiego di linee in disuso o in corso di dismissione situate in aree di particolare pregio naturalistico o archeologico Waterfront 140 milioni di euro per il "Recupero Waterfront"
  13. 13. 13 Digitalizzare l’industria del turismo Obiettivi Specifici • Promuovere interventi di upgrading tecnologico delle infrastrutture di trasporto per garantire la sicurezza dei viaggiatori e delle infrastrutture di trasporto • Promuovere soluzioni tecnologiche per l’offerta di servizi digitali integrati lungo tutta l'esperienza di viaggio del turista • Promuovere lo sviluppo di piattaforme big data e open data per la raccolta di dati sulla mobilità turistica
  14. 14. 14 Smart road Digitalizzazione dell'Autostrada del Mediterraneo (A2), prima Smart Road italiana, con hotspot wi-fi ogni 300 metri, «isole» per fornire energia rinnovabile e droni per il monitoraggio del traffico Open trasporti Una piattaforma nazionale di servizi open per raccogliere e offrire dati sulla mobilità nazionale Smart Station Interventi sull’infrastruttura digitale delle stazioni per abilitare servizi innovativi al viaggiatore
  15. 15. 15 • Sviluppare reti infrastrutturali per la mobilità ciclo- pedonale con finalità turistiche • Promuovere mobilità di trasporto sostenibili e sicure per raggiungere i siti di interesse turistico • Favorire l’integrazione con i modi di trasporto convenzionali (ad es. bici in treno) Mobilità turistica sostenibile e sicura Obiettivi Specifici
  16. 16. 16 Trasporto pubblico locale Oltre 5 miliardi di euro per l'acquisto di materiale rotabile su gomma e su ferro nel periodo 2017-2022. Redazione del Piano nazionale per la mobilità sostenibile Ciclovie turistiche 6.000 km complessivi e investimenti per oltre 180 milioni di euro per la realizzazione del Sistema delle ciclovie turistiche nazionali Progetto Valore Paese Cammini e Percorsi • Riqualificazione ed il riuso a fini turistico- ricettivi di oltre 300 immobili pubblici situati lungo percorsi ciclo-pedonali e itinerari storico-religiosi • 60 milioni di euro per la valorizzazione di cammini di rilevanza nazionale, come la Via Francigena e l’Appia Regina Viarum
  17. 17. 17 Governance del Piano un piano multidisciplinare, condiviso e dinamico IL PIANO STRAORDINARIO DELLA MOBILITÀ TURISTICA Roma, 12 settembre 2017 Approccio multidisciplinare: analisi integrata della domanda e dell’offerta, secondo una logica che garantisca un’esperienza end-to-end ai turisti dalla pianificazione del viaggio fino alla fruizione delle mete turistiche Stakeholder engagement: percorso condiviso attraverso incontri programmati tra policy maker, gestori dei servizi di trasporto (es. Trenitalia e Alitalia) e operatori del settore turistico Comitato di Monitoraggio: aggiornamento annuale delle linee di intervento a seguito dei risultati della concertazione (D.M. 8 Febbraio 2018, n.35) Regioni e altre Pubbliche Amministrazioni Principali associazioni di categoria Operatori del Trasporto Servizi Leisure (rental-car, smart mobility..) Infrastrutture (aeroporti, stazioni, porti turistici...) Strutture Alberghiere ed extra alberghiere STAKEHOLDER DEL SETTORE
  18. 18. 18 Grazie per l’attenzione Meet Forum 2019 Mediterranean European Economic Tourism Forum Pierluigi Coppola coppola@ing.uniroma2.it
  19. 19. 19 Legge di Bilancio, FSC, PON Metro: 2,36 mld per nuovi autobus 2,4 mld nuovi treni per TPL nel periodo 2017-2022 Piano Operativo MIT (fondi FSC) + Legge di Bilancio (c.140): 1,4 mld +1,3 mld investimenti nel trasporto rapido di massa nelle aree urbane e metropolitane. Contratto di programma ANAS 2016/20: 5,6 mld, di cui 1,3 nel periodo 2017-22 Contratto di programma RFI 2016/20: 10,3 mld, di cui 2,3 nel periodo 2017-22PON Infrastrutture e Reti: 821 mln per completamento del Cielo Unico Europeo (SESAR) PAC 2014-20 complementare al PON I&R: 140 mln per "Recupero Waterfront" e 90 mln per "Accessibilità turistica" Risorse nazionali per la politica infrastrutturale € Dall'UE possono derivare risorse addizionali PON Imprese e competitività 2014-2020 PON Infrastrutture e reti 2014-2020 CEF - periodo 2014-2020 Information and Communication Technologies Smart, green and integrated transport periodo 2018-20 Le risorse a disposizione

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