1. 1© 2012 Boise State University 1
Getting
Started With
LinkedIn
Alex Gutierrez
Associate Director
Career Center

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Social Media & Recruiting
Source: Jobvite Social Recruiting Survey Results 2012

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Who uses LinkedIn?
Source: Jobvite Social Recruiting Survey Results 2012
64%outside the U.S.
259M+
professionals
2.9M+
companies
150+
industries
Executives from every
Fortune 500
60K+
college and university
alumni groups
company
30M+
students and recent grads

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So Why LinkedIn?
• To be found
• To connect and network
• Research
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Headings and Headlines
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Summary
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Your “Why Me” statement
Your personal brand
Keywords

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Experience
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Descriptors
Accomplishments
Tools & Skills
What have you learned

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Skills and Expertise
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Keywords
Skills
Experience
Attributes
Competencies

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Education
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University &
Campus
Involvement
High School

10. Independent Learning
Business Training or
Professional Development
Relevant Courses
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Courses and Training
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Volunteer and Causes
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Recommendations

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Additional Information
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Projects & Languages
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Projects
Language Expertise

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Patents and Publications
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Honors and Awards
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Organizations
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Adding Sections
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Contact Info & Other Social Media
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Menu Bar
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Menu Bar
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Menu Bar
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Menu Bar
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Connecting
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Coworkers
Faculty
Family
Advisors
Friends

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Connecting
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Complete your profile

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Connecting
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Groups &
Connections of connections

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Groups
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Groups
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Companies
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Follow
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Insights
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What’s the point?
• Job search and be found
• Search opportunities & highlight credentials
• Research
• People, organizations & jobs
• Lifelong career management tool
• Connections & experience
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Tips
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Do
Good connections
Recommendations
Unique URL
Keep active
Join groups
Make keyword rich
Follow companies
Don’t
Update hourly
Be unprofessional
Do it & forget it

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www.linkedin.com
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