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BTO2017 | TEN - Service Design - Paolo Giordano

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Day ONE BTO2017 | TEN
Mercoledì 29 novembre
SERENDIPITY Hall

Design for Sustainable Cities: Sostenibile e Desiderabile

http://www.buytourismonline.com

Keynote Speaker
Barbara Marcotulli Experience Design
Paolo Giordano Doing
Marco Zappalorto Nesta

Talkbacker
Emmanuele Curti Fondazione Matera-Basilicata 2019

Veröffentlicht in: Reisen
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BTO2017 | TEN - Service Design - Paolo Giordano

  1. 1. November 2017 WALIF KNOWS YOU A TEJURY PROJECT PAOLO.GIORDANO@DOING.COM Any reproduction of this Annex is not permitted.
  2. 2. 2 DUBAICONTEXT It is a city long more than 50 km, squeezed between Persian Gulf and Arabic Desert
  3. 3. 3 DUBAICONTEXT 3 Mio
 of people 23
 Different languages 4
 Citizens usually stay less than 4 years
  4. 4. 4 DUBAICONTEXT - New businesses open every day - Existing business are difficult to find online - Local businesses have with weak digital presence - There is a lot of unreliable online information businesses with wrong or missing information 87% businesses 300K
  5. 5. 5 DUBAICONTEXT The Dubai’s Government is envisioning a smart living city were people can achieve their dreams and ambitions
  6. 6. On the day 23/05/2013 His Highness said: 
 “In the future, Dubai will have businesses and customer service centers into every citizen’s device, enabling them to obtain their desired services through their mobile phones anywhere and at any time”. 6
  7. 7. November 2017
  8. 8. 8 THE SOLUTION A multi device platform that connects businesses & consumers MACHINE LEARNING +
 ARTIFICIAL INTELLIGENCE WOM + SOCIAL + DATA CITIZENS MERCHANTS The Biz concept WALIF, is a Government service that aims to turn business intents into business results
 The Idea concept A living, learning, ‘always aware’ friend, that anticipates your needs, and let you reach new businesses and experiences. GOVERNMENT DED
  9. 9. WALIF EVOLUTION MASTER PLAN 3 years service innovation project; start up organization; product evolution approach; quarterly implementation roll out model. 2016 B2G - BUSINESS TO GOVERNMENT 2017 2018 FOUNDATIONS MACHINE LEARNING + BUSINESS INTELLIGENCE + SERVICE EVOLUTION EVOLUTION ONLINE CONSOLIDATION 2019
  10. 10. PERCHÈ DUBAI HA SCELTO UN APPROCCIO DESIGN THINKING DRIVEN 10 1 LUNGIMIRANZA Processo di trasformazione nella relazione CONSUMER | GOVERNMENT | MERCHANT 2 COMPETENZA Aggregare competenze, skills, e risorse in grado trattare di INNOVAZIONE e DIGITALE, studiare servizi e prodotti che insistono in queste aree 3 ATTITUDINE In un ENVIRONMENT come Dubai, in costante cambiamento, c’è un’esigenza costante ripensamento evolutivo del servizio 4 COMPLESSITÀ Un RESEARCH CENTRIC APPROACH, permette di raccogliere informazioni e generare riflessioni molto ARTICOLATE 5 VISIONE SISTEMICA Progettare in un ambito dove i servizi governativi sono spesso FRAMMENTATI e PARCELLIZZATI in piccoli pezzi 6 USER NEEDS Soddisfare le reali ESIGENZE degli utenti, ricostruendoli e adattandoli ai veri bisogni di chi li dovrà poi utilizzare quotidianamente 7 OLISTICO Insistere con soluzioni che permettano di soddisfare in maniera completa i bisogni degli utenti, assicurando un’ESPERIENZA TONDA
  11. 11. Thank you. walif.com

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