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1. Context
Alfie Horwell

2. InitialReaction
• IwanttomakeashortfilmasIfeelmystrengthlaywithinfilmandeditingasthatwhatI'vehadthe
mostexperiencewithandhavemademultipleprojectswithincollegeandmysparetime.
• Ialsohaveexperience inactingandtheatreperformancesoIwantedtousethemandmyfriendAlex
whoillbeactingalongsidehasalsohadthesameexperiencesoIfeel confident inthatwecanmake
somethingstrong.
• Iintendonmakingthemoviebasedaroundacharacterwhosuffers withinsomniaandcreates
anotherpersonatodealwithhiscurrentmundaneandmiserablelifeinwhichheisconsumedby
consumerism.
• IbasedmyideaofthemoviefightclubbutIintendonkeepingoutthe“fightingpart”andfocusingon
thementalsideasIenjoythemessageof dualityofmanthatwaspresentin themovie.Ifeel thatthe
conceptof onceyou’vetrulylosteverythingiswhenyoucanfinallyliveisauniqueformof emotionas
itisextremelymiserablebutveryfreeing also,butalsoshowsthatamanwithnothingtoloseis
someone tofear,unintentionallygivingthempowertoo. Ifeel likethatconceptleavesopen large
opportunity'sandavenuestotaketheconceptwithwhichIwanttoexplore.
• Ialsothoughtaboutaddingsomeaspectsoffashion intoittooasthat’sanotherthingmeandAlex
bothlikeandwillgivemyfilmmoredifferences fromfightclubandgiveitmyownviewandtakeonit.

3. MindMap

4. Moodboard
filmbased material

5. MoodBoard
PromotionalMedia
posters/teeshirts

6. Mood BoardAnalysis
Is there any repetition in the images you have collected? Repeated colours/images
styles/fonts/tone/mood.
There'sacommoncolourschemeofgreens,yellows,reds,brown andblackbutmostly inamuted toneratherthan
extremelyvibrantbut Ifeellikethesecoloursfitthemood andtonesofthemoviesastheyaredark and haveformsof
tragedy andthrillerwithin them.
Theyallalsohaveanolderlookas theywereallmadefrom1976 (taxi driver) to 2001(DonnieDarko) naturallygiving
themthat slightlygrainierlook.
Thepromotional materialwas mostlyposters forthemoviesas alotofthemoviesdidn’tcomewithotheraspectsunlike
fightclubwhichhada promotional photoshoot forthemoviewith theiconicbarofsoap. Icouldonlyfindpromotional
merchforDonnieDarko andfightclubwhichareboth basedonblackteeswhichIfeelisfittingas itlinesupwiththe
darkertonesofthosemoviesand obviously branding theiconicpartsofthosemovieswithfightclubsbarofsoapand
DonnieDarko's franktherabbit andwiththeiconicquite “why areyou wearingthat stupid mansuit?”.
Ifeelthatmymood boardhasdefinitelyinfluencedmeandmytakesforwhatIwanttocreateasallofthecharacters
havesomeformofmentalstruggleoranother“persona” that theyeitherbecome,haveorhidewhichIwant to
incorporateintomyfilm. Ithasallowedmeto focusinonthefeaturesIwant to useinmyowncreationbutalsoletme
openupmymidto otherunexploredavenuesforcreativity.

7. Influence/Inspiration
DavidFincher
• DavidFincherhasadistinctstyleofmovieswhichhe
tendstocreatewhichincludethrillersorbranchesofit
suchasdramathrillersorthrillermystery'setc.hiswork
tendstodealwithdarkerthemesandalwayshavea
senseofmysterysuchassevenorzodiacwhichdealwith
detectivestryingtofindakillerwithtwistingleadsanda
senseofbeingsocloseyetsofar.Hisiconicmoviefight
clubexploresdarkthemestooofagenerationof“lost
men”consumedbymaterialism.
• DavidFincherhasalargehistoryinfilmmakingand
directingwithhisfirstfeaturefilmbeing“Alien3”which
premieredin1992whichgarneredmixedreviewswhich
wasthenfollowedupwith“Seven”(1995)whichcame
withabetterreview.Buthedidn’tstartoffbymaking
movieshestartedintheindustryofmakingmusicvideos
formusicstarssuchasMadonnaforher“Express
Yourself”videoin1989andher“Vogue”musicvideoin
1990whichbothwontheMTVvideomusicawardsforbest
direction.Aftersevensrelease,hefoundmoresuccessin
thereleaseof“TheGame”(1997)andevenmorenotably
with“FightClub”whichcameoutin1999andthemoviehe
ispredominantlyknownfor.
• DavidFincheristhebiggestinspirationformeduetofight
clubbutalsohisoverallapproachtofilmwithhisdarker
tones,heavyshadows,mystery,philosophicalmessages
andatmosphere.Theconceptforfightclubinspiredmy
mainideatohaveacharacterthatonlyexistsforthe
mainprotagonistalongwithleaningmoreintotheshow
don’ttellsideoffilmasIfeellikethatiswaymore
effectivegettingagenuinereaction/emotionoutofan
audienceasItfeelsliketheyarepiecingthestory
togetherasitgoesontheirselfandallowsthemto
theorise.

