1.
The New Reality
VINCE KILIAN
PRODUCT MANAGER, MARXENT

2.
• Augmented Reality vs. Virtual Reality
• The AR & VR Ecosystems
• Applications of AR & VR
• Retail Innovations
• The future state of AR & VR

3.
CHAPTER
TITLEAR vs VR

4.
4THE DIFFERENCE

5.
CHAPTER
TITLETHE AR VR ECOSYSTEMS

6.
• The Hardware
- Mobile Devices (iOS, Android, Windows)
- Head Mounted Displays (Oculus, Hololens, etc.)
- Inertial Movement Unit (IMU) and other sensors
• The Software
- Computer Vision software for detection and tracking
- Apps

7.
CHAPTER
TITLEHARDWARE

8.
CHAPTER
TITLEAPPS

9.
17MEDICINE
SOURCE: MICROSOFT HOLOLENS

10.
18MEDICINE

11.
19MEDICINE

12.
From Virtual to Reality

13.
23

14.
CHAPTER
TITLEVISUALCOMMERCE™

15.
VISUALCOMMERCE™ SAAS FOR 3D PRODUCTS
• Award winning AR and VR visualization solution
• Content management system for configuring and visualizing 3D
products in AR and VR
• Solution for virtualizing enterprise level product catalogs
• Scalable, stable cross platform app template
• Business rules govern product interactions
• Dynamically update app content without app redeployment
• Full service support, from concept to post-launch support
• Maintenance and upkeep to keep your app relevant

16.
CHAPTER
TITLETHE FUTURE

17.
• Oculus Rift (early 2016)
• HTC Vive (2016)
• Sony Project Morpheus
• Microsoft Hololens (Spring 2016)
• Apple
• Google

18.
• FOVE (eye tracking HMD) (early 2016)
• Position tracking and linear movement
• Omnidirectional Treadmills
• Magic Leap

19.
• Immersive experiences
• Move through virtual space
• Multi-player environments
• VR entertainment centers (The
Void, Zero Latency Australia)

20.
• Records movement in 3D
space
• Navigate infinite virtual space
in your home
• Solves the “not enough
space” problem
• Hardcore gamers are early
adopters

21.
• Magic Leap
• Uses holography similar to
Hololens

22.
• Availability for everyone within 24 months
(YouTube, smartphones, dedicated devices)
• Retailers can learn granular shopping, design, and buying behaviors and
preferences – can influence decisions
• 3D product libraries will become available
• Crude contact lens displays within 5 years
• 10-15 years, first true human-machine hybrids (augmented humanity)
• 2045 Initiative (Elon Musk, Ray Kurzweil)

23.
• User experience makes or breaks an AR/VR experience
• Actually augment reality
• Immerse users with all senses
• Don’t wait till the tech is “ready”, innovate today
• Build what you want, not what you think users want.
• Innovation is bred from necessity

24.
CHAPTER
TITLEQ&A