Companies on Twitter Have Multiple Active Accounts
Often activity on Twitter is led by a sub-division of the company or a regional office,
and not by the corporate headquarters. Many of the Fortune Global 100 companies
have multiple Twitter accounts; Samsung has at least 18 accounts and LG has 14, both
driving up the Asia-Pacific average of 5.4 accounts.
Number of Twitter Accounts Per Company
Total U.S. Europe Asia-Pacific
Burson-Marsteller Evidence-Based Communications 16