A current overview of the Marketing and Communications Department

1. Brighton
SU
Marketing &
Communications
COME & SEE

2. watch information
Meet the
team
Sales
Products
& Clients
Brighton SU
Where are
we now?
Where are
we going?
Website
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk
Supporting
Services
Social
Media

3. Meet the team
Jackie Rana
Helen Robinson
Enterprise
Development
Manager
Communications
Manager
4 days per week
3 days per week
Grand Parade
Grand Parade
Sales &
Partnerships
Coordinator
(to be recruited)
Paul Cooke
VP Campus and
Communications
Cross campus
Grand Parade
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

4. SU Marketing & Communications
What the service offers – BSU Strategy 2012 -15
Market Brighton SU:
Develop and implement a strong BSU brand
Create meaningful messages through words, images and ideas
Communicate the organisation to all our stakeholders: students, officers, SU
staff, Uni staff, external partners, clients, the community.
Promote student engagement
Communications:develop fit for purpose communication channels, create easy
to use staff and officer toolkits,
Using a consultancy approach,assist officers and staff members to create
effective comms plans, access and use BSU channels to promote services and
campaigns
Sales & Partnerships: To add value, to generate income, to engage with the
community and stakeholders
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

5. about us
MarComms strands
Key areas of our work.
Brand building to
engage students
and
stakeholders, add
value and
purpose to what
we do
Brighton SU
Sales &
Partnerships
raise income and
create new
opportunities for
students.
Communications
Consultancy
Develop comms
channels, create
toolkits, provide
expertise and
guidance
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk
Engagement
students, officers,
SU staff, UoB
support &
academic staff,
community

6. Communication channels
Helping our departments
Website, blogs, calend
ar, eBulletin, members
hip data, ecommerce
Building community
through social networks
Developing Mobile apps
Campus/hall distribution
service
University channels
Google calendar, studentcentral
Media Federation: Verse,
BURST
BrightonTV
Brighton SU
Utilising valuable
partnership channels
Vimeo, Youtube
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

7. Communications Consultancy
Tailored, appropriate, focused. Creative strategic ideas with thoughtful implementation
A range of
toolkits and
manuals
Coaching and
guidance
Audience
Mapping
!
Copywriting for
print and web
Marketing your
project
Creating
Comms plans
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

8. Generating Income
our products
Freshers
Adverts, SU
Publications, Mailout, Ba
gs, Freshers stalls
Promote NUS Extra and
NUSSL products
Sept – June
Flyers, posters, web
banners, ebulletin
adverts, onsite
stalls, plasma screens
Package Services &
Social media
Opportunities
Brighton SU
Partnership projects
offering income and
opportunities
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

9. Where are we now?
Developing a new approach
Marketing
Communications Consultancy
● New Essential Guide
tailored to each site
New Web platform
Rebranding
● Toolkits and Manuals
Coaching and guidance
Creating effective comms plans
Enabling confident communicators
Sales &partnerships
Communications
● RelauchedFacebook Page
New fortnightly ebulletin tailored to each
campus - segmentation
Staff resources online
Brighton SU
•New staff appointment. Product
review - site specific sales, new
business & relationships
Ents contract
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

10. 3 year plan
Supporting student engagement & participation
A range of
toolkits and
manuals
Responsive
and evolving
website
Active
authentic
social media
!
18 month SU
calendar
Rebrand
Partnership
Development
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

11. SU Communication Toolkits
creating consistency
Toolkits &Manuals
(Dept Docs)
SU Brand Manual
(Corporate style guide - Dec 2013)
SU Communications Toolkit
Social Media Guidelines
Press Campaigns Toolkit
Halls/Campus Distribution Toolkit
Marketing Toolkit
ubsum@brighton.ac.uk
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

12. Web platform
brightonsu.com
Developing and evolving

13. brightonsu.com
Web platform
Brief: Streamlined web
platform
Solution: Offering students &
staff a dynamic information
hub
Phase 2: service development
22,000+
blogs
members
videos
Brighton SU
Calendar
photos
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

14. SOCIAL MEDIA
Promoting community
in social networks

15. Brighton SU
Social media
Brief: creating authentic
engaged student
communities
Solution: staff and officers
empowered to engage
Result: increased
engagement
22000
5300
3200
members
likes
followers
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

16. Social media
Fast, fun engagement
Facebook
Officer accounts integrated into the SU
Facebook page, building networks with
students. Interact and engage on a
daily basis to maintain and build a
profile across the University.
Twitter
Tweets are short and sharp –140 characters
to get your message across. Twitter is great
for instant updates on-the-go and for fast
sharing of information use tiny url
links, include photos.
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

17. Officer Blogs
Keep students informed
Why – keep students updated about
what their officers are doing, officers
can document their personal
journey, highlight issues. The blog
provides a central platform to convey
individual personality
What – content generally documents
campaigns and events officers are
working on, how they are effecting
change and making student life better
When – officers aim to post a new
blog once every week
Where – blogs feed through to the
website homepage
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

18. social media
Why it works
3 in 1
Active community
Contact
• Communications
• Information
sharing
• Connection
• Accessible
engagement
• General context
• Reciprocity
• Community
• Training
Brighton SU
Efficiency
• Performance
• Quick response
• Quick return
• Active
engagement
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

19. social landscape
Integrated media channels
Websitesince 1st Sep 2013:
- 56 656 visits
- 33 071 unique visitors
- 292 599 page views
- 3 minutes 18 seconds –
average visit duration
Facebook5300 likes
Twitter3300 followers.
Freshtivalchannels
330
0
56 656
5300
Website
Brighton SU
Facebook
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk
Twitter

20. twitter growth
analysis
3300
followers
Currently 100+
New followers each month
Tweets and retweets
throughout the day with
links and pictures
@subrighton
#marktopicsandkeywords
Track your hashtag to see
Who's talking about it, what’s trending
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

21. facebook growth
analysis
5300
Likes Nov ‘13
2551
Likes Oct ‘11
78.7% likes
From 18 – 24 year olds
Brighton Students’
Union
Brighton SU
Males
40.5% likes
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk
Females
58.8% likes

22. THANK YOU!
Please book in to meet with a
member of the team at any
time!