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Polishing presentations by JoAnn Salvisberg at IATEFL BESIG TEASIG PCE 2015

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Polishing presentations by JoAnn Salvisberg at IATEFL BESIG TEASIG PCE 2015

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The ability to present information memorably is an essential skill in all professional contexts. Yet students require more than mere razzle dazzle techniques to successfully deliver their business presentations. In this plenary we will address the key elements of delivering polished, memorable messages and how these can be assessed appropriately. The focus will be on incorporating not only the appropriate techniques and language gambits, but three typically challenging aspects for EFL learners -- difficult sounds, word stress and silent letters. Assessing recordings of current business college students’ giving presentations will afford participants the opportunity to hone their own skills in evaluating a range of presentation techniques, special language gambits, and oral proficiency.

The ability to present information memorably is an essential skill in all professional contexts. Yet students require more than mere razzle dazzle techniques to successfully deliver their business presentations. In this plenary we will address the key elements of delivering polished, memorable messages and how these can be assessed appropriately. The focus will be on incorporating not only the appropriate techniques and language gambits, but three typically challenging aspects for EFL learners -- difficult sounds, word stress and silent letters. Assessing recordings of current business college students’ giving presentations will afford participants the opportunity to hone their own skills in evaluating a range of presentation techniques, special language gambits, and oral proficiency.

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Polishing presentations by JoAnn Salvisberg at IATEFL BESIG TEASIG PCE 2015

