The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT

1. Data was collected by StatSocial in September and October 2013 based on
the followers of the top Twitter account from each of the Fortune Global 100
companies. The Fortune Global 100 companies were broken down by
industries, and Burson-Marsteller focused data analysis on seven industries
of the Fortune Global 100: automobile, energy, financial, healthcare, retail,
technology and telecommunication.
THE GLOBAL CORPORATE
Gender and Age of Followers of Healthcare Companies
32%
1.08x .94x
of followers are
between the ages of
26 AND 35
28%
of followers are
between the ages of
36 AND 45
2x
less likely than the
average user to be
FEMALE
Followers are
more likely than the
average user to be
MALE
Followers are
more likely than the average
user to be between the ages of
46 AND 55
Followers are
Locations, Work and Interests of Followers of
Healthcare Companies
10.7x
16.2x
TECHNOLOGYOUTDOORHEALTH/
FITNESS
SPORTS BUSINESS
FINANCIAL
INSURANCE
FASHION
POLITICS
SAN FRANCISCO COLUMBUS
SAINT LOUISCHICAGO
NEW YORK
TOP FIVE CITIES
followers are from
more likely to be
from SAINT LOUIS
than the average user
Followers are
more likely to be
from COLUMBUS
than the average user
Followers are
FOLLOWERS OF HEALTHCARE
COMPANIES ARE MORE LIKELY
THAN THE AVERAGE USER TO
WORK IN
FOLLOWERS ARE MORE
LIKELY THAN THE AVERAGE
USER TO BE INTERESTED IN
Followers of Healthcare Companies
43x
3.9xNETWORK SIZE
.6xLESS LIKELY THAN THE AVERAGE
USER TO BE INTERESTED IN
VIDEO GAMES
.7xLESS LIKELY TO BE INTERESTED
IN ART
300
AVERAGE
TWITTER USER
1614
FOLLOWERS OF
HEALTHCARE COMPANIESvs.
FOLLOWERS ARE
STRONGER THAN AVERAGE
TWITTER USERS
THEY HAVE A SOCIAL PULL
Followers of healthcare companies have an average
network size 3.9 times that of average Twitter users
Social pull measures how well followers are
connected across social media.
Healthcare
Companies
Twitter
InfluenceStudy
Who is following large global
companies on Twitter?
The average Twitter user has approximately 300
connections across all social media platforms, while
followers of healthcare companies average 1,614
connections across all social media platforms.