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Are You Listening? The Importance of Social Media Monitoring Oct 19, 2009

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so your business is involved in social media now what?

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are you listening?

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what if Domino’s hadn’t been listening?

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there’s constant chatter…

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some demand attention…

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some demand attention… Negative Yelp review about Pizzeria Delfina in San Francisco

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some demand attention… Pizzeria Delfina poked fun in its response: a T-shirt

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others are learning opportunities social media is a 24-7 unfocused focus group

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others are learning opportunities social media is a 24-7 unfocused focus group

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others are learning opportunities social media is a 24-7 unfocused focus group

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others are learning opportunities social media is a 24-7 unfocused focus group

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how can we keep tabs on this?

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how can we keep tabs on this?

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how can we keep tabs on this? WRONG

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we need the right tools…

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some are free some are paid which one is right for you?

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Radian6: The Cadillac of Monitoring Tools Pros Cons <ul><li>Real time data </li></ul><ul><li>User friendly dashboard </li></ul><ul><li>Easy collaboration in the workspace </li></ul><ul><li>Influencer info </li></ul><ul><li>Topic cloud </li></ul><ul><li>Graphs, charts </li></ul><ul><li>Facebook buzz </li></ul><ul><li>Email reports </li></ul><ul><li>Demographic info </li></ul><ul><li>One stream of updates (not separated by type) </li></ul><ul><li>Manual sentiment </li></ul><ul><li>Cost - pricing starts at $500 per month </li></ul>

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Scout Labs: Affordable and Functional Pros Cons <ul><li>Real time data </li></ul><ul><li>Automated sentiment </li></ul><ul><li>Mentions separated by source type </li></ul><ul><li>Topic list </li></ul><ul><li>Graphs, charts </li></ul><ul><li>Email reports </li></ul><ul><li>Pricing starts at $99 per month </li></ul><ul><li>Interface isn’t as slick as Radian6 </li></ul><ul><li>Lacks collaborative aspect of Radian6 </li></ul><ul><li>Twitter info isn’t always complete </li></ul><ul><li>Doesn’t always pick up comments </li></ul><ul><li>No demographic info </li></ul>

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Techrigy SM2: Freemium At Its Finest Pros Cons <ul><li>Real time data </li></ul><ul><li>Charts, graphs </li></ul><ul><li>Similar appearance to Google Analytics </li></ul><ul><li>Demographic analysis </li></ul><ul><li>Email updates </li></ul><ul><li>Theme graph as tag cloud </li></ul><ul><li>Freemium version </li></ul><ul><li>Clunky interface </li></ul><ul><li>No collaborative dashboard </li></ul><ul><li>Freemium version can be too limiting for some brands </li></ul>

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Social Mention: Free and Somewhat Functional Pros Cons <ul><li>Real time data </li></ul><ul><li>Search by source: blogs, microblogs, etc. </li></ul><ul><li>Sentiment info </li></ul><ul><li>Images appear in photo search </li></ul><ul><li>Widget </li></ul><ul><li>Free </li></ul><ul><li>Email updates unreliable </li></ul><ul><li>Twitter reports but they’re not always available </li></ul><ul><li>No collaborative dashboard </li></ul>

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the choice is yours