Basis workshop seo fundamental - site structure or link architecture
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Basis workshop seo fundamental - site structure or link architecture
- 1. SEO Fundamentals Site Structure or Link Architecture Presented by: Asif Anwar BASIS.org.bd
- 2. About the Presenter • SEM Account Manager for Blueliner Marketing, LLC • Learning about SEO since the meta age, i.e. 2001 • Started Professional SEO in 2003 • Started Multilingual SEO in 2005 ASIF ANWAR @SEOExpertBD /asifanwarpathik • Started PPC in 2008 www.seoppcsmm.com • Started Social Media Marketing in 2007 BASIS.org.bd
- 3. Why Site Structure? • Ensure the proper navigation for visitors • Make sense of you contents to Googlebot • Pass relevance of the topic and ensure semantic link flow • Create authority of a page BASIS.org.bd
- 4. Building Authority Please read my article: Authority Begins at Home – Onsite Link Building is Better than Offsite http://www.seoppcsmm.com/post/1985 896298/google-auhority-factors- onsite-link-building BASIS.org.bd
- 5. Simple Site Architecture Bags.com Bags.com Ladies Bags Gents Bags Unisex Bags Leather Bags Plastic Bags Business Bags Leather Leather Leather Ladies Leather Ladies Plastic Ladies Ladies Bags Gents Bags Gents Bags Bags Bags Business Bags Plastic Plastic Plastic Gents Leather Gents Plastic Gents Ladies Bags Gents Bags Gents Bags Bags Bags Business Bags Business Business Business Unisex Leather Unisex Plastic Unisex Ladies Bags Gents Bags Gents Bags Bags Bags Business Bags BASIS.org.bd
- 6. Compound Site Architecture Bags.com Ladies Bags Gents Bags Unisex Bags Leather Bag Plastic Bag Business Bag Leather Leather Leather Ladies Ladies Plastic Ladies Plastic Ladies Bags Gents Bags Unisex Bags Leather Bags Bags Bags Plastic Ladies Plastic Gents Plastic Gents Gents Plastic Gents Plastic Bags Bags Unisex Bags Leather Bags Bags Bags Business Business Business Unisex Unisex Unisex Ladies Bags Gents Bags Unisex Bags Leather Bags Plastic Bags Plastic Bags BASIS.org.bd
- 7. WordTracker Video BASIS.org.bd
- 8. PR Sculpting & Content Siloing Nofollow Bags.com Ladies Bags Gents Bags Unisex Bags Leather Bag Plastic Bag Business Bag Follow Leather Leather Leather Ladies Ladies Plastic Ladies Plastic Ladies Bags Gents Bags Unisex Bags Leather Bags Bags Bags Plastic Ladies Plastic Gents Plastic Gents Gents Plastic Gents Plastic Bags Bags Unisex Bags Leather Bags Bags Bags Business Business Business Unisex Unisex Unisex Ladies Bags Gents Bags Unisex Bags Leather Bags Plastic Bags Plastic Bags Follow Follow Disapproved by Matt Cutts Nofollow BASIS.org.bd
- 9. Additional Resources • How to plan your site structure for maximum traffic (Video): http://www.wordtracker.com/academy/plan-your-site-structure-for-maximum- traffic-video • How to plan your site structure with keyword research: http://www.wordtracker.com/academy/site-structure-planning-seo • Part 1 & 2. Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay: http://www.youtube.com/watch?v=ue5e7fpuflU and http://www.youtube.com/watch?v=cs92eGH9RmA • BIMPA Group in Facebook: https://www.facebook.com/groups/bimpa/ BASIS.org.bd
- 10. Thank You for Your Time Now, go and have a struggling time, because prosperity brings more struggles BASIS.org.bd