Proposal
1
Student Name and Number:
Alfie Horwell 402075
Project proposal title and date:
Future fashion York
23rd
September 2022
Main area of activity
Film
Target Audience
Youth of York
People with an interest in fashion
Rationale:
I have decided on this project as I believe it allowsthe youth of York or even visitors to
truly explore the slowly growing fashion scene in York. I feel like it will also bring more light
to the subject of fashion within York and make it more relevant to the youth as it isn’t
hugely diverse just yet. It also allows some of the lesser-known clothing stores in York to
be given the attention they deserve as they may not be seen as “cool” or “too different” but
this is exactly what I want to do I want to push people out of their comfort zone and
possibly find their new favourite style of fashion.
Project Concept:
The concept for my project is based around the movie fight club and draws inspiration from it as I
want to use another person or alternate version of myself as the embodiment of the different
person one is within their head representing that character nobody sees figuratively and physically
as the only person who can see this other character is the main actor. I am going to change the
“fight club” aspect though and have it specifically revolve around this extra character the main
actor has made up within themselves and gives it all the aspects the main character desires. My
research is going to revolve around fight club and analysis video, breakdowns and retrospectives
of it along with research into the director David Fincher to draw inspiration around his
cinematography but also keep it close to me and have aspects which represent me as a person
within the film and cinematography. I'm also going to study other movies made by David Fincher
such as seven and the social network and view how they differentiate from one another visually
and within the meanings behind the movie along with its message it may subliminally try to get
across. If I can I am also going to try and read the books from fight club as there is currently 3 in
the series to take an even deeper dive into the psychology of the narrator and Tyler Durden and
how they function as one in the same.
How will the project be evaluated and reviewed:
I feel like evaluation of each section that I create would be beneficial as it lets me take a close and
in detail reflection on what I have created, the good parts and the parts that could have been better
this in turn will help me plan my next shot better as it gives me ideas for better lighting,
composition, acting, and overall, a deeper look into what I can improve upon last time. This will
help me overtime in my media career as it lets me be critical of myself and see the faults before
they even happen and make me improve upon them even greater.

Proposal
2
Bibliography:
1. Fightclubmovie
2. Sevenmovie
3. fightclubbooks1-3
4. analysis,retrospectivesandmeaningvideos
5. DavidFincherbiography
6. the social networkmovie
7. fight club game
8. TikTok
Week Specific Tasks
1 Visual Identity/Branding
Production
 Research fight club and its meaning/ subliminal
messages
2 Theme investigation  Research David Fincher and his work
3 Content development and
planning
 Begin to home in on what aspects I want to
incorporate/ use different cameras
4 Theme content production  Filmusing Sony hi8 or canon
5 Theme content production  Filmusing Sony hi8 or canon
6 Evaluation  Bringall together and reflect
7 Contingency  Put on social media