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EUROPEAN
CAPITAL
OF CULTURE
2019
Matera is one
of the cities which
changed more often
over the last 50 years
How to get
to Matera
2 ore3 ore 1 ora
London
Paris
Berlino
Budapest
Bucarest
Mostar
Tirana
Barcellona
Valencia
Bruxelles
Colonia
Dusseldorf
Maastrict
Francoforte
Karlsruhe
Firenze
Bologna
Venezia
Milano
Torino
Genova
Roma
Cagliari
Palermo
Catania
Stoccarda
Monaco
NAP (Napoli) - 3h
BRI (Bari) - 1h
BDS (Brindisi) - 2h
Matera
42national and
international
destinations
from Bari-Palese
Airport
(city airport)
40
minutes ride on the
SS99 Matera-Bari road
that will be completed
by Spring 2018
1x hour
branded Shuttle, for
the whole of 2019,
from Matera to Bari
Airport and viceversa
train
FAL Bari-Matera and
Bari centrale-Bari-
Palese Airport
connections
link
Rome-Matera with
Freccia Rossa
The growth
of tourism
in Matera
111.428
53.649
2016
129.610
201520142013
0
150000
225000
300000
75000
297.993
2012
409.421
183.259
ITALIAN TOURISTS
FOREIGN TOURISTS
Matera 2019
San Sebastián 2016
La Valletta 2018
SOURCE: MTA, PTA BASILICATA, UNIONCAMERE BASILICATA, SSD ESTIMATEESTIMATE
100
180
260
140
220
300 275
180
158
2012 2013 2014 2015 2016 2017 2018 2019
Tourism flow
trends in 3
cities named
Capital of
Culture
2012=100
+ 152%The growth of tourism in Matera
M a t e r a “ B e s t i n T r a v e l ”
d e s t i n a t i o n 2 0 1 8
L o n e l y P l a n e t
The growth of tourism in Matera
M a t e r a i s r a n k e d 2 n d
a m o n g t h e b e s t r a t e d
a c c o m o d a t i d e s t i n a t i o n s
top città
Matera, Italia
Utopia or
dystopia?
Ph. courtesy Antonio Sansone
Temporary and permanent citizens
open house
Abitare l’opera t h e c i t y a s a s t a g e
TEATRO SAN CARLO - NAPOLI MATERA
Community space
11
Plovdiv
2019
and
Matera
2019
together
for open
future
heritage
and urban
games
Extend the borders of the city
Matera-Basilicata
Events
t h e d i g i t a l p l a t f o r m
a t t h e s e r v i c e
o f t h e l o c a l
c r e a t i v e s c e n e
a n d o f t h e w h o l e
c o m m u n i t y
Tourism
Promotion
P a r t i c i p a t i o n t o
T T G I n c o n t r i / I n t e r n a t i o n a l F a i r
o f B 2 B To u r i s m , R i m i n i 1 2 - 1 4 O c t o b e r
W o r l d T r a v e l M a r k e t ( W T M ) ,
L o n d o n 6 - 8 N o v e m b e r
( w i t h E N I T I t a l i a - N a t i o n a l A g e n c y f o r To u r i s m )
M a t e r a “ B e s t i n T r a v e l ”
d e s t i n a t i o n 2 0 1 8 L o n e l y P l a n e t
top città
Matera, Italia

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BTO2017 | TEN - MATERA 2019 - Rossella Tarantino

  • 2. Matera is one of the cities which changed more often over the last 50 years
  • 3. How to get to Matera 2 ore3 ore 1 ora London Paris Berlino Budapest Bucarest Mostar Tirana Barcellona Valencia Bruxelles Colonia Dusseldorf Maastrict Francoforte Karlsruhe Firenze Bologna Venezia Milano Torino Genova Roma Cagliari Palermo Catania Stoccarda Monaco NAP (Napoli) - 3h BRI (Bari) - 1h BDS (Brindisi) - 2h Matera 42national and international destinations from Bari-Palese Airport (city airport) 40 minutes ride on the SS99 Matera-Bari road that will be completed by Spring 2018 1x hour branded Shuttle, for the whole of 2019, from Matera to Bari Airport and viceversa train FAL Bari-Matera and Bari centrale-Bari- Palese Airport connections link Rome-Matera with Freccia Rossa
  • 4. The growth of tourism in Matera 111.428 53.649 2016 129.610 201520142013 0 150000 225000 300000 75000 297.993 2012 409.421 183.259 ITALIAN TOURISTS FOREIGN TOURISTS
  • 5. Matera 2019 San Sebastián 2016 La Valletta 2018 SOURCE: MTA, PTA BASILICATA, UNIONCAMERE BASILICATA, SSD ESTIMATEESTIMATE 100 180 260 140 220 300 275 180 158 2012 2013 2014 2015 2016 2017 2018 2019 Tourism flow trends in 3 cities named Capital of Culture 2012=100 + 152%The growth of tourism in Matera
  • 6. M a t e r a “ B e s t i n T r a v e l ” d e s t i n a t i o n 2 0 1 8 L o n e l y P l a n e t The growth of tourism in Matera M a t e r a i s r a n k e d 2 n d a m o n g t h e b e s t r a t e d a c c o m o d a t i d e s t i n a t i o n s top città Matera, Italia
  • 10. Abitare l’opera t h e c i t y a s a s t a g e TEATRO SAN CARLO - NAPOLI MATERA
  • 13. Extend the borders of the city
  • 14. Matera-Basilicata Events t h e d i g i t a l p l a t f o r m a t t h e s e r v i c e o f t h e l o c a l c r e a t i v e s c e n e a n d o f t h e w h o l e c o m m u n i t y
  • 15. Tourism Promotion P a r t i c i p a t i o n t o T T G I n c o n t r i / I n t e r n a t i o n a l F a i r o f B 2 B To u r i s m , R i m i n i 1 2 - 1 4 O c t o b e r W o r l d T r a v e l M a r k e t ( W T M ) , L o n d o n 6 - 8 N o v e m b e r ( w i t h E N I T I t a l i a - N a t i o n a l A g e n c y f o r To u r i s m ) M a t e r a “ B e s t i n T r a v e l ” d e s t i n a t i o n 2 0 1 8 L o n e l y P l a n e t top città Matera, Italia