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BTO2017 | TEN - MATERA 2019 - Rossella Tarantino

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Day TWO BTO2017 | TEN
Giovedì 30 novembre
FOCUS Hall

Obbiettivo su Matera 2019 [con due b, volutamente]

https://www.buytourismonline.com

Keynote Speaker
Rossella Tarantino Fondazione di partecipazione Matera-Basilicata 2019

Talkbacker
Emmanuele Curti Fondazione di partecipazione Matera-Basilicata 2019
Pia Leydolt-Fuchs CaP.CULT
Claartje van Ette City of Amsterdam

Introduzione di contesto
Ottavia Ricci
Consigliera del Ministro Franceschini per la sostenibilità nel turismo

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BTO2017 | TEN - MATERA 2019 - Rossella Tarantino

  1. 1. EUROPEAN CAPITAL OF CULTURE 2019
  2. 2. Matera is one of the cities which changed more often over the last 50 years
  3. 3. How to get to Matera 2 ore3 ore 1 ora London Paris Berlino Budapest Bucarest Mostar Tirana Barcellona Valencia Bruxelles Colonia Dusseldorf Maastrict Francoforte Karlsruhe Firenze Bologna Venezia Milano Torino Genova Roma Cagliari Palermo Catania Stoccarda Monaco NAP (Napoli) - 3h BRI (Bari) - 1h BDS (Brindisi) - 2h Matera 42national and international destinations from Bari-Palese Airport (city airport) 40 minutes ride on the SS99 Matera-Bari road that will be completed by Spring 2018 1x hour branded Shuttle, for the whole of 2019, from Matera to Bari Airport and viceversa train FAL Bari-Matera and Bari centrale-Bari- Palese Airport connections link Rome-Matera with Freccia Rossa
  4. 4. The growth of tourism in Matera 111.428 53.649 2016 129.610 201520142013 0 150000 225000 300000 75000 297.993 2012 409.421 183.259 ITALIAN TOURISTS FOREIGN TOURISTS
  5. 5. Matera 2019 San Sebastián 2016 La Valletta 2018 SOURCE: MTA, PTA BASILICATA, UNIONCAMERE BASILICATA, SSD ESTIMATEESTIMATE 100 180 260 140 220 300 275 180 158 2012 2013 2014 2015 2016 2017 2018 2019 Tourism flow trends in 3 cities named Capital of Culture 2012=100 + 152%The growth of tourism in Matera
  6. 6. M a t e r a “ B e s t i n T r a v e l ” d e s t i n a t i o n 2 0 1 8 L o n e l y P l a n e t The growth of tourism in Matera M a t e r a i s r a n k e d 2 n d a m o n g t h e b e s t r a t e d a c c o m o d a t i d e s t i n a t i o n s top città Matera, Italia
  7. 7. Utopia or dystopia? Ph. courtesy Antonio Sansone
  8. 8. Temporary and permanent citizens
  9. 9. open house
  10. 10. Abitare l’opera t h e c i t y a s a s t a g e TEATRO SAN CARLO - NAPOLI MATERA
  11. 11. Community space 11
  12. 12. Plovdiv 2019 and Matera 2019 together for open future heritage and urban games
  13. 13. Extend the borders of the city
  14. 14. Matera-Basilicata Events t h e d i g i t a l p l a t f o r m a t t h e s e r v i c e o f t h e l o c a l c r e a t i v e s c e n e a n d o f t h e w h o l e c o m m u n i t y
  15. 15. Tourism Promotion P a r t i c i p a t i o n t o T T G I n c o n t r i / I n t e r n a t i o n a l F a i r o f B 2 B To u r i s m , R i m i n i 1 2 - 1 4 O c t o b e r W o r l d T r a v e l M a r k e t ( W T M ) , L o n d o n 6 - 8 N o v e m b e r ( w i t h E N I T I t a l i a - N a t i o n a l A g e n c y f o r To u r i s m ) M a t e r a “ B e s t i n T r a v e l ” d e s t i n a t i o n 2 0 1 8 L o n e l y P l a n e t top città Matera, Italia

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