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Over Half of Fortune Global Global Social Media Checkup

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Over Half of Fortune Global 100 Companies Have Facebook Fan Pages
U.S. companies are the most prominent on Facebook, with over two-thirds (69%) having fan
pages. A lower percentage of European companies – albeit over half of them (52%) – have fan
pages. Lower percentages of Asian and Latin American companies are on Facebook. Asian
company Facebook fan pages are focused on Western stakeholders, not their local audiences.


Facebook Fan Pages
80%
69%
60% 54% 52%
40%
40% 33%

20%


0%

Total U.S Europe Asia-Pacific LatAm


Burson-Marsteller Evidence-Based Communications 19

Veröffentlicht in: Business
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