Sales and World Class Athletes

You may start to
wonder if
salespeople
are a bunch of
Monday-morning
quarterbacks and
cheerleaders reliving
their glory days like
Uncle Rico in
Napoleon Dynamite.


“Back in ‘82,
I used to be able
to throw a pigskin
a quarter-mile.”
—Uncle Rico


Today’s top athletes are changing
t he game.


Today’s top athletes are changing
t he game.
Here are a few
new strategies
smart sales reps
can use in their
playbook to build
relationships and
close sales faster.


Don’t let someone else choose your goals.
– Shaun White switched
from soccer to
snowboarding
because there was
less outside pressure
(soccer moms).


Don’t let someone else choose your goals.

– Find the path,
vision and goals
that fit your strengths even if they are a little
extreme - and
you will strike gold.


Take an honest look in the mirror.

– Successful athletes don’t take shortcuts.


Take an honest look in the mirror.

– Successful athletes don’t take shortcuts.
– Ask yourself: “What shortcuts do I take every
day that are leading me away from my goals
and not closer to them?”


Don’t go it alone.
– Gone are the days when a lonely athlete
training in silence bursts onto the scene.


Don’t go it alone.
– Gone are the days when a lonely athlete
training in silence bursts onto the scene.
– Athletes have pit crews, trainers and coaches.
The faster you build a team of marketers, legal
and technical people around you, the sooner
you will build your book of business.


Be different.
– At one time, the curveball, forward pass and
the instant replay were nowhere to be found
in the sports world.


Be different.
– At one time, the curveball, forward pass and
the instant replay were nowhere to be found
in the sports world.
– Breakthroughs were developed
by those who challenged and
questioned current thinking.
Are you thinking differently and
going against the grain?


Stop trying to multitask.
– Coach Herb Brooks of the 1980
“Miracle on Ice” USA men’s hockey team
knew the power of focusing his team’s energy
on one thing.


Stop trying to multitask.
– Coach Herb Brooks of the 1980
“Miracle on Ice” USA men’s hockey team
knew the power of focusing his team’s energy
on one thing.
– Juggling many tasks may
impress co-workers
but focused performers
achieve their goal.


Bring on the competition.
– Rivals like Larry Bird vs.
Magic Johnson and
baseball’s Yankees vs.
Red Sox are notable not
because there is a winner and
a loser – but because there are
two winners.


Bring on the competition.
– Rivals like Larry Bird vs.
Magic Johnson and
baseball’s Yankees vs.
Red Sox are notable not
because there is a winner and
a loser – but because there are
two winners.
– Organizations that go head-to-head
with the best-of-the-best emerge
successful.

Shut up already.
– Some athletes love to talk! Strategies, goals,
ideas, problems, plans, etc.


Shut up already.
– Some athletes love to talk! Strategies, goals,
ideas, problems, plans, etc.
– Save the talking for the celebration AFTER
you achieve your goals – you will get there
so much faster.


Be picky
– Have you ever argued about who is the best
athlete of all time?
You quickly find the debate switches to skills
and if golf or NASCAR are really sports.


Be picky
– Have you ever argued about who is the best
athlete of all time?
You quickly find the debate switches to skills
and if golf or NASCAR are really sports.
– Take a look at
your own
strengths,
be picky and determine
where you have
an advantage.

Reward yourself
– Lisa Jackson,
author of
Running Made Easy,
has a training plan that includes
rewards from treating yourself
to a movie and spa days.


Reward yourself
– Lisa Jackson,
author of
Running Made Easy,
has a training plan that includes
rewards from treating yourself
to a movie and spa days.
– Rewards like travel and luxury items that
you have a hard time justifying purchasing for
yourself make great rewards for hitting your goals.


Whether you are an athlete going for the gold,
a sales manager or rep looking
for a win, or even Uncle Rico
reliving your glory days,
there are new rules and strategies
that will help move you
from the middle of the pack
to the top of the podium.


Read more about the similarities
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worry about WHO
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and determine
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3 Don’t go it alone.
where you have an
Gone are the days when a lonely athlete, training in silence, bursts onto the scene
to break a world-record and capture the world’s collective emotions. It might work
in Hollywood but not in reality. NASCAR drivers have their pit crew, skiers and

9

between world
class athletes
and top
salespeople by
downloading
our article.

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Sales and World Class Athletes

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Sales and World Class Athletes