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BTO2017 | TEN - Incredible INDIA - Ivano Fucci

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Day ONE BTO2017 | TEN
Mercoledì 29 novembre
FOCUS Hall

INCREDIBLE INDIA

Keynote Speaker
Subhash Goyal Stic Travel Group

Talkbacker
Ivano Fucci ODU Movies

Moderator
Emma Taveri BTO2017 | TEN

www.buytourismonline.com

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BTO2017 | TEN - Incredible INDIA - Ivano Fucci

  1. 1. The Indian Digital Traveler: Trends and Opportunities A Phocuswright Research presented by Ivano Fucci ODU Movies 29th november 2017
  2. 2. Market Overview
  3. 3. © 2017 Phocuswright Inc. All Rights Reserved. 0 40 2017 2021 Total Travel Market Online (Leisure/Unmanaged) Mobile Gross Bookings 39% Online penetration India Total, Online and Mobile Travel Gross Bookings (US$B) and Online Penetration (%), 2017 vs. 2021 Note: 2017-2021 projected. Source: Phocuswright’s India Online Travel Overview Tenth Edition 45%
  4. 4. Traveler Behavior
  5. 5. © 2017 Phocuswright Inc. All Rights Reserved. 3,6 2,7 1,3 Leisure trips Business trips Business trip with a leisure extension Mean trips taken in the past 12 months Urban Indians Are Taking 3+ Overnight Leisure Trips Base: Indian holiday travelers (N=2,481) Source: Phocuswright's Indian Holiday and Packages Market: Now Empowered, Travelers Take Control #phocuswright
  6. 6. © 2017 Phocuswright Inc. All Rights Reserved. 68% 28% 4% Destinations Visited, Share (%) Only domestic Both Only international One in Three Traveled to Both Domestic and International Destinations Base: Indian holiday travelers (N=2,481) Source: Phocuswright's Indian Holiday and Packages Market: Now Empowered, Travelers Take Control Yes 63% No 37% First Time Outbound Travel, Share (%) #phocuswright
  7. 7. © 2017 Phocuswright Inc. All Rights Reserved. Inspiration, Motivation and Destination Selection #phocuswright
  8. 8. © 2017 Phocuswright Inc. All Rights Reserved. 54% Take recommendations from friends and family and refer to email promotions Search via websites 2 in 5 Base: Indian holiday travelers (N=2,481) Source: Phocuswright's Indian Holiday and Packages Market: Now Empowered, Travelers Take Control #phocuswright
  9. 9. © 2017 Phocuswright Inc. All Rights Reserved. Printed newspapers, magazines or brochures Websites or applications via smartphone Online advertising/email promotions Personal recommendations from friends/family Websites via computer 0% 60% Information Sources Used in Holiday Research, Share (%) Digital Scores Higher Than Offline Information Sources Base: Indian holiday travelers (N=2,481) Source: Phocuswright's Indian Holiday and Packages Market: Now Empowered, Travelers Take Control Online Hybrid Offline #phocuswright
  10. 10. © 2017 Phocuswright Inc. All Rights Reserved. Special deal or promotion websites/apps Social networking websites/apps Traveler review websites/apps General search engines OTA 0% 70% Websites Used In Travel Research, Share (%) Online Aggregators and Search Engines Are Key Research Avenues for Holiday Travelers Base: Indian holiday travelers who researched via online channels (N=1,871) Source: Phocuswright's Indian Holiday and Packages Market: Now Empowered, Travelers Take Control #phocuswright
  11. 11. © 2017 Phocuswright Inc. All Rights Reserved. Frequent traveler/loyalty programme benefits My personal information is stored Past experience with this website/app Offers the widest selection of travel options Trust in brand Provides good trip ideas and options Offers best prices/deals Easy to use 0% 60% Reasons for Using Websites in Travel Research, Share (%) Ease of Use, Offers and Recommendations Are Primary Drivers for Using Websites to Research Base: Indian holiday travelers who researched via online channels (N=1,871) Source: Phocuswright's Indian Holiday and Packages Market: Now Empowered, Travelers Take Control #phocuswright
  12. 12. © 2017 Phocuswright Inc. All Rights Reserved. 13% 21% 51% 9% 5% Travel Booking Channels, Share (%) Only online Usually online Both online and offline Usually offline Only offline More Indians are Using Hybrid Travel Booking Methods Base: Indian holiday travelers (N=2,481) Note: Totals may not add to 100% due to rounding. Source: Phocuswright's Indian Holiday and Packages Market: Now Empowered, Travelers Take Control #phocuswright
  13. 13. Ivano Fucci | ODU Movies THANK YOU

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