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Human Relations &
Human Resources
Approach
Chapter 3
YouTube – Victoria Woodhull is back...
Classical Approach
Doesn’t:
 Account for individual needs of
employees
 Non-financial reward
 Social interaction
Human Relations
Approach
Hawthorne Studies
 Influenced transitions from classical
approach to human relations approach
 Illumination Studies
• Mayo interested in how changes in work
environment would impact productivity
• Found unexpected results
 Hawthorne Effect
• The more attention given to someone, the more
likely their behavior will change
• Social factors influence productivity
Maslow’s Hierarchy of
Needs Theory
 Humans are motivated by basic needs
 Five Levels-lower order needs must be
met before reaching higher needs
 Continue shift of emphasis to social
interaction and managerial attention in
the workplace
Maslow’s Hierarchy of
Needs Theory
 1. Physiological
– “living wage” to purchase food and clothing
 2. Safety
– Free from danger (safe working conditions)
 3. Affiliation
– Need to belong, social relationships with co-workers
 4. Esteem
– Sense of achievement and accomplishment (internal)
– Compensation and reward (external)
 5. Self-Actualization
– Job that allows growth and creativity
Mcgregor’s Theory X
and Theory Y
 The assumptions managers have about
the function of an organization
– Theory X postulates the negatives about
human nature (pg. 40)-Classical approach
– Theory Y postulates the positive about
human nature (pg. 41)-Human relations
approach
– These categories are not mutually exclusive
– Principles highlight human needs and
satisfaction with those needs being met
Human Relations
Approach
 Need for attention
 Social interaction
 Individual achievement
 If management pays attention to these,
worker productivity will increase!
Human Resources
Approach
9/4/2019 COM229-Lippert 10
Human Resources Approach
 Acknowledges contributions of the
classical and human relations
approaches to organizing
 Recognizes that individual labor is
crucial in meeting organizational goals
 Recognizes that individuals have
feelings & needs
 Emphasizes the employees’ cognitive
contributions
9/4/2019 COM229-Lippert 11
Recap on Human
Relations
 Lack of research and data to support
relationship b/w fulfilling needs &
satisfaction.
 Hawthorne Studies served as
springboard to Human Relations
 Managers still control-fear of misuse &
manipulation by management
 Problem with relationship b/t worker
satisfaction and productivity
9/4/2019 COM229-Lippert 12
Flow Chart on H.R.
Principle
Work
Factors
Satisfaction
For Higher
Order Needs
Job
Satisfaction
Produc-
tivity
9/4/2019 COM229-Lippert 13
Flowchart Disconnect?
 The relationship b/w “job satisfaction” &
“productivity” is suspect
 Is “satisfied” the same as “content?”
 Are there other “things” that motivate us
to be productive besides satisfaction?
 Can you be satisfied and not
productive?
 Misuses of principles? (EX of PDM)
9/4/2019 COM229-Lippert 14
Blake and Mouton’s
Managerial Grid
 Tool for training managers in leadership
styles that would enhance
organizational efficiency while
stimulating individual creativity
 Leaders are most effective when they
exhibit a concern for workers and
production (combines classical &
human relations)
9/4/2019 COM229-Lippert 15
Blake and Mouton’s
Managerial Grid
 5 prototype styles (pg. 52)
– Impoverished (1,1)
– Country Club (1,9)
– Authority-Compliance (9,1)
– Team (9,9)
– Middle of the Road (5,5)
9/4/2019 COM229-Lippert 16
Likert’s System IV
 Focus on organizational form that can
incorporate ideals of human resources
 Motivational factors, decision making, goal
setting, influence, performance
 Four types are more or less effective in
satisfying org. and individual goal
– System I- Exploitive/Authoritative
– System II- Benevolent/Authoritative
– System III- Consultative
– System IV- Participative organization
 Linking Pin: An individual with membership in
various work groups
9/4/2019 COM229-Lippert 17
Communication
Implications
 Content-task, social, & innovation
 Direction-all directions, team based,
free flow from various locations
(challenge is to be able to access &
utilize)
 Channel-all sorts, value on which ever
channel fits best to content
 Style-informal-congruent with “all-
direction team based” communication
Human Resource
Organizations Today
Learning organizations
– Emphasize mental flexibility
– Team learning
– A shared vision
– Complex thinking
– Personal mastery
– Emphasizes participation and dialogue in the
workplace
– Knowledge management (creation,
development, application)
Pfeffer’s Seven Practices of
Successful Orgnizations
 Employment security
 Selective hiring
 Self-managed teams & decentralization
 Comparatively high & contingent
compensation
 Extensive training
 Reduction of status differences
 Sharing information
9/4/2019 COM229-Lippert 20
So, When is HR
Appropriate?
 Examples of Programs that stress team
management and employee
involvement
– Japanese management systems
– Scanlon Plan
– TQM
– Just in Time management
9/4/2019 COM229-Lippert 21
When Doing HR, Consider
This!
 Know when team-based management is
appropriate.
 Consider the attitudes of top (and bottom)
management.
 Deal with cynicism about change.
 Understand the nature of empowerment.