8. Influence/Inspiration
RichardKelly
• DonnieDarko(2001)wasRichardKelly'sfirstfeatureandwasnominatedfor21
awards,winning11ofthem,includinganominationfora Saturnaward.Thefilm
laterendedup#2on Empiremagazine'slistofthe50greatestindependentfilms
ofalltime,behindQuentinTarantino's“ReservoirDogs”.In2005Kellywrotethe
screenplayfortheTonyScott-directedfilm,Domino.Kellyhassaid,"Thatwasa
wonderfulexperience.IwrotethatforTonyScott.ThatwasTonyScott'svery
personalprojectthathehadspenteightyearsdevelopingwithDominoHarvey,a
closefriendofhisandalmostlikeadaughtertohim.Hehadspentyearstryingto
tellherstoryandsothatforme,itwasanhonourformetogettoworkwithTony
andtowritethatscriptforhimandtodesignthisreallyelaboratepuzzle forhimto
tellherstory.Sothatwasjustaprivilege.“
• RichardKelly,whoismostlyknownforDonnieDarkotendstofocusonthrillers
alsowithothermoviessuchasTheBoxandsouthlandtaleswhicharederivatives
ofthethrillergenreasTheBoxisasci-fithriller,southlandlandtalesisacomedy
sci-fithrillerandDonnieDarkoismoreofapsychologicalthriller.Hisworkdoes
havelightertonescomparedtoDavidFincherwhosesubjectmatterisjustdark
andifithasanycomedyitshiddenunderneaththemeaningsandispresented
throughblackcomedy,Kellyhasusedthisdiversitytohisadvantagethoughasit
givehimmoreversatilityandrangeofwhattypesofmovieshecancreate.

9. Influence/Inspiration
MartinScorsese
• Martin Scorsese who is well known from his cult classics
such as taxi driver, the wolf of WallStreet, shutter island,
Goodfellas and raging bull. He has been making movies since
1963 and is a long-time writer and director. He has branched
out into multiple different styles of movies such as dark
comedy, dramas, crime fiction, thrillers, psychological, horror
and mystery. He is also known to use freeze framing and
slow-motion in a lot of his movies as it allows him to focus
on facial expressions and body language in a much rawer
and more emotional way.
• He was also raised in little Italy which gave him lots of ideas
and helped him write some of his movies, he earned a B.S.
degree in film communications in 1964, followed by an M.A.
in the same field in 1966 at New York University's School of
Film. During this time, he made numerous prize-winning
short films including The Big Shave (1967), and directed his
first feature film, Who's That Knocking At My Door (1967).
• I feel like the slow motion and freeze framing is an effective
way to really convey raw emotion and has helped give me
ideas to try and fit it within my film in part which require
specific emotions or scenes that don’t carry any specific
emotion but still make the viewer feel something.

10. Influence/inspiration
MaryHarron
• Mary Harron is the least known on this list as a director but
has had one of the most influential movies of current times
being "American psycho" which she is mostly known for
along with "I shot Andy Warhol" she co-wrote American
psycho and The Notorious Bettie Page with Guinevere
Turner which she denies this title though. She tends to
focus on drama, horror, thriller titles.
• From her I'm mostly going to be focusing on her work on
American psycho and the more mysterious aspects of that
film with Patrick Bateman not knowing if h really murdered
all those people along with the audience or if he really did
and everyone in the company is covering for him, so they
don’t get a bad rep. So, the mystery behind if it's really him
committing the murders or not is what I intend on focusing
on due to those aspects of keeping the audience guessing
and how you can make a character convincing to the
audience

11. Whyareyoumakingthisproject?
BecauseIwanttorepresent thestruggleofamundanelifein whichyoufeel likeyourincapableofyour
dreams,butyoustilltry,Iwanttoshowthatveryrealstruggleasit'ssomethingalotof peoplecanrelate
toincludingmyselfattimes.But also wanttoshowthebenefits ofperseverance andhavingthewill
withinyourselfhasasIintendtheendingnottobebadorgoodbutsomethingthatwill leavetheviewer
questioningwhattheywatchedbutrelatingtoit.Asnotallproblemscanbefixedordisappearbutdealt
withtomakethemlessharmfultoone'smindandtolearntolivewiththemandbebetterthanthem.
IalsodojustwanttomakesomethingI'mproudofalongwiththeconceptasitissomethingI'vewantedto
tryfor alongtime,evenjusttofilmandactinmyowncreationissomethingI'vewantedtodofor along
timeandsee itcometofruitionissomethingI'mlookingforwardto.