  1. 1. Mission ImPossible
  2. 2. Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business   The  journey     of  a  thousand   miles  begins   with  a  single  step.  
  3. 3. Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  4. 4. Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business   Content   Language   Organiza/on  
  5. 5. Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business   Content   Language   Organiza/on   Introduc)on   Oral  Skills   Timing/Ques)ons    
  6. 6. Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business   Content   Language   Organiza<on   Introduc)on   Oral  Skills   Timing/Ques2ons  
  7. 7. Two  Basic  Presenta/on  Types   •  Informa/ve   – Providing  knowledge,  especially  useful  or   interes<ng  informa<on   – ABC  formula   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  8. 8. Two  Basic  Presenta/on  Types   •  Informa/ve   – Providing  knowledge,  especially  useful  or   interes<ng  informa<on   – ABC  formula   •  Persuasive   – Designed  to  convince  the  audience  that  a  certain   viewpoint  is  correct   – ABCD  formula   Lucerne  University  of  Applied  Sciences  and  Arts      School  of  Business  
  9. 9. Two  Basic  Presenta/on  Types   •  Informa/ve   – Providing  knowledge,  especially  useful  or   interes<ng  informa<on   – ABC  formula   •  Persuasive   – Designed  to  convince  the  audience  that  a  certain   viewpoint  is  correct   – ABCD  formula    =  Sticky Message!   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  10. 10. •  A  is  for  …  capturing  their  A>en/on     The  Sticky ABCD  Formula   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  11. 11. •  A  is  for  …  capturing  their  A>en/on   •  B  is  for  …  Benefits  of  listening  to  you     The  Sticky ABCD  Formula   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  12. 12. •  A  is  for  …  capturing  their  A>en/on   •  B  is  for  …  Benefits  of  listening  to  you   •  C  is  for  …  giving  your  Creden/als     The  Sticky  ABCD  Formula   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  13. 13. •  A  is  for  …  capturing  their  A>en/on   •  B  is  for  …  Benefits  of  listening  to  you   •  C  is  for  …  giving  your  Creden/als   •  D  is  for  …  mapping  out  the  Direc/ons  your                                                    talk  is  going  to  take     The  Sticky ABCD  Formula   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  14. 14. A  is  for  …  A>en/on      B  is  for  …  Benefits          C  is  for  …  Creden/als              D  is  for  …  Direc/ons       Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business     The  Sticky ABCD    Formula  
  15. 15. Powerful  Openings   1.  Rhetorical  ques<on   2.  Interes<ng  fact   3.  Story  and/or  anecdote   4.  Problem  to  think  about   5.  Famous  quote       The Sticky A   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  16. 16. Example  phrases  –  Benefits   •  Today’s  topic  is  of  par/cular  interest  to  those   of  you/us  who…   •  My  topic  is  very  important  for  you  because…   •  By  the  end  of  this  talk  you  will  be  familiar   with…   •  My  talk  is  par/cularly  relevant  to  those  of  us/ you  who…     The  Sticky B   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  17. 17. Examples  –  Creden/als   •  Name  –  Let  me  begin  by  introducing  myself…   •  Role  -­‐  As  you  may  know,  I  am  the  Director   for…   •  Experience  -­‐  For  the  last  6  months,  I  have   been  working  on     •  Exper/se  –  The  focus  of  my  research  at  …  was       The  Sticky C   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  18. 18. Giving  Direc/ons  could  include…   •  Outlining  the  talk   •  Men<oning  the  Timing  (how  long…)   •  Note  when  Ques/ons  are  allowed   •  Will  there  be  Handouts  or  Slides  available     The  Sticky D   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  19. 19.  A>en/on          Benefits                Creden/als                      Direc/ons       Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business     The  Sticky ABCD    Formula  
  20. 20. Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business   Content   Language   Organiza<on   Introduc2on   Oral  Skills   Ques2ons    
  21. 21. •  Should  reflect…   …  the  types  of  language  tasks  and  knowledge   the  learner  is  likely  to  encounter  outside  the   classroom  tes<ng    environment.     (Bachman  and  Palmer,  1996;  Scarlin  1996)         Authen/c  Tests   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  22. 22. •  Holis/c     ~  how  well  a  na<ve  speaker  would  understand   them  =  faster     •  Atomis/c     ~  taking  into  considera<on  the  various   components  (e.g.  stress,  rhythm,  intona<on,  etc.)   =  more  useful  for  diagnos/c  purposes     (Hughes,  1991,  in    Szpyra-­‐Kozlowska,  et  al  2005:  3)     Approaches  to  Assessment     Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  23. 23.   Band  Scale  Descriptors   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  24. 24. (Lambert  2003)     Criterion-­‐Referenced  Ra/ng  Scale   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  25. 25.   Common  European  Framework  of  Reference,  Can-­‐Do  Scale   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  26. 26. Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business   (Adapted  from  Carroll,  1980,  cited  in  Weir,  1993:  44)     Impression  Marking  Scheme  
  27. 27. Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business   (Adapted  from    Carroll,  1980,  cited  in  Weir,  1993:  44)     Impression  Marking  Scheme  
  28. 28. Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business   (Adapted  from    Carroll,  1980,  cited  in  Weir,  1993:  44)     Impression  Marking  Scheme   Band   Descrip/on   9   Expert,  authority,  expand   8   Very  good,  effec<ve,  ini<ates,  elaborates   7   Good,  clear,  less  flexible  and  fluent,  can   respond,  hesita<on   6   Competent,  follow,  stumbles  and  hesitates,   reasonably  fluent   5   Modest,  basic  gist,  no<ceable  deficiencies,   repe<<on,  lacks  flexibility  