 Facilitate the translation program (how to
create a new climate within the
organizational culture.

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Human relations approach for BCOM, MBA, MCOM , CA, CMA, CA

  • 1. Human Relations & Human Resources Approach Chapter 3 YouTube – Victoria Woodhull is back...
  • 2. Classical Approach Doesn’t:  Account for individual needs of employees  Non-financial reward  Social interaction
  • 4. Hawthorne Studies  Influenced transitions from classical approach to human relations approach  Illumination Studies • Mayo interested in how changes in work environment would impact productivity • Found unexpected results  Hawthorne Effect • The more attention given to someone, the more likely their behavior will change • Social factors influence productivity
  • 5. Maslow’s Hierarchy of Needs Theory  Humans are motivated by basic needs  Five Levels-lower order needs must be met before reaching higher needs  Continue shift of emphasis to social interaction and managerial attention in the workplace
  • 6. Maslow’s Hierarchy of Needs Theory  1. Physiological – “living wage” to purchase food and clothing  2. Safety – Free from danger (safe working conditions)  3. Affiliation – Need to belong, social relationships with co-workers  4. Esteem – Sense of achievement and accomplishment (internal) – Compensation and reward (external)  5. Self-Actualization – Job that allows growth and creativity
  • 7. Mcgregor’s Theory X and Theory Y  The assumptions managers have about the function of an organization – Theory X postulates the negatives about human nature (pg. 40)-Classical approach – Theory Y postulates the positive about human nature (pg. 41)-Human relations approach – These categories are not mutually exclusive – Principles highlight human needs and satisfaction with those needs being met
  • 8. Human Relations Approach  Need for attention  Social interaction  Individual achievement  If management pays attention to these, worker productivity will increase!
  • 10. 9/4/2019 COM229-Lippert 10 Human Resources Approach  Acknowledges contributions of the classical and human relations approaches to organizing  Recognizes that individual labor is crucial in meeting organizational goals  Recognizes that individuals have feelings & needs  Emphasizes the employees’ cognitive contributions
  • 11. 9/4/2019 COM229-Lippert 11 Recap on Human Relations  Lack of research and data to support relationship b/w fulfilling needs & satisfaction.  Hawthorne Studies served as springboard to Human Relations  Managers still control-fear of misuse & manipulation by management  Problem with relationship b/t worker satisfaction and productivity
  • 12. 9/4/2019 COM229-Lippert 12 Flow Chart on H.R. Principle Work Factors Satisfaction For Higher Order Needs Job Satisfaction Produc- tivity
  • 13. 9/4/2019 COM229-Lippert 13 Flowchart Disconnect?  The relationship b/w “job satisfaction” & “productivity” is suspect  Is “satisfied” the same as “content?”  Are there other “things” that motivate us to be productive besides satisfaction?  Can you be satisfied and not productive?  Misuses of principles? (EX of PDM)
  • 14. 9/4/2019 COM229-Lippert 14 Blake and Mouton’s Managerial Grid  Tool for training managers in leadership styles that would enhance organizational efficiency while stimulating individual creativity  Leaders are most effective when they exhibit a concern for workers and production (combines classical & human relations)
  • 15. 9/4/2019 COM229-Lippert 15 Blake and Mouton’s Managerial Grid  5 prototype styles (pg. 52) – Impoverished (1,1) – Country Club (1,9) – Authority-Compliance (9,1) – Team (9,9) – Middle of the Road (5,5)
  • 16. 9/4/2019 COM229-Lippert 16 Likert’s System IV  Focus on organizational form that can incorporate ideals of human resources  Motivational factors, decision making, goal setting, influence, performance  Four types are more or less effective in satisfying org. and individual goal – System I- Exploitive/Authoritative – System II- Benevolent/Authoritative – System III- Consultative – System IV- Participative organization  Linking Pin: An individual with membership in various work groups
  • 17. 9/4/2019 COM229-Lippert 17 Communication Implications  Content-task, social, & innovation  Direction-all directions, team based, free flow from various locations (challenge is to be able to access & utilize)  Channel-all sorts, value on which ever channel fits best to content  Style-informal-congruent with “all- direction team based” communication
  • 18. Human Resource Organizations Today Learning organizations – Emphasize mental flexibility – Team learning – A shared vision – Complex thinking – Personal mastery – Emphasizes participation and dialogue in the workplace – Knowledge management (creation, development, application)
  • 19. Pfeffer’s Seven Practices of Successful Orgnizations  Employment security  Selective hiring  Self-managed teams & decentralization  Comparatively high & contingent compensation  Extensive training  Reduction of status differences  Sharing information
  • 20. 9/4/2019 COM229-Lippert 20 So, When is HR Appropriate?  Examples of Programs that stress team management and employee involvement – Japanese management systems – Scanlon Plan – TQM – Just in Time management
  • 21. 9/4/2019 COM229-Lippert 21 When Doing HR, Consider This!  Know when team-based management is appropriate.  Consider the attitudes of top (and bottom) management.  Deal with cynicism about change.  Understand the nature of empowerment.  Facilitate the translation program (how to create a new climate within the organizational culture.