12. HopesfortheFMP
• Ihavehighhopesfor thefmpasIreallywanttoconveyamessagebetweenthecreatorandviewer
whichtheymustpiecetogetheron theirownratherthanhaveitalldisplayedinfrontofthem,Iwant
theviewers togoawayandhavethemthinkingaboutthemovieandwhatactuallyjustwentonasthey
knowallthepiecesofthepuzzlearethereinfrontof thembutdon’tknowhowtoputthemtogetheryet
causingthemtowatchagainbutfor theobservantonestheywon'tneedtodothat.
• Iwanttoalsomakesomethingwhichmakestheviewerfeel a negativeemotionratherthanpositive as
Ifelt whenwatchingfightclub,butIwantthatemotion toleadtoapositiveoutcometoshowyouare
strongerandmorecapablethanyoubelieve,ourmindisourbiggestenemyorgreatestAllieisthepart
ofthemessageIwanttoconveyalso.
• Idoalsojustwantittobeanenjoyableviewingexperience withnicelighting,colourgrading,effects,
actingetcIwanttheviewertobecomeengrossed bythecharacterpresentedtothemandmaybe
relatetotheminsomeaspects.

13. StrengthsandLimitations
• Strengths
• Very strong and solid ideas for what I want to create from genre, style, how its shot,
people I want in it, locations, wardrobe etc.
• I have lots of experience in acting as I did drama as a kid along with my friend who will
also be acting in it with me
• Have lots of experience filming along with the person who will be filming, making it look
good and know what looks good is a benefit we both have making filming smoother and
easier to carry out.
• My locations I have in mind aren't far from each other making it easy for everyone to
travel and get there.
• I've studied and watched analysis videos on the movies I've used as inspiration, so I have
a good idea of what I want It to look like, what message I want to show and how to make
the audience feel.
• Limitations
• It'll be my first time making a short film or anything with actual story including writing
a script.
• Might have t buy my own equipment to get the quality I want specifically mics as
I don’t want a whole movie to be ruined by that as have strong beliefs that itll be good to
watch but I am sceptical about the audio front of things.

14. PotentialResearchActivities
• Iintendonusingthemoviesthatareon mymoodboardasresearch tobeginwithasthatletsme
haveabasetoworkoff andletsmecreatemyownanalysisonwhatIthinkaboutthemovieandthe
philosophical/mentalaspectsaboutthemoviesandhowtheydifferentiate fromoneanotherwith
thosementalaspectsandhowthemovietreats&represents them.
• AfterthatI'mgoingtowatchYouTubevideoanalysesabouteachmovieanddelvedeeperintothe
philosophyaroundthedirector'smessageinwhichtheywantedtoportray,Ialsowanttofocusonthe
messagesofthemoviesandhowtheyportrayitthroughthecinematographyratherthanjustsaying
itasthat’sexactlythestyleIwanttousesIfeel itdrawsoutalotmoreemotionandthoughtabout
themoviemakingithavereplayabilityandauniquetone.
• I'malsogoingtoanalysehowthesemoviesarefilmed,coloured,effects, andmoreon thevisual
aspectstoasIfeel thatisextremelyimportanttobringthemessageandphilosophyof the
charactersbringmoreemotionoutoftheviewer.

15. Bibliography
• David Fincher – Wikipedia David Fincher, Wikipedia
• Fight Club - Rotten Tomatoes Fight Club. (1999). [Film]. los Angeles: Fox.
• https://filmlifestyle.com/martin-scorsese-style-of-
filmmaking/#:~:text=Scorsese's%20use%20of%20slow%20motion,at%20play%20in%20th
e%20scene Martin Scorsese, filmlifestyle.com
• https://www.imdb.com/name/nm0000217/ Martin Scorsese, IMDB
• Reception Theory (communicationtheory.org) Fight Club. (1999). [Film]. los Angeles:
Fox.
• Richard Kelly (filmmaker) – Wikipedia Richard Kelly, Wikipedia