  29. 29. •  PorZolios   •  Observa/ons   •  Peer  Assessment   •  Simula/ons   •  Self-­‐Assessment       (Shohamy,  1998)     Some  techniques  in  our  assessment  toolbox  include…   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  30. 30.   Sample  1  –  Peer-­‐Assessment   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  31. 31.   Sample  2.a  –  Peer-­‐Assessment   Content  and  Language   –  Knowledge  and  understanding  of  topic   –  Extent,  quality  and  appropriateness  of  informa<on   presented   –  Effec<ve  use  of  Gambits   –  Accurate  grammar/language     Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  32. 32. Quality  of  management   –  Pacing  of  presenta<on   –  Effec<ve  use  of  visual  material  -­‐whiteboard,  visual  aids,   hand-­‐outs  (as  appropriate)   –  Organisa/on/structure  of  material   •  introduc<on   •  main  body   •  conclusion       Sample  2.b  –  Peer-­‐Assessment   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  33. 33. Quality  of  communica<on     –  Audibility,  liveliness  and  clarity  of  presenta<on   –  Confidence  and  fluency  in  use  of  English   –  Appropriate  use  of  body  language  (incl.  eye  contact)   –  Responsiveness  to  audience  and  ability  to  answer   ques<ons     (Adapted  from  University  of  Reading,  Accessed  06.04.15:   hkps://www.reading.ac.uk/web/FILES/EngageinFeedback/ staff_and_student_feedback_and_assessment_sheets_presenta<ons.pdf)       Sample  2.c  –  Teacher,  Self,  Peer-­‐Assessment   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  34. 34. Pronuncia/on   •  Intona/on   •  Fluency   •  Stress   •  Rhythm   •  Connected  speech   Range   •  Vocabulary   •  Grammar   Accuracy   •  Grammar     •  Vocabulary   Appropriateness   •  Vocabulary   •  Register   •  Structures  appropriate  for  the  specific  func/on   Communica/vity   •  Effec/ve  communica/on   •  Task  fulfillment   •  Intelligibility     Components  of  Oral  Communica/ve  Ability   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  35. 35.   Components  of  Oral  Communica/ve  Ability   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business   Pronuncia/on   •  Intona/on   •  Fluency   •  Stress   •  Rhythm   •  Connected  speech  
  36. 36.   Components  of  Oral  Communica/ve  Ability   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business   Pronuncia/on   •  Intona/on   •  Fluency   •  Stress   •  Rhythm   •  Connected  speech   Components  of  a  Persuasive  Talk     The  Sticky ABCD     Formula     •  A>en/on   •  Benefits   •  Creden/als   •  Direc/ons  
  37. 37. Selec/ng  our  Criteria  /  Scale   1   2   3   4   5   Intona<on   Fluency     Rhythm     Stress   A>en/on  –    Sticky Opening   All  ABCD  Elements  included   Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business   1  =  poor                5  =  excellent  
  38. 38. Summary   Sticky Presentation    –  persuasive     •  Aken<on,  Benefits,  Creden<als,  Direc<ons     Assessing  Language  –  effec)ve  communica)on   •  Skills   – Use  of  Peer/Self/Teacher-­‐Assessment  Tools   •  Language  and  Pronuncia/on   – Use  of  Ra<ng  Scales,  personal  notes,  …     Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  39. 39. Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  40. 40.     Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business   ®Peter  Salvisberg  
  41. 41.     Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business   ®Peter  Salvisberg    ?  ?  ?  
  42. 42. Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business  
  43. 43. Lucerne  University  of  Applied  Sciences  and  Arts,     School  of  Business   References   ALTE.  (2002).  The  ALTE  Can  Do  Project.  English  Version.  ALTE.  Retrieved  06.03.06:      hkp:www.cambridgeenglish.org/images/28906-­‐alte-­‐can-­‐do-­‐document.pdf   Bachman,  L.  F.,  and  Palmer,  A.  S.  (1996).  Language  Tes<ng  In  Prac<ce:  Designing  and  Developing      Useful  Language  Tests.  Oxford:  Oxford  University  Press.   Carroll,  B.  J.  (1980).  Tes<ng  Communica<ve  Performance.  London:  Pergamon.   Hughes,  A.  (1991).  Tes<ng  for  Language  Teachers.  Cambridge:  Cambridge  University  Press.   Lambert,  I.  (2003)  Recoding  Speaking  Tests  for  Oral  Assessment.  Tokyo  Denki  University  (Tokyo,      Japan).  Retrieved  May  10,  2006  from:  hkp://iteslj.org/Ar<cles/Lambert-­‐SpeakingTests.html.   Minister  of  Educa<on,  Alberta  Educa<on,  Curriculum  Branch.  (1980).  Oral  Presenta<ons:  Peer      Assessment.  Cited  by  University  of  Reading.Retrieved  06.04.15:        hkps://www.reading.ac.uk/web/FILES/EngageinFeedback    peer_assessment_of_oral_presenta<ons_shees.pdf   Salvisberg,  J.  (2005).  What  does  a  grade  tell  you  anyway?  ETAS  Journal,  22(3),  28-­‐31.   Scarlin,  W.  (1996).  Third  Genera<on  tes<ng  –  the  communica<ve  approach.  ETAS  Journal,  14(1),  36-­‐37.   Shohamy,  E.  1998.  Cri<cal  language  tes<ng  and  beyond.  Studies  in  Educa<onal  Evalua<on.  24(4),  331-­‐345.   Szpyra-­‐Kozlowska,  J.  F.,  Nowacka,  M.,  and  Stadnicka,  L.  (2005).  Assessing  assessment    methods  –  on  the  reliability  of  pronuncia<on  tests  in  EFL.  Marie  Curie-­‐Sklodowska    University,  Lublin,  Poland.  Retrieved  10.03.06:  www.phon.ucl.ac.uk/home/johnm/ptlc2005/pdf/    ptlcp37.pdf.   Weir,  C.  J.  (1993).  Understanding  and  Developing  Language  Tests.  New  York:  Pren<ce  Hall.         Images   Footprints  in  the  Sand  and  Crossing  the  Bridge  into  the  Unknown  –    ©Peter  Salvisberg   Magic  Carpet  -­‐  imgbuddy.com   Many  Thanks  -­‐  hkp://www.trys.ie/trys-­‐events-­‐training-­‐calendar/many-­‐thanks/      

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