Virtual reality and augmented reality are revolutionising how we market products are services. We've highlighted the top stats so you can stay ahead of the game.

1. Key marketing stats for 2016

2. Virtual Reality (VR) and Augmented
Reality (AR) are revolutionising the
marketing game. We’ve pulled together
the most impressive stats around
these immersive technologies to
help give you the full picture.

3. of 16-24 year olds are interested
in using VR headsets
of consumers aged 16 to 24
are interested in experiencing VR
Source: Mintel, Europe 16 Consumer Trends 2016 & Marketing Week

4. of UK consumers agree that VR devices have
the potential to change our lives for the better
66%
Source: Virtual Reality Brand Power Index

5. of the Forbes World’s Most Valuable Brands have used VR or AR in an activation
with customers or employees, or are invested in developing the technology
75%
Source: Virtual Reality Brand Power Index

6. of UK shoppers are interested in using virtual reality technology
to experience products or services
Source: Westfield

7. of UK shoppers want virtual assistance
to see how products will look in the home
41%
Source: Westfield

8. The virtual reality market could be worth
by 2020
$30 billion
Source: Fool.com

9. VR headsets could be sold by 2025
500 million
Source: Fool.com

10. 171million
people could be using VR hardware
and software worldwide by 2018
Source: Fool.com

11. Google’s Cardboard app has been downloaded over
Source: Fool.com

12. people have used Samsung’s Gear VR
for the past month
1 million
Source: Fool.com

13. people could be paying for VR hardware
and content by 2018
28 million
Source: Fool.com

14. people subscribe to the YouTube 360 channel
Nearly 1.3 million
Source: Fool.com

15. 55% of men express a strong interest in experiencing VR,
compared to 40% of women
Source: Marketing Week

16. 68%
of consumers would like to try an in-store
VR experience before making a purchase
Source: Marketing Week

17. 59% of men say they have a good understanding
of what VR is, compared to 46% of women
Source: Marketing Week

18. 37% want to be at a sporting event
52% want to experience music events
41% want to experience theatre
56% want to travel somewhere
35% want to watch news / documentaries
45% want fantasy experiences
41% want to be ‘inside’ a movie
41% want to watch a movie
Experiences people
want when using VR
Source: Marketing Week

19. Want to learn more about the power
of immersive technologies?
Download our live tech cheat sheet now
or
Register for a free immersive technology lunch and learn session.

20. BEcause is an experiential
marketing agency, dedicated
to building brand love.
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